E marketing Channels PowerPoint Presentation Slides SlideTeam
Presenting this set of slides with name - E Marketing Channels Powerpoint Presentation Slides. This complete deck is oriented to make sure you do not lag in your presentations. Our creatively crafted slides come with apt research and planning. This exclusive deck with sixty slides is here to help you to strategize, plan, analyse, or segment the topic with clear understanding and apprehension. Utilize ready to use presentation slides on E Marketing Channels Powerpoint Presentation Slides with all sorts of editable templates, charts and graphs, overviews, analysis templates. It is usable for marking important decisions and covering critical issues. Display and present all possible kinds of underlying nuances, progress factors for an all inclusive presentation for the teams. This presentation deck can be used by all professionals, managers, individuals, internal external teams involved in any company organization.
Learn more about key personas and retention campaigns to keep your most valuable customers, we'll cover everything from winning back churning customers to automating product replenishment campaigns.
Everything You Need to Know About Customer Lifetime Value (CLV)Demac Media
Customer Lifetime Value (CLV) has become a must know term for eCommerce merchants of any size. It allows you to discover the true value each customer has to your store. But what most people don't know are the different ways to calculate it and the true impact it has on your business.
In this discussion we cover everything you need to know about customer lifetime value. We present a few ways to calculate it as well as show some cases where CLV can impact a business. These cases will show what happens when you ignore lifetime value, and the benefits of making decisions with CLV in mind.
The Business Case for ABM Part 2 with Kwanzoo and ObilityLiz Mallett
With all the recent buzz around account-based marketing, B2B companies today are actively deciding whether to continue to focus on traditional demand generation to generate leads and nurture primarily through emails, or to move budgets toward account-based marketing with a focus on engaging target accounts.
E marketing Channels PowerPoint Presentation Slides SlideTeam
Presenting this set of slides with name - E Marketing Channels Powerpoint Presentation Slides. This complete deck is oriented to make sure you do not lag in your presentations. Our creatively crafted slides come with apt research and planning. This exclusive deck with sixty slides is here to help you to strategize, plan, analyse, or segment the topic with clear understanding and apprehension. Utilize ready to use presentation slides on E Marketing Channels Powerpoint Presentation Slides with all sorts of editable templates, charts and graphs, overviews, analysis templates. It is usable for marking important decisions and covering critical issues. Display and present all possible kinds of underlying nuances, progress factors for an all inclusive presentation for the teams. This presentation deck can be used by all professionals, managers, individuals, internal external teams involved in any company organization.
Learn more about key personas and retention campaigns to keep your most valuable customers, we'll cover everything from winning back churning customers to automating product replenishment campaigns.
Everything You Need to Know About Customer Lifetime Value (CLV)Demac Media
Customer Lifetime Value (CLV) has become a must know term for eCommerce merchants of any size. It allows you to discover the true value each customer has to your store. But what most people don't know are the different ways to calculate it and the true impact it has on your business.
In this discussion we cover everything you need to know about customer lifetime value. We present a few ways to calculate it as well as show some cases where CLV can impact a business. These cases will show what happens when you ignore lifetime value, and the benefits of making decisions with CLV in mind.
The Business Case for ABM Part 2 with Kwanzoo and ObilityLiz Mallett
With all the recent buzz around account-based marketing, B2B companies today are actively deciding whether to continue to focus on traditional demand generation to generate leads and nurture primarily through emails, or to move budgets toward account-based marketing with a focus on engaging target accounts.
The Fast and Furious World of Predictive MarketingWhatConts
Loren McDonald, Marketing Evangelist/Client Success at IBM Marketing Cloud, Matt Williamson, CEO, Windsor Circle and Nathan Decker, Director of Ecommerce, at evo, presented on how predictive marketing has evolved and is still ever changing.
Traditionally, marketers have been "ideas" people, experimenting with creative ways to generate leads and create awareness. For some time, it was accepted that the benefit of marketing would be soft and qualitative in nature. Until today, ROI-based reporting and ROI Drivers for Aquisition Campaigns had long been an inexact science. But the transformation in marketing is well underway—so that this critical, revenue-connected function is now considered more of a numbers game than a creative or qualitative game.
