This document provides an overview of Facebook ads and sponsored stories. It defines ads as paid messages from businesses and sponsored stories as messages about friends engaging with businesses. It then details the various types of ads including page post ads, questions ads, offer ads, and their formatting across different placements. It also summarizes how to purchase ads through different options. Finally, it outlines the types of sponsored stories and their formatting in the news feed and right-hand side.
Presented on October 27, 2009, the session describes the current state of mobile, explains the best approach to create mobile experiences for recruiting audience and illustrates with actual case studies from notable recruiting organizations.
Special guest Christopher Hoyt, Associate Director, AT&T Talent Attraction (aka The Recruiter Guy) joined in, providing an inside perspective and real world examples. Included in the presentation were exciting statistics proving that mobile is a powerful tool in the recruiting business.
By reviewing this webinar, you'll learn how to use mobile for:
* Registration - build your recruiting database with SMS text message marketing techniques
* Segmentation - send the opening to the right target via the right media
* Communication - transmit your corporate culture and values in the right format for your mobile audience
You'll also see an example of a real-world mobile candidate development process including:
* Cross channel text message marketing
* Mobile web registration forms
* Mobile social media micro-site
All The Screens: Cross Platform Design StrategiesTheresa Neil
Mobile sites, responsive web, mobile apps, native, HTML5 or hybrid apps…Which of these solutions and combinations are right for your industry and product? We’ll take a look at examples of each and how companies are leveraging different solutions to meet their customer’s mobile needs. We’ll also explore the pitfalls of designing hybrid apps, and best practices for device neutral design. Finally, we’ll look at a case study from the world’s largest non-profit health organization and the cross platform strategy we are designing.
Presented on October 27, 2009, the session describes the current state of mobile, explains the best approach to create mobile experiences for recruiting audience and illustrates with actual case studies from notable recruiting organizations.
Special guest Christopher Hoyt, Associate Director, AT&T Talent Attraction (aka The Recruiter Guy) joined in, providing an inside perspective and real world examples. Included in the presentation were exciting statistics proving that mobile is a powerful tool in the recruiting business.
By reviewing this webinar, you'll learn how to use mobile for:
* Registration - build your recruiting database with SMS text message marketing techniques
* Segmentation - send the opening to the right target via the right media
* Communication - transmit your corporate culture and values in the right format for your mobile audience
You'll also see an example of a real-world mobile candidate development process including:
* Cross channel text message marketing
* Mobile web registration forms
* Mobile social media micro-site
All The Screens: Cross Platform Design StrategiesTheresa Neil
Mobile sites, responsive web, mobile apps, native, HTML5 or hybrid apps…Which of these solutions and combinations are right for your industry and product? We’ll take a look at examples of each and how companies are leveraging different solutions to meet their customer’s mobile needs. We’ll also explore the pitfalls of designing hybrid apps, and best practices for device neutral design. Finally, we’ll look at a case study from the world’s largest non-profit health organization and the cross platform strategy we are designing.
User experience expert Theresa Neil will guide you through the current mobile strategies: Responsive web, Optimized sites, Native apps, and Hybrids.
Study the most successful mobile implementations in the market today (and some of the worst). Learn the merits and pitfalls of each strategy.
Get to your mobile solution faster by learning the best patterns for Navigation, Forms, Tables, Search, Sort & Filter, Charts, Tools, Invitations, Feedback, and Help.
Infinite Monkeys - Company IntroductionJay Shapiro
An introduction to Infinite Monkeys - a drag-and-drop Mobile App Builder start-up venture.
The company was founded by Jay Shapiro in Singapore and New York City in 2011. With over 10,000 small business customers now producing their own iPhone, Android and HTML5 mobile apps - for FREE and with no coding.
Currently profiled on Angel List at:
https://angel.co/infinite-monkeys
Try the service yourself for free at:
http://www.monk.ee
How can you collaborate with non-professionals, visitors, and users on an ongoing basis? This talk presents three lessons in small "c" collaboration along with international museum examples. Presented by Nina Simon of Museum 2.0 as the keynote address for the Washington Museums Association conference in Gig Harbor, WA on 17 June, 2010.
