A campaign proposal that was designed to differentiate DiVal as an innovative and progressive thinking company that believes, and inspires others to believe, that "Safety Rocks" through the daily performances of today's Safety Rock Stars.
This document provides a pitch for a British teen sci-fi superhero film called "The Lost Causes" created by Shay and Natalie. The film follows three ordinary teenagers who discover they each have a superpower. It will feature cameos from Cheryl Cole and Joey Essex and a soundtrack from UK artists like Rita Ora and Ed Sheeran. The film is aimed at teenagers and young adults and will have a wide advertising campaign including posters, apps, and merchandise. It will premiere in London and film festivals and be distributed in UK cinemas in July. The estimated budget is £5-7 million with £50,000-800,000 for advertising.
The American film industry produces films on a global scale that appeal to broad audiences through relatable themes, while the British film industry focuses on more niche topics specific to British culture. US films are also popular in the UK due to the global recognition and fanbases of Hollywood actors and directors. In contrast, British films tend to use lesser known British talent to keep budgets lower while appealing specifically to British audiences.
The document proposes three initiatives, one of which is to drive adoption of Global Legal Entity Identifier (LEI) numbers by corporates and SMEs to improve transparency, digitization, onboarding and risk management in global supply chains. This could increase access to trade and finance for SMEs by enabling risk assessments and analysis of company performance histories across borders using a standardized global identifier. The initiative would establish a task force to educate institutions and technology firms to help implement and utilize the LEI standard to open opportunities for more inclusive trade.
This document provides an overview of Wi-Fi technology. It discusses Wi-Fi standards such as 802.11b, 802.11a, and 802.11g. It describes Wi-Fi network elements including access points and Wi-Fi cards. It explains how Wi-Fi networks work and common topologies. It also covers Wi-Fi configurations, applications, security aspects, and advantages/disadvantages. The document presents Wi-Fi as a wireless alternative to wired networks that allows devices to connect without cables using radio technologies.
This document provides a pitch for a British teen sci-fi superhero film called "The Lost Causes" created by Shay and Natalie. The film follows three ordinary teenagers who discover they each have a superpower. It will feature cameos from Cheryl Cole and Joey Essex and a soundtrack from UK artists like Rita Ora and Ed Sheeran. The film is aimed at teenagers and young adults and will have a wide advertising campaign including posters, apps, and merchandise. It will premiere in London and film festivals and be distributed in UK cinemas in July. The estimated budget is £5-7 million with £50,000-800,000 for advertising.
The American film industry produces films on a global scale that appeal to broad audiences through relatable themes, while the British film industry focuses on more niche topics specific to British culture. US films are also popular in the UK due to the global recognition and fanbases of Hollywood actors and directors. In contrast, British films tend to use lesser known British talent to keep budgets lower while appealing specifically to British audiences.
The document proposes three initiatives, one of which is to drive adoption of Global Legal Entity Identifier (LEI) numbers by corporates and SMEs to improve transparency, digitization, onboarding and risk management in global supply chains. This could increase access to trade and finance for SMEs by enabling risk assessments and analysis of company performance histories across borders using a standardized global identifier. The initiative would establish a task force to educate institutions and technology firms to help implement and utilize the LEI standard to open opportunities for more inclusive trade.
This document provides an overview of Wi-Fi technology. It discusses Wi-Fi standards such as 802.11b, 802.11a, and 802.11g. It describes Wi-Fi network elements including access points and Wi-Fi cards. It explains how Wi-Fi networks work and common topologies. It also covers Wi-Fi configurations, applications, security aspects, and advantages/disadvantages. The document presents Wi-Fi as a wireless alternative to wired networks that allows devices to connect without cables using radio technologies.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
DiVal Events - Creative Marketing Assets and Event AestheticsiTours 360VR
Marketing asset examples that include select items from event programs, brochures, posters and postcards. Some photos are included that captured some Safety Summit aesthetics.
