How to Make a Better Search Network Campaign?
Campaign planning is far from easy. That being said, when you take the time and effort to explore the vital aspects of PPC advertising, namely your audience, competitors, keywords, and budget, you give yourself a better chance of success.
With user intent and laser-focused targeting in mind, you’re sure to create some winning campaigns.
How to find your perfect Google Adwords budgetHeyday ApS
I often hear from companies that they don’t know how much money they should put into their Google Adwords account. But let me show you how you will get your perfect PPC budget. Step by step.
First of all Google Adwords (or PPC) is not a cost – it’s an investment. So the question is how much money should you invest in your Google Adwords?
If you invest less than you should then you are losing sale right? You could have sold more products than you are doing right now. And if you are investing too much well then you will not get enough return on your investments.
Google Adwords is suggesting your bids and your daily budget – but Google Adwords has no ideas of your Average-Order-Value (AOV) or your Close-Rate (CR) or your business model.
How to create google ads campaign in simple steps to know more details - contact digital planet club one of the best digital marketing agencies- http://www.digitalplanetclub.com/
PPC Google AdWords Proposal Sample for Client PitchingeMarket Education
This PPC Google Ads proposal sample is for all digital marketing professionals who would like to have a simple and strong understanding format for client pitching.
How to find your perfect Google Adwords budgetHeyday ApS
I often hear from companies that they don’t know how much money they should put into their Google Adwords account. But let me show you how you will get your perfect PPC budget. Step by step.
First of all Google Adwords (or PPC) is not a cost – it’s an investment. So the question is how much money should you invest in your Google Adwords?
If you invest less than you should then you are losing sale right? You could have sold more products than you are doing right now. And if you are investing too much well then you will not get enough return on your investments.
Google Adwords is suggesting your bids and your daily budget – but Google Adwords has no ideas of your Average-Order-Value (AOV) or your Close-Rate (CR) or your business model.
How to create google ads campaign in simple steps to know more details - contact digital planet club one of the best digital marketing agencies- http://www.digitalplanetclub.com/
PPC Google AdWords Proposal Sample for Client PitchingeMarket Education
This PPC Google Ads proposal sample is for all digital marketing professionals who would like to have a simple and strong understanding format for client pitching.
Leading PPC promoting through Google Ads is especially significant in light of the fact that, as the most prominent internet searcher, Google gets gigantic measures of traffic and accordingly conveys the most impressions and snaps to your advertisements.
Leading PPC promoting through Google Ads is especially significant in light of the fact that, as the most prominent internet searcher, Google gets gigantic measures of traffic and accordingly conveys the most impressions and snaps to your advertisements.
Remarketing with Google Ads is one of the most budget-friendly optimization strategies that advertisers use to boost conversion rates and generate more sales.
All rights reserved. No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods including information storage and retrieval systems, without the prior written permission of the publisher.
In the world of Pay-Per-Click (PPC) advertising, there will always be challenges. However, with the coronavirus’s aftermath, it’s even more important to be prepared for a new reality. Every industry and its advertising will be affected due to new economic and social realities. New demands, preferences, and demographic makeup will require a shift in your approach to your brand or client’s approach to Google Ads.
Instead of missing out on leads, sales, and other conversions, use the right plan to put yourself ahead of the competition. Learn to craft the right message to your audience in the right way for your campaign.
An introduction to google ads management for budgets under 500Rachel Fredrickson
If you're a small business owner that's just getting into Google Ads, you'll benefit from taking a look at this overview of Google Ads Management for budgets under $500. Spending your marketing dollars wisely is important as a small business owner and I hope this overview has some helpful tips for you!
What is Google Ads Remarketing List?
Creating a Google Ads campaign opens a lot of doors to new and exciting opportunities with customers. In the excitement of attracting these new customers, some marketers make the mistake of forgetting their current leads and past customers.
The final asset used to build a remarketing list? Optimization! As with any marketing strategy, your remarketing list is going to require time and attention to perfect.
