The document provides definitions and overviews of ads and sponsored stories on Facebook, describing how ads are paid messages from businesses while sponsored stories show friends engaging with businesses. It also outlines the various placement options for ads, including in the news feed, homepage, and across Facebook, and how to purchase ads through insertion orders, the Power Editor, API, or Ads Manager.
Presented on October 27, 2009, the session describes the current state of mobile, explains the best approach to create mobile experiences for recruiting audience and illustrates with actual case studies from notable recruiting organizations.
Special guest Christopher Hoyt, Associate Director, AT&T Talent Attraction (aka The Recruiter Guy) joined in, providing an inside perspective and real world examples. Included in the presentation were exciting statistics proving that mobile is a powerful tool in the recruiting business.
By reviewing this webinar, you'll learn how to use mobile for:
* Registration - build your recruiting database with SMS text message marketing techniques
* Segmentation - send the opening to the right target via the right media
* Communication - transmit your corporate culture and values in the right format for your mobile audience
You'll also see an example of a real-world mobile candidate development process including:
* Cross channel text message marketing
* Mobile web registration forms
* Mobile social media micro-site
All The Screens: Cross Platform Design StrategiesTheresa Neil
Ā
Mobile sites, responsive web, mobile apps, native, HTML5 or hybrid appsā¦Which of these solutions and combinations are right for your industry and product? Weāll take a look at examples of each and how companies are leveraging different solutions to meet their customerās mobile needs. Weāll also explore the pitfalls of designing hybrid apps, and best practices for device neutral design. Finally, weāll look at a case study from the worldās largest non-profit health organization and the cross platform strategy we are designing.
User experience expert Theresa Neil will guide you through the current mobile strategies: Responsive web, Optimized sites, Native apps, and Hybrids.
Study the most successful mobile implementations in the market today (and some of the worst). Learn the merits and pitfalls of each strategy.
Get to your mobile solution faster by learning the best patterns for Navigation, Forms, Tables, Search, Sort & Filter, Charts, Tools, Invitations, Feedback, and Help.
Presented on October 27, 2009, the session describes the current state of mobile, explains the best approach to create mobile experiences for recruiting audience and illustrates with actual case studies from notable recruiting organizations.
Special guest Christopher Hoyt, Associate Director, AT&T Talent Attraction (aka The Recruiter Guy) joined in, providing an inside perspective and real world examples. Included in the presentation were exciting statistics proving that mobile is a powerful tool in the recruiting business.
By reviewing this webinar, you'll learn how to use mobile for:
* Registration - build your recruiting database with SMS text message marketing techniques
* Segmentation - send the opening to the right target via the right media
* Communication - transmit your corporate culture and values in the right format for your mobile audience
You'll also see an example of a real-world mobile candidate development process including:
* Cross channel text message marketing
* Mobile web registration forms
* Mobile social media micro-site
All The Screens: Cross Platform Design StrategiesTheresa Neil
Ā
Mobile sites, responsive web, mobile apps, native, HTML5 or hybrid appsā¦Which of these solutions and combinations are right for your industry and product? Weāll take a look at examples of each and how companies are leveraging different solutions to meet their customerās mobile needs. Weāll also explore the pitfalls of designing hybrid apps, and best practices for device neutral design. Finally, weāll look at a case study from the worldās largest non-profit health organization and the cross platform strategy we are designing.
User experience expert Theresa Neil will guide you through the current mobile strategies: Responsive web, Optimized sites, Native apps, and Hybrids.
Study the most successful mobile implementations in the market today (and some of the worst). Learn the merits and pitfalls of each strategy.
Get to your mobile solution faster by learning the best patterns for Navigation, Forms, Tables, Search, Sort & Filter, Charts, Tools, Invitations, Feedback, and Help.
Next Generation Digital Publishing for Newspapers - MIC Brussels presentationDanny Lein
Ā
High level overview of the Next Generation Digital Publishing Platform of Twipe.
Key lessons learnt of 12 years entrepreneurship in the internet and mobile space.
