Rachel provides concise summaries of her qualifications and experience in digital marketing in 3 sentences or less: She has over 1.5 years of experience in digital marketing including skills in social media management, Google AdWords, website management, and email marketing. Her experience includes developing digital campaigns for clients and managing their presences on Facebook, Instagram, and other platforms. She seeks to continue advancing her digital knowledge and skills while helping organizations grow their online presence.

1. RACHEL’SDIGITAL PORTFOLIO

2. DIGITAL MARKETING
SPECIALIST.
Well-diversified digital marketing professional
with 1.5 years of progressive experience in the
digital sphere. Accomplished at project
management and stakeholder management
with clients, employees and vendors. Seeking
a dynamic position to share my online
experience for the greater advancement of the
organisation as well as to propel my digital
knowledge.

4. website
management social media
google
adwords
electronic
direct
mailer
certification
& TESTIMONIALS
Digital
campaigns

5. WEBSITE
MANAGEMENT Managed CMS System namely Wordpress & Joomla
Ensure appropriate planning & resources during
website revamp with client & developers
Sitemap planning
Basic HTML 5 Coding
Establish Google Analytics to refine consumer
journey & improve website performance
Stay updated with the latest website trends/
UIUX trends

6. WEBSITE
MANAGEMENT
http://
www.rp.edu.sg/
openhouse2016/

7. Facilitating copy & design
changes for the entire
website revamp
Implementing basic SEO
www.ssmy-sg.com
Conceptualise new design for
the website
Before After

8. DIGITAL
CAMPAIGNS
Conceptualise & strategise social media activation
campaigns
Initiated digital fundraising campaigns through:
EDMs, Group Buy Sites: Groupon, deals.com
Bills Paying Kiosk: AXS

9. Brief: Till date, Levi’s has not put a step forward
into digital as compared to the rest of their young
& hip competitors such as Uniqlo, H&M etc. This
has cause a huge drop in retail walk-in. They
wanted to re-connect with Levi’s fans again
amidst the competitive fashion industry.
Proposed: A social media campaign that starts off with an ad to
drive traffic to a Facebook App with a simple game mechanics to
collect email leads in order to forge a stronger relationship in the
long run through e-newsletters.
leviscontest.com
SOCIAL
MEDIA
CAMPAIGNS

10. Brief: After launching the Facebook campaign, Levi’s wanted to target the younger audiences. Also many do not know
that Levi’s does not only sell male jeans but female apparels as well. This is a huge disadvantage for them as females
are the big spenders in retail industry.
Proposed: In order to target the younger audiences, an instagram campaign is crafted to tap on the popularity of these
young influencers. A couple has been specially sourced out to target the uni-sex appeal of Levi’s apparels. During
which, giveaways were carried out to spark engagement. Benefits of Levi’s jeans & other accessories (belts & shirts etc)
were weaved into the copy.

12. Brief: SHBA is an association taking care of the
stakeholders in the Sentosa Harbourfront precinct. They
want to share their stakeholders’ Christmas promotions.
Proposed: Instead of simply plonking stakeholders’
promotions on their Facebook page, a social media
campaign is engineered to weave stakeholders’
information in through interactive contest posts by giving
out stakeholders’ vouchers as prizes & feature articles
by theming it - Top 4 places to bring your kids for
Christmas ; Top 4 places to countdown for the New
Year.
SOCIAL
MEDIA
CAMPAIGNS

13. Brief: SSMY is a new boutique studio, so they need to increase brand
exposure and stand out amongst the rest.
Proposed: Amplify on the unique selling proposition of the yoga studio
which is the 3 pillars of yoga- Yoga Asana, Meditation, Yogic Breathing
& Sleeping. This is showcased in the carousel ad through storytelling
about how yoga will benefit them & let them experience the new YOU.
(Eg, Doing yoga asana will gain strength & balance etc.
The ad is paired up with contest posts to reinforce the benefits of
yoga. Eg, yoga makes me ____.
SOCIAL
MEDIA
CAMPAIGNS

14. DIGITAL
CAMPAIGNS
Raised corporate
donations of
$77,214.76 with
ANZ, A-Star etc.
Secured 1 individual
monthly donor of
$100/mth and 2
one-time donors of
$250.
4 successful
corporate
partnerships were
established between
Chevron, Levis &
Prive Clinic etc.