Computational Marketing at Groupon - JCSSE 2017Clovis Chapman
14th International Joint Conference on Computer Science and Software Engineering Keynote: With over 50 million active customers, Groupon is one of the largest e-commerce sites in the world. Now offering over 500,000 deals daily, it has grown into a large marketplace aiming to connect customers to local deals through a variety of marketing channels. In order to achieve this, Groupon has had to develop sophisticated web based marketing processes.This talk will discuss the concept of Computational Marketing. Computational marketing is an emerging scientific discipline. It's central challenge is to find the best match between a given user in a given context and a suitable advertisement in order to provide advertisements that are contextually relevant and likely to lead to a purchase. With hundreds of thousands of events being generated per second, in the form of clicks, purchases, page impressions, etc. on all Groupon properties worldwide, being able to process these in real time in order to develop some instantaneous insights can provide a significant leg up over the competition.
Learn how to move your customers from subscriber to first purchasers in this quick webinar. We'll walk through key personas and campaigns you can run to move the needle.
This presentation is a real beginners guide and gives an outline to all the online marketing elements which are needed to run a successful online business.
Customers Retention for eCommerce in Asia - Speech at eTailAsia eventMinz Minh Buii
How to keep your eCommerce & Retail customers happy and comming back?
Read more m-commerce insights at http://ecomeye.com - Southeast Asia eCommerce Insider!
Lifecycle Marketing Series: Post Purchase Personas and CampaignsWhatConts
Learn more about key personas that retailers tend to run into and key campaigns to turn your one time purchasers into 2x, 3x, and loyal customers. Learn how to engage your customers after the first purchase and beyond to grow customer value.
Amazon SEO & Sponsored Product Campaigns Tobias Dziuba
Quick overview of Amazon SEO and Sponsored Product Campaigns. How does Amazon Search work? How to structure your Amazon Sponsored Product Campaigns?
(As of 2017)
PPC Advertising Session 1 Direct Marketing Association NorCa 092116John Thyfault
Pay-Per-Click Advertising Fundamentals:
How to Get Started
As more and more companies are joining the competitive PPC marketplace, understanding how to use various aspects of the different search engines to differentiate your products is key. Google, Bing and other PPC providers are continually adding new features and options for pay-per-click advertising. This two hour session will give you a solid foundation on the latest changes and opportunities.
What you’ll learn:
Defining what PPC advertising is and isn’t
Understanding the roll of keywords in the process
Looking at match types; how to bid on real world searches
What is quality score and how can you use it to save money
How to target your campaign to the right searcher to get the best results
How to write an ad that generates both clicks and conversions
How to track your spend and optimize it
An overview on content advertising, product listing ads, and PPC opportunities on social media
Instructor: John Thyfault
The slides used by Matthew Sauer from iProspect at the E-commerce Meetup organized jointly with Neto, Hubspot and SEMrush: https://www.semrush.com/webinars/e-commerce-meetup/?language=en
The Fast and Furious World of Predictive MarketingWhatConts
Loren McDonald, Marketing Evangelist/Client Success at IBM Marketing Cloud, Matt Williamson, CEO, Windsor Circle and Nathan Decker, Director of Ecommerce, at evo, presented on how predictive marketing has evolved and is still ever changing.
Traditionally, marketers have been "ideas" people, experimenting with creative ways to generate leads and create awareness. For some time, it was accepted that the benefit of marketing would be soft and qualitative in nature. Until today, ROI-based reporting and ROI Drivers for Aquisition Campaigns had long been an inexact science. But the transformation in marketing is well underway—so that this critical, revenue-connected function is now considered more of a numbers game than a creative or qualitative game.
Computational Marketing at Groupon - JCSSE 2017Clovis Chapman
14th International Joint Conference on Computer Science and Software Engineering Keynote: With over 50 million active customers, Groupon is one of the largest e-commerce sites in the world. Now offering over 500,000 deals daily, it has grown into a large marketplace aiming to connect customers to local deals through a variety of marketing channels. In order to achieve this, Groupon has had to develop sophisticated web based marketing processes.This talk will discuss the concept of Computational Marketing. Computational marketing is an emerging scientific discipline. It's central challenge is to find the best match between a given user in a given context and a suitable advertisement in order to provide advertisements that are contextually relevant and likely to lead to a purchase. With hundreds of thousands of events being generated per second, in the form of clicks, purchases, page impressions, etc. on all Groupon properties worldwide, being able to process these in real time in order to develop some instantaneous insights can provide a significant leg up over the competition.
