This document provides an overview of Facebook ad types including page post ads, questions ads, offers ads, and event ads as well as sponsored stories. It details the format and sizing of each ad type across different placements like newsfeed, right-hand sidebar, and mobile to help advertisers understand how to best utilize each format. The document also explains how to purchase ads through different channels like the ads manager, power editor, API, and through insertion orders.
EDS is a pioneer in location-based mobile advertising founded in 2006. It processes 100GB of location data per hour and analyzes 26BN bid requests daily. EDS uses proprietary location technology like Smart Pin and Smart Scale to provide accurate user location data. It offers targeted advertising solutions based on location, interests, connections and cross-device usage. EDS also provides reporting on ad performance, engagement and whether consumers visited stores after seeing ads. Facebook advertising options through EDS include targeting by location, interests, connections and placement across News Feed, pages and videos. Pricing is based on number of impressions with costs starting from AED 3,000 for 100,000 impressions.
Social Media is one of the most effective communication and advertising channels. But
cutting through the noise can be challenging, and often, marketers must use paid social
marketing strategies to amplify their message in social platforms.
This document promotes Facebook advertising services, noting that internet advertising spending will surpass traditional media by 2020. It highlights Facebook's large user base and growth in advertising revenue. The document claims that Facebook advertising allows businesses to grow brand awareness, get more leads quickly through lead ads, nurture leads through retargeting ads, and track customer journeys through pixel tracking. It promises full reporting and competitive pricing, and encourages contacting the agency for any questions.
Why Facebook ads are important | FaceBook Advertising | Facebook Marketing | ...ContentWritingCompan
Are you looking to know more about Facebook advertising? Facebook ads offers much more flexibility to the social media marketing experts in this global era.
The document summarizes how the author promoted their virtual career business on Facebook over 7 days using paid Facebook ads. Some key points:
- The author created a poster ad and set a daily budget of $4.72 for 7 days starting on September 13-20, 2015.
- While waiting for ad approval, the author reviewed Facebook usage statistics like the most common age ranges, genders, relationship statuses, education levels, and job titles.
- After the ad was approved, it reached over 1,000 people and gained 22 post likes in the first day at a cost of $4.30 per result.
- Over the first 3 days, the ad gained 122 post likes reaching over 3
We are living in the Digital Age. Digital Marketing is replacing by Digital marketing. Facebook is the largest social media platform on the planet and it is very crucial for Digital marketing. In this slide, you will know about Facebook ads.
Introduction
Reaching customers is not an easy task. if you want to reach your target audience, Google’s search network or Facebook’s news feeds are the places where you need to be. According to the statistics, Facebook has 2.3 billion active users monthly, which makes it a huge platform for any user activity on the contrary Google Ads reaches billions of people every day through search, email, and other online activities. But many of the business owners still have a thought in their head about which one to pick Google Ads or Facebook Ads. Entrepreneurs usually allocate a specific budget to the advertising departments so they have to make a choice on which platform to choose. The fight between their head goes on for Google Ads vs Facebook Ads.
What is right for your business?
Should you invest in both of them?
Is it going to imbalance my budget?
Well, that’s what we want to find out. But let’s discuss the reasons for selecting either one.
The major difference between Google Ads and Facebook Ads:
Are you keen to get started with Facebook Ads but just don't know where to begin with all the different choices? Do you want to know how Facebook Ads can benefit your biz and whether they're really worth it?
Do you want to eliminate the guesswork and understand how Facebook Ads work and what you need to do to make them work for YOU?
EDS is a pioneer in location-based mobile advertising founded in 2006. It processes 100GB of location data per hour and analyzes 26BN bid requests daily. EDS uses proprietary location technology like Smart Pin and Smart Scale to provide accurate user location data. It offers targeted advertising solutions based on location, interests, connections and cross-device usage. EDS also provides reporting on ad performance, engagement and whether consumers visited stores after seeing ads. Facebook advertising options through EDS include targeting by location, interests, connections and placement across News Feed, pages and videos. Pricing is based on number of impressions with costs starting from AED 3,000 for 100,000 impressions.
Social Media is one of the most effective communication and advertising channels. But
cutting through the noise can be challenging, and often, marketers must use paid social
marketing strategies to amplify their message in social platforms.
This document promotes Facebook advertising services, noting that internet advertising spending will surpass traditional media by 2020. It highlights Facebook's large user base and growth in advertising revenue. The document claims that Facebook advertising allows businesses to grow brand awareness, get more leads quickly through lead ads, nurture leads through retargeting ads, and track customer journeys through pixel tracking. It promises full reporting and competitive pricing, and encourages contacting the agency for any questions.
Why Facebook ads are important | FaceBook Advertising | Facebook Marketing | ...ContentWritingCompan
Are you looking to know more about Facebook advertising? Facebook ads offers much more flexibility to the social media marketing experts in this global era.
The document summarizes how the author promoted their virtual career business on Facebook over 7 days using paid Facebook ads. Some key points:
- The author created a poster ad and set a daily budget of $4.72 for 7 days starting on September 13-20, 2015.
- While waiting for ad approval, the author reviewed Facebook usage statistics like the most common age ranges, genders, relationship statuses, education levels, and job titles.
- After the ad was approved, it reached over 1,000 people and gained 22 post likes in the first day at a cost of $4.30 per result.
- Over the first 3 days, the ad gained 122 post likes reaching over 3
We are living in the Digital Age. Digital Marketing is replacing by Digital marketing. Facebook is the largest social media platform on the planet and it is very crucial for Digital marketing. In this slide, you will know about Facebook ads.
Introduction
Reaching customers is not an easy task. if you want to reach your target audience, Google’s search network or Facebook’s news feeds are the places where you need to be. According to the statistics, Facebook has 2.3 billion active users monthly, which makes it a huge platform for any user activity on the contrary Google Ads reaches billions of people every day through search, email, and other online activities. But many of the business owners still have a thought in their head about which one to pick Google Ads or Facebook Ads. Entrepreneurs usually allocate a specific budget to the advertising departments so they have to make a choice on which platform to choose. The fight between their head goes on for Google Ads vs Facebook Ads.
What is right for your business?
Should you invest in both of them?
Is it going to imbalance my budget?
Well, that’s what we want to find out. But let’s discuss the reasons for selecting either one.
The major difference between Google Ads and Facebook Ads:
Are you keen to get started with Facebook Ads but just don't know where to begin with all the different choices? Do you want to know how Facebook Ads can benefit your biz and whether they're really worth it?
Do you want to eliminate the guesswork and understand how Facebook Ads work and what you need to do to make them work for YOU?
Instagram offers advertising solutions for businesses to promote their brands and drive actions like website clicks, video views, mobile app installs, and mass awareness. Advertisers can use photo, video, and carousel ad formats to creatively tell their stories through images and video to highly engaged audiences. The document provides tips for crafting effective content strategies, such as having a clear goal, celebrating a brand's look and feel, and focusing on high quality, artistic ads.