When you first publish your remarketing campaign, pay close attention to the level of success it receives. If it doesn’t perform at the level you had hoped, then look into the data to understand why.
Are you using the right assets to build your remarketing list? Is the offer relevant enough to entice a conversion? What can be improved?
You want to continuously ask yourself these questions until your remarketing campaigns reach the level you want. You can further read about the art of dynamic remarketing in Google Ads.
The slides used by Matthew Sauer from iProspect at the E-commerce Meetup organized jointly with Neto, Hubspot and SEMrush: https://www.semrush.com/webinars/e-commerce-meetup/?language=en
Leading PPC promoting through Google Ads is especially significant in light of the fact that, as the most prominent internet searcher, Google gets gigantic measures of traffic and accordingly conveys the most impressions and snaps to your advertisements.
Leading PPC promoting through Google Ads is especially significant in light of the fact that, as the most prominent internet searcher, Google gets gigantic measures of traffic and accordingly conveys the most impressions and snaps to your advertisements.
Remarketing with Google Ads is one of the most budget-friendly optimization strategies that advertisers use to boost conversion rates and generate more sales.
All rights reserved. No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods including information storage and retrieval systems, without the prior written permission of the publisher.
In the world of Pay-Per-Click (PPC) advertising, there will always be challenges. However, with the coronavirus’s aftermath, it’s even more important to be prepared for a new reality. Every industry and its advertising will be affected due to new economic and social realities. New demands, preferences, and demographic makeup will require a shift in your approach to your brand or client’s approach to Google Ads.
Instead of missing out on leads, sales, and other conversions, use the right plan to put yourself ahead of the competition. Learn to craft the right message to your audience in the right way for your campaign.
An introduction to google ads management for budgets under 500Rachel Fredrickson
If you're a small business owner that's just getting into Google Ads, you'll benefit from taking a look at this overview of Google Ads Management for budgets under $500. Spending your marketing dollars wisely is important as a small business owner and I hope this overview has some helpful tips for you!
What is Google Ads Remarketing List?
Creating a Google Ads campaign opens a lot of doors to new and exciting opportunities with customers. In the excitement of attracting these new customers, some marketers make the mistake of forgetting their current leads and past customers.
The final asset used to build a remarketing list? Optimization! As with any marketing strategy, your remarketing list is going to require time and attention to perfect.
When you first publish your remarketing campaign, pay close attention to the level of success it receives. If it doesn’t perform at the level you had hoped, then look into the data to understand why.
Are you using the right assets to build your remarketing list? Is the offer relevant enough to entice a conversion? What can be improved?
You want to continuously ask yourself these questions until your remarketing campaigns reach the level you want. You can further read about the art of dynamic remarketing in Google Ads.
The slides used by Matthew Sauer from iProspect at the E-commerce Meetup organized jointly with Neto, Hubspot and SEMrush: https://www.semrush.com/webinars/e-commerce-meetup/?language=en
Six Strategies to Help Maximize Your PPC Advertising in 2024Nirvana Canada
Marketers use many clever tools to get their products or services in front of the right eyes: content marketing, search engine optimization (SEO), email marketing, social media marketing, and affiliate marketing.
Download google adwords search advertising exam question and answers 2018 PDF for Free. This search advertising exam pd will help you pass and get certification. You can score at least 90%.
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Want to earn money with Pay-per-click (PPC) Advertising? PPC advertising is the best and most reliable way to boost your website monetization. With this online advertising model, advertisers get the advantage of advancing their marketing tactics by paying each time users click on their online advertisement. Paid search ads are one of the common types of PPC ads. So, without wasting any further time, let’s dive into today’s blog topic – How to earn money with Pay-per-click (PPC) advertising?
ReTargeting and the Future Of Display Advertising Arjun Dev Arora
This deck walks through the basics of display advertising including metrics, optimization levers, targeting methodologies and touches on new cutting edge technologies to help marketers reach audiences at the right time and place.
A presentation on determining if PPC is right for your company, how to calculate a Cost Per Action and how to improve the ROI of your PPC Campaign.
