Facebook marketing involves creating and using a Facebook page to connect with customers and sell products, leveraging features like ads, audience engagement tools, and analytical insights. The platform boasts over 1.6 billion daily users, presenting significant advertising opportunities. Marketers can customize their pages, run targeted ad campaigns, and track performance using tools like Facebook Ads Manager and Power Editor.

1. FACEBOOK
Marketing Process

2. Facebook is a social networking site that makes it easy for you to connect & share with family &
friends online. Facebook was created in 2004 by Mark Zuckerberg.
Facebook marketing refers to creating—and actively using—a Facebook page as a communications
channel to maintain contact with and attract customers. It’s a newsfeed, an address book, a video
conferencing app, to even being an online storefront. Ad revenue last quarter was up by 53% over the
same period the previous year, and with more than 1.6 billion daily users, roughly 16% of the world’s
population logs on to the site at some point every day—those are crazy numbers considering that
China does not allow Facebook!

3. What Facilities Marketers can have from Facebook
 Fantastic Facebook store front – business page
 Facebook shop for your products – set up (Direct or Third
Party Integration)
 Facebook ads for your product – sponsored or boosted
 Facebook audience Engagement – Go live / Facebook
stories / Newsletters / Tagging / Reviews
 Analytical insights
 Photo or Video Ads

4. Useful Facebook features for marketers
Facebook page
• Customize the Look of Page
• Pin Important Posts at the
Top of the Page forVisibility
• Facebook store
• Creative Hub
• Third-Party Tag Integration
• Block Lists & Publisher List
• Automated Rules
• Engagement Ads onWall
Posts
• Page Moderation/Profanity
Filter
• ImageText CheckTool
• Drag & Drop
• Event App
• Featured Likes/Page Owners
• PostTypes
Analytics
• A/BTest MultipleTarget
Audiences
• Facebook Analytics
• Audience Insights
• ExportYour Facebook Page
Insights Data for Business
Analytics
• Research and segment
audiences
• Monitor your competitors'
Ads
• Install Facebook Pixel for
Retargeting
• WhenYour Fans Are Online
• Pages to Watch
Facebook ads
• Remarketing
• Frequency Cap
• Website Conversion
Campaigns
• Campaign Budget
Optimization
• Call-To-Action
• Lead Ads
• Video Ads
• Carousel Ads
• Ad & Post Scheduling
• Create ads from existing
posts
• InterestTargeting
• DemographicTargeting
• Behavioral Targeting
• LocationTargeting
• Similar Page
Suggestions

8. Facebook Store:

9. Boosting

10. How much does a Facebook
boost post cost?
The budget of a Facebook
boost is entirely up to you!
You simply enter the total
amount you want to spend
and Facebook will spread it
evenly across the duration
you choose. The
minimum cost of a boost is
$1 per day, and that's in your
local currency too.

11. Newsletters

12. How Do I Set Up My Facebook Ads Manager Account?
To start advertising on Facebook, you first need to set up your Facebook Ads Manager account. To begin, log into
Facebook and select Create Ads from the drop-down menu in the upper right.

13. Plan
The Plan section contains tools that help you learn things about your
audience and give you creative ideas for running your ads.
Audience Insights: With the Audience Insights tool, you can find out a
lot of information about different audiences on Facebook.

15. Creative Hub: The Plan section also has a tool called Creative Hub, which is a great place to create ad mockups to
share with your team and get fresh ideas for content.
With the Creative Hub tool, you can mock up a Facebook
ad and share it with your team.

16. Create & Manage
In the Create & Manage section, you find tools for creating your ad and managing your campaigns.
Ads Manager: You use this tool to run your ad campaigns and analyze the data from your ads. You can get the
Facebook pixel, customize reports, and download the data to share with members of your team.
Power Editor: Power Editor is the robust advertising platform for creating ad campaigns. This tool offers a few
advanced options and features when creating ads, like allowing for more characters in headings.
Page Posts: This tool allows you to see all of your page posts and how people are engaging with the content.

17. Measure & Report
When you want to analyze how your ads are performing, check out the tools in the Measure & Report section. For example, here you
can create those custom conversions to track whether ads are meeting your business goals.
Ads Reporting: With this tool, you can create a report for any ad you’re running.
Custom Conversions: While the Facebook pixel will automatically track standard actions users take on your website such as
viewing content or making a purchase, a custom Facebook pixel conversion will track a specific action you define.
With the Custom Conversions tool, you can see the status of all of your custom conversions for your ads.

18. Settings
The settings area is where all of your account information is stored. Go here to update payment information,
your email, and so on.
To update your settings in Facebook Ads Manager, open the main menu and select an option in the Settings
section.

19. #3: Create a Facebook Ad in Ads Manager

27. Decide where to run your ad.
Next, choose where you want to run your ad, either on
Facebook, Instagram, or the apps and websites in
Audience Network – or across all of them. In this step, you
can also choose to run ads on certain mobile devices.

38. Measure and manage your ad
Once your ad is running, you can track performance and edit your campaign in Facebook Ads Manager, Power
Editor or Business Manager. Within these tools, you can see if one version of your ad is working better than
another, or if your ad isn't being delivered efficiently, and make adjustments accordingly.

39. Analytics: The Analytics tool helps you analyze data from the Facebook pixel and your pages.
Get free measurement reports to find out how your ads
are performing.

40. Pricing
•The average Cost Per Click (CPC) is about $0.35 globally and about $0.28 in the U.S.
•The average cost per like is $0.23 in the U.S.
•The average cost per app install is $2.74 in the U.S.
Steps to add a payment method
to the ad account
1.Go to the payment settings in Ads
Manager.
2.In the Payment method section,
click Add Payment Method.
3.Choose the payment method that
you want to add, fill in information,
then click Continue. Follow any
additional instructions to add the
payment method.

42. THANKYOU