Understanding debt consolidation maria arruaMaria A. Arrua
The document provides information about debt consolidation, including defining debt consolidation as combining multiple loans and debts into a single loan with one monthly payment at a potentially lower interest rate. It outlines some advantages, such as saving on interest payments and protecting credit ratings, and disadvantages, such as still being responsible for the total consolidated debt. It also describes different options for consolidating debts, such as debt consolidation loans, debt management programs, and debt negotiation.
This document discusses building cognitive applications using Watson APIs. It provides an overview of cognitive computing and machine learning, as well as a demonstration of using the Watson Java SDK to analyze the tone of text. The document discusses problems that cognitive applications can help solve, the history of AI and machine learning, use cases, and major players in the field. It also demonstrates a sample cognitive application for conversational skills that is built with Watson services and deployed to Bluemix.
The document provides an overview of the mortgage industry. It discusses what a mortgage is, the factors and people involved in the mortgage process such as credit reports, mortgage brokers, lenders, and down payments. It also outlines different types of mortgages including adjustable-rate, fixed-rate, and reverse mortgages. Refinancing options are explained as ways for homeowners to potentially lower their interest rates or monthly payments. Eligibility and loan limits for reverse mortgages are also summarized. The document aims to explain the key concepts and participants in the US mortgage market.
El documento describe el origen y la heráldica del apellido Ugarriza. El apellido tiene un escudo de armas español certificado por un cronista real de armas. Los Ugarriza se originaron en las Islas Canarias, el País Vasco y Navarra. El linaje Ugarriza tiene armas oficiales certificadas por un rey de armas. El documento concluye que los Ugarriza son españoles o están vinculados a España, y algunos han realizado pruebas de nobleza o hidalguía.
The document lists the names of six countries: Germany, United States, England, Canada, Australia, and China. No additional context or information is provided about the countries beyond their names being listed.
This document is a proposal from 7 students at Binus University to improve the menu at a restaurant called Seribu Rasa. The proposal includes an analysis of the existing menu and recommendations to add new menu items, modify current items, improve food quality and presentation, and adjust pricing. Market research and competitor analysis was also conducted to inform the proposed changes.
The First Order of Business - Garden Center Fall Event 2016Tim Miles
In addition to being the subject of Tim Miles' obsession over the last four years, The First Order of Business is a framework that categorizes and prioritizes communication, branding, and marketing for any family business or non-profit organization.
It’s also the baseline we use to analyze, diagnose and treat problem areas in our clients’ companies.
But, more than that, it shows our clients what deserves the greatest priority in their marketing, and in fact, what’s got to come first, second, third, fourth, and fifth for any business to be successful.
Nyu wagner fortune branding presentation v1Colleen Koch
Pinnacle Creative is a boutique brand consultancy based in NYC. They work with visionary clients and passionate designers around the world to create meaningful brand experiences. The document discusses branding work Pinnacle Creative is doing for The Fortune Society, a non-profit organization that provides services to formerly incarcerated individuals and advocates for alternatives to incarceration. It identifies strengths and weaknesses in Fortune Society's current brand and proposes clarifying their visual identity, telling their story more effectively, and identifying key audiences and messaging.
The document discusses the target audience for a radio broadcast called "Cricklewood Crackle". The audience would be residents of Cricklewood, local business owners, and commuters as the show focuses on events in the Cricklewood area. The target age range is predicted to be adults and young adults aged 16+ as topics will involve serious local matters requiring a complex level of understanding. This prediction is based on societal stereotypes that adults prefer listening to news and current events, and that older generations are more likely to listen to radio than younger people who may find the discussions boring.
Succesvol storytelling begint met één belangrijke vraag: waarom doe je wat je doet en waar geloof je in? Pride PR organiseerde op 23 mei jongstleden een evenement waar werd uitgelegd hoe je tot betere PR- en communicatie en dus betere verhalen komt. Rob Westerik partner bij Pride PR en Patrick de Nekker van Earth Concepts, bekend van Earth Water vertelden hun inspirerende verhaal.
The document provides an overview of a brand manual for a company called Zeon. It outlines the company's vision to continue innovating and pushing boundaries. It also details the company's pillars of integrity, ingenuity, dedication, and energy, as well as its core values. Finally, it discusses the company's branding statements, voice, style, and color palette to represent its adventurous spirit.