One of the many challenges facing IT leaders today is determining which technology to choose for developing enterprise applications. Should they be native mobile apps, Web-based apps using HTML5, or create a hybrid app? And once you've done your development, how best to deploy, manage, and secure these apps?
Jonathan Stark, Mobiquity's vice president of application architecture, the author of O'Reilly's Building iPhone Apps with HTML, CSS, and JavaScript, and Building Android Apps will provide insight developing enterprise apps:
- Best Development Approaches: HTML5 Web Apps vs. Native apps
- Minimizing barriers of device diversity
- Minimizing barriers of platform variations
Cimarron Buser, Apperian's VP of product marketing, will talk about deploying and managing enterprise apps:
- Real examples of app deployment in businesses
- Making the case for a great user experience
- The application life-cyle
- Keeping things current for your employees without a heavy hand
Full transcript available here: https://karenmcgrane.com/talks/adapting-ourselves-to-adaptive-content/
For years, we've been telling designers: the web is not print. You can't have pixel-perfect layouts. You can't determine how your site will look in every browser, on every platform, on every device. We taught designers to cede control, think in systems, embrace web standards. So why are we still letting content authors plan for where their content will "live" on a web page? Why do we give in when they demand a WYSIWYG text editor that works "just like Microsoft Word"? Worst of all, why do we waste time and money creating and recreating content instead of planning for content reuse? What worked for the desktop web simply won't work for mobile. As our design and development processes evolve, our content workflow has to keep up. Karen will talk about how we have to adapt to creating more flexible content.
Infinite Monkeys - Company IntroductionJay Shapiro
Ā
An introduction to Infinite Monkeys - a drag-and-drop Mobile App Builder start-up venture.
The company was founded by Jay Shapiro in Singapore and New York City in 2011. With over 10,000 small business customers now producing their own iPhone, Android and HTML5 mobile apps - for FREE and with no coding.
Currently profiled on Angel List at:
https://angel.co/infinite-monkeys
Try the service yourself for free at:
http://www.monk.ee
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Ā
Monitoring and observability arenāt traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current companyās observability stack.
While the dev and ops silo continues to crumbleā¦.many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Ā
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Next Generation Digital Publishing for Newspapers - MIC Brussels presentationDanny Lein
Ā
High level overview of the Next Generation Digital Publishing Platform of Twipe.
Key lessons learnt of 12 years entrepreneurship in the internet and mobile space.
One of the many challenges facing IT leaders today is determining which technology to choose for developing enterprise applications. Should they be native mobile apps, Web-based apps using HTML5, or create a hybrid app? And once you've done your development, how best to deploy, manage, and secure these apps?
Jonathan Stark, Mobiquity's vice president of application architecture, the author of O'Reilly's Building iPhone Apps with HTML, CSS, and JavaScript, and Building Android Apps will provide insight developing enterprise apps:
- Best Development Approaches: HTML5 Web Apps vs. Native apps
- Minimizing barriers of device diversity
- Minimizing barriers of platform variations
Cimarron Buser, Apperian's VP of product marketing, will talk about deploying and managing enterprise apps:
- Real examples of app deployment in businesses
- Making the case for a great user experience
- The application life-cyle
- Keeping things current for your employees without a heavy hand
Full transcript available here: https://karenmcgrane.com/talks/adapting-ourselves-to-adaptive-content/
For years, we've been telling designers: the web is not print. You can't have pixel-perfect layouts. You can't determine how your site will look in every browser, on every platform, on every device. We taught designers to cede control, think in systems, embrace web standards. So why are we still letting content authors plan for where their content will "live" on a web page? Why do we give in when they demand a WYSIWYG text editor that works "just like Microsoft Word"? Worst of all, why do we waste time and money creating and recreating content instead of planning for content reuse? What worked for the desktop web simply won't work for mobile. As our design and development processes evolve, our content workflow has to keep up. Karen will talk about how we have to adapt to creating more flexible content.
Infinite Monkeys - Company IntroductionJay Shapiro
Ā
An introduction to Infinite Monkeys - a drag-and-drop Mobile App Builder start-up venture.