The Future of Facebook and Instagram Advertising
New Data on Facebook and Instagram Ad Trends in North America,
Europe, Asia Pacific, and Latin America
The document discusses the history and principles of internet marketing. It began in the early 1990s with basic websites and grew significantly in 1995. Internet marketing is now essential and has principles of immediacy, personalization, and relevance. It offers advantages over traditional marketing like lower costs, measurability, and convenience for users. The document then outlines various internet marketing strategies like search engine marketing, advertising, affiliate marketing, social media marketing, content marketing, video marketing, email marketing, and analytics. It emphasizes that internet marketing requires an overall online strategy and time to achieve results.
YourTextGiving.com offers a multi-channel marketing platform that allows businesses to reach customers through 5 channels - mobile text, email, chat, voice broadcast, and social media - from a single interface. It aims to help boost marketing success by maximizing reach through customers' preferred channels. The platform combines these channels while also providing features like mobile keywords, loyalty programs, and mobile voting to encourage customer interaction and engagement. It claims to save businesses time and money by consolidating separate marketing applications into one solution with dedicated customer support.
The document discusses various digital marketing strategies that a company called Be Visible Associates provides to help businesses increase their online visibility and get better search engine rankings. These include search engine optimization, pay-per-click advertising, social media marketing, blogging, and website usability consulting. Be Visible Associates handles all aspects of implementing these strategies for clients and provides reporting on key metrics like website traffic and leads generated.
SMEI Dallas Presentation: The Business Benefits Of Online MarketingMagic Logix
The document discusses the benefits of online marketing strategies for businesses, including having a website, search engine optimization (SEO), social media marketing, pay-per-click (PPC) advertising, and email marketing. It provides details on how each of these strategies can help generate leads, drive traffic, and increase sales and conversions. Social media is highlighted as a way to connect with customers, build relationships and trust, and provide valuable content.
Chapter Two- 2 SEO (Search Engine Optimzation)Edem Adzroe
Search Engine Optimisation is a key area to enhance our keyword research and ranking compatibility on our website. This slide gives you a broader knowledge of SEO construction to effectively promote a good user-friendly website.
This document summarizes Facebook's ad auction system. It explains that the auction does not simply go to the highest bidder, but rather aims to optimize the user experience by showing ads that will be most relevant and valuable to each user. The "total value" of an ad, determined by various factors like the bid, estimated click-through rate, and predicted user relevance, determines the winning ads. The goal is to maximize value for both advertisers and users by ensuring the most engaging ads are shown at the lowest possible cost.
Facebook Ads - Best Practices and ROI, brought to You by XPLAIN's Information Alchemist Stefanos Karagos, creator of the 3rd Most Popular Business Presentation Worldwide for 2011
(http://www.slideshare.net/karagos/social-media-is-dead-long-live-social-media-roi).
As delivered in 2013 Digital Marketing Forum.
This document discusses opportunities for businesses to utilize social media and digital marketing. It provides an overview of various social media platforms and strategies, including organizing content, listening to customers, customizing messages, video content, blogging, search engine optimization, LinkedIn, location-based platforms like Foursquare, mobile optimization, QR codes, SMS marketing, and emerging technologies. It aims to help businesses align their marketing strategies with changing communication channels and keep up with new developments.
The Ultimate Guide To Carousel Ads For Facebook & InstagramHappy Marketer
There’s been a lot of talk lately about carousel ads on Facebook and Instagram. You might have seen them on your news feed.
We've been using them since couple of months so we thought we'd share some of the things we've seen and learned along the way!
This document provides an overview of Instagram ads and how to create an advertising campaign on the platform. It discusses the different types of ads available, including photo ads, carousel ads, video ads, and story ads. It also covers how to target audiences based on location, demographics, interests and behaviors. The document concludes by outlining a nine step process for setting up an Instagram ad campaign, which includes choosing objectives, audiences, placements, budgets, creative content, linked accounts, placing orders, and reporting on performance.
Viral marketing strategies and advertising strategies for social networksViệt Long Plaza
The document discusses strategies for creating successful viral marketing campaigns on social networks. It provides examples of campaigns by FedEx and InStyle that engaged users through interactive applications. The key points emphasized are to create applications that provide entertainment and experiences for users, drive user engagement through loyalty programs and notifications, and carefully consider things like branding, titles, landing pages and social media advertising to accelerate word-of-mouth sharing of the application.
Chatbots are programmed applications that engage users through conversational interactions via text or voice. By 2020, people are predicted to have more daily conversations with bots than their spouse. Chatbots can serve various functions like assisting car shoppers by qualifying leads, answering questions, and providing information to streamline the shopping process. They are well-suited for customer service, FAQs, tutorials and engaging customers on messaging platforms. Chatbots allow for personalized 1:1 conversations and powerful segmentation of users.
Google Display Marketing Jargon BusterRalph Paglia
Google Display Marketing Jargon Buster provides definitions and explanations of various buzzwords thrown about so effortlessly by sales reps, trainers and presenters.
Facebook provides a direct response marketing solution through its platform. It allows businesses to:
1. Reach more customers and prospects through targeting tools like Custom Audiences and Lookalike Audiences.
2. Drive conversions across devices using direct response ad units in News Feed and optimized bidding.
3. Make insightful decisions with tools like the conversion pixel and SDK that provide cross-device measurement and attribution.
Facebook and Instagram ads for businessMilena Regos
How to set up your business Facebook presence. How to have a good Instagram presence. Create your own ads. A presentation to the El Dorado Chamber of Commerce.
This document is a benchmark report on Facebook advertising from Salesforce Marketing Cloud. It contains data on key performance indicators (KPIs) like click-through rate, cost per click, and cost per impression for different types of Facebook ads, industries, and geographical locations. The report aims to provide marketers a baseline for metrics on Facebook ads to help inform their strategies and decision making. It analyzes over one million ad units and over 114 billion impressions from January to March 2013.
Advertising on Facebook is incredibly powerful because of the ability to target ideal customers. You can also target your email list, people who used your app and those who visited your site.
In this presentation we'll share you about Facebook retargeting and tips about mobile marketing mistakes to avoid.
The templates shown in this presentation are all in the Squeezemobillionaire platform. The mobile app and site builder in this platform has the feature to add news feeds to the sites/apps. Get to know more about what is included in the platform here: https://www.squeezemobillionaire.com/sign-up/pricing/
The document summarizes information about a proposed 710 Tunnel project that would extend the Long Beach Freeway into Pasadena. Some key points:
- The 4.5 mile twin-bore tunnel would run from Alhambra to Pasadena with no exits and carry 160,000-200,000 vehicles per day, including trucks.
