Qwaya is a tool for managing Facebook ad campaigns that allows users to create, publish, track, optimize and organize various Facebook ad types through a more sophisticated and usable interface than Facebook's native tools. It provides templates for ad creatives and targeting that enable users to reuse high performing ads and targeting strategies. The dashboard displays connected Facebook accounts and campaigns. Users can create campaigns by developing ad creatives and targeting templates, setting budgets and bids, and publishing ads to Facebook through Qwaya.
This is the slideshow that I made to follow along in my Facebook Ads Course. I decided to upload it for everybody to take advantage of.
If you are interested in learning more about my Facebook Ads Masterclass head to
https://course.rds.marketing
If you are new to digital advertising universe you might be thinking that Facebooks Ads is witchcraft. However, this is why here at Sociality.io we’ve prepared this guide for you. We will show you how to launch ads from scratch without any previous experience with Facebook Ads. Open this article and Facebook Ad Manager at the same time and simply follow each step. Becoming a master of Facebook ads is not rocket science, but you definitely can turn into a Jedi of reaching your social media marketing goals.
Using Facebook To Effectively Promote Your Business!Uzzal Hossain
"Discover The Fastest & Easiest Ways To Jumpstart Your Facebook Marketing!
Discover With This Amazing Report:
· How to Create Facebook Ads That Will Greatly Increase Your Bottom Line!
· Facebook Advertising: What You Should and Should Not Do!
· Using Facebook to Increase Revenue: Easy Steps to Get Started!
· Creating a Positive Image with the Help of Facebook!
· The Power of Facebook Advertising!
· Making the Facebook Page of Your Business Stand Out!
· 5 Reasons Why Facebook is an Effective Marketing Tool!
· And So Much More!...
This is the slideshow that I made to follow along in my Facebook Ads Course. I decided to upload it for everybody to take advantage of.
If you are interested in learning more about my Facebook Ads Masterclass head to
https://course.rds.marketing
If you are new to digital advertising universe you might be thinking that Facebooks Ads is witchcraft. However, this is why here at Sociality.io we’ve prepared this guide for you. We will show you how to launch ads from scratch without any previous experience with Facebook Ads. Open this article and Facebook Ad Manager at the same time and simply follow each step. Becoming a master of Facebook ads is not rocket science, but you definitely can turn into a Jedi of reaching your social media marketing goals.
Using Facebook To Effectively Promote Your Business!Uzzal Hossain
"Discover The Fastest & Easiest Ways To Jumpstart Your Facebook Marketing!
Discover With This Amazing Report:
· How to Create Facebook Ads That Will Greatly Increase Your Bottom Line!
· Facebook Advertising: What You Should and Should Not Do!
· Using Facebook to Increase Revenue: Easy Steps to Get Started!
· Creating a Positive Image with the Help of Facebook!
· The Power of Facebook Advertising!
· Making the Facebook Page of Your Business Stand Out!
· 5 Reasons Why Facebook is an Effective Marketing Tool!
· And So Much More!...
Retargeting – Ultimate 2016 Guide To Remarketing CampaignsBrent Dunn
<a>Retargeting - The Ultimate Guide</a>
What is Retargeting?
Retargeting, which is also known as remarketing, is a form of advertising to visitors that have otherwise already left your site. Most sites are only able to convert 2% of their visitors on average. With retargeting however you’re able to keep the interest of the other 98%.
Retargeting works by placing a cookie on a users browser. This cookie allows marketers to anonymously ‘follow’ their audience around the web.
Study guide digitalskills GROW YOUR BUSINESS WITH FACEBOOK AND INSTAGRAMMr Nyak
Get started with
marketing on Facebook
On average, more than 2 billion people around
the world use Facebook products daily, which
makes Facebook a great way for your business
to reach current and potential customers. Here
you will learn how people and businesses use
Facebook, Instagram and Messenger. How Facebook can help businesses
Since it was founded in 2004, people all over the world have used Facebook to connect.