The company was founded by Jay Shapiro in Singapore and New York City in 2011. With over 10,000 small business customers now producing their own iPhone, Android and HTML5 mobile apps - for FREE and with no coding.
Currently profiled on Angel List at:
https://angel.co/infinite-monkeys
Try the service yourself for free at:
http://www.monk.ee
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Ā
Monitoring and observability arenāt traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current companyās observability stack.
While the dev and ops silo continues to crumbleā¦.many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Ā
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
Ā
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Ā
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Le nuove frontiere dell'AI nell'RPA con UiPath Autopilotā¢UiPathCommunity
Ā
In questo evento online gratuito, organizzato dalla Community Italiana di UiPath, potrai esplorare le nuove funzionalitĆ di Autopilot, il tool che integra l'Intelligenza Artificiale nei processi di sviluppo e utilizzo delle Automazioni.
š Vedremo insieme alcuni esempi dell'utilizzo di Autopilot in diversi tool della Suite UiPath:
Autopilot per Studio Web
Autopilot per Studio
Autopilot per Apps
Clipboard AI
GenAI applicata alla Document Understanding
šØāš«šØāš» Speakers:
Stefano Negro, UiPath MVPx3, RPA Tech Lead @ BSP Consultant
Flavio Martinelli, UiPath MVP 2023, Technical Account Manager @UiPath
Andrei Tasca, RPA Solutions Team Lead @NTT Data
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
Ā
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
Ā
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
Ā
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
zkStudyClub - Reef: Fast Succinct Non-Interactive Zero-Knowledge Regex ProofsAlex Pruden
Ā
This paper presents Reef, a system for generating publicly verifiable succinct non-interactive zero-knowledge proofs that a committed document matches or does not match a regular expression. We describe applications such as proving the strength of passwords, the provenance of email despite redactions, the validity of oblivious DNS queries, and the existence of mutations in DNA. Reef supports the Perl Compatible Regular Expression syntax, including wildcards, alternation, ranges, capture groups, Kleene star, negations, and lookarounds. Reef introduces a new type of automata, Skipping Alternating Finite Automata (SAFA), that skips irrelevant parts of a document when producing proofs without undermining soundness, and instantiates SAFA with a lookup argument. Our experimental evaluation confirms that Reef can generate proofs for documents with 32M characters; the proofs are small and cheap to verify (under a second).
Paper: https://eprint.iacr.org/2023/1886
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
Ā
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
Ā
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more āmechanicalā approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Ā
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Ā
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
3. Ads Sponsored stories
Voice of business Voice of friend
4. Definition of ads
Ads are paid messages coming from
businesses. They are the voice of the
marketer. They can include social context
about friends.
5. Ads overview
1. Page post text ad 8. Page like ad
2. Page post photo ad 9. App ad
3. Page post video ad 10. Mobile app install ad
4. Page post link ad 11. Domain ad
5. Question ad 12. Sponsored results
6. Offer ad
7. Event ad
6. Definition of sponsored stories
Sponsored stories are messages coming
from friends about them engaging with a
business. Businesses can pay to promote
these stories so thereās a better chance
people see them.
7. Sponsored stories overview
1. Page like sponsored story 8. Check-in sponsored story
2. Page post like sponsored story 9. Game played sponsored story
3. Page post comment sponsored story 10.App shared sponsored story
4. Page post share sponsored story 11.Open graph sponsored story
5. Question sponsored story 12.Domain sponsored story
6. Offer claim sponsored story
7. Event sponsored story
8. Placement
ā¢ Homepage
ā¢ News feed (desktop and mobile)
ā¢ All Facebook
ā¢ Logout page
ā¢ Typeahead
9. Homepage
Right-hand
side on
homepage
News feed mobile
News feed desktop
16. Summary of our products by individual placement
Right-hand Right-hand
News feed News feed
side of side of Logout page Typeahead
desktop mobile
homepage Facebook
Page post ads X X X X X
Page like ads X
App ads X X
Mobile app install ads X
Offsite ads X X
Sponsored results X
Sponsored stories X X X X
17. Summary of how to buy
Bundles of
placements you can Placements contained Why this option? How to buy it?
buy
All placements except logout Facebook will decide where to show your ad to drive the most clicks Ads Create Flow, Power
All Facebook
page and typeahead and actions that you desire for your budget. Editor, API, IO, DSP
ā¢ Right-hand side of the
homepage The best way to reach your audience from the most visited page on
Homepage IO, Power Editor, API
ā¢ News feed desktop Facebook.