Tim Miles' keynote presentation to the National Shoe Retailers Association on messaging, millennials, generation z, and thinking small and more specifically to tell more powerful stories.
The document discusses the 7-year success cycle of SAVN.tv, from its launch in mid-2011 through mid-2015. In the early years, SAVN.tv focused on determining its mission of creating appealing online content to engage new audiences in the Salvation Army's causes. Over time, it developed professional video content and innovative distribution systems. By year 4, it had survived the difficult early periods and achieved exponential growth in high-quality content and expanding customer base, realizing the original dream of the founders.
Rock Our World Productions organizes fundraising concerts as an alternative to traditional nonprofit fundraising events like galas and golf tournaments that are no longer as effective. It produces interactive rock shows tailored to each client's cause that aim to make an emotional connection with attendees. Rock Our World retains 30% of event profits but does not charge upfront fees, so its success depends on the client's success. It also handles event planning and promotion to maximize fundraising and increase the client's brand exposure within their community.
Celebrity charity websites the importance of taglines and hook statementsKatharine Coles
This document discusses the importance of taglines and hook statements for celebrity charity websites. It notes that charities cannot assume everyone knows who they are or what they do. Taglines and hooks allow visitors to understand the charity's mission quickly from the homepage within 10-15 seconds. The document provides examples of celebrity charities and how their websites could be improved with clearer taglines and hooks that concisely communicate what issues they address and who they serve. It emphasizes that nonprofits, like all brands, need messaging that is crystal clear.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
DiVal Events - Creative Marketing Assets and Event AestheticsiTours 360VR
Marketing asset examples that include select items from event programs, brochures, posters and postcards. Some photos are included that captured some Safety Summit aesthetics.
Understanding debt consolidation maria arruaMaria A. Arrua
The document provides information about debt consolidation, including defining debt consolidation as combining multiple loans and debts into a single loan with one monthly payment at a potentially lower interest rate. It outlines some advantages, such as saving on interest payments and protecting credit ratings, and disadvantages, such as still being responsible for the total consolidated debt. It also describes different options for consolidating debts, such as debt consolidation loans, debt management programs, and debt negotiation.
This document discusses building cognitive applications using Watson APIs. It provides an overview of cognitive computing and machine learning, as well as a demonstration of using the Watson Java SDK to analyze the tone of text. The document discusses problems that cognitive applications can help solve, the history of AI and machine learning, use cases, and major players in the field. It also demonstrates a sample cognitive application for conversational skills that is built with Watson services and deployed to Bluemix.
The document provides an overview of the mortgage industry. It discusses what a mortgage is, the factors and people involved in the mortgage process such as credit reports, mortgage brokers, lenders, and down payments. It also outlines different types of mortgages including adjustable-rate, fixed-rate, and reverse mortgages. Refinancing options are explained as ways for homeowners to potentially lower their interest rates or monthly payments. Eligibility and loan limits for reverse mortgages are also summarized. The document aims to explain the key concepts and participants in the US mortgage market.
El documento describe el origen y la heráldica del apellido Ugarriza. El apellido tiene un escudo de armas español certificado por un cronista real de armas. Los Ugarriza se originaron en las Islas Canarias, el País Vasco y Navarra. El linaje Ugarriza tiene armas oficiales certificadas por un rey de armas. El documento concluye que los Ugarriza son españoles o están vinculados a España, y algunos han realizado pruebas de nobleza o hidalguía.
The document lists the names of six countries: Germany, United States, England, Canada, Australia, and China. No additional context or information is provided about the countries beyond their names being listed.
This document is a proposal from 7 students at Binus University to improve the menu at a restaurant called Seribu Rasa. The proposal includes an analysis of the existing menu and recommendations to add new menu items, modify current items, improve food quality and presentation, and adjust pricing. Market research and competitor analysis was also conducted to inform the proposed changes.
The First Order of Business - Garden Center Fall Event 2016Tim Miles
In addition to being the subject of Tim Miles' obsession over the last four years, The First Order of Business is a framework that categorizes and prioritizes communication, branding, and marketing for any family business or non-profit organization.