Facebook gives people the power to build community and bring the world closer together.
Facebook is no longer just Facebook, but now includes several popular apps that help people
connect with each other and also their favorite businesses and organizations.
Have you been mindlessly shambling through your affiliate marketing campaigns like a zombie, reusing the same old brain-dead methods again and again? If so, you’ve likely been forced to watch declining sales, limp commissions and almost dead conversion rates.you’re going to learn some tricks you can use to bring your affiliate marketing into the future and explode your profits like nothing you’ve ever seen before. You’re going to learn how to stop being a zombie in a world where you must choose to be just another follower, or a leader,
destined for ongoing success and prosperity.
Affiliate apocalypse - The New Secret Of Affiliate Profits.Mark David
Inside this ebook, you will discover the topics about blogging is the new PPC, promotion, scheduling updates, create posts with a purpose, mailing list, create a freebie choose a mailing list provider, social media, incentive marketing, choosing products to promote and so much more.
Have you decided that it’s time to get your business set up on Facebook?
Are you wondering exactly how to get started the right way?
Facebook now has over 25 million small business pages and it’s no coincidence that this number is so high. When used properly, businesses can craft a solid return on their Facebook investment.
BrightonSEO - Tara West - Facebook Custom Audiences - September 2015Tara Dee West
At BrightonSEO in Spetmber 2015, I spoke about Facebook Advertising Custom Audiences. Take a look at my presentation for strategies for using Custom Audiences and a few tips for getting the most out of them.
The Complete Facebook Business Manager GuideCoursenvy.com
What is Facebook Business Manager? You can manage ad accounts, Facebook business pages, and the people who work on them — all in one place! Business Manager is a Facebook tool that helps organize and manage your business. https://www.coursenvy.com/the-complete-facebook-business-manager-guide
Effective Facebook/Instagram Advertisement That works!Usaid Ajmal
Effective Facebook/Instagram Advertisement That works!.This presentation will lead you towards the achievable advertisement strategy, and will guide you for advertising your own ads. Go and Start your own career in Advertisement on Facebook and Instagram.
6 Steps to get started with Facebook advertising:
- The anatomy of Facebook advertising
- Facebook’s audience targeting technology
- 6 steps to Facebook advertising
The definitive guide to Facebook advertisingBeeketing
Thinking of advertising on Facebook but not knowing where to begin? Wanna promote your online store using Facebook ads but you have no relevant experience? This guide explores how advertising on Facebook can benefit your eCommerce store, as well as provides a definitive guide to launch a Facebook ad that actually converts.
>>>https://beeketing.com/blog/advertising-on-facebook/
How to run success full facebook ads.pdfmitchelhyden
Facebook Ads are a form of advertising on the Facebook platform that allows businesses to create targeted ads to reach specific audiences.
These ads can be in various formats such as image ads, video ads, carousel ads, instant experience ads, collection ads, lead ads, dynamic product ads, canvas ads, polls ads, stories ads, augmented reality ads, slideshow ads, and messenger ads.
Businesses can choose different campaign objectives like brand awareness, reach, traffic, engagement, leads, app installs, and sales to achieve their advertising goals.
Facebook Ads operate on a pay-per-click (PPC) model where advertisers pay when users interact with their ads.
The key to successful Facebook advertising lies in creating engaging content, matching ads to landing pages, using clear call-to-actions, and running A/B tests to optimize ad performance.
How to run ads on Facebook
Create a Facebook Ads Manager account. ...
Start a new campaign. ...
Choose your objective. ...
Set a budget and schedule. ...
Select a target audience. ...
Create your Facebook ad. ...
Monitor analytics and set up reporting.
Retargeting – Ultimate 2016 Guide To Remarketing CampaignsBrent Dunn
<a>Retargeting - The Ultimate Guide</a>
What is Retargeting?