Check out Trada Reviews here: http://www.trada.com/trada-reviews/
Prabhat Shah — Taking Amazon Advertising to the Next LevelSemrush
These slides were presented at the SEMrush webinar "Taking Amazon Advertising to the Next Level". Video replay and transcript are available at https://www.semrush.com/webinars/taking-amazon-advertising-to-the-next-level/
CLV Advertising & Marketing Strategies to Acquire and Retain Consumers With P...Tinuiti
In today’s digital landscape, it’s crucial to adapt your business to this new wave. Improve the customer shopping experience, understand complexities of CLV, realize how to utilize customer shopper behavior data, all to attract, acquire & retain the most profitable customers for your company’s long-term. Join this session as we cover advanced Paid Search customer retention strategies that’ll help you to drive revenue & loyalty for your Ecommerce business.
Generate more business with Google Advertising. At Search Engine People we provide services in internet marketing to help your brand stand out from competitors.
A Brief of Google AdWords Pay Per ClickRanjan Jena
PPC is particularly good for split testing as it allows your strategies to fail much faster, saving you time and money in the long run. While it seems like strange advice, knowing what terms not to go for can be more important in some ways than figuring out which search terms are best, as creating content is expensive and time consuming. If you don’t have it right, you will waste a lot of time and resources.
What are Custom Dimensions in Google Ads?
When appropriately used, custom dimensions have the power to simplify your campaign management and data analysis processes. As such, they are a vitally important asset in the PPC manager’s toolkit.
Dissimilar to labels, Google Ads custom dimensions are specifically designed to be applied to and remain consistent for the long-haul. Your secondary dimensions provide you with the opportunity to include a hierarchical structure to your campaign reporting while allowing you to drill down from department, all the way to your product line.
When you get familiar with this feature, you’ll soon see that it can improve your campaigns, saving you a lot of time, money, and frustration along the way.
What is Smart Campaign and How it Works?
Whether you’re new to paid advertising or a pay-per-click (PPC) veteran, Google Smart Campaigns can be your best friend. Rapid advances in artificial intelligence technology at the heart of Google Ads make PPC advertising an entirely different beast — one that may be easier to tame in 2020.
Google Smart Campaigns are a powerful tool in the PPC manager’s toolkit. When used carefully, they can save time, money, and a lot of frustration. They do require a lot of data, and a keen eye to monitor their performance. Still, Smart Campaigns offer a lot of promising opportunities, making them worth a try, no matter how much experience you have in PPC advertising.
Benefits of Ad Extensions in Google Ads 2020PPCexpo
Benefits of Ad Extensions in Google Ads 2020:
What’s one of the main benefits of ad extensions? It’s really hard to say just one. These useful features not only improve ad performance significantly, but they are also easy to use, cost-efficient and versatile!
Google Ads Updates Guide 2020: The best GuidePPCexpo
Google Ads Updates Guide 2020 The best Guide:
As we move into 2020, the leading search engine in the world continues to evolve to provide a better service for consumers, marketers, and search engine optimization (SEO) professionals. In this article, we’ll explore the top Google Ads updates, looking at the significant changes on the platform over the past year.
What is Dynamic Remarketing in Google Ads?
Remarketing is everywhere you look.
Think about it:
Have you ever casually browsed for an Amazon or eBay item only to find ads for similar products popping up at the top of your Google search or through promotional emails a few hours later?
What is Paid Search Advertising?
Paid search advertising with Google Ads is among the most effective channels in modern marketing. However, you can only reap the rewards when you understand what you are doing.
What is Google Lightbox and Rich Media Ads?
Google Ads is always evolving, like much of the digital marketing landscape. People want to engage brands, and they are more open to embracing exciting content like videos and games.
With that being the case, rich media ads are fast becoming an essential part of the modern PPC manager’s toolkit. Relying on text ads alone is leaving a lot of opportunity on the table.
How does Marketing Strategy Create Value for Customers Journey?PPCexpo
Dow does Marketing Strategy Create Value for Customers Journey?