It’s also the baseline we use to analyze, diagnose and treat problem areas in our clients’ companies.
But, more than that, it shows our clients what deserves the greatest priority in their marketing, and in fact, what’s got to come first, second, third, fourth, and fifth for any business to be successful.
Nyu wagner fortune branding presentation v1Colleen Koch
Pinnacle Creative is a boutique brand consultancy based in NYC. They work with visionary clients and passionate designers around the world to create meaningful brand experiences. The document discusses branding work Pinnacle Creative is doing for The Fortune Society, a non-profit organization that provides services to formerly incarcerated individuals and advocates for alternatives to incarceration. It identifies strengths and weaknesses in Fortune Society's current brand and proposes clarifying their visual identity, telling their story more effectively, and identifying key audiences and messaging.
The document discusses the target audience for a radio broadcast called "Cricklewood Crackle". The audience would be residents of Cricklewood, local business owners, and commuters as the show focuses on events in the Cricklewood area. The target age range is predicted to be adults and young adults aged 16+ as topics will involve serious local matters requiring a complex level of understanding. This prediction is based on societal stereotypes that adults prefer listening to news and current events, and that older generations are more likely to listen to radio than younger people who may find the discussions boring.
Succesvol storytelling begint met één belangrijke vraag: waarom doe je wat je doet en waar geloof je in? Pride PR organiseerde op 23 mei jongstleden een evenement waar werd uitgelegd hoe je tot betere PR- en communicatie en dus betere verhalen komt. Rob Westerik partner bij Pride PR en Patrick de Nekker van Earth Concepts, bekend van Earth Water vertelden hun inspirerende verhaal.
The document provides an overview of a brand manual for a company called Zeon. It outlines the company's vision to continue innovating and pushing boundaries. It also details the company's pillars of integrity, ingenuity, dedication, and energy, as well as its core values. Finally, it discusses the company's branding statements, voice, style, and color palette to represent its adventurous spirit.
Tim Miles' keynote presentation to the National Shoe Retailers Association on messaging, millennials, generation z, and thinking small and more specifically to tell more powerful stories.
The document discusses the 7-year success cycle of SAVN.tv, from its launch in mid-2011 through mid-2015. In the early years, SAVN.tv focused on determining its mission of creating appealing online content to engage new audiences in the Salvation Army's causes. Over time, it developed professional video content and innovative distribution systems. By year 4, it had survived the difficult early periods and achieved exponential growth in high-quality content and expanding customer base, realizing the original dream of the founders.
Rock Our World Productions organizes fundraising concerts as an alternative to traditional nonprofit fundraising events like galas and golf tournaments that are no longer as effective. It produces interactive rock shows tailored to each client's cause that aim to make an emotional connection with attendees. Rock Our World retains 30% of event profits but does not charge upfront fees, so its success depends on the client's success. It also handles event planning and promotion to maximize fundraising and increase the client's brand exposure within their community.
Celebrity charity websites the importance of taglines and hook statementsKatharine Coles
This document discusses the importance of taglines and hook statements for celebrity charity websites. It notes that charities cannot assume everyone knows who they are or what they do. Taglines and hooks allow visitors to understand the charity's mission quickly from the homepage within 10-15 seconds. The document provides examples of celebrity charities and how their websites could be improved with clearer taglines and hooks that concisely communicate what issues they address and who they serve. It emphasizes that nonprofits, like all brands, need messaging that is crystal clear.
While it’s easy to explain how Coca-Cola has become a brand after 100 years of marketing, it’s inexplicable how brands like Starbucks or Google have become brands in a fraction of that time, even without advertising. Why? And, why do we care about some products and services, but not about others? Patrick Hanlon, international branding expert and founder of strategic brand innovation firm Thinktopia®, explains how brands are belief systems that attract others who share your beliefs. Those who believe, belong and feel they are members of a grand (and often global) community. Primal Branding was published 2006 and anticipated social communities. It is listed as one of Top 10 books on branding. The construct is not only descriptive, it is prescriptive and outlines how you can create a community—whether they are consumers, co-workers, citizens, advocates, or just your best customers—that prefers you above all others. This unique and revelatory method (it's been heralded as "not the same old branding B.S.") has been used by Fortune 100 companies all over the world, to create communities of consumer zealots as well as a method for designing mission-driven organizational culture. Enjoy.