ā¢ News feed mobile
ā¢ News feed desktop Power Editor, API, Promote
News feed The most engaging placement of the site.
ā¢ News feed mobile button on the Page
News feed desktop News feed desktop The most engaging placement of the site. Power Editor, API
News feed mobile News feed mobile Power Editor, API
The most engaging placement on customersā most personal device.
The largest creative format to drive either video views or direct
Logout Page Logout Page IO
response traffic.
The ability to target what people are looking for in one of the most
Typeahead Typeahead Power Editor and API
used features on Facebook.
1. IO ā buying via an insertion order through a Facebook representative. This is the only way to have a guaranteed number of impressions.
2. Power Editor ā self-serve tool for advanced advertisers. It can be downloaded by anyone at https://www.facebook.com/ads/manage/powereditor/
3. API ā access via Facebookās Application Programming Interface directly, or via tools built by our Preferred Marketing Developers (PMDs) using Facebook Ads API
4. Ads Create flow ā self-serve ad creation form, which can be accessed at http://www.facebook.com/ads/create
5. Promoted button on the Page ā way to buy a Page post ad directly from the Page composer or next to the post itself, by clicking on the āPromoteā button.
19. Page post text ad
News feed desktop News feed mobile RHS of homepage RHS of Facebook
Text: 500 characters, remainder Text: Up to 6.5 lines in mobile feed, Text: 90 characters, remainder truncated Text: 90 characters, remainder truncated
truncated remainder truncated. (Usually is around
205 ā 275 characters.)
Best use cases
ā¢ Awareness for current and prospective customers
20. Page post photo ad
News feed desktop News feed mobile RHS of homepage RHS of Facebook
Text: 500 characters, remainder Text: Up to 6.5 lines in mobile feed, remainder Text: 90 characters, remainder truncated Text: 90 characters, remainder truncated
truncated truncated. Usually is around 205 ā 275
Photo: 168x128 px (Note: posting a 4:3 Photo: 118x90 px (Note: 3 px are added
characters.
Specs and formatting for photos photo is recommended, as they will be in to each side of the border)
dependent on how many photos are Image: Optimal width- 720 px (will be stretched if resized to a 4:3 ratio/168x128 px. Larger
shorter, will be cropped if wider)
available images will be resized to fit. 3 px are
ā¢ Height varies. follows aspect ratio added in to each side of the border.)
Single photo: Cap at 400 pixels (400w for
landscape, or 400h for portrait). Usually ā¢ 720 px is the maximum height before
means 400x300 px or 300x400 px. cropping in feed (will show full image if
clicked). Crops from the middle.
Nearly square photos are cropped to
320x320 px ā¢ Should upload a photo of any dimension
between 200 x 200 and 2048 x 2048.
2 or 4 photos: 196x196 px for each photo
ā¢ Mobile website renders differently on different
3 photos, or between 5 and 9: 129x129 phones. We optimize the photos to look best
px thumbnails in the browsers and photos they are displayed
Album created stories: 3 photos in in.
129x129 px, and one larger photo at
398x264 px
Best use cases
ā¢ Awareness for current and prospective customers
ā¢ Engagement
21. Page post video ad
News feed desktop News feed mobile RHS of homepage RHS of Facebook
Text: 500 characters, remainder Text: Up to 6.5 lines in mobile feed, Text: 90 characters, remainder truncated Text: 90 characters, remainder truncated
truncated remainder truncated. Usually is around Video thumbnail: 185x194 px Video thumbnail: 128x72 px, video
Video thumbnail: 400w x 225h px for 205 ā 275 characters. thumbnail will be pulled from video/post
YouTube thumbnail: 140x104 px
landscape aspect ratio videos, 225w x Image thumbnail: Optimal width- 720 px YouTube thumbnail: 96x72 px
Note: Alternate video image sizes will be
400h px for portrait (will be stretched if shorter, will be
reformatted to fit these dimensions with
cropped if wider)
their aspect ratios preserved. Video
720 px is the maximum height before thumbnail will be pulled from video/post
cropping in feed (will show full image if
clicked). Crops from the middle.