Learn how to move your customers from subscriber to first purchasers in this quick webinar. We'll walk through key personas and campaigns you can run to move the needle.
This presentation is a real beginners guide and gives an outline to all the online marketing elements which are needed to run a successful online business.
Customers Retention for eCommerce in Asia - Speech at eTailAsia eventMinz Minh Buii
How to keep your eCommerce & Retail customers happy and comming back?
Read more m-commerce insights at http://ecomeye.com - Southeast Asia eCommerce Insider!
Lifecycle Marketing Series: Post Purchase Personas and CampaignsWhatConts
Learn more about key personas that retailers tend to run into and key campaigns to turn your one time purchasers into 2x, 3x, and loyal customers. Learn how to engage your customers after the first purchase and beyond to grow customer value.
Amazon SEO & Sponsored Product Campaigns Tobias Dziuba
Quick overview of Amazon SEO and Sponsored Product Campaigns. How does Amazon Search work? How to structure your Amazon Sponsored Product Campaigns?
(As of 2017)
PPC Advertising Session 1 Direct Marketing Association NorCa 092116John Thyfault
Pay-Per-Click Advertising Fundamentals:
How to Get Started
As more and more companies are joining the competitive PPC marketplace, understanding how to use various aspects of the different search engines to differentiate your products is key. Google, Bing and other PPC providers are continually adding new features and options for pay-per-click advertising. This two hour session will give you a solid foundation on the latest changes and opportunities.
What you’ll learn:
Defining what PPC advertising is and isn’t
Understanding the roll of keywords in the process
Looking at match types; how to bid on real world searches
What is quality score and how can you use it to save money
How to target your campaign to the right searcher to get the best results
How to write an ad that generates both clicks and conversions
How to track your spend and optimize it
An overview on content advertising, product listing ads, and PPC opportunities on social media
Instructor: John Thyfault
The slides used by Matthew Sauer from iProspect at the E-commerce Meetup organized jointly with Neto, Hubspot and SEMrush: https://www.semrush.com/webinars/e-commerce-meetup/?language=en
Marketing digital para e-commerce: como atrair mais clientes e alavancar seu ...Soneto
Esta palestra tem como objetivo mostrar, a partir de cases, a importância da inclusão das mídias sociais na estratégia de marketing digital de negócios baseados em e-commerce e de como a sua utilização pode trazer retornos efetivos de relacionamento com prospects e clientes, gerando conversão em vendas. Por meio de exemplos de atuação de diferentes segmentos de mercado, a palestra oferece um passo-a-passo para que empresários possam explorar e desenvolver campanhas de marketing digital para impulsionar as vendas de seu e-commerce tornando, assim, o seu negócio sustentável.
ONLINE DIGITAL MARKETING COURSES IN BANGALOREhrcinki
NIDM India, Bangalore - Was Founded By Shri M.S.Kumar, India's Top Digital Marketing Faculty In year 2011 with a vision to create Successful Careers in The Digital Marketing Industry, With his expertise and guidance we have trained more than 30,000+ Students, 2500+ Batches, Students from 20+ Countries, Trainees got placed in Top MNC companies in India and he has guided over 100+ Startups. Mr. Kumar is India's Top Digital Marketing Faculty.
Anvil's Pascal Inderabudhi presented at the quarterly lunch & learn seminar on paid media. From exactly what paid media is to an overview on how to use it, he covered all the bases in order to get anyone off and running with this own campaign.
This ppt will give you an overview of Digital Marketing Course. Its a new industry which is booming after IT sector. Digital Marketing has a great exposure nowadays. So be Digitised!!!
Facebook ads - How much does it really cost to acquire customers? By Etienne ...TheFamily
Let's talk about Money! You know how to set up a Facebook Campaign but, when it's time to decide on a budget, things can get complicated... This workshop will break all the myths and give you all the insights you need to optimize your experience with Facebook Ads.