- Construction would take 9-11 years and involve massive excavation that would remove over 200 million cubic feet of dirt. It would cause widespread disruption to the area.
- Opponents argue the tunnel would increase traffic, pollution, and trucks in Pasadena rather than reduce congestion as claimed. Alternative public transit options like Gold Line improvements have not been adequately
This document is an introduction to a report on transportation policy reforms that promote public health and equity. It discusses how transportation policies influence health both directly through impacts on air pollution, physical activity, safety, and indirectly through impacts on income, access to opportunities, and the needs of older adults and people with disabilities. It calls for a new vision of transportation in the U.S. that invests in alternative modes of transportation and links transportation decision making with public health and land use considerations to create a more sustainable and equitable system.
Instagram offers advertising solutions for businesses to promote their brands and drive actions like website clicks, video views, mobile app installs, and mass awareness. Advertisers can use photo, video, and carousel ad formats to creatively tell their stories through images and video to highly engaged audiences. The document provides tips for crafting effective content strategies, such as having a clear goal, celebrating a brand's look and feel, and focusing on high quality, artistic ads.
The Future of Facebook and Instagram Advertising
New Data on Facebook and Instagram Ad Trends in North America,
Europe, Asia Pacific, and Latin America
The document discusses the history and principles of internet marketing. It began in the early 1990s with basic websites and grew significantly in 1995. Internet marketing is now essential and has principles of immediacy, personalization, and relevance. It offers advantages over traditional marketing like lower costs, measurability, and convenience for users. The document then outlines various internet marketing strategies like search engine marketing, advertising, affiliate marketing, social media marketing, content marketing, video marketing, email marketing, and analytics. It emphasizes that internet marketing requires an overall online strategy and time to achieve results.
YourTextGiving.com offers a multi-channel marketing platform that allows businesses to reach customers through 5 channels - mobile text, email, chat, voice broadcast, and social media - from a single interface. It aims to help boost marketing success by maximizing reach through customers' preferred channels. The platform combines these channels while also providing features like mobile keywords, loyalty programs, and mobile voting to encourage customer interaction and engagement. It claims to save businesses time and money by consolidating separate marketing applications into one solution with dedicated customer support.
The document discusses various digital marketing strategies that a company called Be Visible Associates provides to help businesses increase their online visibility and get better search engine rankings. These include search engine optimization, pay-per-click advertising, social media marketing, blogging, and website usability consulting. Be Visible Associates handles all aspects of implementing these strategies for clients and provides reporting on key metrics like website traffic and leads generated.
SMEI Dallas Presentation: The Business Benefits Of Online MarketingMagic Logix
The document discusses the benefits of online marketing strategies for businesses, including having a website, search engine optimization (SEO), social media marketing, pay-per-click (PPC) advertising, and email marketing. It provides details on how each of these strategies can help generate leads, drive traffic, and increase sales and conversions. Social media is highlighted as a way to connect with customers, build relationships and trust, and provide valuable content.
Chapter Two- 2 SEO (Search Engine Optimzation)Edem Adzroe
Search Engine Optimisation is a key area to enhance our keyword research and ranking compatibility on our website. This slide gives you a broader knowledge of SEO construction to effectively promote a good user-friendly website.
This document summarizes Facebook's ad auction system. It explains that the auction does not simply go to the highest bidder, but rather aims to optimize the user experience by showing ads that will be most relevant and valuable to each user. The "total value" of an ad, determined by various factors like the bid, estimated click-through rate, and predicted user relevance, determines the winning ads. The goal is to maximize value for both advertisers and users by ensuring the most engaging ads are shown at the lowest possible cost.
Facebook Ads - Best Practices and ROI, brought to You by XPLAIN's Information Alchemist Stefanos Karagos, creator of the 3rd Most Popular Business Presentation Worldwide for 2011
(http://www.slideshare.net/karagos/social-media-is-dead-long-live-social-media-roi).
As delivered in 2013 Digital Marketing Forum.
This document discusses opportunities for businesses to utilize social media and digital marketing. It provides an overview of various social media platforms and strategies, including organizing content, listening to customers, customizing messages, video content, blogging, search engine optimization, LinkedIn, location-based platforms like Foursquare, mobile optimization, QR codes, SMS marketing, and emerging technologies. It aims to help businesses align their marketing strategies with changing communication channels and keep up with new developments.
The Ultimate Guide To Carousel Ads For Facebook & InstagramHappy Marketer
There’s been a lot of talk lately about carousel ads on Facebook and Instagram. You might have seen them on your news feed.
We've been using them since couple of months so we thought we'd share some of the things we've seen and learned along the way!
This document provides an overview of Instagram ads and how to create an advertising campaign on the platform. It discusses the different types of ads available, including photo ads, carousel ads, video ads, and story ads. It also covers how to target audiences based on location, demographics, interests and behaviors. The document concludes by outlining a nine step process for setting up an Instagram ad campaign, which includes choosing objectives, audiences, placements, budgets, creative content, linked accounts, placing orders, and reporting on performance.
Viral marketing strategies and advertising strategies for social networksViệt Long Plaza
The document discusses strategies for creating successful viral marketing campaigns on social networks. It provides examples of campaigns by FedEx and InStyle that engaged users through interactive applications. The key points emphasized are to create applications that provide entertainment and experiences for users, drive user engagement through loyalty programs and notifications, and carefully consider things like branding, titles, landing pages and social media advertising to accelerate word-of-mouth sharing of the application.
Chatbots are programmed applications that engage users through conversational interactions via text or voice. By 2020, people are predicted to have more daily conversations with bots than their spouse. Chatbots can serve various functions like assisting car shoppers by qualifying leads, answering questions, and providing information to streamline the shopping process. They are well-suited for customer service, FAQs, tutorials and engaging customers on messaging platforms. Chatbots allow for personalized 1:1 conversations and powerful segmentation of users.
Google Display Marketing Jargon BusterRalph Paglia
Google Display Marketing Jargon Buster provides definitions and explanations of various buzzwords thrown about so effortlessly by sales reps, trainers and presenters.
Facebook provides a direct response marketing solution through its platform. It allows businesses to:
1. Reach more customers and prospects through targeting tools like Custom Audiences and Lookalike Audiences.
2. Drive conversions across devices using direct response ad units in News Feed and optimized bidding.
3. Make insightful decisions with tools like the conversion pixel and SDK that provide cross-device measurement and attribution.
Facebook and Instagram ads for businessMilena Regos
How to set up your business Facebook presence. How to have a good Instagram presence. Create your own ads. A presentation to the El Dorado Chamber of Commerce.
