this is a simple digital marketing analysis report for IPA brands that show strength points and weakness points and some simple and quick tips to improve online presence in general.

1. IPA DIGITAL MARKETING REPORT
By: Eng. Ali Embaby

2. BRAND STRENGTH POINTS
Founded 2006.
Create online and offline courses.
8 branches inside and outside Egypt.
Certificates.

3. WEBSITE ANALYSIS
Not responsive website
Very old theme
Bad user experience
Bad usability
Haven't a blog
Weak marketing (SEO optimization)
Haven’t any professional brand identity

4. FACEBOOK ANALYSIS
Bad visuals, no identity and low
quality.

5. FACEBOOK ANALYSIS
Non professionalism and bad quality.

6. FACEBOOK ANALYSIS
Lack of educational and valuable
content.
Show content in a bad way and
format!

7. FACEBOOK ANALYSIS
Lack of generating creative and
engagement ideas.
Lack of follow up market and industry
trends.
No clear marketing strategy smart
ideas with specific KPIs.

8. FACEBOOK ANALYSIS
Bad engagement rate.

9. FACEBOOK ANALYSIS
Bad response rate.

10. FACEBOOK ANALYSIS

11. FACEBOOK ANALYSIS
 Lack of generating video content.

12. FACEBOOK ANALYSIS
 Not good posting frequency.

13. TWITTER ANALYSIS
 Weak account interface and weak account activities
in general.

14. TWITTER ANALYSIS
 Ignorance twitter power.
 Not following trends.
 Not using hashtags.
 Not clear content strategy.
 Bad engagement.

15. YOUTUBE ANALYSIS
 Lack of producing video content.
 Bad video marketing.
 Bad channel interface.
 Weak channel optimization.
 Bad seo for videos.

16. QUICK TIPS
 Generate tons of valuable and educational content.
 Generate creative and engagement ideas.
 Up to date with market and industry trends.
 Study competitors.
 Play on brand strength points.
 Build new professional brand identity.
 Generate more video content.
 Create live videos.
 Build professional social media visuals