This document discusses Facebook advertising objectives and provides steps for creating an ad to boost posts. It outlines the main objectives including boosting posts, promoting pages, sending people to websites, increasing conversions and app installs. It then details the steps to create an ad, including choosing an objective, setting the audience and budget, reviewing the order, and monitoring performance. The overall goal is to explain how to utilize different Facebook ad objectives and walk through creating an ad to boost engagement on a business page post.

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Hi Friends,
In our previous post we learnt what is Facebook Marketing?
today we will be discussing about various Facebook ads
campaign objectives & how to create advert for these objective.
Before selecting advertising objective you must be clear what
you want to achieve through this campaign.
Facebook Advertising Objectives:
 Boosting your Posts: When your goal is to increase the
engagement of post on your business page.Then you
should select this objective. Engagement includes Likes,
Share, comments on your post.Ads are shown to those
audience who are likely to "Comment", "Like" & "Share"
your Post.

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 Promoting your Business Page: Promoting your Page
might be a good option if you want to engage with your
audience or reach new customers. Facebook ads created
through this objective are targeted to those audiences which
are going "like" your page. once they like your page your
posts stars appearing their news feed.
 Sending people to your website: When you you goal is to
send people to your website or to certain pages of website
like product page, home page,contact page,sign up
page,special offer page then you should select this
objective. These ads will set up custom URLs & will show
to those audiences who are likely to click your ads.
 Increasing conversions on your website: Conversion
means any valuable action you want your website visitor to
take on your website. depending upon type of
business/services conversion may be purchase of you
product, sign up, inquiry , visit to specific pages.
 Get People install of your app: When you goal is increase
installation of you App then you must select this objective.
You can create an ad with a link to the app store from

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where people can install your app. If you want to measure
the number of app installs, you can integrate your app with
the Facebook SDK.
 Increasing engagement in your app:When your goals is
to increase engagement among the people who have
already installed apps.its kind promoting uses among the
app user or directing them to specific area of app.If you
want to measure the success of your ad, you can integrate
your app with the Facebook SDK
 Reaching people near your business: When your goal is
to Increase in-store sales , Increase foot fall in your store,
building awareness of your business in the local community
then you must select this objective. Facebook ads created
through this objective utilizes radius targeting to show you
ads to those audiences who are near to business. e.g Local
Chinese food restaurant want show ads to those who are
residing in radius of 5 kilometer.
 Raising attendance at your event: When you want more
people to attend your "event", you must select this
objective.The event ad will get more people to see and

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 respond to your event. People will get reminders and
updates about your event, and you'll be able to see how
many people responded interested and attending.
 Getting people to claim your offer: when you want
promote coupons,discounts, special offer,special deals, you
must choose this objective. You can target these ads to
specific audiences & also limit how many people can claim
offer.
 Getting video views: When you want to tell your business/
brand stories with interesting videos then you can utilize
these video embedded ads.
 Collecting leads for your business:When you want
generate leads for your business, then these ads will help
you to collect lead information from people who are
interested in your business.

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Step by Step Guide of Creating Facebook Ads:
Campaign Objective: As we already discussed in detail about
the various objectives, it means what you want accomplish with
proposed ads.
Ad Set: It decide how your ads will run on Facebook platform.
In the ad set you decide your audiences on the basis of targeting
options like Age, Gender, Location & more. You also decide
budget of the campaign & scheduling of the Ads.
Ads: At this level we develop ad creatives utilizing appropriate
Images, Videos, Call to Action buttons.

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Creating Ad for Boosting your Posts:
 Log into your Facebook account.
 Then select create advert from drop down menu.

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 Choose objective for campaign.
 Select Page whose post you want to boost.

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Note- For our study purpose ,i selected one of my own page-
Bodybuilder Tips.
 Now drop down menu will appear. Select specific post
which you want to boost.
 If you do not wish to to boost from previously posted post.
You can create fresh post by clicking on plus button.

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 You can give name to your campaign.
 Now press Set Audience & Budget button.
lets move to next level Advert Set - Audience ,Budget.&
Schedule.
 Target audience on the basis of location.

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 Select the appropriate option from the drop down menu.

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 Similarly now target the audience on the basis of Age,
Gender & Language.

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 You can narrow down or expand your audience through
detailed targeting & connections.

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Note: As you putting targeting options. Facebook also shows
estimated reach at right hand side of the window.
Lets move to campaign budget.
 Select daily budget or lifetime budget.
 You can start campaign immediately from today or put
schedule for it.

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 You can Optimize Advert delivery on the various
objectives as shown in the snapshot.
 You can set Bid amount Automatic or Manual Mode
In the Automatic mode Facebook sets bid to maximize
engagements. where as in the manual bidding you will set bid as
per you judgement. you need to change bid in manual mode as
per the results achieved.

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 In the When you charged option ,The selected option
determines when you pay for your advert. For many
optimization goals, you'll pay each time your advert is served
(known as an impression). Some optimization goals also let
you choose between impressions and actions (such as link clicks
or post engagements).

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 You can run advert 24 hrs /day or customized schedule as
per when you most of the customers are online on the
Facebook.(Scheduling is only available for Life time
budgets).
 Now set a name that describes the audience, scheduling or
adverts inside it.
 Now Press Choose Advert Creative button.
 In Advert creative window you will be able to see the
preview of how your boosted post will look in Desktop
news feed, Mobile news feed & Desktop right column.

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 It will arrange to show preview how this advert will look in
Facebook app, but you need to go to your mobile app.

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 Now you can Review whole order for the advert by
pressing "Review Order Button"
 Once you are done with review of the order then you can
proceed with placing of order.

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 If you are creating Facebook ad for the first time you need
to fill up billing information which includes billing address,
credit card details etc.
 before your campaign goes live, Facebook reviews your
advert to check with its advertising guidelines. generally it
reviews your advert within 24 hours.

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 Once campaign goes live you can see the performance by
visiting "Manage Advert" section from drop down menu.

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So friends.. this was detailed discussion about various Facebook
campaign objective & step by step guide of creating advert for
boosting your post. I hope you will like it. For more such topic
on Digital Marketing plz visit at www.digitalosho.com