We give a crash course in how you can build and manage your Google Adwords marketing campaigns

1. Google
Adwords
Crash
Course

2. What Is Google Adwords?

3. The ability to target specific consumers in
Google’s Online Search engine
Paid Ad
Organic Search

4. Getting Started
Goto
Google.com/adwords
to start your Adwords campaign

5. Research
Use Keyword Planner to better
target your audience

6. Choosing Your Keyword Matches

7. Broad Match
This reaches the most users
by showing your ad
whenever your keyword is
searched for

8. Negative Match
This option prevents your
ad from showing when a
word or phrase you
specify is searched for.
Prevent your ad being
placed when someone
includes “free” in their
search

9. Phrase Match
Allows your ad to show only
when someone's search
includes the exact phrase of
your keyword

10. Exact Match
Your ad is shown for
searches that match the
exact phrase exclusively

11. Budget and Bid
Setup your
campaigns daily
budget and
manage how
much you want to
bid to generate
the most click

12. Geo Targeting
Target your ads by
country, region, or a radius
around a location

13. Launch Campaign
Once you’ve setup
everything you can now
launch your campaign
Congrats!!

14. You’re not done yet

15. Analyze Customer Behavior
Connect Google Analytics to your Adwords campaign to analyze and
improve how your audience is interacting with your campaign

16. Cross-Channel Marketing
With RTB-Media’s free
reporting tool you can
analyze all of your cross-
channel marketing under
one dashboard

17. Making reports
Using RTB-Media’s dashboard instantly create a custom report via
Google Sheets