Medha Dixit - Digital Marketing NanodegreeMedha Dixit
Udacity's digital marketing nanodegree is a comprehensive, 12-week long program that offers a 360 degree understanding of the digital marketing landscape. Designed in collaboration with digital industry leaders such as Google, Facebook, Moz, Hootsuite, MailChimp and HubSpot, the program provides a platform to run live campaigns on major marketing platforms. It includes a thorough coverage of Social Media Marketing, Social Media Advertising, Search Engine Optimization, Search Engine Marketing, Google Analytics, Display Advertising and Email Marketing.
- Performed an on-site and off-site SEO audit of a website, recommended actions to improve the website's ranking in search engine results, created a target keyword list, evaluated the design, content and the UX of the site, and recommended improvements.
Here I list all the projects , that I was worked on during my digital marketing nanodegree studies at Udacity in (Content Strategy ,Social Media Marketing ,Social Media Advertising ,Search Engine Optimization (SEO) ,Search Engine Marketing (SEM) ,Display Advertising ,Email Marketing ,Measure & Optimize with Google Analytics .
Digital Marketing port folio, detailing a marketing plan for Digital Marketing Nanodegree (DMND), based on customer journey, to gain 200 enrollments/sign-ups in one quarter. Tools used: SEO, SEM, Content Marketing, Google Adwords, Google Analytics, Email Marketing, Social Media Marketing, Social Media Advertising, Display Advertising.
Medha Dixit - Digital Marketing NanodegreeMedha Dixit
Udacity's digital marketing nanodegree is a comprehensive, 12-week long program that offers a 360 degree understanding of the digital marketing landscape. Designed in collaboration with digital industry leaders such as Google, Facebook, Moz, Hootsuite, MailChimp and HubSpot, the program provides a platform to run live campaigns on major marketing platforms. It includes a thorough coverage of Social Media Marketing, Social Media Advertising, Search Engine Optimization, Search Engine Marketing, Google Analytics, Display Advertising and Email Marketing.
- Performed an on-site and off-site SEO audit of a website, recommended actions to improve the website's ranking in search engine results, created a target keyword list, evaluated the design, content and the UX of the site, and recommended improvements.
Here I list all the projects , that I was worked on during my digital marketing nanodegree studies at Udacity in (Content Strategy ,Social Media Marketing ,Social Media Advertising ,Search Engine Optimization (SEO) ,Search Engine Marketing (SEM) ,Display Advertising ,Email Marketing ,Measure & Optimize with Google Analytics .
Digital Marketing port folio, detailing a marketing plan for Digital Marketing Nanodegree (DMND), based on customer journey, to gain 200 enrollments/sign-ups in one quarter. Tools used: SEO, SEM, Content Marketing, Google Adwords, Google Analytics, Email Marketing, Social Media Marketing, Social Media Advertising, Display Advertising.
Digital Marketing | My Portfolio | Udacity NanodegreeSamsuzzaman Riton
This portfolio contains a summary of projects completed under Digital Marketing Nanodegree Program by Udacity. It includes, among others, projects on Digital Marketing Framework, SEO, SEM, Facebook Marketing, AdWords, Email Marketing etc.
Recently completed Udacity Digital Marketing Nanodegree online. The presentation covers my portfolio showcasing my projects such as content creation, Facebook Ad campaign, Google Adwords campaign, Email marketing plan.
Digital Marketing Nanoedegree - Building a Marketing Strategy Imad Mawlawi
Summarized the different marketing campaigns executed and reflected on the results. Evaluated the ROI of the campaigns, compared the results across platforms, then formulated recommendations for future marketing action and budget allocation.
This project is the business model of Udacity Digital Marketing Nano Degree Program and articulated the Marketing Objective, KPI, Metrics, Value Proposition, Interview Questions, Empathy Map and Customer Persona
Udacity Digital Marketing Nanodegree PortfolioJames Gilchrest
Compilation of Udacity Digital Marketing Nanodegree projects
-Marketing Plan
-Customer Personas
-Blog Posts
-Social Media Posts
-Facebook AD Campaigns
-Google Ad Word Campaigns
-Search Engine Marketing
-Search Engine Optimization
-Google Analytics
-Display Marketing
-Email Marketing
Preparing a Facebook campaign to identify the target audience for the campaign and analyze
Evaluate the success of the campaign
Campaign Recommendations
Digital Marketing Techniques PowerPoint Presentation Slides SlideTeam
Looking ways to market your product and services through digital technologies, our digital marketing techniques PowerPoint presentation slides go to market will help you out. This pre-designed web marketing PPT includes important topics like internet marketing, e-mail marketing, blogging, pay-per-click marketing, social media marketing, viral marketing, aid model, pull & push marketing, search engine optimization, website performance, web marketing plan, marketing growth strategies and many more. Our pre-designed professionally created electronic marketing PowerPoint presentation graphics will identify the problems and provide possible solutions with the help of online marketing strategies. You can also emphasize many other concepts like digital technologies, content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, social media optimization, display advertising etc. You just have to click and download this amazing PPT designs. Our digital marketing techniques presentation graphics go to market are adaptable to any form. Our catalogue has an abundance of Digital Marketing Techniques PowerPoint Presentation Slides to choose from. Be sure to find the ideal ones to suit your need.