The opening passage of Charles Dickens’ A Tale of Two Cities paints a reflection of pre-revolution Paris and London. It is also a reasonably accurate description of the state of marketing in the Digital Age.
Google Shopping Campaigns are a game-changer for e-commerce stores.
Not only do they target quality traffic and attract valuable leads, but they promote your products by showing users detailed information before clicking the ad.
For many years, marketers have trusted the digital marketing funnel as their go-to strategy for acquiring new customers. The digital landscape is shifting, and while a lot of people still believe in the funnel, there is a new alternative available now.
What is Customer Value and why is it Important to Marketers?PPCexpo
Marketing in the Digital Age has become more and more complex each year. Marketers need to manage many different channels and tactics across both digital and non-digital mediums. Despite this, the goal of marketing has remained the same: identifying target customers with a problem and connecting them to a solution.
Digital assistants are all the rage now.
Since their inception not too long ago, demand for these digital assistants has surged, bringing them mainstream in a short span of time. People have quickly discovered just how great this technology is, and how it changes the way they use search engines.
nvesting in voice search optimization will, without a doubt, offer a progressive and safe investment for your ad campaign and marketing strategy or business.
A recent study found that choice search in eCommerce results in $1.8 billion in Amazon revenue. And researchers predict that this number will increase by up to $40 billion by 2022.
Gmail Ads are not for everyone, but if you set them up correctly, they have the potential to boost your business ROAS in a big way. Compared with other ad forms and placements, they’re less competitive and provide a solid way to build awareness for your brand within a potential customer’s personal space—the inbox.
In e-commerce today, the concept of customer segmentation offers marketers a powerful means of dissecting their audiences and connecting with consumers on a more personal one-to-one level.
When you leverage data insights and personalization, you can make the customer feel like they are understood. This personalization also allows you to present them with tailor-made solutions to their pain points.
A/B testing is split-testing between two different variants – labeled A and B. This technique allows the advertiser to determine the under performing and outperforming factors of your two separate ads.
You don’t have to be in pay-per-click (PPC) advertising for long to understand the importance of keyword match types.In this article, we’ll explain what keyword match types are, how they differ, and most importantly, we’ll show you how to use the different Ads match types to improve your PPC campaign.
Tracking the customer journey is becoming more difficult. Today’s consumers engage brands on multiple platforms, often moving through several digital touchpoints before they are ready to buy.
Therefore, the concept of omnichannel marketing has risen, allowing businesses to embrace the change to address two critical aspects of modern marketing – technological innovation and customer experience.
Google Ads is a tough nut to crack. Sure, you can get started within minutes, but there is a whole host of factors that determine whether or not you will get any joy from the platform. One of the most instrumental factors is keyword performance optimization.
When it comes to Google Ads, effective paid search management is essential. Negative keywords help you fine-tune the keywords in your campaign to maximize ad relevance, fully optimize your ad, and therefore, boost your return on investment (ROI).
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
How to Make a Better Search Network Campaign?
1. How to Make a
Better Search
Network Campaign.
Campaign planning is vital for pay-per-click
(PPC) success. On the Google Search Network,
having a solid strategy makes all the difference.
www.ppcexpo.com
2. www.ppcexpo.com
PPC Campaign Planning: 6 Core Areas for a Better Search
Network Campaign
Campaign planning is vital for pay-per-click (PPC) success. On the Google Search Network, having a solid
strategy makes all the difference.
In this step-by-step campaign planning guide, you’ll get everything you need to turn your budget into
profit.
1. Target Audience
2. Plan a Budget
3. Select the Right Keywords
4. Create Focused Ad Groups
5. Develop Intent-Based Ad Copy and Landing Pages
6. Be Aware Of Your Competitors
3. www.ppcexpo.com
1. Target Audience
Regardless of how much campaign planning you do, it won’t work if you don’t know your audience. So,
audience targeting is the first step.
You can learn about your ideal customer in two ways:
1. Primary research where you conduct your market research into consumer purchasing habits through
group discussions, surveys, interviews, etc.