During this 45 min. worksop, Etienne Alcouffe will go even further:
- How to set your budget
- How to determine cost per acquisition
- How to set your objectives
- How to organize your campaigns: audience targeting, page metrics, etc.
Etienne Alcouffe is a Search Engine Marketing Specialist at the Effilab / Adsonwall group with a background in SEO, SMO, content and digital advertising.
Etienne is passionate about advertising and will transform you in an Ad Geek!
One challenge has perplexed businesses since the inception of social media, how to measure success in these platforms. From initial reach metrics to consumer engagement and ROI analytics. Check out the slides from our webcast on, "How to Measure Social Media Marketing."
Digital Marketing Course Week 8: Online AdvertisingAyca Turhan
Eighth week slides of eMarketing Course at Hacettepe University taught by Ayca Turhan.
Topics covered within the presentation include:
Online Advertising
Display Advertising
Video Advertising
Social Media Advertising
Ad Optimization
For more please visit: www.aycaturhan.com/man423
Summarized the different marketing campaigns executed and reflected on the results. Evaluated the ROI of the campaigns, compared the results across platforms, then formulated recommendations for future marketing action and budget allocation.
Our first Leeds Online Seller Meetup held on 7th April in Leeds Beckett University was really successful. We had attendance of 20 online
businesses and a representative from local chamber of commerce. There was an interesting mix of businesses selling fancy clothes, books to kitchen doors.
Digital Marketing for Business Growth explains Business concepts, Marketing models, Digital Marketing channels like blogging, SEO, SEM, Social Media Optimization, Social Media Marketing, Video Marketing and Email marketing.
Driving conversions from your LinkedIn AdsLinkedIn
Getting started with conversion tracking is a great first step to measuring the ROI from your LinkedIn ads. Whether you're tracking content downloads or sign-ups for your webinar, we're here to help you succeed with conversion tracking.
Please join us for this webcast where we'll discuss topics from setup to interpreting your conversion results. We'll cover top tips for success when getting up and running with conversion tracking. We'll also help you think through different strategies for using conversion tracking for your marketing objectives.
Also joining us is Priyank Savla from NetBrain, who will share his experiences with conversion tracking. Savla will discuss how he leveraged conversion tracking to keep a pulse on metrics that matters most to NetBrain, and how he used that information to take his LinkedIn strategy to the next level.
In this webcast, you’ll learn:
- Top tips and tricks to help you succeed when setting up conversion tracking
- Use conversion data and metrics, and optimize for each step of the conversion funnel to get the leads you want
- Case Study: Hear from Priyank Savla about how NetBrain used conversion tracking to better understand their leads and use conversion metrics to better optimize their LinkedIn
- Sponsored Content performance
Hey Big Spender, We're Talking to You: Understand How to Budget for Social Me...Falcon.io
What is a good ROI from my Google Spend? How much should I spend on social this year? Should I spend money on Facebook and Instagram ads and how much should I put in? It’s every marketer's favorite time of the year – budgeting . Setting a marketing budget is tricky enough for some businesses, let alone understanding how much should be spent on digital vs. offline. If you need to establish a marketing budget to hit a particular revenue and profit goal, you can use a budgeting formula based on ROI to work toward measurable results that directly impact the bottom line. This session will give you a better understanding of how much your budget should be and how you can make better sense of where you should be spending proactively and reactively. You’ll learn:
Principles of ad budgeting
How to plan a budget-efficient strategy
Best practice tactics to optimize your social media budget
Watch On-Demand: https://www.falcon.io/cmp/roi-resources/
Closing the Gap on ROI Measurement - Spur Interactive, Steve InteractiveOnline Marketing Summit
Closing the Gap on ROI Measurement
Measuring engagement and attributing credit are now "must-have" capabilities. This session will provide actionable insights and methodologies into defining what to measure, how to measure, how to calculate value from online engagement and how to build a compelling ROI business case.
* Steve Latham, President, Spur Interactive (@stevelatham)
Digital Marketing MBA 2nd Year Marketing Specialisation Unit - 3 AKTUHR Mukul Gupta
This Presentation Consist and Covers all the topics Which Satisfies Syllabus of Subject Digital Marketing's Unit-3 Given in AKTU University - As Updated in 2017
Send Your Feedback on mukulguptahr@gmail.com
Digital marketing proposal new converted (1)nehagupta60895
About Startup Solutions.