Retargeting, which is also known as remarketing, is a form of advertising to visitors that have otherwise already left your site. Most sites are only able to convert 2% of their visitors on average. With retargeting however you’re able to keep the interest of the other 98%.
Retargeting works by placing a cookie on a users browser. This cookie allows marketers to anonymously ‘follow’ their audience around the web.
Study guide digitalskills GROW YOUR BUSINESS WITH FACEBOOK AND INSTAGRAMMr Nyak
Get started with
marketing on Facebook
On average, more than 2 billion people around
the world use Facebook products daily, which
makes Facebook a great way for your business
to reach current and potential customers. Here
you will learn how people and businesses use
Facebook, Instagram and Messenger. How Facebook can help businesses
Since it was founded in 2004, people all over the world have used Facebook to connect.
Facebook gives people the power to build community and bring the world closer together.
Facebook is no longer just Facebook, but now includes several popular apps that help people
connect with each other and also their favorite businesses and organizations.
Have you been mindlessly shambling through your affiliate marketing campaigns like a zombie, reusing the same old brain-dead methods again and again? If so, you’ve likely been forced to watch declining sales, limp commissions and almost dead conversion rates.you’re going to learn some tricks you can use to bring your affiliate marketing into the future and explode your profits like nothing you’ve ever seen before. You’re going to learn how to stop being a zombie in a world where you must choose to be just another follower, or a leader,
destined for ongoing success and prosperity.
Affiliate apocalypse - The New Secret Of Affiliate Profits.Mark David
Inside this ebook, you will discover the topics about blogging is the new PPC, promotion, scheduling updates, create posts with a purpose, mailing list, create a freebie choose a mailing list provider, social media, incentive marketing, choosing products to promote and so much more.
Have you decided that it’s time to get your business set up on Facebook?
Are you wondering exactly how to get started the right way?
Facebook now has over 25 million small business pages and it’s no coincidence that this number is so high. When used properly, businesses can craft a solid return on their Facebook investment.
BrightonSEO - Tara West - Facebook Custom Audiences - September 2015Tara Dee West
At BrightonSEO in Spetmber 2015, I spoke about Facebook Advertising Custom Audiences. Take a look at my presentation for strategies for using Custom Audiences and a few tips for getting the most out of them.
The Complete Facebook Business Manager GuideCoursenvy.com
What is Facebook Business Manager? You can manage ad accounts, Facebook business pages, and the people who work on them — all in one place! Business Manager is a Facebook tool that helps organize and manage your business. https://www.coursenvy.com/the-complete-facebook-business-manager-guide
Effective Facebook/Instagram Advertisement That works!Usaid Ajmal
Effective Facebook/Instagram Advertisement That works!.This presentation will lead you towards the achievable advertisement strategy, and will guide you for advertising your own ads. Go and Start your own career in Advertisement on Facebook and Instagram.
6 Steps to get started with Facebook advertising:
- The anatomy of Facebook advertising
- Facebook’s audience targeting technology
- 6 steps to Facebook advertising
The definitive guide to Facebook advertisingBeeketing
Thinking of advertising on Facebook but not knowing where to begin? Wanna promote your online store using Facebook ads but you have no relevant experience? This guide explores how advertising on Facebook can benefit your eCommerce store, as well as provides a definitive guide to launch a Facebook ad that actually converts.
>>>https://beeketing.com/blog/advertising-on-facebook/
How to run success full facebook ads.pdfmitchelhyden
Facebook Ads are a form of advertising on the Facebook platform that allows businesses to create targeted ads to reach specific audiences.
These ads can be in various formats such as image ads, video ads, carousel ads, instant experience ads, collection ads, lead ads, dynamic product ads, canvas ads, polls ads, stories ads, augmented reality ads, slideshow ads, and messenger ads.
Businesses can choose different campaign objectives like brand awareness, reach, traffic, engagement, leads, app installs, and sales to achieve their advertising goals.
