The document provides instructions for setting up Facebook ads. It outlines 14 steps for creating an ad, including selecting the ad category and format, uploading images, choosing a page to promote the ad, entering keywords and interests, setting the budget and dates, choosing the bidding method, and setting the maximum bid price. It emphasizes the importance of monitoring new ads closely and communicating regularly with the client about the ad's performance and any needed adjustments.

1. Facebook Ads
Setting Up Your Ads

2. Setting Up Your Ad
1. Go to the Facebook
Ad Account
2. Click the green
“Create an Ad”
button in the top
right corner

4. Setting Up Your Ad
3. Select the
appropriate category
from the results
menu.
▫ For example, if
you’re trying to
drive people to a
website you’d
choose “Clicks to
Website.”

6. Setting Up Your Ad
4. Fill out the
information on the
page:
▫ URL
▫ Image(s)
TIP: It’s usually a good
idea to keep
campaigns 18+

8. Setting Up Your Ads
5. Upload images
▫ If you upload multiple
images, the system
will create multiple
ads.
▫ Only upload images if
you want the same ad
copy to appear with
different images!
▫ If you want different
ad copies to appear
with different images,
upload one per ad!

10. Setting Up Your Ad
6. If your organization has
a Facebook page and
you want to enable ads
that will appear in user
News Feeds, select the
appropriate page from
the drop down menu.
YOU WILL NEED TO
BE PAGE ADMIN TO
DO THIS!

12. Setting Up Your Ad
7. Enter your keywords
in the “Interests”
box.
▫ Keep in mind that
these are based on
existing user
interests/pages!

14. Setting Up Your Ad
• Selecting Key words & phrases
▫ Many of the terms you’d like to include may not be
available.
▫ If you’re having trouble getting the words you want
to appear, experiment with related terms and
themes.
▫ Think about phrases or people related to your issue!
▫ What would you look for if you were searching for
the issue?
Experiment with
terms!
Pick a
theme!
What is the
buzz on this
issue?!

15. Setting Up Your Ad
8. Under “Campaign and
Budget” assign your ad
group a name and budget
▫ Most Beekeeper
campaigns operate with a
fixed lifetime budget
▫ Select “ Lifetime Budget”
▫ Make sure that this
budget takes into account
Beekeeper’s 15 percent
commission!
▫ Check with a partner if
you have questions about
this!

17. Setting Up Your Ad
9. Set a start and
end date for the
campaign

19. Setting Up Your Ad
10. Under “Bidding and
Pricing:”
▫ Select “Bid for Clicks” if
the goal is to drive people
to a page or website.
▫ Select “Bid for
Impressions” if the goal is
to show ads to as many
people as possible
• Most Beekeeper
campaigns are click
campaigns (also known
as cost-per-click (CPC)).

21. Setting Up Your Ads
11. For CPC campaigns, select
“Manually set your
maximum bid for clicks”
▫ Enter a bid price for clicks
▫ Suggested big prices are
displayed on the right side
under the “Audience
Definition” box, which is
visible if you scroll up the
page
▫ It’s usually good to bid at or
above the suggested max
bid price when first
starting, and adjust as the
campaign continues

23. Setting Up Your Ad
12. Click “Review Order”
13. You’ll be taken back to the
full list of campaign/ads
▫ Re-title your ad(s) by
hovering your cursor over
the existing ad name and
clicking on the pencil that
appears on the right side.
▫ Give your ads logical,
uniform names so that
your campaign stays
organized.

26. Setting Up Your Ad
14. Once created, ads can take up to several days
to receive approval from Facebook.
▫ Approval is indicated by a green arrow in the
“Status” column

27. Setting Up Your Ad
15. Send the client a brief message when ads are in
place and/or live
The ad is up
and running!

28. Monitoring Your Ad
• Ads often need to be adjusted most at the start
of a campaign
▫ Watch them closely for the first few days
▫ Depending on the client, you may need to obtain
permission before changing settings

29. Monitoring Your Ad
• Send the client a brief initial report with
preliminary performance information after 24
hours
• Send a more comprehensive report after a week

30. Monitoring Your Ad
• Establish a reporting schedule with the client
▫ Depending on the client and campaign length, this
can be daily, weekly, and/or monthly

31. Remember to take the lesson quiz to
complete the “Facebook Ads” course!