Startup Solutions is a One-Stop-Consulting for all your Business and Corporate requirements.
* Website Designing & Development
* Digital Marketing
* Logo Designing/Graphics
* Google ads /PPC
* SEO /SMO
* Whatsapp marketing
* Facebook, Youtube Subscribers, Instagram Marketing
* Bulk SMS, Email Marketing
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
2. What is marketing analytics & ROI
• Marketing Analytics: Process of measuring and analyzing the
performance of marketing campaigns
Benefits:
Proves financial effectiveness
Connect market to sales
Gives consumer insights to website.
Steps to develop a marketing plan:
1. Define KPIs.
2. Collect data of all channels after running campaigns.
3. Generate reports, try to do automation of reports
4. Analyze the reports to generate insights
5. Take actions for future acc to the generated insights
3. ROI
• ROI is incremental increase in profits obtained due to that
marketing campaign
• ROI= Incremental Revenue*Margin(in %) - Marketing spend
Marketing Spend
Smart way to calculate ROI: Use the concept of “CLV”
CLV-Customer lifetime value: It is the present value of net profit
attributed to a customer during his entire lifetime association
with us as a customer.
CLV depends on avg revenue, profit%, discount rate and churn
rate. Discount rate is generally not taken into count.
CLV of a customer= Average Monthly Order* Profit(%)
Avg Monthly Churn rate
4. Marketing Methods
• Online Marketing:
Search engine optimisation
Search engine marketing – Sponsored results through adwords(paid results), paid links
Display Marketing ads- Text ads, Images on google, Banners, pop-ups
Affiliate marketing- a form of display mktng through affiliate partners
Facebook ads marketing and retargeting
Social media marketing through other channels
Email marketing
Mobile marketing SMS etc.
Mobile app download mktng- spend to make user download the mobile app
Loyalty Marketing-CRM
• Offline Marketing:
TV advt
Radio advt
Print media(newspaper, magazines)
Hoardings, banners at specific places
Sponsoring special events, organising on-site events
5. Online Search marketing
• Google search
• Online marketing ROI- Easy to determine
• Method: Through web analytic tools find the source from which customer
came to website for purchase>Calculate incremental revenue generated from
every source>Subtract marketing spends>Get ROI by using formula and CLV
concept.
6. Onlinemarketingspendbreakup(1crorein1monthintotal)
• Assume marketing budget is 1 crore for online for 1 month. Lets do split across channels in this way:
Methods:
• Search, display and google are major dominant advt platforms in existence for a
long time.
• Search mktng:
Captures the attention of user when they are actually in the process of looking for
something. Google is more intent driven and adwords has longer lifetime.
Channel Spend(in %) Spend( in amt)Ideology
Search Engine Marketing 35 35 lac Search keyword based targeting..dominant form past
SEO 3 3 lac Optimization of content, organic search
Display & affiliate 15 15 lac Displays text/image ads on google or through affiliates
Facebook Marketing 15 15 lac Audience based targeting, rising these days
Other social media 5 5 lac Will grow in future
Email mktng 8 8 lac Good conversions, content mktng trand increasing
SMS mktng 3 3 lac Pushes users to buy
Mobile app download 10 10 lacs M-Commerce increasing rapidly
In house website campaigns(Loyalty) 6 6 lac
Total 100 1 crore
7. Online marketing methods
• Facebook Ads:
Good for creating awareness and brand building. It is very helpful- to target
specific users(acc to age, likes etc)
Are not about immediate conversions, but long-term conversions.
Fb ads are useful because -pictures/link, friends liked pages will make more
impact. Young generation is attracted towards discounts and new design
products.
SEO: Depends on search engine crawlers, their algorithm keeps on changing,
we have to change our content acc. Aim is to get high ranking placements in
common search.
• Display: Visual effect, ad impressions are placed. On clicking, they take to
website.
• Affiliate: Brings traffic to our website through them.
• Other social media: Twitter, blogs etc are gaining popularity in India
• Email Marketing: Used for abandoned carts retargeting, email subscriptions,
special offers delivering.