This document is a benchmark report on Facebook advertising from Salesforce Marketing Cloud. It contains data on key performance indicators (KPIs) like click-through rate, cost per click, and cost per impression for different types of Facebook ads, industries, and geographical locations. The report aims to provide marketers a baseline for metrics on Facebook ads to help inform their strategies and decision making. It analyzes over one million ad units and over 114 billion impressions from January to March 2013.
Advertising on Facebook is incredibly powerful because of the ability to target ideal customers. You can also target your email list, people who used your app and those who visited your site.
In this presentation we'll share you about Facebook retargeting and tips about mobile marketing mistakes to avoid.
The templates shown in this presentation are all in the Squeezemobillionaire platform. The mobile app and site builder in this platform has the feature to add news feeds to the sites/apps. Get to know more about what is included in the platform here: https://www.squeezemobillionaire.com/sign-up/pricing/
The document summarizes information about a proposed 710 Tunnel project that would extend the Long Beach Freeway into Pasadena. Some key points:
- The 4.5 mile twin-bore tunnel would run from Alhambra to Pasadena with no exits and carry 160,000-200,000 vehicles per day, including trucks.
- Construction would take 9-11 years and involve massive excavation that would remove over 200 million cubic feet of dirt. It would cause widespread disruption to the area.
- Opponents argue the tunnel would increase traffic, pollution, and trucks in Pasadena rather than reduce congestion as claimed. Alternative public transit options like Gold Line improvements have not been adequately
This document is an introduction to a report on transportation policy reforms that promote public health and equity. It discusses how transportation policies influence health both directly through impacts on air pollution, physical activity, safety, and indirectly through impacts on income, access to opportunities, and the needs of older adults and people with disabilities. It calls for a new vision of transportation in the U.S. that invests in alternative modes of transportation and links transportation decision making with public health and land use considerations to create a more sustainable and equitable system.
The passage discusses the importance of summarization in an age of information overload. It notes that with the massive amounts of data available online, being able to quickly understand the key points of lengthy documents, articles, or reports is crucial. The ability to produce clear, concise summaries helps people filter through large amounts of information and identify what is most important or relevant to them.
The document discusses the benefits of exercise for mental health. It states that regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help alleviate symptoms of mental illness.
Este documento resume la historia de la religión desde sus orígenes hace 3.6 millones de años hasta el presente. Detalla hitos clave como los primeros entierros rituales hace 100,000 años, el desarrollo de las primeras civilizaciones en el Medio Oriente y el Valle del Indo entre 4000-3000 a.C., y el surgimiento de las principales religiones del mundo como el hinduismo, budismo, jainismo, cristianismo e islam entre los siglos VI a.C. y VII d.C. Finalmente, ofrece estadísticas actuales sobre
This document provides an overview of Facebook ads and sponsored stories. It defines ads as paid messages from businesses and sponsored stories as messages about friends engaging with businesses. It then details the various types of ads including page post ads, questions ads, offer ads, and their formatting across different placements. It also summarizes how to purchase ads through different options. Finally, it outlines the types of sponsored stories and their formatting in the news feed and right-hand side.
This document provides an overview of Facebook ads and sponsored stories. It defines ads as paid messages from businesses and sponsored stories as messages about friends engaging with businesses. It then details the various types of ads including page post ads, questions ads, offer ads, and their formatting across different placements. It also summarizes how to purchase ads through different options. Finally, it outlines the types of sponsored stories and their formatting in the news feed and right-hand side.
The document provides definitions and overviews of ads and sponsored stories on Facebook, describing how ads are paid messages from businesses while sponsored stories show friends engaging with businesses. It also outlines the various placement options for ads, including in the news feed, homepage, and across Facebook, and how to purchase ads through insertion orders, the Power Editor, API, or Ads Manager.
The document provides an overview of Facebook ads and sponsored stories, defining each format and describing their creative details and best use cases. Ads are paid messages from businesses, while sponsored stories promote organic user actions and engagements with pages. Advertisers can purchase placements in news feeds, the right-hand sidebar, and other areas to reach audiences through various ad formats including posts, videos, links, questions and offers.
This document provides an overview of Facebook ad products including ads and sponsored stories, describing each ad format, placement options, and best use cases. It details the creative specifications and dimensions for each ad type across various placements like News Feed, right-hand sidebar, and mobile. Additionally, it summarizes how to purchase ads through tools like Power Editor, Ads Manager, and the Promoted button.
Challenges in building a mobile apps platformAvi Wortzel
This document discusses the challenges of building a platform for mobile apps. It covers the lifecycle of mobile apps, differences in look and feel across platforms, challenges in the mobile market like device fragmentation, and how to approach mobile monetization and distribution effectively. The key challenges mentioned are optimizing the app experience for each platform and simplifying the app submission process to various mobile markets. Effective monetization strategies include leveraging each platform's opportunities and considering different models across platforms. Distribution is best approached by facilitating natural growth through social channels, online campaigns, local marketing and word-of-mouth from friends.
Facebook Power Editor - MarketingCamp 2013Ib Potter
Mikael Lemberg is an advertising director at Komfo who specializes in social media management. The document provides information on placing advertisements on various Facebook placements including the homepage, news feed on desktop and mobile, and search bar. It also summarizes the types of advertisements that can be used for each placement and bundles of placements that can be purchased together for targeted advertising campaigns. Instructions are provided on how to purchase advertisements through tools like Power Editor, APIs, and promotion buttons.
Facebook advertising allows businesses to create ads and sponsored stories to promote their pages, posts, events and apps. The document outlines various ad formats including page post ads, app ads and domain ads that can appear in the desktop and mobile newsfeed, right-hand column or search bar. It provides recommendations for briefing campaigns, including objectives, targeting, budgets and key performance indicators to measure success based on engagement, ROI and fan insights.
Faith Warren has over 20 years of experience helping Fortune 100 companies transform their businesses through customer-centered designs and strategies. She has expertise in user experience design, information architecture, and user testing. For a software startup worth $120 million, she led efforts to improve the user experience of homegrown, CMS, and foundation applications used by supermarket managers and major vendors. She has also worked on mobile applications and websites for companies in various industries such as healthcare, education, utilities, and more.
The document discusses building Facebook apps using PHP. It begins with an introduction of the speaker and outlines reasons for building on Facebook such as its large user base and viral growth potential. It then covers different types of Facebook apps like canvas apps, page tabs, and mobile web apps. The remainder of the document provides code examples for key tasks like authentication, reading and writing data via the Graph API, and integrating PHP with the JavaScript SDK.
Infinite monkeys how to make your own mobile appJay Shapiro
This document summarizes a mobile app builder platform that allows small businesses and organizations to create their own custom mobile apps without coding. It offers a free drag-and-drop interface to add functions like calendars, news feeds, and ads. Users can start with a free plan containing relevant ads or pay $49-99 per year to publish ad-free or run custom ads, and sell apps in app markets. Over 1,000 apps are generated monthly for businesses and groups.
