Social media audit of Minoritypostdoc.org

1. Social Media Audit
By: Sabre Marketing Group

2. By: Holloman Niles

3. Growing Market for Diversity

5. Objectives
 Increase ad sales to clients
 Add incentives for donations
 Increase new readers

6. Network Effects

7. By Natasha Bertolucci

8. Marketing Audit
 The marketing audit is fundamental to any company’s
marketing planning process. To audit your marketing
is to analyze and evaluate each step of a firm’s
marketing approach, activities, aims and results
achieved. In order to develop an effective marketing
audit strategy, the company should write a report
about a brand’s digital presence in relation to its
competitor’s digital presence.

9. Twitter

10. Minority Postdoc Tweets per day

11. Facebook

12. By: Janice Adams

16. KEYWORDS

17. 33%
 Of visitors come from a search engine.

18. 53%
 Bounce Rate: enter the site and then leave the site
instead of staying and clicking on other links.

19. 2:14

20. 100%

21. What do we recommend?

25. By: Travis Smith

26. SEO
 Google
 Where Minoritypostdoc.org lands
 Search Terms
 “Postdoctoral Positions”
 “Minority Postdoctoral Positions”

27. Minority Postdoctoral Positions
#1 AND #2 Organic Search Result

28. Postdoctoral Positions
Listed as #18
Second page

29. WHY THIS IS IMPORTANT

31. Social Media
 Minoritypostdoc.org : twitter only
 Reasons
 Time
 Changes

32. By: Ugwu Uche

33. Main Channels
Direct Email Marketing
Event Networking

34. By: Theresia Goode

36. Other Social Media Sites…
 Currently, Minority Post Doc is not on Facebook,
Pinterest or Google+

37. Objectives and Results

38. By: Holloman Niles

39. Filling in a needed gap
 Only national organization focused on aiding minority
postdoc students
 The market for diversifying STEM fields continues to
grow
 Their impact has the potential to be HUGE

40. By: Ugwu Uche

41.  Update Website to Web 2.0/3.0
Profile
 Organize and Share Content
 Incorporate Blog features in
content (Share, Comment,
Like)
 Create and incorporate CTA
plan

42.  LinkedIn
 As of February 2015, there are 347 million users on
LinkedIn. 107+ million are in the U.S.A. LinkedIn has a
reported 187 million Unique visitors per month.
 Only 13% of LinkedIn users are considered millennials
(15-34 year olds) and close to 39 million users are current
college students or recent graduates.
 41% of millionaires are registered users of LinkedIn.
 13% of users don’t have a Facebook, 59% don’t have
twitter, and 83% don’t have a Pinterest
 94% of recruiters use LinkedIn to get candidates for
positions and 40% of users use LinkedIn to search for
Jobs.

43. Resources
 Xel Online
 http://www.xelonline.com/colour_psychology_for_retaining_we
bsite_visitors.html
 http://expandedramblings.com/index.php/by-the-numbers-a-
few-important-linkedin-stats/
 https://twitter.com/MinorityPostdoc
 http://www.tweetstats.com/status/achieveinc
 http://topsy.com/analytics?q1=minoritypostdoc&q2=SACNAS&q
3=%40AchieveINC&via=Topsy
 http://culturehive.co.uk/resources/how-to-conduct-a-digital-
marketing-audit
 https://www.facebook.com/SACNAS?fref=ts
 minoritypostdoc.org