Social Media Presentation for Havas Media
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This document provides an overview of social media 101. It begins with a brief history of social media from 1971 to present day. It then discusses what social media is, why companies should engage with it, and key metrics around its use in Singapore. The document outlines various social media channels like Facebook, Twitter, YouTube, and Pinterest. It also provides examples of successful social media campaigns from brands like ASOS, IKEA, Mini Cooper and Old Spice. The document emphasizes that the goal for both consumers and companies is to make life easier and provide value through social media engagement.
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Social Media Presentation for Havas Media
- 1. SOCIAL MEDIA 101 CREATED FOR HAVAS MEDIA SINGAPORE
- 2. outline A brief history of social media What is it and why should we care? Social media in Singapore A quick look at various social media channels Case studies
- 3. Lets start from the very beginning
- 4. A brief history 1971: the first email was delivered 1989: CERN engineers start developing the world wide web 1995: Newsweek headlines disses the internet
- 5. A brief history 1997: Google opens 2004: Facebook opens 2006: Twitter launches 2009: “Unfriend” was the New Oxford American Dictionary’s ‘word of the year’ 2010: The internet surpassed newspapers as the primary news source for Americans
- 6. Today Over 50% of people have learned about breaking news via social media rather than official news sources 46% of people get their news online at least 3x a week As of 2012, online news revenue has surpassed print newspaper revenue Via mashable
- 7. We cant live without it
- 8. Every one minute in social media:
- 9. Every one minute in social media: Via mashable
- 10. Every one minute in social media: See what I mean Via mashable
- 11. But what is social?
- 12. Social Media is basically about online conversations
- 13. Via
- 14. Via Communities of real voices
- 15. A fundamental shift in the way we communicate: from monologue to dialogue
- 16. Via Tara Hunt in The Social Retailer
- 17. So what
- 19. Because they do
- 20. >95% of consumers in APAC trust companies with a responsible social profile over those that don’t Via asiamediajournal
- 21. What going social can do for you
- 22. Make life simpler, less alienating, and more efficient.
- 23. Give your brand a personality and identity
- 24. “Focus on how to be social, not on how to do social.” - Jay Baer, Convince & Convert
- 26. Largely visual bookish Interested in culture bold Who is your consumer?
- 27. Who are you? Brand identity is more important than ever now. If you don’t know who you are, how do you expect your customers to identify with you?
- 28. Be aspirational
- 29. All clients want the same thing (Really)
- 30. All clients want the same thing (Really) “I wanna go viral”
- 31. All consumers want the same thing too (it’s not complicated)
- 32. All consumers want the same thing too (it’s not complicated) “an easier life”
- 33. Your underlying goal should be to make life easier for your consumer. Make this guy happy
- 34. It’s like being in a relationship Let them… ... Finish your sentences Be Relevant Give them conversation starters Provide high quality content that consumers want to talk about Ask questions
- 35. Listen to them: what are they saying about your brand?
- 36. Understand your social media channels
- 37. How do you get noticed? Create content that is relevant and interesting (more on this later)
- 38. Lets get a bit more technical Deciphering jargon so even grandpa can understand it
- 39. edgerank Why some stuff appears on your newsfeed and some doesnt
- 41. influencers ! Key influencers in specific fields have an outsized influence on brand affinity and purchasing decisions on social platforms. Key influencers typically have their own blogs, huge Twitter followings and rarely know their audiences personally.
- 42. blogs A personal journal published on the internet
- 43. microblogs ! Microblog- a form of blogging that allows users to exchange small elements of content such as short sentences, individual images or video links ! Tweet- a message sent via twitter. 140 characters long ! Retweet - tweeting something that was posted by another user ! Hashtag: a way of organising updates for twitter search engines. Users prefix the message with a community driven hashtagto enable others to discover relevant posts
- 44. Social media in singapore
- 45. 2.7 Mn Singapore internet users on social networks 26 mins Avg time spent per visit per month 50 times Visited social media sites in a month
- 46. Social media supporting consumer decision making – participation in past 12 months Source: The Digital Media Habits and A8tudes of Southeast Asian Consumers ,October 2011,
- 47. Key Platforms Reach per month Avg Time Spent Frequency of per month Visit per month Facebook 2184 10.2 26 TwiOer 567 2.7 11 Linkedin 369 4.3 3.9 Youtube 1771 16.4 13.2 Wikipedia 976 2.8 5 Blogger 1243 2.4 5.8 Comscore Dec 2011
- 48. Previously: the need to go social Vs Now: the need to differentiate yourself
- 49. Understanding the different social media channels and what they cater for
- 51. facebook
- 53. “You are what you tweet.” - Alex Tew, Monkey Inferno
- 54. twitter twiOer
- 57. youtube
- 58. linkedIN
- 60. Google+ Just kidding. G+ is useless.
- 63. UP AND COMING/ UNUSUAL The New Kid on the Social Media Block Beta site launched in 2010
- 64. Basically A content curation site where you can ‘pin’ images to your own boards organized by themes
- 65. Brands big on pinterest
- 67. Integration with Instagam makes it a very popular medium for brands of a primarily visual nature Ie. Fashion labels: Topshop and Alexander Mc Queen
- 70. Examples of social media campaigns What you can do
- 71. Run competitions on Social media channels “Pin it to win it” as seen from Barneys, New York
- 73. Engage Influencers and collaborators But create brand advocates
- 74. Short term goals: Measurables: likes, followers, retweets, reach, brand keyword association
- 75. Long term goals Turn your customers into advocates (remember- making life easier for them?) If they like you They will talk
- 77. ASOS makes life easier (and more affordable) with free worldwide shipping
- 78. IKEA uses facebook tags http://www.youtube.com/watch?v=3yc8tlT2_6w
- 79. MINICOOPER gamifying their entire campaign http://www.youtube.com/watch?v=WMWu1h_6OfE
- 80. Oldspice creates conversation http://www.youtube.com/watch?v=TdJWrphD7aAa
- 81. Finally, Its supposed to make life easier Enjoy it
- 82. THANK YOU JEMIMAH WEI COPYWRITER & SOCIAL MEDIA STRATEGIST HA AS MEDIA V Jemmawei.com