Bill Schick - Engagement beyond the facebook like

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The document discusses an engagement campaign by MESH Interactive Agency that achieved higher than industry standard open and click-through rates for emails. The campaign also significantly increased the number of Twitter connections and Facebook fans for the client. The document promotes MESH Interactive Agency and provides examples of their work designing social microsites to boost engagement.

Engagement Beyond
the Facebook Like

Bill Schick
MESH Interactive Agency

#IMS12

Email Industry standard   DYOS open rate
open rate
VS.

19.9%! 25% !
Email Industry standard   DYOS click-through rate
click-through rate

5.4%!
VS.

6% !
2/3 participated - 103!

#IMS12

After Completion of Campaign

strong and relevant 
24! to

1,440! twitter connections

480! to

2,300! facebook fans

#IMS12

MESH Interactive

•  @meshagency

•  @billschick

•  #socialmicrosites

•  Facebook.com/meshagency

•  Meshagency.com

#IMS12

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