Facebook Ads operate on a pay-per-click (PPC) model where advertisers pay when users interact with their ads.
The key to successful Facebook advertising lies in creating engaging content, matching ads to landing pages, using clear call-to-actions, and running A/B tests to optimize ad performance.
How to run ads on Facebook
Create a Facebook Ads Manager account. ...
Start a new campaign. ...
Choose your objective. ...
Set a budget and schedule. ...
Select a target audience. ...
Create your Facebook ad. ...
Monitor analytics and set up reporting.
How To Setup A Google Shopping Campaign [Infographic]Mike Ncube
This infographic by Mike Ncube shows the steps to setting up a shopping campaign in Google Merchant Centre and Google Ads.
A Google Shopping campaign is one of the primary campaign types in Google Ads. This campaign type allows you to target people searching for your products on Google and partner sites with product ads.Unlike text ads which appear with a few lines of text, product ads show an image, price, description and title and attract people who are at the later stages of the buying funnel.Your product ads appear in the Google search results when people use search queries related to your products. These appear above or to the right of the text ads and you can also see them on the Shopping page.
#1 You Need to define the Main Purpose of Your Facebook Ad Campaign
What are you trying to do, have users become familiar with a brand, generate likes, create sales? What
you are doing defines how you run your ads. For example, if you want to generate sales the cost per
click advertising is probably your best option, but if you want to create brand recognition then cost per
impression advertising is likely your best option.
#2 Use the Ad Space Well
You are allowed 25 characters for your title, 135 characters for your body and an image. This means you
are going to need to write tight ad copy. Take your time – edit, edit, and edit more!
#3 Monitor the Performance of Your Ads
Too many people put their ads up and then never look at them again, simply paying their bill and moving
on. The trouble is if your ad isn’t performing well then you are going to be wasting your marketing
budget. A better approach is to utilize Facebook Ads Manager and Facebook Reports. These two tools
can tell you how many individuals have looked at your ads, how many have clicked on your ads, your
click through rate, and more. This information is very valuable in helping you make decisions about
which ads to run, when to run them and a host of other marketing direction, so make use of it.
#4 Facebook Advertising Blog
I’m guessing you’ve never heard of the Facebook advertising blog (http://facebookadtactics.com/)- you
certainly aren’t alone! Take a visit over there, because it is packed with all kinds of tips and tricks to get
the most out of your Facebook ads. There is even a video that walks you through the setup process step
by step.
These 4 tips are a great place to start for you to start to have successful Facebook ad campaigns. Why
not ad them to the things you are already utilizing and increase your ad power two f
At 7 Figure Automation, we like to think of Instagram Ads as an expansion to your existing audience network. And here’s the best part – you won’t have to adjust your current advertising efforts to the paint points of a new social media network…
Facebook already makes the integration seamless for you.
Follow these 4 easy steps to get started using Instagram ads for your business:
#1 Connect Instagram to Facebook
#2 Select Your Ad Type
#3 Configure the Targeting Options
#4 Optimize Your Instagram Ads
Instagram is a mobile app. Thus, your ads can be placed on mobile devices. Instagram ads give you the power to engage your audience in a whole new way. Facebook’s seamless integration with Instagram all the same makes this more accomplishable.
Facebook page is for your business, services, or organizations because you engage with your audience and it can grows by posting regularly. Here is a step by step Basic tutorial that will surely help you to get started. Very logical and no technical words used. It is a tool that every virtual people need to know.
Hootsuite is a must tool for virtual assistant who manages several social networking accounts. It is a social media management tool that manage MULTIPLE social profiles, analyze social media traffic, and lot, lot more. This is one of the most used tools. Here is a step by step Basic tutorial that will surely help you to get started. Very logical and no technical words used. It is a tool that every virtual people need to know. Happy learning!