Best use cases
ā¢ Awareness for current and prospective customers
ā¢ Engagement
22. Page post video ad (continued)
Logout page
Text: Recommend 90 characters or less
to ensure no text is cut
Video:
ā¢ Suggested resolution is 1920x1080p
ā¢ Minimum resolution is 1280x720p
ā¢ Suggested format is MP4
ā¢ 16:9 ideal aspect ratio
ā¢ 3 minute maximum, 30-60 seconds
recommended
Best use cases
ā¢ Awareness and engagement for current and prospective customers
23. Page post link ad
News feed desktop News feed mobile RHS of homepage RHS of Facebook
Text: 500 characters, remainder Text: Up to 6.5 lines in mobile feed, Text: 90 characters, remainder truncated Text: 90 characters, remainder truncated
truncated. Link attachment is shown remainder truncated. Usually is around Image: 75x75 px thumbnail Image: 50x50 px thumbnail
Text format: 205 ā 275 characters.
1-2 lines for the title (depending on Image: 100x100 px thumbnail
length) Link:
ā¢ 1 line for the domain the link points to ā¢ 2 lines for link title
ā¢ 2-3 lines for the body text (depending ā¢ 1 line for the source
on title length)
ā¢ 1 line for the description. If no source,
Image: 90x90 px we display description.
Best use cases
ā¢ Awareness for current and prospective customers
ā¢ Acquisition and conversion for current and prospective customers
24. Page post link ad (continued)
Logout page
Text: Recommend 90 characters or less
to ensure no text is cut
Image:
ā¢ 851x315 px
ā¢ 300 dpi resolution
ā¢ Image uploaded from the Page to a
public album
Best use cases
ā¢ Acquisition and conversion of prospective customers
25. Question ad
News feed desktop News feed mobile RHS of homepage RHS of Facebook
ā¢ Page name and question is limited at 2 Page name and question listed, up to ā¢ Up to 3 answers, plus a āSee Moreā ā¢ Up to 2 answers. 3 answers will show if
lines total about 125 characters (3.5 lines) option. 4 answers will show if there are there are exactly 3 answers.
ā¢ Up to 3 answers plus a āSee Moreā exactly 4 answers. ā¢ Question/answer character limit is
option. ā¢ Question/answer character limit is dependent on how many capital vs.
ā¢ 4 answers will show if there are exactly dependent on how many capital vs. lowercase letters are used
4 answers. lowercase letters are used
Best use cases
ā¢ Engagement
26. Offer ad
News feed desktop News feed mobile RHS of homepage RHS of Facebook
Text: 90 characters, remainder truncated Text: 90 characters, remainder truncated Text: 90 characters, remainder truncated Text: 90 character limit
Image: 90x90 px Image: 100x100 px Terms and conditions: 900 characters Terms and conditions: 900 characters (we
Terms and conditions: 900 characters (we recommend no more than 700 for recommend no more than 700 for optimal
(we recommend no more than 700 for optimal user experience) user experience)
optimal user experience) Image: 75x75 (RHS of homepage) Image: 50x50 (RHS of Facebook)
Best use cases
ā¢ Acquisition and conversion for current and prospective customers
ā¢ Loyalty for current customers
ā¢ Consideration
27. Event ad
News feed desktop News feed mobile RHS of homepage RHS of Facebook
Text: Page name, event title, date, time, Text: Page name and event title Text: 90 characters, remainder truncated Text: 90 characters, remainder truncated
location (pulled from event) Image: Pageās profile photo Image: 75x75 px thumbnail Image: 100x72 px
Image: Pageās profile photo Map with location of event
Best use cases
ā¢ Driving current and prospective customers to an event
28. Page like ad
RHS of homepage RHS of Facebook
Title: Page name Title: Page name
Text: 90 characters Text: 90 characters
Image: 110x80 px Image: 100x72 px
Best use cases
ā¢ Awareness for prospective customers
ā¢ Fan acquisition
29. App ad
RHS of homepage RHS of Facebook
Title: App name Title: App name
Text: 90 characters Text: 90 characters