The film industry spends a significant amount of time and money doing test screenings and market research to understand what audiences like. This helps ensure films will be successful by appealing to audience interests and having a large audience. When creating a media product, the target audience must always be considered as the product is being made for them. Getting feedback from audiences at different stages of production is important to evaluate what is working well and what needs improvement to meet audience expectations.
This document discusses the target audience for a media thriller production by a group called An I.C.E Production. Their target audience is 16-19 year olds because the creators are in that age range and want to relate to the characters. They conducted research through surveys and audience videos to learn what this age group would like to see in a film, such as locations and actors. When deciding on the target audience, the group learned it is important to clearly focus on one audience that would be interested rather than trying to appeal to many different groups.
The document analyzes feedback from a survey of 15-18 year olds about music video preferences. Respondents liked videos that told a story or linked to lyrics. They wanted to clearly see the artists and a narrative alongside a performance. Most picked Arctic Monkeys as their favorite band and liked videos for their simplicity, mood, or uniqueness. The feedback will help shape the band's music video to match audience expectations.
This was a final interview presentation deck for the Creative Director position at gyro: in Manchester. I was down to the last two candidates and I was asked to present my 'best' piece of work - meaning, a piece of work where I was at my best. So I chose the New Balance brand proposition pitch and toolkit development I creatively led for nine months during 2016 at ZAK.
#GUMPmovement (The Start of the Mental Health Revolution)Nick Kullin
Everything you need to know about the BIGGEST Social Cause Campaign for the Modern Societal World.
If you are interested in joining the #GUMPmovement as a donor, brand, or volunteer - please email nick@gumpmovement.org
It's time to heal the world and break the silence. Together.
#UsTwo
The document discusses an advertising agency's approach and services. It emphasizes discovering brands by gaining insights into clients, audiences and cultural influencers. The agency has experience across industries and handles various types of marketing including print, digital, events and promotions. It works to become partners with clients to help them effectively sell products and services to larger markets.
A bleacher collapse at a Barstool Sports event injured several fans. The company's founder, Dave Portnoy, will lead the PR response to address safety concerns and restore trust. The campaign will involve Portnoy apologizing on media platforms and promising improved safety at future events. The goal is to maintain Barstool's authentic brand voice while regaining fans' confidence.
Introduction to the Social Media Lifecycle - NCD HaarlemEdwin Korver
NCD Haarlem is a local division of the NCD association of top level managers, commissioners and board members. I was invited to present my Social Media Lifecycle.
More info: http://socialmedialifecycle.com
The document discusses the theory of context-dependent memory, which hypothesizes that recall is higher when the context at retrieval matches the context during encoding. The study aimed to test this theory by examining whether participants who listened to music during both encoding and retrieval had higher recall than those who only heard music during encoding. However, the results did not find a significant effect of distraction condition, contrary to previous research. While the study only tested immediate recall, the document suggests it would be interesting to examine longer-term recall effects as seen in other studies.
The document summarizes findings from a survey about audience preferences for rock music videos. It found that the target audience is mostly female aged 16-20 who enjoy the rock genre. Respondents said their favorite music videos have compelling narratives and band performances. Most watch music videos to escape reality and feel rock videos should follow conventions like dark colors and band performances. The survey shows people want rock videos to include both narrative and performance elements. This information will guide the creation of a new rock music video that appeals to this target audience.
Some of the marketing assets that went into branding & advertising the Safe 4 the Right Reasons campaign and its Motivational Speakers Series. They included presentations, brochures, flyers, amaray cases, posters, magazine advertisements, emails, web ads & landing pages, and more.
The document discusses a "KNOCKOUT with LOCKOUT" strategy. It aims to temporarily disable certain genes that may cause or contribute to disease, in order to study their functions and effects on health. This approach could help scientists better understand how genes influence health and identify potential drug targets, with the goal of developing new treatments.