Summarized the different marketing campaigns executed and reflected on the results. Evaluated the ROI of the campaigns, compared the results across platforms, then formulated recommendations for future marketing action and budget allocation.
مشروع التسويق عبرالاعلانات الصورية او
Display Ad
لمنصة يوداسيتي العالمية والذي تم فيه تقييم النتائج لحملة إعلانية لمنصة يوداسيتي لمشروع
Digital Marketing Nanodegery
وتم العمل علي هذا المشروع وتنفيذه اثناء الحصول علي شهادة
Digital Marketing Advanced Track
المقدمة من منصة
Udacity
بالتعاون مع وزارة الاتصالات المصرية
Digital Marketing | My Portfolio | Udacity NanodegreeSamsuzzaman Riton
This portfolio contains a summary of projects completed under Digital Marketing Nanodegree Program by Udacity. It includes, among others, projects on Digital Marketing Framework, SEO, SEM, Facebook Marketing, AdWords, Email Marketing etc.
Recently completed Udacity Digital Marketing Nanodegree online. The presentation covers my portfolio showcasing my projects such as content creation, Facebook Ad campaign, Google Adwords campaign, Email marketing plan.
Digital Marketing Nanoedegree - Building a Marketing Strategy Imad Mawlawi
Summarized the different marketing campaigns executed and reflected on the results. Evaluated the ROI of the campaigns, compared the results across platforms, then formulated recommendations for future marketing action and budget allocation.
This project is the business model of Udacity Digital Marketing Nano Degree Program and articulated the Marketing Objective, KPI, Metrics, Value Proposition, Interview Questions, Empathy Map and Customer Persona
Udacity Digital Marketing Nanodegree PortfolioJames Gilchrest
Compilation of Udacity Digital Marketing Nanodegree projects
-Marketing Plan
-Customer Personas
-Blog Posts
-Social Media Posts
-Facebook AD Campaigns
-Google Ad Word Campaigns
-Search Engine Marketing
-Search Engine Optimization
-Google Analytics
-Display Marketing
-Email Marketing
Preparing a Facebook campaign to identify the target audience for the campaign and analyze
Evaluate the success of the campaign
Campaign Recommendations
Digital Marketing Techniques PowerPoint Presentation Slides SlideTeam
Looking ways to market your product and services through digital technologies, our digital marketing techniques PowerPoint presentation slides go to market will help you out. This pre-designed web marketing PPT includes important topics like internet marketing, e-mail marketing, blogging, pay-per-click marketing, social media marketing, viral marketing, aid model, pull & push marketing, search engine optimization, website performance, web marketing plan, marketing growth strategies and many more. Our pre-designed professionally created electronic marketing PowerPoint presentation graphics will identify the problems and provide possible solutions with the help of online marketing strategies. You can also emphasize many other concepts like digital technologies, content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, social media optimization, display advertising etc. You just have to click and download this amazing PPT designs. Our digital marketing techniques presentation graphics go to market are adaptable to any form. Our catalogue has an abundance of Digital Marketing Techniques PowerPoint Presentation Slides to choose from. Be sure to find the ideal ones to suit your need.
Summarized the different marketing campaigns executed and reflected on the results. Evaluated the ROI of the campaigns, compared the results across platforms, then formulated recommendations for future marketing action and budget allocation.
مشروع التسويق عبرالاعلانات الصورية او
Display Ad
لمنصة يوداسيتي العالمية والذي تم فيه تقييم النتائج لحملة إعلانية لمنصة يوداسيتي لمشروع
Digital Marketing Nanodegery
وتم العمل علي هذا المشروع وتنفيذه اثناء الحصول علي شهادة
Digital Marketing Advanced Track
المقدمة من منصة
Udacity
بالتعاون مع وزارة الاتصالات المصرية
Rwithu Menon's Digital Marketing portfolioRwithuMenon1
Digital Marketing Projects
1. Facebook Ad campaign
Setup and ran a Facebook Ad campaign to promote Udacity’s Digital Marketing Nanodegree program, with a marketing objective of increasing conversions—tracked through downloads of a free social media guidebook.