Image: 110x80 px Image: 100x72 px
Best use cases
ā¢ Awareness for prospective customers
ā¢ Drive installs of an app
30. Mobile app install ad
News feed mobile (only possible placement)
Text: 130 character limit
Image: Taken directly from app center. Resized to 600x113 for mobile retina
Best use cases
ā¢ Acquisition and conversion for prospective customers
ā¢ Driving and measuring (CPI) app installs
31. Domain ad
RHS of homepage RHS of Facebook
Title: 25 characters Title: 25 characters
Text: 90 characters Text: 90 characters
Image: 110x80 px Image: 100x72 px
Best use cases
ā¢ Driving visits to a website and online sales
32. Sponsored results
Typeahead
Text: 90 characters, remainder truncated
Image: 75x75 px thumbnail
Best use cases
ā¢ Drive app installs and discovery of your Page
ā¢ Customize message and landing tab in search
ā¢ Cross-targeting related entities on Facebook
34. Page like sponsored story
News feed desktop News feed mobile RHS
Text: Page name, Page category Text: Friendās name, Page name, Text: Friendās name and Page name
Image: 90x90 px thumbnail of Page beginning of description of the Page Image: Friendās profile picture and Pageās
profile picture Image: Friendās profile picture and Pageās profile picture
If available: Facepile of other friends who profile picture
have previously liked the Page or text
from the description of the Page.
Jasperās Market
Food/Grocery
Best use cases
ā¢ Fan acquisition
ā¢ Consideration
35. Page post like sponsored story
News feed desktop News feed mobile RHS
ā¢ Text of the post is wrapped as a 'sub- ā¢ Friendās name, details of the post Text: 90 characters
story' of a story about the friendās like ā¢ Specs dependent on type of post (see ā¢ Friendās name, details of the post
ā¢ All of the various dimensions of the Page post ad slides for the specs) ā¢ Specs dependent on type of post (see
original post are slightly shrunk Page post ad slides for the specs)
For photo posts: there's a similar grid
with different sizes depending on how
many photos there are.
Large size: 358 px 237px
Middle: 176 x 176 px
Small: 117 x 117 px
Best use cases
ā¢ Awareness for prospective customers
ā¢ Engagement
36. Page post comment sponsored story
News feed desktop News feed mobile RHS
Text: wrapped as a 'sub-story' of a story ā¢ Friendās name, details of the post Text: 90 characters
about the friendās comment ā¢ Specs dependent on type of post (see ā¢ Friendās name, details of the post
All of the various dimensions of the Page post ad slides for the specs) ā¢ Specs dependent on type of post (see
original post are slightly shrink Page post ad slides for the specs)
For photo posts: there's a similar grid
with different sizes depending on how
many photos there are.
Large size: 358 px 237px
Middle: 176 x 176 px
Small: 117 x 117 px
Best use cases
ā¢ Awareness for prospective customers
ā¢ Engagement
37. Page post share sponsored story
News feed desktop News feed mobile RHS
Text: wrapped as a 'sub-story' of a story Text: Friendās name, what the friend says Text: 90 characters
about what the friend says about the post about the post Friendās name, what the friend says
All of the various dimensions of the Specs dependent on type of post (see about the post
original post are slightly shrink Page post ad slides for the specs) Specs dependent on type of post (see
Page post ad slides for the specs)
Best use cases
ā¢ Awareness for prospective customers
ā¢ Engagement
38. Question sponsored story
News feed desktop News feed mobile RHS
ā¢ Page name and question is limited at ā¢ Page name and question listed, up to ā¢ List of answer options and thumbnail
2 lines total about 125 characters (3.5 lines) of friends profile picture next to
ā¢ Up to 3 answers plus a āSee Moreā selection
option. ā¢ Up to 2 answer. 3 answers will show if
ā¢ 4 answers will show if there are there are exactly 3 answers.
