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PeopleLinx Inc. Confidential & Proprietary Information
Social
Selling
Survey
PeopleLinx Inc. Confidential & Proprietary Information
Q: “Rank the following social networks based on how critical are they to reach your prospects and
customers.”
LinkedInandTwitterareviewedasthemostcriticalnetworkstoreachcustomersandprospects
4.3% 4.3%
13.0% 13.0%
21.7%
43.5%
4.3%
13.0%
56.5%
26.1%
4.3%
13.0%
17.4%
39.1%
8.7%
17.4%
4.3%
30.4%
30.4%
13.0%
13.0%
8.7%
4.3%
26.1%
34.8%
13.0%
17.4%
4.3%
8.7%
52.2%
13.0% 21.7%
4.3%
82.6%
13.0%
4.3%
LinkedIn Twitter Facebook Google+ Slideshare Pinterest Instagram
Top 1
Top 2
Top 3
Top 4
Top 5
Top 6
Top 7
PeopleLinx Inc. Confidential & Proprietary Information
Respondents expect significant increase in social selling adoption
0%
10%
20%
30%
40%
50%
60%
70%
None Some Most All
Now In 12 months
Q:Howmuchofyoursalesteamcurrentlyparticipatesinsocialselling?
PeopleLinx Inc. Confidential & Proprietary Information
Brand awareness and lead gen are seen as the top social selling
benefits
Q: What do you see as the top 2 benefits to social selling for your company?
4%
4%
26%
35%
39%
43%
57%
Increase close rates
Increase renewals/upsells
Competitive advantage /
differentiation
Improve outbound prospecting
Drive referrals
Generate inbound leads
Build brand awareness
PeopleLinx Inc. Confidential & Proprietary Information
Training is seen as the top need to make social selling work
Q: What do you see as the top 2 needs for social selling to take off in your company?
4%
9%
17%
26%
35%
43%
48%
Risk management
Lack of C-Suite buy-in
Sales tools
Business processes
Company culture
Perceived value
Training
PeopleLinx Inc. Confidential & Proprietary Information
Contact:
1835 Market Street
Philadelphia, PA 19103
+1.267.773.7320
info@peoplelinx.com
linkedin.com/company/peoplelinx
@peoplelinx
facebook.com/peoplelinx

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Social Selling Survey

  • 1. PeopleLinx Inc. Confidential & Proprietary Information Social Selling Survey
  • 2. PeopleLinx Inc. Confidential & Proprietary Information Q: “Rank the following social networks based on how critical are they to reach your prospects and customers.” LinkedInandTwitterareviewedasthemostcriticalnetworkstoreachcustomersandprospects 4.3% 4.3% 13.0% 13.0% 21.7% 43.5% 4.3% 13.0% 56.5% 26.1% 4.3% 13.0% 17.4% 39.1% 8.7% 17.4% 4.3% 30.4% 30.4% 13.0% 13.0% 8.7% 4.3% 26.1% 34.8% 13.0% 17.4% 4.3% 8.7% 52.2% 13.0% 21.7% 4.3% 82.6% 13.0% 4.3% LinkedIn Twitter Facebook Google+ Slideshare Pinterest Instagram Top 1 Top 2 Top 3 Top 4 Top 5 Top 6 Top 7
  • 3. PeopleLinx Inc. Confidential & Proprietary Information Respondents expect significant increase in social selling adoption 0% 10% 20% 30% 40% 50% 60% 70% None Some Most All Now In 12 months Q:Howmuchofyoursalesteamcurrentlyparticipatesinsocialselling?
  • 4. PeopleLinx Inc. Confidential & Proprietary Information Brand awareness and lead gen are seen as the top social selling benefits Q: What do you see as the top 2 benefits to social selling for your company? 4% 4% 26% 35% 39% 43% 57% Increase close rates Increase renewals/upsells Competitive advantage / differentiation Improve outbound prospecting Drive referrals Generate inbound leads Build brand awareness
  • 5. PeopleLinx Inc. Confidential & Proprietary Information Training is seen as the top need to make social selling work Q: What do you see as the top 2 needs for social selling to take off in your company? 4% 9% 17% 26% 35% 43% 48% Risk management Lack of C-Suite buy-in Sales tools Business processes Company culture Perceived value Training
  • 6. PeopleLinx Inc. Confidential & Proprietary Information Contact: 1835 Market Street Philadelphia, PA 19103 +1.267.773.7320 info@peoplelinx.com linkedin.com/company/peoplelinx @peoplelinx facebook.com/peoplelinx