DiVal Safety is a Buffalo Business First Best Place to Work in Western New YorkiTours 360VR
This document provides information about winners and finalists of a "Best Places to Work" award in the large companies category (101-200 employees) in Buffalo, New York.
Gold winner DiVal Safety Equipment fosters a culture driven by meeting customer needs. Silver winner HoganWillig law firm promotes work-life balance. Bronze winner The Hamister Group recognizes employees exemplifying its values.
Finalist Buffalo Hearing & Speech Center offers services to those with communication needs and fosters continuous learning and collaboration. Finalist Northtown Auto Group has 17 brands and 7 locations committed to serving the community.
This document discusses different types of mobile advertising vehicles used by DiVal including shoe mobiles, a mobile warehouse, and emergency service vehicles that function as moving billboards to advertise the DiVal brand. It lists several DiVal branded vehicles including shoe mobiles, a mobile warehouse, and emergency service vehicles like a fire truck and extinguisher van that all serve as mobile advertising platforms on the road.
This document discusses various social media channels and directs the reader to click on icon links on the following slide to view specific channels. It acknowledges LinkedIn restrictions that prevent links on the first three slides and asks for patience as the desired information is on the next slide.
Cover Story - China's Investment Leader - Dr. Alyce SUmsthrill
In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
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Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...Herman Kienhuis
Presentation by Herman Kienhuis (Curiosity VC) on developments in AI, the venture capital investment landscape and Curiosity VC's approach to investing, at the alumni event of Amsterdam Business School (University of Amsterdam) on June 13, 2024 in Amsterdam.
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
The report *State of D2C in India: A Logistics Update* talks about the evolving dynamics of the d2C landscape with a particular focus on how brands navigate the complexities of logistics. Third Party Logistics enablers emerge indispensable partners in facilitating the growth journey of D2C brands, offering cost-effective solutions tailored to their specific needs. As D2C brands continue to expand, they encounter heightened operational complexities with logistics standing out as a significant challenge. Logistics not only represents a substantial cost component for the brands but also directly influences the customer experience. Establishing efficient logistics operations while keeping costs low is therefore a crucial objective for brands. The report highlights how 3PLs are meeting the rising demands of D2C brands, supporting their expansion both online and offline, and paving the way for sustainable, scalable growth in this fast-paced market.
Adani Group's Active Interest In Increasing Its Presence in the Cement Manufa...Adani case
Time and again, the business group has taken up new business ventures, each of which has allowed it to expand its horizons further and reach new heights. Even amidst the Adani CBI Investigation, the firm has always focused on improving its cement business.
L'indice de performance des ports à conteneurs de l'année 2023SPATPortToamasina
Une évaluation comparable de la performance basée sur le temps d'escale des navires
L'objectif de l'ICPP est d'identifier les domaines d'amélioration qui peuvent en fin de compte bénéficier à toutes les parties concernées, des compagnies maritimes aux gouvernements nationaux en passant par les consommateurs. Il est conçu pour servir de point de référence aux principaux acteurs de l'économie mondiale, notamment les autorités et les opérateurs portuaires, les gouvernements nationaux, les organisations supranationales, les agences de développement, les divers intérêts maritimes et d'autres acteurs publics et privés du commerce, de la logistique et des services de la chaîne d'approvisionnement.
Le développement de l'ICPP repose sur le temps total passé par les porte-conteneurs dans les ports, de la manière expliquée dans les sections suivantes du rapport, et comme dans les itérations précédentes de l'ICPP. Cette quatrième itération utilise des données pour l'année civile complète 2023. Elle poursuit le changement introduit l'année dernière en n'incluant que les ports qui ont eu un minimum de 24 escales valides au cours de la période de 12 mois de l'étude. Le nombre de ports inclus dans l'ICPP 2023 est de 405.
Comme dans les éditions précédentes de l'ICPP, la production du classement fait appel à deux approches méthodologiques différentes : une approche administrative, ou technique, une méthodologie pragmatique reflétant les connaissances et le jugement des experts ; et une approche statistique, utilisant l'analyse factorielle (AF), ou plus précisément la factorisation matricielle. L'utilisation de ces deux approches vise à garantir que le classement des performances des ports à conteneurs reflète le plus fidèlement possible les performances réelles des ports, tout en étant statistiquement robuste.