Canadian Adventure Camp is a North Ontario coed sleepover summer camp for kids located on a beautiful private island in the wilderness lakes region of Temagami. Founded in 1975, it provides acclaimed programs to children from around the world! Visit site: http://www.canadianadventurecamp.com/
Canadian Adventure Camp
15 Idleswift Drive
Thornhill, Ontario, L4J 1K9 Canada
info@canadianadventurecamp.com
This is a handy reference tool especially for the designers who need to know image sizes for Facebook fan pages. Use this cheat sheet infographic and you’ll never have to guess the dimensions again!
SocialSEO Presents - How to Create a Facebook Ad Campaign.
Creating Facebook Ads can be extremely beneficial for your business. Learn more today! https://www.socialseo.com/
Факультет лингвистики (до 2014 года Факультет иностранных языков) на отделении УНИК – единственный факультет в России, где осуществляется обучение языку онлайн через профессиональную сферу.
Студенты и выпускники нашего факультета могут найти работу за границей, а также в иностранной компании своего города, Санкт-Петербурга или Москвы.
Здесь вы получите высшее образование, которое позволит вам успешно погрузиться в изучение английского с помощью уникальных форм изучения.
Более того, вы будете изучать историю и экономику англоязычных стран.
Это позволит понять не только историю возникновения слов, но и самих людей.
Выпускник получит диплом столичного вуза, что станет хорошим стартом успешной карьеры.
Возможность воспринимать мир, реалии другой страны через призму иностранного языка — любопытнейшее приключение. Говоря на иностранном языке, человек не только проникает в культуру, но приобретает возможность сам воспринимать мир и людей через призму другой языковой реалии, он меняет и себя и других людей, принимающих его, и открывает для себя мир заново.
We wanted to provide you with an easy-to-read cheat sheet that you can reference when planning your email programs. Learn how much time your peers spend strategizing, what marketers are testing most in their emails, the perfect time to send, and why marketers should design emails that are optimized for smart phones.
The Progression of APIs and Microservices - Photon InfotechPhoton
How did software architecture evolve from traditional, monolithic applications to flexible, decoupled modules? This brief presentation journeys through the four main eras in the history of middleware, APIs, and microservices.
Photon is the largest and fastest-growing provider of Mobile-First Omnichannel Experiences. We work with 34% of the Fortune 100 companies. Visit us at http:www.photon.in.
User experience expert Theresa Neil will guide you through the current mobile strategies: Responsive web, Optimized sites, Native apps, and Hybrids.
Study the most successful mobile implementations in the market today (and some of the worst). Learn the merits and pitfalls of each strategy.
Get to your mobile solution faster by learning the best patterns for Navigation, Forms, Tables, Search, Sort & Filter, Charts, Tools, Invitations, Feedback, and Help.
Infinite Monkeys - Company IntroductionJay Shapiro
An introduction to Infinite Monkeys - a drag-and-drop Mobile App Builder start-up venture.
The company was founded by Jay Shapiro in Singapore and New York City in 2011. With over 10,000 small business customers now producing their own iPhone, Android and HTML5 mobile apps - for FREE and with no coding.
Currently profiled on Angel List at:
https://angel.co/infinite-monkeys
Try the service yourself for free at:
http://www.monk.ee
How can you collaborate with non-professionals, visitors, and users on an ongoing basis? This talk presents three lessons in small "c" collaboration along with international museum examples. Presented by Nina Simon of Museum 2.0 as the keynote address for the Washington Museums Association conference in Gig Harbor, WA on 17 June, 2010.
Canadian Adventure Camp is a North Ontario coed sleepover summer camp for kids located on a beautiful private island in the wilderness lakes region of Temagami. Founded in 1975, it provides acclaimed programs to children from around the world! Visit site: http://www.canadianadventurecamp.com/
Canadian Adventure Camp
15 Idleswift Drive
Thornhill, Ontario, L4J 1K9 Canada
info@canadianadventurecamp.com
This is a handy reference tool especially for the designers who need to know image sizes for Facebook fan pages. Use this cheat sheet infographic and you’ll never have to guess the dimensions again!
SocialSEO Presents - How to Create a Facebook Ad Campaign.
Creating Facebook Ads can be extremely beneficial for your business. Learn more today! https://www.socialseo.com/
Факультет лингвистики (до 2014 года Факультет иностранных языков) на отделении УНИК – единственный факультет в России, где осуществляется обучение языку онлайн через профессиональную сферу.