Several Google tools that can help us conserve time, and be more productive as well. They were called Google apps. They were cloud-based productivity suite that helps you and also your collaborators connect and get your work done. Accessible anywhere on any device. Here is a step by step Basic tutorial that will surely help you to get started. Very logical and no technical words used. It is a tool that every virtual people need to know.
Did you know that You can make calls to any landline, and mobile number from your computer? With the help of Google Call Phone applciation. Here is a step by step Basic tutorial that will surely help you to get started. Very logical and no technical words used. It is a tool that every virtual people need to know.
Evernote were products help you remember and act upon ideas, projects and experiences across all the computers, phones and tablets you use. Here is a step by step Basic tutorial that will surely help you to get started. Very logical and no technical words used. It is a tool that every virtual people need to know.
Sharing your stuff to your collaborators will now be easier and faster. Dropbox is a free service that let’s you share ALL your documents. This can also serve as your storage folder where in you can access it anywhere you are, just by login to your account. Here is a step by step Basic tutorial that will surely help you to get started. Very logical and no technical words used. It is a tool that every virtual people need to know. Happy sharing.
Internet world is prone to different kinds of CYBERCRIME like: gain access to your information that includes your email password and hacking your account. This tutorial will teach you on easy step by step on how to secure your email account that includes: Securing your password; Enable 2-step verification; Keeping your device clean at all times; Installing software, browser, and OS updates; Checking your account for Unusual activity; and Preventing identity theft and avoid scams. Here is a step by step Basic tutorial that will surely help you to get started. Very logical and no technical words used. It is a tool that every virtual people need to know.
Google apps helps you to increase your market productivity. The includes statistics about the visitors to a website, Advertise your program this way you can reach new customer and grow your business, and Putting your business in front of potential customers right when searching. Here is a step by step Basic tutorial that will surely help you to get started. Very logical and no technical words used. It is a tool that every virtual people need to know.
Animoto is a application tool that produces videos, from user. Here is a step by step Basic tutorial that will surely help you to get started. Very logical and no technical words used. It is a tool that every virtual people need to know. It can help you increase marketability when you have videos on your website. Start creating your own video here in Animoto. Happy watching!
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
2. Qwaya
is a powerful self-service tool for
any business who seeks to save
time and increase performance
when working with Facebook ad
campaigns.
3. With Qwaya you can create,
publish, track, optimize and
organize any Facebook ad types
with more sophistication and
usability than the tools provided
by Facebook.
8. you will be redirected to Qwaya
and your dashboard.
Now it‟s time to connect your
Facebook account.
9. You will now be redirected to
the dashboard where you will
see your Facebook user account
and the ad accounts connected
to this account.
10.
11. If you click on Facebook
connections you can see all the
Facebook accounts and all the
Facebook entities (pages,
places, applications and events)
connected to your Qwaya
account.
12. If you are on our Premium or
Business plan you can also
connect multiple Facebook user
accounts. Simply click on „+
Connect‟.
16. The dashboard is the first place
you will arrive to when you log in.
In the dashboard you can see the
Facebook user account you have
connected to Qwaya and the
Facebook ad accounts that this
Facebook user is an admin or a
general user of.
17. 1. Dashboard
Go back to the Dashboard to
view your ad account and start
working with Qwaya.
18. 2. Facebook connections
Add or remove Facebook user
accounts. You will also be able
to see the Facebook entities
(pages, places, applications and
events) you can manage in
Qwaya.
19. 3. Users
Here you can invite your
colleagues to work in the same
Qwaya account.
20. 4. Settings
View, change or add your
account and company
information. Here you can reset
your password, upgrade,
downgrade or cancel your
account, log out from Qwaya and
add your Google Analytics
token.
21. 5. Facebook user
Here you will see the Facebook
user accounts that you have
connected to Qwaya. If you want
to connect more Facebook user
accounts please navigate to
Facebook Connections.
22. 6. Facebook ad accounts
You will be able to see all the
Facebook ad accounts that your
Facebook user is an admin or a
general user of. If you have an
unnamed Facebook ad account
you will see a number id
representing the Facebook ad
account id.