2. Secondary research where you use consumer data from secondary sources, like existing market
studies.
Consider your audience’s interests, pain points, and purchasing habits. Then, think about how you can
frame your products and services in a benefit-led way that attracts new customers.
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1. Target Audience
Google Ads enables several methods of audience targeting:
• Age-based targeting is best if you have a product for a specific age group (e.g., student bank
accounts)
• Location-targeting shows your ads in specific geographic areas you choose, such as a particular
country or city.
• Gender-targeting is for gender-specific products, like maternity clothes.
• Device-type targeting allows control over which devices your ad is displayed on, whether your
audience is on desktop, tablet, or mobile.
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1. Target Audience
• In-market targeting enables you to show ads to people that are already interested in similar products
to yours.
• Custom intent involves choosing keywords that are likely to attract qualified leads to your website.
You can create custom intent audiences to drive conversions.
• Remarketing targets previous site visitors or app users, so they see ads tailored to their interests.
• Similar audiences is a form of targeting that hones in on users with related interests to your products
and services.
While audience targeting is a big part of campaign planning, it doesn’t stop there — you must continue
focusing on your audience after your campaign starts.
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2. Plan a Budget
In theory, a budget is as simple as minimizing your costs, and only spending what’s essential. However, in
PPC campaign planning, it can get tricky.
Let’s break it down.
How much you need to spend?
Imagine your industry has a conversion rate of 10%, meaning you must generate 10 clicks for every
conversion. Also, your Keyword CPC (cost-per-click) is $100.
So:
Keyword CPC * Clicks Needed to Convert One User Based on Average Conv. Rate
= 100 X 10
= 1000
Therefore, you need to budget $1,000 for one lead using that exact keyword.
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2. Plan a Budget
Start with a Test Budget
Calculate a test budget with this formula:
Number of keywords to test X CPC
Assume that you’ll get 100 clicks minimum. Generally speaking, you need 100-200 clicks to determine
whether a keyword converts.
E.g., You test 10 keywords with a $1 CPC rate. Your campaign planning should have a test budget of
$1,000-$2,000.
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2. Plan a Budget
Learn about CLTV Before Finalizing Budget
CLTV, or Customer Lifetime Value, is how much future revenue you expect to gain from each customer.
This includes recurring revenue, additional purchases, up-sells, and customer referrals.
Calculate CLTV with this formula:
CLTV = Annual Profit of Customer X Number of Years Customer Remains
So, if Sue has a CLTV of $10,000, it’s acceptable to pay $1 for each click. Conversely, if Joe has a CLTV of
$100, then a $1 CPC is very high.
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2. Plan a Budget
How to Calculate your PPC Advertising Budget:
Consider this example
• Goal – 100 customers in 2 weeks.
• Average conversion rates – 2% and 4%
• Cost per click – $2.0 – $2.50
• You need 2,500 – 5,0
• 00 clicks
With this information, you can use the formula below:
Total budget = Traffic needed x Average CPC
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2. Plan a Budget
How to Calculate your PPC Advertising Budget:
You can perform the calculation twice, for the high and low ranges of your budget:
• Highest traffic needed x Highest average CPC = Highest total budget
• Lowest traffic needed x Lowest average CPC = Lowest total budget
So:
5,000 visitors x $2.50 average cost per click = $12,500
2,500 visitors x $2.00 average cost per click = $5000
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2. Plan a Budget
How to Calculate Expected Revenue
First, understand your Average Order Value (AOV) based on your historical data. AOV tracks the average
dollar amount spent each time a customer places an order on a website or mobile app. To calculate your
company’s average order value, simply divide total revenue by the number of orders.
Expected Revenue = Average Order Value x New Customers
Imagine our average order value is $600.
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2. Plan a Budget
How to Calculate Expected Revenue
Expected Revenue = Average Order Value x New Customers
Expected Revenue = $600 x 100
Expected Revenue = $60,000
In total, we could expect $60,000 from the advertising campaign that could cost us between $5K and
$12.5k.