Студенты и выпускники нашего факультета могут найти работу за границей, а также в иностранной компании своего города, Санкт-Петербурга или Москвы.
Здесь вы получите высшее образование, которое позволит вам успешно погрузиться в изучение английского с помощью уникальных форм изучения.
Более того, вы будете изучать историю и экономику англоязычных стран.
Это позволит понять не только историю возникновения слов, но и самих людей.
Выпускник получит диплом столичного вуза, что станет хорошим стартом успешной карьеры.
Возможность воспринимать мир, реалии другой страны через призму иностранного языка — любопытнейшее приключение. Говоря на иностранном языке, человек не только проникает в культуру, но приобретает возможность сам воспринимать мир и людей через призму другой языковой реалии, он меняет и себя и других людей, принимающих его, и открывает для себя мир заново.
We wanted to provide you with an easy-to-read cheat sheet that you can reference when planning your email programs. Learn how much time your peers spend strategizing, what marketers are testing most in their emails, the perfect time to send, and why marketers should design emails that are optimized for smart phones.
The Progression of APIs and Microservices - Photon InfotechPhoton
How did software architecture evolve from traditional, monolithic applications to flexible, decoupled modules? This brief presentation journeys through the four main eras in the history of middleware, APIs, and microservices.
Photon is the largest and fastest-growing provider of Mobile-First Omnichannel Experiences. We work with 34% of the Fortune 100 companies. Visit us at http:www.photon.in.
Next Generation Digital Publishing for Newspapers - MIC Brussels presentationDanny Lein
High level overview of the Next Generation Digital Publishing Platform of Twipe.
Key lessons learnt of 12 years entrepreneurship in the internet and mobile space.
Vision: Image-processing algorithms to smartly identify, caption and moderate your pictures
Computer vision: Distill actionable information from images
Content Moderator: Automatically moderate potentially offensive images, text and videos
Customer Vision Service: Train a web service to recognize specific content in images
Face: Identify human faces and emotions in images
Video indexer: Easily extract insights from your videos to enrich your applications
Speech: Convert spoken audio into text, use voice for verification, or add speaker recognition to your app
Bing Speech: Convert speech to text and text to speech
Speaker Recognition: Use speech to identify and authenticate individual speakers
Custom Speech Service: Overcome speech recognition barriers like speaking style, background noise, and vocabulary
Translator Speech: Easily conduct real-time speech translation on your app
Language: Enable your apps to process natural language with pre-built scripts, evaluate sentiment and learn how to recognize what users want
Bing Spell Check: Add spell checking functionality to your app
Language Understanding (LUIS): Add language understanding intelligence to your apps with minimal effort
Linguistic Analysis: Easily parse complex text with language analysis
Text Analytics: Easily evaluate sentiment, language, and key phrases to understand what users want
Translator Text: Easily conduct machine translation for 60+ languages
Knowledge: Map complex information and data in order to solve tasks such as intelligent recommendations and semantic search
Knowledge Exploration Service: Enable interactive search experiences over structured data via natural language inputs
Entity Linking Service: Power your app's data links with named entity recognition and disambiguation
Academic Knowledge: Tap into the wealth of academic content in the Microsoft Academic Graph using the Academic Knowledge API
QnA Maker: Distill information into an easy-to-navigate FAQ for bot services
Customer Decision Service: Create custom experiences with adaptive, contextual decision-making
Search: Add Bing Search APIs to your apps and harness the ability to comb billions of webpages, images, videos, and news with a single API call
Bing Autosuggest: Give your app intelligent autosuggest options for searches
Bing News Search: Search for news and get comprehensive results
Bing Web Search: Get enhanced search details from billions of web documents
Bing Entity Search: Enrich your experiences by identifying and augmenting entity information from the web
Bing Image Search: Search for images and get comprehensive results
Bing Video Search: Search for videos and get comprehensive results
Bing Custom Search: Create tailored site search or vertical search experiences for topics you care about
One of the many challenges facing IT leaders today is determining which technology to choose for developing enterprise applications. Should they be native mobile apps, Web-based apps using HTML5, or create a hybrid app? And once you've done your development, how best to deploy, manage, and secure these apps?
