This document provides steps for creating an advertising campaign on a platform: 1. Click "Create a new campaign" and enter campaign details like name, ad type, niche, headline, description, URL, and image. 2. Optionally add geo-tags to the headline and geo-target the ad. 3. Set the campaign budget and daily spending cap. 4. Target the campaign to specific categories and demographics on the platform's traffic sources. 5. The campaign will be reviewed for approval within 48 hours. Conversion tracking is recommended.

1. How to Create a
Campaign

2. Step 1: Starting a New
Campaign
Click “Create a new campaign” on your main login screen

3. Step 2: Building Your
Campaign● Enter a campaign name next to 'Name' (this will only be used for
reference purposes, and will not show anywhere but the platform)
● Select 'Photo Text Ad'
● Select a 'niche' that you believe fits your campaign best.

4. Step 2: (Continued)
● As shown below, enter your headline, description, URL, and the
display URL that you want to show on the actual ad (can be text, or
an actual URL)
● Upload the image that you want to show on your campaign

5. Step 3- Geo-Tags
● You can add Geo-tags in your headline to help increase your CTR. You can also
use variables in your destination URL for internal tracking on your back-end.
● A geo-tag will enable your ad to be specific as to where the ad is shown. Adding
in a tag will allow the ad to show the city, state, or country of where it is being
displayed.

6. Step 4: Setting Your Geo-
Targeting
● Set your Geo-targeting. Make sure to set it in all available regions of
the countries that you choose.

7. Step 5: Setting Your
Campaign Budget
● Decide how much you want this particular campaign to spend in a
24 hour period.
– You can set this to unlimited, where it will run until your daily
budget is depleted, or you can put a cap so that it does not run
past a certain amount.

8. Step 6: Targeting Your
Campaign to Traffic Sources
● Use category and demographic targeting to get onto the sources that are best
suited for your campaign.
● It is in your best interest to target as many categories as you see fit for your
campaign.
● By category targeting, you will be automatically be added to our newest, hottest
traffic sources as they are added to the CBCPC marketplace.

9. Category/Demographic
Targeting Examples:
● When you target the 'Females' Category, you will be added to all of the traffic sources in
our network whose user demographics are female.
● As we add sources with female demographics to the CBCPC marketplace, you will
automatically be targeting them.

10. A Tip to Get the Most Out of
Category/Demographic
Targeting
● To ensure you get the best traffic that will convert
the most successfully for your campaign, we
suggest targeting categories at a low, RON bid,
and specifically targeting the sources you like
within each category at higher bids.

11. Awaiting your Campaigns
Review/Approval
● At this point, your campaign will be submitted to our Compliance Team. Please
allow up to 48 hours for campaign review and approval.
● It is highly suggested that you place a conversion pixel to track your campaigns
success
● To place a pixel, click on 'Conversion Tracking' and then click 'Add Conversion
Code'