• Mobile App Download: M-commerce is future.
• Loyalty Programme: Motive is to increase the conversions, revenues and
attract customers.
8. ROI Calculation Method
• Determining search/social media ROI:
1. Set conversion goals: making purchase, signing up etc.
2. Track conversions: Leads, conversions, conv rate
3. Assign monetary value to each conversion(using CLV concept)
4. Measure total benefits for each campaign(using CLV)
5. Determine total costs incurred on marketing
6. Calculate ROI as= (Profit-cost)/Cost
• Cost incurred may be calculated through two ways:
1. Cost Per click
2. Cost per mile(1000 impressions)
9. Search Marketing ROI calculation-usingCPC
• We are spending 35 lacs on search marketing in 1 month.
• ROI= 240%
• This is how ROI is calculated. So it depends on bid, conversion
rate, churn rate, avg order value, profit %.
Search ROI- CPC Method
Spend on mktng 35 lacs
Avg Cost per click (bid) 35 rs
No of clicks=35 lacs/30 1 lac
Conversion Rate of search mktng..assume 2.00%
No of conversions into buyers= 1.4 lac*2.5/100 2000
Avg order value 1800
Avg Profit % 10%
Monthly churn rate 3%
Avg CLV= 2000*10/4 6000
Net incremental Profit= Avg CLV*no of conversions=6000*2000 1.2 crore
ROI= (1.2 croe-35lac)/35 lac*100 240%
10. Display Marketing ROI calculation-CPM
Marketing spend on display(text/image ads)= 15 lacs
• ROI= 204%
• Better the click through rate, less we have to spend
Display mktng ROI- Cost per impression
Spend on mktng 15 lacs
Avg Cost per mile(1000 imp) 75
Total No of impressions displayed=1000*15 lacs/75 2 crore
Click through rate..assume 0.20%
No of visitors on website 40000
Conversion rate 1.90%
No of conversions/purchasers 760
Avg order value 1800
Avg Profit % 10%
Monthly churn rate 3%
Avg CLV= 1800*10/3 6000
Net incremental Profit=6000*760 45.60 lacs
ROI= (45.6-15)*100/15 204%
11. FacebookAdsMarketing
• FB Ads: News feed, right hand column ads- page post
text/photo/video/link…event, offer, friends like share, sponsored
stories.
• Facebook creates loyalty and brand while Google drives users to more
immediate transaction. Fb also helps in gaining marketing trends,
retargeting the users with certain behavior.
• Fb ads may not directly result in conversions since they come from clicks by
people who just saw our advertisement and not by people who were actually
looking for the product at that time(as in case of google search of a product).
• Facebook Ads displays good click through rates and performance when the
ad just go live. But, the performance decreases with time as the as becomes
old. As this happens, the cost per click increases since the CTR is reduced.
• We need to update the ads frequently to maintain momentum and keep the
clicks high and hence costs low.
• But fb branding will help in conversions in long term.
• Fb ads spending are increasing these days as fb is becoming a source of
knowing other people choice and what is in trend in market.
12. Fb ads-ROI Calculation example
• Marketing spend on fb ads= 15 lacs.
• CPM is less in facebook as it has lower CTR and CR output.
• NOTE: This is a rough estimation, as I am not sure of exact values of all these
parameters. Fb ads ROI will be good in long term as we know customer behavior, we will
do targeted ads.
• Other social media campaigns ROI can be calculated in the same way.
Facebook- Cost per impression ROI
Spend 15 lacs
Avg Cost per mile(1000 imp) 30
No of impressions placed=15 lac*1000/20 7.5 crore
Click through rate..assume 0.08%
No of visitors on website 60000
Converison rate 1%
No of customers 600
Avg order value 2500
Avg Profit % 12%
Monthly churn rate 4%
Avg CLV= 110*10/5 7500
Net incremental Profit=7500*600 45 lacs
ROI= (45-15)*100/15 200%
13. Email Marketing
Email Marketing involves advertising and promotional efforts via
e-mail messages to existing and prospective new customers.
We can send email for:
• Daily/weekly mail to subscribers(about new products etc)
• Retargeting Email for abandoned carts.