23. If you haven‟t renamed your ad
account we suggest you to do it
since it will give you a better
overview of your accounts.
24. To add a Facebook ad account
you need to ask the Ad account
owner to add you as a general
users of the ad account..
25. In Facebook he/she can add your
profile in the Settings tab and
you will be able to see the ad
account in Qwaya
26. To see your published
campaigns and start creating
new ones, simply click on the Ad
account you want to work with.
27. Remember that you will not be
able to start your advertising on
Facebook if you don‟t have any
funding in your Facebook ad
account.
28. 7. Refresh ad accounts
If you are not able to see all your
Facebook ad accounts that you
are an admin or a general user of
in the dashboard, click the
“Refresh ad accounts” button.
35. 3.
Go to „Create Ads‟ and select what
you want to advertise from the left
hand sidebar. In the sidebar you
will be able to see all the Facebook
entities you are an admin of and
you can also select to advertise an
external website.
36.
37. 4.
Click on the page you want to
promote and select to create a
Page Like ad.
38. Select what tab on your page
you want to drive the traffic to.
Type in the titles, body texts you
want to use.
39. Add your images and
select „Save as‟ in order to save
your ad creatives as a template.
40. Please note that Qwaya will
create one ad for each
combination of title, body text
and image. If you add 2 titles, 2
body texts and 2 images Qwaya
will create 8 ad creatives.
41. It is recommend you to
not create more than 10 ad
creatives in each campaign.
44. 6.
Proceed to „Set Targeting‟ to
select who should see your ad.
Click on „New Targeting‟.
45.
46. 7.
The targeting window will appear
where you can start filling out
your targeting preferences.
Country is the only mandatory
part in the targeting pop-up.
52. 11.
Proceed to „Publish ads‟ in order
to create your campaign,
allocate budget, select bid type
and set max bid. Click on
„Generate X ads‟.
53.
54. The campaign pop-up will open.
Type in the campaign name,
select start and end time and set
your campaign budget. Select
bid type and add your Facebook
pixel. Press „Generate X ads‟ and
the ads will appear in the
preview window.
55.
56. 13.
To publish your campaign to
Facebook, click on „Publish X ads‟
and your campaign will be
published to Facebook. You‟ll then
find your ads for a short while in
the Publishing queue, until they‟re
placed in „My campaigns‟ tab.
60. You can use templates both for
ad creatives and targeting, we
recommend to use both.
Once you saved your work as
templates you can reuse them in
the future
64. An example to illustrate the
benefits of working with
templates is a scenario where
you identified an ad that is
performing well and you want to
tweak it slightly to see if you can
get an even better performance.
65. The templates will enable you to
find the creative and targeting of
that particular ad quickly and
generate a new ad, whether it is
the creative part or the targeting
part, based on the old ad.
67. To get started designing your ad
creative templates
navigate to the
“Create ads” tab.
68. 1.
Select what you want to
advertise in the left hand
sidebar. In this example we will
select to advertise an external
website.
69.
70. 2.
A new window opens which is the
template window you work with to
create the creative template.
Each of the different ad types has
a special template window since
they all require different content.
71. Fill out all the fields and
click “Save as template”
72.
73. 3.
Create a folder for your template
for better organization and
structure
83. This means that you can save your
targeting work as templates and
use it again in the future for new
ads.
Since finding a good targeting
sometimes takes time and requires
fine-tuning, it is wise to save all
your targeting work as templates.
84. By doing so you will be able to
reuse old targeting work and do
changes to old templates instead
setting up news ones from
scratch each time you want to
create a new targeting.
This will save you time and help
you find the correct targeting
easier.
85. 1.
Click on “Set Targeting” and the
“New targeting” button to
activate the template window.
86.
87. 2.
A new window for creating the
targeting will pop up and here
you will need to fill in
preferences for your targeting.
Click „Save as template‟.