Next Generation Digital Publishing for Newspapers - MIC Brussels presentationDanny Lein
High level overview of the Next Generation Digital Publishing Platform of Twipe.
Key lessons learnt of 12 years entrepreneurship in the internet and mobile space.
The document discusses deep linking, which allows opening an app directly to a specific section or content through a link. It describes how deep linking works using URL schemes on Android and iOS, and how this enables various types of links from ads, emails, SMS, social media, etc. to open the corresponding app. The document provides recommendations for implementing deep linking, including starting simply with website and banner links, and progressing to more advanced options that integrate with Facebook, Twitter, and Google app indexing. It also covers tricky technical aspects and resources for implementing deep linking.
Appush is a push notification service that aims to create features on their messaging platform that developers can capitalize on. Their goals are to provide quality, agile development and automated testing as well as performance through scalability and speed. Appush had over 1000 downloads at 99 cents each, generating $1235.52 in one month, and they offer push notification services starting at $200 per month for 1000 people receiving 10 pushes per day for 30 days.
Infinite Monkeys - Company IntroductionJay Shapiro
An introduction to Infinite Monkeys - a drag-and-drop Mobile App Builder start-up venture.
The company was founded by Jay Shapiro in Singapore and New York City in 2011. With over 10,000 small business customers now producing their own iPhone, Android and HTML5 mobile apps - for FREE and with no coding.
Currently profiled on Angel List at:
https://angel.co/infinite-monkeys
Try the service yourself for free at:
http://www.monk.ee
אורי מנור: In-App Advertising. כנס VisionCamp 2012VisionCamp
This document discusses different types of in-app advertising, including mobile apps, social apps, and bundled apps. It provides statistics on mobile app usage and marketplaces. It also describes how in-app advertising works, including the relationships between brands, advertisers, ad networks, developers, and consumers. Finally, it outlines various business models for apps, including free, freemium, paid, and aggregators, as well as different monetization strategies like ads, upgrades, and sales. It also discusses primitive versus advanced in-app advertising strategies such as in-flow, event-based, location-triggered, and "stealth" ads.
The document discusses the tablet and smartphone market and App Studio. Some key points:
- The tablet market is growing much faster than the PC market and tablet usage is high, with many businesses planning to purchase tablets.
- The app market is also growing hugely and is projected to reach billions of downloads by 2016.
- App Studio is a leading cloud-based solution that converts print content into interactive tablet experiences using HTML5. It has an easy 3 step process and is award-winning.
- App Studio clients include many large publications and has created popular apps. It offers different pricing plans for single or multiple issue/edition apps.
- App Studio allows automation of publishing workflows from tools like In
This document promotes mobile app development services from a company called NEAD. It highlights how apps can increase customer loyalty, sales, and save businesses money while going green. It then describes NEAD's app development platform and content management system, which allow businesses to easily create and update app content. Pricing details are provided. Tips are given on how to market an app through QR codes, word of mouth, in-store offers, social media, and app stores.
The document discusses the debate around whether mobile websites using HTML5 or native apps will dominate. It notes that mobile is becoming the dominant platform and screens the user experience differently than desktop. Both apps and the mobile web have advantages and disadvantages. The document concludes that rather than choosing one over the other, both have important roles to play and that hybrid apps that combine the mobile web and native features may be the best approach.
Similar to Facebook ads and sponsored stories (20)
This presentation was provided by Rebecca Benner, Ph.D., of the American Society of Anesthesiologists, for the second session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session Two: 'Expanding Pathways to Publishing Careers,' was held June 13, 2024.
Chapter wise All Notes of First year Basic Civil Engineering.pptxDenish Jangid
Chapter wise All Notes of First year Basic Civil Engineering
Syllabus
Chapter-1
Introduction to objective, scope and outcome the subject
Chapter 2
Introduction: Scope and Specialization of Civil Engineering, Role of civil Engineer in Society, Impact of infrastructural development on economy of country.
Chapter 3
Surveying: Object Principles & Types of Surveying; Site Plans, Plans & Maps; Scales & Unit of different Measurements.
Linear Measurements: Instruments used. Linear Measurement by Tape, Ranging out Survey Lines and overcoming Obstructions; Measurements on sloping ground; Tape corrections, conventional symbols. Angular Measurements: Instruments used; Introduction to Compass Surveying, Bearings and Longitude & Latitude of a Line, Introduction to total station.
Levelling: Instrument used Object of levelling, Methods of levelling in brief, and Contour maps.
Chapter 4
Buildings: Selection of site for Buildings, Layout of Building Plan, Types of buildings, Plinth area, carpet area, floor space index, Introduction to building byelaws, concept of sun light & ventilation. Components of Buildings & their functions, Basic concept of R.C.C., Introduction to types of foundation
Chapter 5
Transportation: Introduction to Transportation Engineering; Traffic and Road Safety: Types and Characteristics of Various Modes of Transportation; Various Road Traffic Signs, Causes of Accidents and Road Safety Measures.
Chapter 6
Environmental Engineering: Environmental Pollution, Environmental Acts and Regulations, Functional Concepts of Ecology, Basics of Species, Biodiversity, Ecosystem, Hydrological Cycle; Chemical Cycles: Carbon, Nitrogen & Phosphorus; Energy Flow in Ecosystems.
Water Pollution: Water Quality standards, Introduction to Treatment & Disposal of Waste Water. Reuse and Saving of Water, Rain Water Harvesting. Solid Waste Management: Classification of Solid Waste, Collection, Transportation and Disposal of Solid. Recycling of Solid Waste: Energy Recovery, Sanitary Landfill, On-Site Sanitation. Air & Noise Pollution: Primary and Secondary air pollutants, Harmful effects of Air Pollution, Control of Air Pollution. . Noise Pollution Harmful Effects of noise pollution, control of noise pollution, Global warming & Climate Change, Ozone depletion, Greenhouse effect
Text Books:
1. Palancharmy, Basic Civil Engineering, McGraw Hill publishers.
2. Satheesh Gopi, Basic Civil Engineering, Pearson Publishers.
3. Ketki Rangwala Dalal, Essentials of Civil Engineering, Charotar Publishing House.
4. BCP, Surveying volume 1
Andreas Schleicher presents PISA 2022 Volume III - Creative Thinking - 18 Jun...EduSkills OECD
Andreas Schleicher, Director of Education and Skills at the OECD presents at the launch of PISA 2022 Volume III - Creative Minds, Creative Schools on 18 June 2024.
Temple of Asclepius in Thrace. Excavation resultsKrassimira Luka
The temple and the sanctuary around were dedicated to Asklepios Zmidrenus. This name has been known since 1875 when an inscription dedicated to him was discovered in Rome. The inscription is dated in 227 AD and was left by soldiers originating from the city of Philippopolis (modern Plovdiv).
Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) CurriculumMJDuyan
(𝐓𝐋𝐄 𝟏𝟎𝟎) (𝐋𝐞𝐬𝐬𝐨𝐧 𝟏)-𝐏𝐫𝐞𝐥𝐢𝐦𝐬
𝐃𝐢𝐬𝐜𝐮𝐬𝐬 𝐭𝐡𝐞 𝐄𝐏𝐏 𝐂𝐮𝐫𝐫𝐢𝐜𝐮𝐥𝐮𝐦 𝐢𝐧 𝐭𝐡𝐞 𝐏𝐡𝐢𝐥𝐢𝐩𝐩𝐢𝐧𝐞𝐬:
- Understand the goals and objectives of the Edukasyong Pantahanan at Pangkabuhayan (EPP) curriculum, recognizing its importance in fostering practical life skills and values among students. Students will also be able to identify the key components and subjects covered, such as agriculture, home economics, industrial arts, and information and communication technology.
𝐄𝐱𝐩𝐥𝐚𝐢𝐧 𝐭𝐡𝐞 𝐍𝐚𝐭𝐮𝐫𝐞 𝐚𝐧𝐝 𝐒𝐜𝐨𝐩𝐞 𝐨𝐟 𝐚𝐧 𝐄𝐧𝐭𝐫𝐞𝐩𝐫𝐞𝐧𝐞𝐮𝐫:
-Define entrepreneurship, distinguishing it from general business activities by emphasizing its focus on innovation, risk-taking, and value creation. Students will describe the characteristics and traits of successful entrepreneurs, including their roles and responsibilities, and discuss the broader economic and social impacts of entrepreneurial activities on both local and global scales.
🔥🔥🔥🔥🔥🔥🔥🔥🔥
إضغ بين إيديكم من أقوى الملازم التي صممتها
ملزمة تشريح الجهاز الهيكلي (نظري 3)
💀💀💀💀💀💀💀💀💀💀
تتميز هذهِ الملزمة بعِدة مُميزات :
1- مُترجمة ترجمة تُناسب جميع المستويات
2- تحتوي على 78 رسم توضيحي لكل كلمة موجودة بالملزمة (لكل كلمة !!!!)
#فهم_ماكو_درخ
3- دقة الكتابة والصور عالية جداً جداً جداً
4- هُنالك بعض المعلومات تم توضيحها بشكل تفصيلي جداً (تُعتبر لدى الطالب أو الطالبة بإنها معلومات مُبهمة ومع ذلك تم توضيح هذهِ المعلومات المُبهمة بشكل تفصيلي جداً
5- الملزمة تشرح نفسها ب نفسها بس تكلك تعال اقراني
6- تحتوي الملزمة في اول سلايد على خارطة تتضمن جميع تفرُعات معلومات الجهاز الهيكلي المذكورة في هذهِ الملزمة
واخيراً هذهِ الملزمة حلالٌ عليكم وإتمنى منكم إن تدعولي بالخير والصحة والعافية فقط
كل التوفيق زملائي وزميلاتي ، زميلكم محمد الذهبي 💊💊
🔥🔥🔥🔥🔥🔥🔥🔥🔥
3. Ads Sponsored stories
Voice of business Voice of friend
4. Definition of ads
Ads are paid messages coming from
businesses. They are the voice of the
marketer. They can include social context
about friends.
5. Ads overview
1. Page post text ad 8. Page like ad
2. Page post photo ad 9. App ad
3. Page post video ad 10. Mobile app install ad
4. Page post link ad 11. Domain ad
5. Question ad 12. Sponsored results
6. Offer ad
7. Event ad
6. Definition of sponsored stories
Sponsored stories are messages coming
from friends about them engaging with a
business. Businesses can pay to promote
these stories so there’s a better chance
people see them.
7. Sponsored stories overview
1. Page like sponsored story 8. Check-in sponsored story
2. Page post like sponsored story 9. Game played sponsored story
3. Page post comment sponsored story 10. App shared sponsored story
4. Page post share sponsored story 11. Open graph sponsored story
5. Question sponsored story 12. Domain sponsored story
6. Offer claim sponsored story
7. Event sponsored story
8. Placement
• Homepage
• News feed (desktop and mobile)
• All Facebook
• Logout page
• Typeahead
9. Homepage
Right-hand
side on
homepage
News feed desktop News feed mobile
10. All Facebook
Sponsored
Right-hand side on Facebook News feed desktop News feed mobile
16. Summary of our products by individual placement
Right-hand Right-hand
News feed News feed
side of side of Logout page Typeahead
desktop mobile
homepage Facebook
Page post ads X X X X X
Page like ads X
App ads X X
Mobile app install ads X
Offsite ads X X
Sponsored results X
Sponsored stories X X X X
17. Summary of how to buy
Bundles of placements
you can buy Placements contained Why this option? How to buy it?
All placements except logout Facebook will decide where to show your ad to drive the most clicks Ads Create Flow, Power
All Facebook
page and typeahead and actions that you desire for your budget. Editor, API, IO, DSP
• Right-hand side of the
homepage The best way to reach your audience from the most visited page on
Homepage IO, Power Editor, API
• News feed desktop Facebook.
• News feed mobile
• News feed desktop Power Editor, API, Promote
News feed The most engaging placement of the site.
• News feed mobile button on the Page
News feed desktop News feed desktop The most engaging placement of the site. Power Editor, API
News feed mobile News feed mobile Power Editor, API
The most engaging placement on customers’ most personal device.
The largest creative format to drive either video views or direct
Logout Page Logout Page IO
response traffic.
The ability to target what people are looking for in one of the most
Typeahead Typeahead Power Editor and API
used features on Facebook.
1. IO – buying via an insertion order through a Facebook representative. This is the only way to have a guaranteed number of impressions.
2. Power Editor – self-serve tool for advanced advertisers. It can be downloaded by anyone at https://www.facebook.com/ads/manage/powereditor/
3. API – access via Facebook’s Application Programming Interface directly, or via tools built by our Preferred Marketing Developers (PMDs) using Facebook Ads API
4. Ads Create flow – self-serve ad creation form, which can be accessed at http://www.facebook.com/ads/create
5. Promoted button on the Page – way to buy a Page post ad directly from the Page composer or next to the post itself, by clicking on the “Promote” button.
19. Page post text ad
News feed desktop News feed mobile RHS of homepage RHS of Facebook
Text: 500 characters, remainder Text: Up to 6.5 lines in mobile feed, Text: 90 characters, remainder truncated Text: 90 characters, remainder truncated
truncated remainder truncated. (Usually is around
205 – 275 characters.)