• Email for products that user looked on website but bounced.
• Transactional emails- details about transaction performed.
• Email marketing ROI is very good and trend is increasing.
Email Marketing ROI depends on:
1. Open Rate- % of people that opens mail out of total mails.
2. Click Rate- % of people going to link from opened email out of total opened
mails.
3. Conversion Rate- % of people converted after opening email.
4. Average value of a conversion and cost of sending emails.
• Email marketing ROIs are similar to search marketing.
14. Loyalty Marketing
• Loyalty marketing is to focus towards growing and retaining existing customers
by giving incentives.
• Majority of sales is driven by a few section of customers, we need to give
additional benefit to them.
• Spend on giving special incentives/promotions/offers to customers and it is done
in-house majorly.
• Incentives may be in the form of:
1. Special Discounts
2. Fast delivery/ less/zero delivery charges
3. Gift on Birthdays, movies tickets etc.
4. Gold/silver member acc to purchase values.
• Purpose of loyalty marketing is to:
1. Shift: Acquire new customers
2. Lift- Increase the avg order values of existing customers
3. Retention- Increase the retention rate or decrease churn rate
4. Profit Increase- Push to buy higher margin products.
15. ROI of targetted discounts
• Targetted Discounts(TD)- Special promotional discount codes
e.g. FREEDOM15, DIWALI20
• It is very easy to calculate their ROI.
• Using google analytics/omniture we can find the traffic and
hence revenue coming using these TDs.
• Hence can find ROI as we already know our marketing cost.
Special URLs
• www.amazon.com/diwali-sale
All the sales through this link will be given special discount. We
can count ROI easily( using google analytics calculate revenues
coming through this link).
16. Mobile App Download Marketing
• As m-commerce is the future and spend towards marketing of mobile app
download has to be increased
• Mobile app- shop anytime, it also promotes “Showrooming” or ROPO
effect.
• Once a customer downloads the mobile app, there is high probability he
will purchase anytime from us.
• Also, customer will browse the app in free time, hence we can know
behavior and do targeting.
• 70% android users spend 90 minutes daily in mobile apps.
• Mobile app marketing ways- Inapp and push messaging. We can give special
offers for doing trxns through mobile.
• To promote mobile app downloads- marketing will have to be done digitally
and offline. So cost is involved.
• Also, cost is involved in and giving special offers on first time purchase.
• But it will definitely give returns in long term.
• Mobile App ROI= Avg revenue per user(in CLV)- spending
Spending
17. Offline Marketing
• Doing 1 crore spend in 1 month in this way:
• Benefits:
Market Creation: Reach out to large audience, create awareness in 35+age
group and people in tier2,3 cities where they have good PPP but don’t have
awareness.
Builds brand & customer trust- Brand will gain traction and give benefit in long term.
TV advt creates a perception among people as a “Big company” as it comes on TV.
Build brand credibility through special appeal(examples)”
- Amazon 1.5 million products ad- To showcase their huge product catalogue means
everything will be available.
- Snapdeal ‘savings appke haath mein’/”isse sasta kahi nahi”- Promotes moblie app
and tone is –check price before buying from anywhere. Its just in your hands.
Offline Marketing
Channel Spend(in %) Spend( in amt) Ideology
TV advt 60 60 lac Costly but helps in long term,create impact in 35+, tier 2,3
Print advt (newspaper, magazines) 15 15 lac Build brand and in far-flung areas too,bring new cutomer
Hoardings, Banners at key points 20 20 lac View has a long term impact
Events organising, sponsoring events 10 10 lac Attract quick attention and spread awareness
Radio advt 5 5 lac
Total 100 1 crore
18. Offline MarketingROI
• No direct way like online marketing to calculate ROI.
• We track the sales over and above the base sales that we got after
launching offline marketing campaigns.
• Track the change in following metrics:
Number of new people visiting the website by typing in url or coming through
SEO.
Increase in number of first time buyers.
Increase in market share & SEO traffic.
Marketplace- Increase in number of new seller requests from regions where
offline was launched.
Getting traffic/orders from a wide variety of people from new addresses.
Do brand awareness survey before and after the offline campaign.