exactly 4 answers. ā¢ Question/answer character limit:
Dependent on how many capital vs.
lowercase letters are used
Best use cases
ā¢ Engagement
39. Offer claim sponsored story
News feed desktop News feed mobile RHS
Text: Name of friends who have claimed Text: Name of friends who have claimed Text: Name of friends who have claimed
the offer, 90 characters, remainder the offer, 90 characters, remainder the offer, 90 characters, remainder
truncated truncated truncated
Image: 90x90 px Image: 100x100 px Image: 75x75 (RHS of homepage)
Terms and conditions: 900 characters 50x50 (RHS of Facebook)
(we recommend no more than 700 for
optimal user experience)
Best use cases
ā¢ Acquisition and conversion for prospective customers
ā¢ Loyalty for current customers
ā¢ Consideration
40. Page post event sponsored story
News feed desktop News feed mobile RHS
Text: Name of the friend going to the Text: Name of the friend going to the Text: Name of the friend going to the
event, Page name, event title, date, time, event, Page name, event title, date, time, event, Page name, event title, date, time,
location (pulled from event) location (pulled from event) location (pulled from event)
Image: Friendās profile photo Image: Friendās profile photo Image: Friendās profile photo
Best use cases
ā¢ Driving prospective customers to an event
41. Check-in sponsored story
News feed desktop News feed mobile RHS
Text: 500 characters, remainder Text: Up to 6.5 lines in mobile feed, Text: 90 characters
truncated remainder truncated. Usually is around Thumbnail of Pageās profile photo, Like
Thumbnail of Pageās profile photo, Like 205 ā 275 character button, friendās check-in, location added
button, friendās check-in, location added Thumbnail of Pageās profile photo, Like at end
at end button, friendās check-in, location added
at end
Best use cases
ā¢ Driving in-store visits
42. Game played sponsored story
News feed desktop News feed mobile RHS
Text: Friendās name, 90 characters Text: Friendās name Text: Friendās name, 90 characters
Image: Thumbnail of friendās profile Image: Thumbnail of friendās profile Image: Thumbnail of friendās profile
picture picture picture
Option to play the game from the Option to play the game from the
sponsored story sponsored story
Best use cases
ā¢ Awareness for prospective customers
ā¢ Acquisition and conversion for prospective customers
ā¢ Consideration
43. App shared sponsored story
News feed desktop News feed mobile RHS
Text: Friendās name, what the friend said Text: Friendās name, what they said about Text: Friendās name, what they said
about the app, title of app, description of the app, title of the app about the app (up to 90 characters)
the app Image: 100x100 px Image: Thumbnail of friendās picture and
Image: 90x90 image the image for the app
Recipe Generator
Best use cases
ā¢ Drive app installs
44. Open graph sponsored story
News feed desktop News feed mobile RHS
Character limits and image sizes Character limits and image sizes Character limits and image sizes
completely dependent on story type completely dependent on story type completely dependent on story type
Best use cases
ā¢ Drive installs and usage of your Open Graph app
45. Domain sponsored story
News feed desktop News feed mobile RHS
Text: 500 characters, remainder Text: Up to 6.5 lines in mobile feed, Text: 90 characters, remainder truncated
truncated. Link attachment is shown remainder truncated. Usually is around Image: 75x75 px thumbnail
Text format: 1-2 lines for the title 205 ā 275 characters.
(depending on length) Image: 100x100 px thumbnail
1 line for the domain the link points to Link: 2 lines for link title
2-3 lines for the body text (depending on 1 line for the source
title length) 1 line for the description. If no source, we
Image: 90x90 px display description.
Best use cases
ā¢ Driving visits to a website and online sales
Editor's Notes
Put all the placements on the images
Change to RHS marketplace, when has the expanded comment field is premium