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2. Plan a Budget
How to Calculate ROAS (Return on Ad Spend)
(Revenue – Ad Spend) / Ad Spend
You’re going to calculate it twice; for the low ad spend of $5000, and the high ad spends of $12,500.
Our calculations would look something like this:
Low ROAS = ($60,000 – $12,500) / $12,500 = 380%
High ROAS = ($60,000 – $5000) / $5,000 = 1100%
Our ROAS would be between 380% and 1100%.
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2. Plan a Budget
Focus on EPC, Not CPC
It’s important not to focus on CPC. Instead, you should look to increase your earnings per click (EPC). The
businesses with the highest EPC generate more clicks, leads, and customers.
Ultimately, this means you should focus on your return on investment (ROI), not your costs.
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2. Plan a Budget
How to Calculate Your EPC
Customer Value is the amount of money you earn, minus fulfillment costs, from one new customer.
EPC = Customer Value X Conversion Rate
For example, if the average customer generates $100 and your conversion rate is 1%, then your EPC is
$1.00.
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3. Select the Right Keywords
Keyword selection is an integral aspect of campaign planning. You should research user search queries to
discover valuable keywords that have:
• High search volume
• Low competition
These will drive traffic and qualified leads to your ads, landing pages, and websites.
With tools like Google keyword planner, you can identify keywords related to your products and services.
Consider the following:
• Brand keywords with your company name or product description. These have low costs and high-
Quality scores. Better yet, they deliver a high clickthrough rate (CTR) and decent conversions.
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3. Select the Right Keywords
• Broader, low-intent keywords will help you grow brand awareness. These attract broader
audiences, which you can then nurture through remarketing strategies.
• Long-tail keywords have less competition and costs, as they focus on a specific niche group. E.g., The
keyword buys breathable running socks will attract a small, focused group of consumers.
• Competitive keywords are harder to rank for, but they get a lot of search volume. As such, it is a
good idea to allocate some of your budgets for these terms, as you can intercept traffic from
competitors.
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4. Create Focused Ad Groups
When you’re campaign planning for a wide range of products or services, it’s best to separate them into
ad groups. You can group similar keywords so that each ad group targets a focused subsect of your
audience.
Here are a few methods to try in your Search Network campaigns:
SKAG (Single Keyword Ad Group)
SKAGs are ad groups designed for one-to-one relationships between the keywords and the ad.
SKAG is best for a smaller keywords list, as they simplify keyword performance analysis. You can identify
low performers, then pause or remove them to optimize your budget.
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4. Create Focused Ad Groups
STAG (Single Theme Ad Group)
STAG allows limitless keywords, so long as they all match one distinct theme. You can use STAG to align
your budgets with profit.
STAGs focus on themes instead of syntax, so each ad group usually comprises 3-5 keyword concepts that
share a similar theme.
SPAG (Single Product Ad Group)
Another option is SPAG, which is good if you have several ads relating to a single product.
This method is good for Google Shopping Campaigns and Search Campaigns alike, as they provide insight
on which search terms your products trigger. You can also use SPAGs to weed out irrelevant search terms.
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4. Create Focused Ad Groups
Campaign Planning Your Ad Groups by Match Type
Keyword match types are parameters that enable you to control which user searches will trigger your ads
to appear. Here is a brief run-down on the different match types:
• Broad Match triggers ads when users search any word of your key phrases, in any order. This reaches
the widest audience, as it allows for synonyms and misspellings.
• Broad Match Modifier triggers ads when users enter exact keywords or close variants. You determine
which words the search query must include.
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4. Create Focused Ad Groups
Campaign Planning Your Ad Groups by Match Type
• Phrase Match triggers ads when users enter the exact keyword phrase, in its precise order. However, it
may include additional words at either end. This is good for reducing wasted spend.
• Exact Match only triggers ads when users enter the exact keyword. This offers the tightest control,
which is excellent for generating relevant traffic.