Also, increased response from facebook page, increased product search, increase
in CTR of online ads and increase in conversions.
• If we are launching campaign for a special category products through print/radio-
track the increase in revenue for that specific category.
19. TV Viewership Method of ROI
• TV viewership method may be used, but it is not much reliable as
there is dependency on viewership.
TV Ads viewership method ROI calculation
Total budget for 30 days 60 lakhs
spend per day=60 lakhs/30 2 lakhs
Avg rate for a ad slot on a TV channel 1 lakh
No of channels we can take 2
Take 1 channel each in News, entertainment(star plus/colors/sony) Target a
wide variety of people
Avg viewership on each channel each day 30 lakhs
Total viewers of all channels in 30 days=30 lakh*2*30 18 crores
% of uniques visitors to website after watching TVC in 30 days 0.20%
No of extra people visiting in 30 dayss=18 crore*0.20 3.6 lakhs
Conversion rate 3.00%
No of conversions in 30 days 10800
CLV of 1 buyer 2500
Total incrmental profit of campaign= 10800*2500 2.7 crores
ROI=(2.7 crore-60 lakhs)*100/60 350%
20. Special events/Onsite promotions
• We should spend some budget on doing on-site promotions-
setting kiosks at crowded malls, markets etc. so as to
demonstrate the ease and benefit of online shopping and to
create brand traction.
• Special campaign in tier 3 cities/towns along with expansion- so
as to make people aware of online shopping, how it is done. Tier
2,3 cities has lot of potential, as people there don’t have good
and organised options to buy from.
• As per the industry trends, 70% of ecommerce revenues will
come from tier 2,3 cities in future.
• Launch special campaigns to promote among youth/colleges as
they will be potential buyers in future and also help in creating
awareness among their parents.
21. Reevaluating the investment after
one month to start fresh
• In next slides, we will see how to predict
ROI and plan fresh after doing this one
month campaign for next months marketing
campaigns.
22. ROI Change prediction
• We can do this by analyzing past data and creating models using
regression techniques.
• Marketing Mix Modelling(MMM) is used to estimate the effect of
various marketing strategies on revenue and then forecast the
future.
• Basically we have to find a relationship function between a set if
independent variables and a dependent variable.
• MMM is more helpful for online marketing ROI prediction.
23. Plan aFresh for online marketing
• It will be based majorly on performance of past campaign
analysis of all the channels. Increase investment in profit making
channels.
• But we will have to consider the market situations- possibility is
one social channels has gained more popularity in the market in
this time, so we need to focus on these market scenarios.
• Market trend and technology is changing at rapid rate, hence
social network trend is also changing.
• Sometimes, temporary fluctuation in sales may happen due to
economic/political/social changes. We need to be aware of that.
• Season based- For ex: Purchase will increase near
winter/summer season start or festivals, we should spend
more on promoting those products before this time and launch
special sales during end of season sale
24. Plan afresh for offline(TV) marketing
• Offline marketing spend should be a cyclic process.
• Once we have spend on it for 1 cycle, now tone it down.
• We would have gained many new customers in previous cycle of TV
advt, now we need to boost sales by increasing conversions from
these people.
• This time we should reduce offline advt budget, and put some
money in giving offers, discounts, promotions, vouchers and
other incentives- so as to increase conversions and repeat
purchase rates.
• For next TV advt campaign , we should showcase advt on different
channels this time and in different region, so as to gain traction in
many more areas in a cyclic manner.
• Also, spend some budget on regional channels
• When we are closer to festivals or sports(cricket tournaments),
launch TVC aggressively.
25. Conclusion
• Ecommerce marketing is must to boost sales and build brand.
• Digital marketing is for immediate sales, offline is long-term.
• Only 17% of Indians uses internet now, the number will increase at a higher rate
and hence ecommerce penetration.
• Young generation is tech-savvy, have spending habits and potential.
• Ecommerce market will grow at a rapid rate in India.
• Price war is not a good method in long term to boost sales.
Customer satisfaction, better user experience, excellent services, more product
categories and catalogues and controlled sellers will help in long term
• Also, focus on increasing NPS of website.
• Hence keeping in view the potential of market, marketing spend should increase
overall in a calculated way.
THANK YOU