15. Raised $5,270 with
groupon fundraising
campaign
Raised $3,480 with
deals.com fundraising
campaign
DIGITAL
CAMPAIGNS

16. Coordinated AXS
fundraising
campaign with
creative
company, Lowe.
Project Manager in Red
Cross’ Face2Face
Marketing Program.
Trained Red Cross
Envoys to convert public
into monthly donors.
This program subscribed
73 monthly donors giving
us an average of $2215/
mth and $11,910 from
153 one time donors.
DIGITAL
CAMPAIGNS

17. Facebook & Instagram content management
Facebook Advertising
Facebook App Development & Management
Stay updated with the latest social media trends
Conversion Strategy- funnelling fans
& advocates to convert sales
SOCIAL
MEDIA
*Pending Projects not shown: Levi’s Facebook &
Instagram Campaign

18. https://www.facebook.com/
SentosaHarbourfrontBusinessAssociation
https://www.facebook.com/kuhlbarra
Strategising content pillar with social calendar
Community Building by recruiting fans & advocates
Cross-platform promotion to website etc
Convert online fans to customers by directing to
client’s e-commerce
Types of Post: Contest Giveaways, quiz & fun fact
sharing,feature articles, original editorial, live event
feed etc.
FACEBOOK
CONTENT
MANAGEMENT

20. Page Results after 10months
FACEBOOK
CONTENT
MANAGEMENT

21. Page Like Ad
Page Post Engagement AdWebsite Conversion Ad
(Carousel)
Get Video Views Ad

22. Page Like Ad
Page Post Engagement Ad
Get Video View Ad
Click to Website Ad
Conversion Ad
FACEBOOK
ADVERTISEMENT

23. Sentosa Harbourfront Business
Association Facebook App for email
collection
Conceptualised Facebook app from
design to game mechanics
https://www.facebook.com/
SentosaHarbourfrontBusinessAsso
ciation/app_1694558350775009
FACEBOOK
APPLICATION

24. Integrate with other platforms like website & facebook
Pick & share content that will funnel traffic to the e-
commerce for sales conversion
Mild social listening
INSTAGRAM
ADVERTISEMENT

25. Keywords & display planning for new campaign set up
Perform ongoing keyword discovery, expansion and
optimisation
Experience in flexible bidding strategies
Conceptualise design of display
banners
Track, report, and analyse website analytics
Manage campaign expenses while staying on
budget
Optimise copy of ads & landing page, website
architecture to hit relevance score
GOOGLE
ADWORDS
*Pending Projects not shown: Philips Vietnam
Adwords Campaign

26. Jewellery Search
Yoga Search
Jewellery Search
Jewellery Search
Construction Search
Fish Delivery Display
Healthcare Video
Healthcare Video
ADWORDS
MANAGEMENT
Search campaign above industry average of 1%
Display campaign above industry average of 0.20%

27. DISPLAY
BANNERS

28. PARKWAY CANCER CENTRE
Cancer Awareness Campaign- No One Walks Alone
Click to watch the
video.
Conceptualise video title &
synopsis
Adding CTA overlay
Optimise the performance of
the video adword campaign
YOUTUBE
MANAGEMENT

29. ELECTRONIC
DIRECT MAILER Managed Mailchimp system
A/B Testing to optimise open & click rates
Basic HTML 5 coding to change monthly
email template
Conceptualise design of emails to strengthen
relationship with customers and enhance sales
Liaising with client for content input to email
templates
Integrate email results with google analytics
for more detailed analysis

30. ELECTRONIC
DIRECT MAILER

31. Mailchimp A/B Testing- Optimising & Reporting
Integrating with Google Analytics to observe sales results
ELECTRONIC
DIRECT MAILER

32. CERTIFICATION
& TESTIMONIALS Certified by Google accredited schools- Marketing Institute
of Singapore & Happy Marketer
Youtube Marketing
Google Analytics
Mobile Marketing & Adwords mobile
marketing
Adwords fundamental and advanced
display
Basic HTML Website creation
Wordpress CMS

42. THANK YOU
FOR YOUR KIND TIME AND ATTENTION