Prescriptive analytics BA4206 Anna University PPTFreelance
Business analysis - Prescriptive analytics Introduction to Prescriptive analytics
Prescriptive Modeling
Non Linear Optimization
Demonstrating Business Performance Improvement
2. What if we could LEAD and INSPIRE
people to like, follow, trust and buy
from us on the basis that they
believe what we believe?
2
3. 3
The Golden Circle
WHY
HOW
WHAT
People don’t buy WHAT we
do they buy WHY we do it
Do business with those who
believe what we believe
Feelings like trust & loyalty
and buying decisions at the
WHY (gut) level
4. WHY are we in business?
4
(What’s Our Purpose, Cause, Belief?)
We believe in the Value of Keeping People Safe
“We Do Whatever it Takes to Keep You Safe”
5. 5
“We have the awesome ability to impact the lives
of people, their children, families, friends and
future generations by keeping them
safe and accident free.”
“The Wonderful Life Effect”
10. What if we believed and inspired others
to believe that “SAFETY ROCKS!”
10
Let’s think different and start a
campaign that challenges the status
quo and inspires people to believe
that it’s cool to be safe and
perform like a Safety Rock Star!
11. Let’s also make our customers feel
like Safety Rock Stars!
Share the belief that “Safety Rocks” and that
what they do really matters.
11
“People will forget what you said, people will
forget what you did, but people will never
forget how you made them feel.”
12. If customers believe that “Safety Rocks”
and we make them feel like
“Safety Rock Stars”…
They’ll become trusted loyal followers
of our rockin’ safety revolution and will
rock our revenues!
12
Shared Belief
“Feel Good”
WHY
13. Let’s Create a National
“SAFETY ROCKS!” Campaign
13
National Co-op Sponsored Ads like…
“This is Jon Bon Jovi telling you there are no
shortcuts on the road to music success, just like
there are no shortcuts on the road to safety.
Be a Safety Rock Star and play it safe at work,
home, or play. Your BIGGEST FANS want you to
‘rock on’ for a long, long time. SAFETY ROCKS!!!”
This message brought to you by DiVal Safety
and our sponsors:
14. Let’s Create a National
“SAFETY ROCKS!” Campaign
14
National Co-op Sponsored Ads like…
“This is Ivan Doroschuk telling you there are no
shortcuts on the road to music success, just like
there are no shortcuts on the road to safety.
Be a Safety Rock Star and play it safe at work,
home, or play. Your BIGGEST FANS want you to
‘rock on’ for a long, long time. SAFETY ROCKS!!!”
This message brought to you by DiVal Safety and
our sponsors:
15. Let’s Create a National Annual
DiVal “SAFETY ROCK STAR” Award
15
Publicize across Email & Social Network Channels
Distribute “Top Workplaces-
like” Survey via email and
Social Media channels to
nominate and vote on
individual and company
WINNERS.
16. Let’s Create a National Annual
DiVal “SAFETY ROCK STAR” Award
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DiVal “Safety Rock Star” Award
(MTV or Emmy-like)
Awarded at our Annual Safety
Summit
Presented by Dale (DiVal’s
Anthony Robbins) and a
Rock Star celebrity
17. Let’s Create
“Silver, Gold, Platinum & Double
Platinum Safety Record” Awards
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Similar concept to SILVER, GOLD, PLATINUM and
DOUBLE PLATINUM RECORDS but awarded based on
#’s of Consecutive Accident Free Days Recorded.
18. Let’s Think ‘Out of the Box’
A “SAFETY ROCKS!” Delivery Box
“Prize Inside” Promo
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Use “Rock-n-Roll” themed items that communicate
both physically and verbally that “Safety Rocks”,
they “Rock” or that they are a “Safety Rock Star”
19. In Summary
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Get people to think & believe as we do
that “Safety Rocks!”
Life is the stage for all Safety Rock Stars
to give their BEST performance
each and every day!
WHY? Do it for their BIGGEST FANS
who want and need them to “rock on”
for a long, long time!