Best use cases
• Awareness for current and prospective customers
20. Page post photo ad
News feed desktop News feed mobile RHS of homepage RHS of Facebook
Text: 500 characters, remainder Text: Up to 6.5 lines in mobile feed, remainder Text: 90 characters, remainder truncated Text: 90 characters, remainder truncated
truncated truncated. Usually is around 205 – 275
Photo: 168x128 px (Note: posting a 4:3 Photo: 118x90 px (Note: 3 px are added in
characters.
Specs and formatting for photos photo is recommended, as they will be to each side of the border)
dependent on how many photos are Image: Optimal width- 720 px (will be stretched if resized to a 4:3 ratio/168x128 px. Larger
shorter, will be cropped if wider)
available images will be resized to fit. 3 px are
• Height varies. follows aspect ratio added in to each side of the border.)
Single photo: Cap at 400 pixels (400w for
landscape, or 400h for portrait). Usually • 720 px is the maximum height before
means 400x300 px or 300x400 px. Nearly cropping in feed (will show full image if
clicked). Crops from the middle.
square photos are cropped to 320x320 px
• Should upload a photo of any dimension
2 or 4 photos: 196x196 px for each photo between 200 x 200 and 2048 x 2048.
3 photos, or between 5 and 9: 129x129 px • Mobile website renders differently on
thumbnails different phones. We optimize the photos to
Album created stories: 3 photos in look best in the browsers and photos they are
129x129 px, and one larger photo at displayed in.
398x264 px
Best use cases
• Awareness for current and prospective customers
• Engagement
21. Page post video ad
News feed desktop News feed mobile RHS of homepage RHS of Facebook
Text: 500 characters, remainder Text: Up to 6.5 lines in mobile feed, Text: 90 characters, remainder truncated Text: 90 characters, remainder truncated
truncated remainder truncated. Usually is around Video thumbnail when uploaded via Video thumbnail when uploaded via
Video thumbnail when uploaded via 205 – 275 characters. Facebook: 185x194 px Facebook: 128x72 px, video thumbnail
Facebook: 400w x 225h px for landscape Video thumbnail: Optimal width- 720 px YouTube thumbnail: 140x104 px will be pulled from video/post
aspect ratio videos, 225w x 400h px for (will be stretched if shorter, will be YouTube thumbnail: 96x72 px
Note: Alternate video image sizes will be
portrait cropped if wider)
reformatted to fit these dimensions with
YouTube thumbnail: 132wx75h px. Next 720 px is the maximum height before their aspect ratios preserved. Video
to the thumbnail is the name of the cropping in feed (will show full image if thumbnail will be pulled from video/post
video, the source link, and a short clicked). Crops from the middle.
description of the video. When the
thumbnail is clicked and the video
played, it expands to 400wx225h.
Best use cases
• Awareness for current and prospective customers
• Engagement
22. Page post video ad (continued)
Logout page
Text: Recommend 90 characters or less to
ensure no text is cut
Video:
• Suggested resolution is 1920x1080p
• Minimum resolution is 1280x720p
• Suggested format is MP4
• 16:9 ideal aspect ratio
• 3 minute maximum, 30-60 seconds
recommended
Best use cases
• Awareness and engagement for current and prospective customers
23. Page post link ad
News feed desktop News feed mobile RHS of homepage RHS of Facebook
Text: 500 characters, remainder Text: Up to 6.5 lines in mobile feed, Text: 90 characters, remainder truncated Text: 90 characters, remainder truncated
truncated. Link attachment is shown remainder truncated. Usually is around Image: 75x75 px thumbnail Image: 50x50 px thumbnail
Text format: 205 – 275 characters.
1-2 lines for the title (depending on Image: 100x100 px thumbnail
length) Link:
• 1 line for the domain the link points to • 2 lines for link title
• 2-3 lines for the body text (depending • 1 line for the source
on title length)
• 1 line for the description. If no source,
Image: 90x90 px we display description.
Best use cases
• Awareness for current and prospective customers
• Acquisition and conversion for current and prospective customers
24. Page post link ad (continued)
Logout page
Text: Recommend 90 characters or less to
ensure no text is cut
Image:
• 851x315 px
• 300 dpi resolution
• Image uploaded from the Page to a
public album
Best use cases
• Acquisition and conversion of prospective customers
25. Question ad
News feed desktop News feed mobile RHS of homepage RHS of Facebook
• Page name and question is limited at 2 Page name and question listed, up to • Up to 3 answers, plus a “See More” • Up to 2 answers. 3 answers will show if
lines total about 125 characters (3.5 lines) option. 4 answers will show if there are there are exactly 3 answers.
• Up to 3 answers plus a “See More” exactly 4 answers. • Question/answer character limit is
option. • Question/answer character limit is dependent on how many capital vs.
• 4 answers will show if there are exactly dependent on how many capital vs. lowercase letters are used
4 answers. lowercase letters are used
Best use cases
• Engagement
26. Offer ad
News feed desktop News feed mobile RHS of homepage RHS of Facebook
Text: 90 characters, remainder truncated Text: 90 characters, remainder truncated Text: 90 characters, remainder truncated Text: 90 character limit
Image: 90x90 px Image: 100x100 px Terms and conditions: 900 characters (we Terms and conditions: 900 characters (we
Terms and conditions: 900 characters (we recommend no more than 700 for recommend no more than 700 for optimal
recommend no more than 700 for optimal user experience) user experience)
optimal user experience) Image: 75x75 (RHS of homepage) Image: 50x50 (RHS of Facebook)
Best use cases
• Acquisition and conversion for current and prospective customers
• Loyalty for current customers
• Consideration
27. Event ad
News feed desktop News feed mobile RHS of homepage RHS of Facebook
Text: Page name, event title, date, time, Text: Page name and event title Text: 90 characters, remainder truncated Text: 90 characters, remainder truncated
location (pulled from event) Image: Page’s profile photo Image: 75x75 px thumbnail Image: 100x72 px
Image: Page’s profile photo Map with location of event
Best use cases
• Driving current and prospective customers to an event
28. Page like ad
RHS of homepage RHS of Facebook
Title: Page name Title: Page name
Text: 90 characters Text: 90 characters
Image: 110x80 px Image: 100x72 px
Best use cases
• Awareness for prospective customers
• Fan acquisition
29. App ad
RHS of homepage RHS of Facebook
Title: App name Title: App name
Text: 90 characters Text: 90 characters
Image: 110x80 px Image: 100x72 px
Best use cases
• Awareness for prospective customers
• Drive installs of an app
30. Mobile app install ad
News feed mobile (only possible placement)
Text: 130 character limit
Image: Taken directly from app center. Resized to 600x113 for mobile retina
Best use cases
• Acquisition and conversion for prospective customers
• Driving and measuring (CPI) app installs
31. Domain ad
RHS of homepage RHS of Facebook
Title: 25 characters Title: 25 characters
Text: 90 characters Text: 90 characters
Image: 110x80 px Image: 100x72 px
Best use cases
• Driving visits to a website and online sales
32. Sponsored results
Typeahead
Text: 90 characters, remainder truncated
Ads may not include content that infringes upon or
violates the rights of any third party, including
copyright, trademark, privacy, publicity, or other
personal or proprietary rights.