2. SEO audits
Used Moz and SEMrush tools to improve SEO performance of Udacity’s Digital Marketing Nanodegree program website.
Conducted onsite audits—Content audit to identify keywords for potential blog posts to boost SEO, technical audit to improve metadata of the webpage, backlink audit to identify important backlinks and SEMrush to create a link building campaign.
Conducted offsite audits—performance tests using Pingler Google Indexed Pages Checker, Google Page Speed Insights and Think with Google.
3. Adwords campaign
Setup and ran a Google Adwords campaign to promote Udacity’s free Web accessibility course, with a marketing objective of increasing conversions—tracked through course signups.
4. Display ad campaign
Evaluated and documented results of a display ad campaign which promoted Udacity’s Digital Marketing Nanodegree program.
5. Email Marketing campaign
Crafted an email marketing campaign, scheduled and sent emails to leads through Mailchimp. Also analysed and documented the results of a previous email marketing campaign conducted by Udacity for its Digital Marketing Nanodegree program.
Display advertising was the first form of advertising on the web. It's still a powerful marketing tool, strengthened by new platforms like mobile, new video opportunities, and enhanced targeting. Display advertising is bought and sold (including in a programmatic environment), and how to set up a display advertising campaign using Google’s AdWords
Digital Marketing Nanoedegree - SEM Part 2Imad Mawlawi
Created, executed, and monitored a search engine marketing campaign on AdWords for a product. Evaluated post-campaign results to and drafted a strategy for additional campaigns focused on ROI.
Digital Marketing Strategy Workshop - Abed JrabAbed Jrab
This was a free digital marketing strategy workshop, this Digital Marketing Strategy workshop covered an overview of how to begin on digital channels. Before even starting any digital campaign or digital communication you must have a strategy in place which will define your activities, your target audience and the results you wish to achieve.
What it included:
● What is a Digital Marketing Strategy
● Why you need a digital marketing strategy
● Introducing RACE Planning System
● Developing personas
● Setting SMART objectives
● Online Value Proposition
● Free Ebook Giveaway (Blogging the smart way, Jeff Bullas)
● Many other resources to be shared
● Live examples
Confinement during the pandemic has people using social media more than ever. Therefore, this deck was created to inform social strategy and to explain the new opportunities that exist in the social realm to capitalize on increased social use
- Ran a live Facebook campaign using Udacity's company Google Ad's account
- Utilized a budget of $100 and achieved a positive ROI developing Ad's for Udacity E-Book's
This will give you a peek into my career journey.
I am committed to bringing a creative twist to mundane work.
I develop themes, create content and execute campaigns to help internal and external stakeholders meet their goals.
My interest in digital marketing was sparked by an exciting project on Search Engine Marketing during my MBA at IIM Bangalore. We created our own website, a satirical travel blog based on our international travel experiences, where we devised and executed SEO and SEM strategies to boost website traffic and site engagement metrics.
I am intrigued by the dynamism of consumer behavior across spheres. My exchange term (MBA) in France made me realize how cultural differences can hugely impact consumer buying behaviors for the same product across countries. My professional interests include interpreting consumer behavior, using consumer insights and data analytics for developing targeted campaigns, and performance marketing.
In my free time, I dream, I draw and I sing. I am trying to make travel a hobby, but my purse rebels. My long-term vision is to have an art gallery dedicated to my original paintings, where I stand sipping wine and explaining my creative inspiration to connoisseurs.
The scope of digital marketing in business is vast and vital. It's like a powerful tool that helps companies connect with people all over the world, cost effectively. You can target your marketing directly at the right customers, see results instantly, and stay ahead of competitors. Plus, you can personalize messages, make smart decisions using data, and engage with customers in a way that builds trust. In short, digital marketing is the key to success in today's digital-driven business world.
Digital marketing offers numerous benefits for businesses of all sizes and industries
FOLLOW US TO KNOW MORE ABOUT DIGITAL MARKETING AT- https://digitalaspirant.com/
Similar to Evaluation of a Display Adverting Campaign (20)
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
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Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
2. Objective, Approach, KPI
Marketing Objective:
We want to get people to sign up for Udacity’s Digital
Marketing Nanodegree program. A display advertising
campaign will consist of three different images, with each
targeting three different phases of the user journey:
Awareness, Interest, and Desire.