Exploring these options offers a holistic view of your campaign and more control over how you spend
your budget. If one ad group is underperforming, you can remove it, and reallocate your budget on
better-performing areas.
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5. Develop Intent-Based Ad Copy and Landing Pages
User intent is a critical component when you’re writing your ads. By understanding your prospects, you
can use keywords and create copy that drives value, eliciting more clicks.
Think about these three categories of keyword intent:
• Navigational intent is when a user is merely browsing through popular platforms like Google,
Facebook, and YouTube. Navigational keywords like Google search have a low conversion value.
• Informational intent is the use of keywords that implies a search for answers, such as the benefits of
running shoes. These users are in the early stages of consideration, so they may be more likely to
convert over time.
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5. Develop Intent-Based Ad Copy and Landing Pages
• Transactional intent is the use of keywords that indicate an interest in purchasing — keywords
like iPhone sales or affordable laptops.
With user intent in mind, here are seven tips that will help you craft high-converting ad copy:
I. Be relevant
People want relevant solutions. When you offer clear details and make a targeted offer that is relevant to
their search query, it’s more likely to result in more leads in your marketing funnel.
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5. Develop Intent-Based Ad Copy and Landing Pages
II. Make your business value clear
If you offer AC repairs, use keywords like AC repair in your ad copy. Your campaign planning should
incorporate ways of tying your brand, business, products, and services to your keywords, making your
offer clear to prospects.
III. Use numbers
People can quickly glean insights from numbers and statistics, and they’re easier to remember. Phrases
like “100% money-back guarantee” or “35% discount” will grab attention and encourage interaction.
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5. Develop Intent-Based Ad Copy and Landing Pages
IV. Include a Call-to-Action (CTA)
CTAs are prompts that tell your audience what they should do next, such as asking them to download an
ebook, subscribe to your newsletter, or buy a product.
You can improve your lead generation efforts with intent-based landing pages that include strong CTAs.
V. Message match
Message match gauges the alignment between your ad’s CTA and your landing page headline. With
proper campaign planning, you ensure a consistent message through your campaign, so that you don’t
lose leads half-way down your funnel through mixed brand messaging.
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5. Develop Intent-Based Ad Copy and Landing Pages
VI. Include essential information
People need to know your physical business location, contact details, and social media pages. Including
these details add credibility to build trust with your prospects.
VII. Maintain focus
Your landing page must offer a smooth route to conversion, so it should only have one CTA and one link.
Any more than this could be distracting and will provide users with too many exits, which ultimately
could cost you potential conversions as traffic leaks from your landing page.
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6. Be Aware Of Your Competitors
Your campaign planning isn’t finished until you study the competition. Before getting started, you must
take a good look at your rivals, and see what they can teach you.
Here’s what to look for during competitor analysis:
Competitor Keywords
When you look at the competition, you get an idea of which keywords work for your market space — and
which keywords don’t work. With careful analysis of your competitor’s keyword performance, you can
discover new keywords to target, including ones they are yet to exploit.
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6. Be Aware Of Your Competitors
Impression Share
Impression share measures the number of impressions your ad receives divided by the estimated
maximum number it was eligible to receive.
You can maximize your impression rate by increasing the bids on your highest-performing keywords. It’s
also a smart move to set up alerts and automated bidding for your top keywords, as this will ensure you
stay competitive.
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6. Be Aware Of Your Competitors
Review Your Competitors Regularly
There are lots of tools to perform competitor analysis. You can use these tools to analyze data on
keywords, consumers, and market trends.
By making a regular habit of checking out what the competition is doing, you can gain valuable insights
that improve your decision-making and campaign planning.
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Wrap Up
Campaign planning is far from easy. That being said, when you take the time and effort to explore the
vital aspects of PPC advertising, namely your audience, competitors, keywords, and budget, you give
yourself a better chance of success.
With user intent and laser-focused targeting in mind, you’re sure to create some winning campaigns.
To speed up your search campaign planning we developed a tool that helps to quickly explore your niche
and identify the areas that could work good for your campaign. Try the free tool here.