Image: 75x75 px thumbnail
Best use cases
• Drive app installs and discovery of your Page
• Customize message and landing tab in search
• Cross-targeting related entities on Facebook
34. Page like sponsored story
News feed desktop News feed mobile RHS
Text: Page name, Page category Text: Friend’s name, Page name, beginning of description of the Page
d Text: Friend’s name and Page name
Image: 90x90 px thumbnail of Page Image: Friend’s profile picture and Page’s
profile picture profile picture
If available: Facepile of other friends Page like stories published in the last 7 days Page like stories older than 7 days will
appear like this when sponsored: appear like this when sponsored, under
who have previously liked the Page or
text from the description of the Page. the header “Pages You May Like”:
Jasper’s Market!
Food/Grocery"
Best use cases
• Fan acquisition
• Consideration
35. Page post like sponsored story
News feed desktop News feed mobile RHS
• Text of the post is wrapped as a 'sub- • Friend’s name, details of the post Text: 90 characters
story' of a story about the friend’s like • Specs dependent on type of post (see • Friend’s name, details of the post
• All of the various dimensions of the Page post ad slides for the specs) • Specs dependent on type of post (see
original post are slightly shrunk Page post ad slides for the specs)
For photo posts: there's a similar grid
with different sizes depending on how
many photos there are.
Large size: 358 px 237px
Middle: 176 x 176 px
Small: 117 x 117 px
Best use cases
• Awareness for prospective customers
• Engagement
36. Page post comment sponsored story
News feed desktop News feed mobile RHS
Text: wrapped as a 'sub-story' of a story • Friend’s name, details of the post Text: 90 characters
about the friend’s comment • Specs dependent on type of post (see • Friend’s name, details of the post
All of the various dimensions of the Page post ad slides for the specs) • Specs dependent on type of post (see
original post are slightly shrink Page post ad slides for the specs)
For photo posts: there's a similar grid
with different sizes depending on how
many photos there are.
Large size: 358 px 237px
Middle: 176 x 176 px
Small: 117 x 117 px
Best use cases
• Awareness for prospective customers
• Engagement
37. Page post share sponsored story
News feed desktop News feed mobile RHS
Text: wrapped as a 'sub-story' of a story Text: Friend’s name, what the friend says Text: 90 characters
about what the friend says about the about the post Friend’s name, what the friend says
post Specs dependent on type of post (see about the post
All of the various dimensions of the Page post ad slides for the specs) Specs dependent on type of post (see
original post are slightly shrink Page post ad slides for the specs)
Best use cases
• Awareness for prospective customers
• Engagement
38. Question sponsored story
News feed desktop News feed mobile RHS
• Page name and question is limited at • Page name and question listed, up to • List of answer options and thumbnail
2 lines total about 125 characters (3.5 lines) of friends profile picture next to
• Up to 3 answers plus a “See More” selection
option. • Up to 2 answer. 3 answers will show if
• 4 answers will show if there are there are exactly 3 answers.
exactly 4 answers. • Question/answer character limit:
Dependent on how many capital vs.
lowercase letters are used
Best use cases
• Engagement
39. Offer claim sponsored story
News feed desktop News feed mobile RHS
Text: Name of friends who have claimed Text: Name of friends who have claimed Text: Name of friends who have claimed
the offer, 90 characters, remainder the offer, 90 characters, remainder the offer, 90 characters, remainder
truncated truncated truncated
Image: 90x90 px Image: 100x100 px Image: 75x75 (RHS of homepage)
Terms and conditions: 900 characters (we 50x50 (RHS of Facebook)
recommend no more than 700 for
optimal user experience)
Best use cases
• Acquisition and conversion for prospective customers
• Loyalty for current customers
• Consideration
40. Event sponsored story
News feed desktop News feed mobile RHS
Text: Name of the friend going to the Text: Name of the friend going to the Text: Name of the friend going to the
event, Page name, event title, date, time, event, Page name, event title, date, time, event, Page name, event title, date, time,
location (pulled from event) location (pulled from event) location (pulled from event)
Image: Friend’s profile photo Image: Friend’s profile photo Image: Friend’s profile photo
Best use cases
• Driving prospective customers to an event
41. Check-in sponsored story
News feed desktop News feed mobile RHS
Text: 500 characters, remainder Text: Up to 6.5 lines in mobile feed, Text: 90 characters
truncated remainder truncated. Usually is around Thumbnail of Page’s profile photo, Like
Thumbnail of Page’s profile photo, Like 205 – 275 character button, friend’s check-in, location added
button, friend’s check-in, location added Thumbnail of Page’s profile photo, Like at end
at end button, friend’s check-in, location added
at end
Best use cases
• Driving in-store visits
42. Game played sponsored story
News feed desktop News feed mobile RHS
Text: Friend’s name, 90 characters Text: Friend’s name Text: Friend’s name, 90 characters
Image: Thumbnail of friend’s profile Image: Thumbnail of friend’s profile Image: Thumbnail of friend’s profile
picture picture picture
Option to play the game from the Option to play the game from the
sponsored story sponsored story
Best use cases
• Awareness for prospective customers
• Acquisition and conversion for prospective customers
• Consideration
43. App shared sponsored story
News feed desktop News feed mobile RHS
Text: Friend’s name, what the friend said Text: Friend’s name, what they said about Text: Friend’s name, what they said
about the app, title of app, description of the app, title of the app about the app (up to 90 characters)
the app Image: 100x100 px Image: Thumbnail of friend’s picture and
Image: 90x90 image the image for the app
Recipe Generator!
Best use cases
• Drive app installs
44. Open graph sponsored story
News feed desktop News feed mobile RHS
Character limits and image sizes Character limits and image sizes Character limits and image sizes
completely dependent on story type completely dependent on story type completely dependent on story type
Best use cases
• Drive installs and usage of your Open Graph app
45. Domain sponsored story
News feed desktop News feed mobile RHS
Text: 500 characters, remainder Text: Up to 6.5 lines in mobile feed, Text: 90 characters, remainder truncated
truncated. Link attachment is shown remainder truncated. Usually is around Image: 75x75 px thumbnail
Text format: 1-2 lines for the title 205 – 275 characters.
(depending on length) Image: 100x100 px thumbnail
1 line for the domain the link points to Link: 2 lines for link title
2-3 lines for the body text (depending on 1 line for the source
title length) 1 line for the description. If no source, we
Image: 90x90 px display description.
Best use cases
• Driving visits to a website and online sales