Landing Page: https://www.udacity.com/course/digital-marketing-nanodegree--nd018
Profit: Udacity makes $300 in profit per person that signs up
based on a 30% profit margin of the $1000 program cost.
Campaign Approach / KPI: A display advertising campaign
comprised of three images will be used.
1. Affinity Audience Targeting
● Goal: Increase brand awareness of course
● Audience: Business Professionals, Social Media Enthusiast
● Phase of User Journey: Brand Awareness
● Key Performance Indicator: Clicks
2. Contextual Site Targeting
● Goal: Increase potential student interest.
● Audience: People visiting digital marketing partner sites
● Phase of User Journey: Interest
● Key Performance Indicator: Clicks
3. Remarketing / Retargeting
● Goal: Get people to sign up for the course.
● Audience: People who have already visited course site.
● Phase of User Journey: Desire
● Key Performance Indicator: Conversions
3. Target Persona
Background and
Demographics
Marketing Pioneer
McLovin
Needs
• Late 20s to Late 30s
• Working in Tech
Industry
• Undergrad in
Engineering
• HH income of 100k+
• Lives in California /
New York
• Experts in the field to
help learn of new
technology
• Help outside of work
• An online community
to support education
needs
• Cheap and time
friendly resources
Hobbies Goals Barriers
• Cooking
• Music
• Reading
• Travel
• Surfing the web
• Coding
• Digital marketing sites
• Change career into a
different role in a
different industry within
3 years
• Expand knowledge of
digital marketing
foundations, and other
new areas relevant to
future career
• Start a new business
• Lack of relevant
educational resources
at work
• Companies don’t value
digital marketing as
much as traditional
marketing
• Limited time and
budget for education
5. Display Image Campaign 1:
Affinity Audience Targeting
● Goal: Increase brand awareness of program / course
● Audience: Business Professionals, Social Media Enthusiast
● Phase of User Journey: Brand Awareness
● Key Performance Indicator: Clicks
Ad Copy
6. Display Image Campaign 2:
Contextual Site Targeting
● Goal: Increase potential student interest.
● Audience: People visiting digital marketing partner sites
● Phase of User Journey: Interest
● Key Performance Indicator: Clicks
Ad Copy
7. Display Image Campaign 3:
Remarketing / Retargeting
● Goal: Get people to sign up for the course.
● Audience: People who have already visited course site.
● Phase of User Journey: Desire
● Key Performance Indicator: Conversions
Ad Copy
9. Display Image Campaign:
Results
Campaign
Approach
1. Affinity
Audience
2.Contextual
Targeting
3. Retargeting
Stage of
Customer
Journey*
Brand
Awareness
Interest Desire
Clicks 1243 407 670
Impressions 200957 67833 109994
Cost $448.95 $231.99 $234.50
CTR 0.62% 0.6% 0.61%
Average CPC $0.36 $0.57 $0.35
Estimated
Conversions**
2 1 1
CPA $224.48 $231.99 $234.50
ROI $149.04 $67.01 $64.05
KPI of Campaign
Approach
Number of
Clicks
Number of Clicks Conversions
Key KPI Amount 1243 407 1
*Stage of Customer Journey is defined as the phase the consumer is in when deciding to and
purchasing a product or service. This consists of five stages: Awareness, Interest, Desire,
Action, Post Action.
**Estimated Conversions is a calculated amount of conversions (enrollments in to the class) as
the actual number wasn’t tracked. Calculation is number of clicks multiplied by 0.002 or 1 out
of every 500 people.
10. Display Image Campaign 1:
Affinity Audience Analysis
Campaign
Approach
Affinity
Audience
Stage of
Customer
Journey*
Brand Awareness
Clicks 1243
Impressions 200957
Cost $448.95
CTR 0.62%
Average CPC $0.36
Estimated
Conversions**
2
CPA $224.48
ROI $149.04
KPI of Campaign
Approach
Number of Clicks
Key KPI Amount 1243
This campaign did very
well since it got the
most impressions and
clicks, which is
important for brand
awareness of the
course. The positive
ROI indicates this
campaign did the best
job of enrolling
students.
The cost of this
campaign was justified,
where even though the
spending was double,
the number of
impressions and clicks
was more than 2 and 3
combined.
11. Display Image Campaign 1:
Affinity Audience Improvements
Change text: “Click to learn about how you
can gain Digital Marketing skills, including
Social Media Advertising!
- Call to Action Added
- Targeting to Social Media Enthusiasts
Change image to a group of people
and A/B test to see if it has an effect
on improving the number of clicks.
