Google AdWords allows advertisers to target ads to users based on their search queries. Advertisers set up accounts, campaigns, ad groups and keywords. They pay only when a user clicks on their ad. AdWords provides flexible targeting options and can help advertisers meet objectives like generating brand awareness, acquiring customers and increasing sales. It offers access to a large potential audience at a low cost per click.

2. 1. Search Engine Marketing, as practiced on Google, Yahoo, etc., is
the fine art of serving ads targeted to a user’s query.
2. SEM != SEO
3. Google pwns SEM; Yahoo apes Google
4. Pay per click (PPC) system
5. Account>Campaign>Ad Group>Creative(s), Keywords, Max CPC,
Landing Pages
6. Total budget & daily budget: when hit, ads stop (socialtext)
7. Served on Google.com, Google search network (AskJeeves etc.); can
opt in to serve on content partners (AdSense network)
8. Site targeting now available

3. What is AdWords?
Natural Results AdWords

4. With Google AdWords you’ll be able to reach your
customers at the precise moment they’re looking for your
products or services.
One reason AdWords have such incredible ROI (Returns on
Investment) is that your “I” is so little. Only pay when your
customer clicks through to your website and you get what
you are paying for
We strongly recommend “try Google Adwords through
Trafficpullz for a month and see what it adds to your
business”

5. Benefits of AdWords

6. What Google can do for
Advertisers
• Advertising on Google can help an advertiser meet many objectives
• Determining, measuring, and tracking metrics helps ensure success
Objective Example Success Metrics
 Generate awareness • Targeted impressions
 Build brand • Qualified visits your website
 Educate prospects • Depth of involvement
 Generate leads • Request for proposals
 Identify prospects • Coupon downloads
• Newsletter registrations
• Email address opt-ins
 Customer acquisition • Sales conversions = $$$
 Sales • Lower cost per lead/sale

7. Benefits of AdWords: Summary
• Reach
 Access to ~80% of Internet users worldwide
• Cost
 Low costs for high ROI
 Pay Google when users click on your ads
• Timing
 Ads are seen by users looking to purchase
 Reach your audience at the right time, with the right message
• Flexibility
 Start advertising quickly
 Unlimited changes, whenever you want
 You can target ads to the specific location & language of your customers