Add Udacity logo with the word
“Udacity” since this campaign is
focused on Brand Awareness. A ”U”
is great for interest, and desire stages
of customer journey.
12. Display Image Campaign 2:
Site Targeting Analysis
Campaign
Approach
Affinity
Audience
Stage of
Customer
Journey*
Interest
Clicks 407
Impressions 67833
Cost $231.99
CTR 0.6%
Average CPC $0.57
Estimated
Conversions**
1
CPA $231.99
ROI $67.01
KPI of Campaign
Approach
Number of Clicks
Key KPI Amount 407
With a goal to increase
customer interest, this
campaign did not do
very well based off the
number of clicks.
With only 410 clicks,
the engagement with
the Ad was very low.
There was a positive
ROI, but the CTR was
low, meaning that not
much interest was
generated due to lack
of people going to the
landing page.
Therefore, the Ad copy
needs improvements.
13. Display Image Campaign 2:
Site Targeting Improvements
Change image to a group of
people and A/B test to see if it has
an effect on improving the
number of clicks. A community
of people is great for showing that
the Digital marketing program is
group of people studying together.
Change text: “Interested in Digital Marketing campaigns? Learn online and create
your own Social Media, Email, and Display campaigns with Udacity.com’s Digital
Marketing NanoDegree Program. Click here to read more!”
- Call to Action Added
- Wording changed to targeting people who are on Digital Marketing partner pages
- Wording informs reader about what the program offers to increase interest
Change text: Current text talks about what you get
after the program and assume people know about
Udacity’s program. We want to generate interest for
people who don’t know about the program by
talking about what it offers.
Text change: “Udacity.com offers a comprehensive
Digital Marketing program online! Learn about Search
Engine Optimization, Social Media Advertising, and
other essential skills to advance your marketing
career. Join thousands of others today! Click here to
learn more!”
14. Campaign
Approach
Remarketing
Stage of
Customer
Journey*
Desire
Clicks 670
Impressions 109994
Cost $234.50
CTR 0.61%
Average CPC $0.35
Estimated
Conversions**
1
CPA $234.50
ROI $64.05
KPI of Campaign
Approach
Conversions
Key KPI Amount 1
With a goal to increase the
number of enrollments, this
campaign didn’t do very
well.
With only 1 conversion, the
campaign didn’t perform as
expected.
There was a positive ROI,
but the campaign the
campaign should have ran
longer with a larger budget
since the goal was to
generate more
conversions.
Also, the Ad Copy needs
changes and call to actions
such as “Enroll Today”
instead of being a copy of
the campaign 1 Ad.
Display Image Campaign 3:
Remarketing Analysis
15. Display Image Campaign 3:
Remarketing Improvements
Change text: “Enroll in Udacity’s Digital Marketing
Nanodegree today! Click here to get started!”
- Call to Action Added
- Targeting people who have already visited the
Digital Marketing Nanodegree enrollment landing
page, and already know of the program.
v
Change of Ad Creative
Addition of
- Countdown timer
for urgency
- “Enroll now” button
directing people to
the payment page
and skipping past the
program landing
page to increase
conversions.
v
16. Comparison between Three
Campaigns
Campaign
Approach
1. Affinity
Audience
2.Contextual
Targeting
3. Retargeting
Clicks 1243 407 670
Impressions 200957 67833 109994
Cost $448.95 $231.99 $234.50
CTR 0.62% 0.6% 0.61%
Average CPC $0.36 $0.57 $0.35
Estimated
Conversions**
2 1 1
CPA $224.48 $231.99 $234.50
ROI $149.04 $67.01 $64.05
● Campaign 1 performed the best because it
accomplished it’s goal by generating brand
awareness through a high number of clicks. Also,
it had the highest Return on Investment (in terms
of $) out of all three campaigns by generating
twice as many student enrollments as campaign 2
and 3.
● Campaign 2 didn’t generate much interest due to
a lack of clicks, and Campaign 3 didn’t generate
many conversions.
17. Recommendations for future
campaigns
1. Change of existing Ad creatives and copies based on
information written on “Improvement” slides.
2. Running of A/B testing with additional budget for
longer periods of time. Reiterate analysis and design
changes.
3. Running older Ad and newer Ad in same Ad group to
see which Ad performs betters for each campaign.
4. Possibly change targeting settings in Google Ads for
each of the three campaigns:
- Affinity Audience (Brand Awareness)
- Site Targeting (Interest)
- Retargeting (Desire)
Overall, the campaigns ran well for their first time with a
limited bugdet. For the 2nd run, it would be wise to use
more funds if possible to get more data.