Jonathan Stark, Mobiquity's vice president of application architecture, the author of O'Reilly's Building iPhone Apps with HTML, CSS, and JavaScript, and Building Android Apps will provide insight developing enterprise apps:
- Best Development Approaches: HTML5 Web Apps vs. Native apps
- Minimizing barriers of device diversity
- Minimizing barriers of platform variations
Cimarron Buser, Apperian's VP of product marketing, will talk about deploying and managing enterprise apps:
- Real examples of app deployment in businesses
- Making the case for a great user experience
- The application life-cyle
- Keeping things current for your employees without a heavy hand
Earlier this month, I presented an updated talk on Mobile Strategy for Servoy. This one hour talk looks at the 3 options for a mobile strategy: Responsive Web, Mobile Optimized, and/or Native. I also explained why HTML5 is not a strategy; it is merely a technology you can use to implement any and all of these options. And we briefly discussed the three faces of Mobile First and how this methodology helps companies break out of old habits to create better customer experiences.
Similar to Facebook Ads & Sponsored Stories Guide (01/2013) (20)
3. Ads Sponsored stories
Voice of business Voice of friend
4. Definition of ads
Ads are paid messages coming from
businesses. They are the voice of the
marketer. They can include social context
about friends.
5. Ads overview
1. Page post text ad 8. Page like ad
2. Page post photo ad 9. App ad
3. Page post video ad 10. Mobile app install ad
4. Page post link ad 11. Domain ad
5. Question ad 12. Sponsored results
6. Offer ad
7. Event ad
6. Definition of sponsored stories
Sponsored stories are messages coming
from friends about them engaging with a
business. Businesses can pay to promote
these stories so there’s a better chance
people see them.
7. Sponsored stories overview
1. Page like sponsored story 8. Check-in sponsored story
2. Page post like sponsored story 9. Game played sponsored story
3. Page post comment sponsored story 10. App shared sponsored story
4. Page post share sponsored story 11. Open graph sponsored story
5. Question sponsored story 12. Domain sponsored story
6. Offer claim sponsored story
7. Event sponsored story
8. Placement
• Homepage
• News feed (desktop and mobile)
• All Facebook
• Logout page
• Typeahead
9. Homepage
Right-hand
side on
homepage
News feed desktop News feed mobile
10. All Facebook
Sponsored
Right-hand side on Facebook News feed desktop News feed mobile
16. Summary of our products by individual placement
Right-hand Right-hand
News feed News feed
side of side of Logout page Typeahead
desktop mobile
homepage Facebook
Page post ads X X X X X
Page like ads X
App ads X X
Mobile app install ads X
Offsite ads X X
Sponsored results X
Sponsored stories X X X X
17. Summary of how to buy
Bundles of placements
you can buy Placements contained Why this option? How to buy it?
All placements except logout Facebook will decide where to show your ad to drive the most clicks Ads Create Flow, Power
All Facebook
page and typeahead and actions that you desire for your budget. Editor, API, IO, DSP
• Right-hand side of the
homepage The best way to reach your audience from the most visited page on
Homepage IO, Power Editor, API
• News feed desktop Facebook.
• News feed mobile
• News feed desktop Power Editor, API, Promote
News feed The most engaging placement of the site.
• News feed mobile button on the Page
News feed desktop News feed desktop The most engaging placement of the site. Power Editor, API
News feed mobile News feed mobile Power Editor, API
The most engaging placement on customers’ most personal device.
The largest creative format to drive either video views or direct
Logout Page Logout Page IO
response traffic.
The ability to target what people are looking for in one of the most
Typeahead Typeahead Power Editor and API
used features on Facebook.
1. IO – buying via an insertion order through a Facebook representative. This is the only way to have a guaranteed number of impressions.
2. Power Editor – self-serve tool for advanced advertisers. It can be downloaded by anyone at https://www.facebook.com/ads/manage/powereditor/
3. API – access via Facebook’s Application Programming Interface directly, or via tools built by our Preferred Marketing Developers (PMDs) using Facebook Ads API
4. Ads Create flow – self-serve ad creation form, which can be accessed at http://www.facebook.com/ads/create
5. Promoted button on the Page – way to buy a Page post ad directly from the Page composer or next to the post itself, by clicking on the “Promote” button.
19. Page post text ad
News feed desktop News feed mobile RHS of homepage RHS of Facebook
Text: 500 characters, remainder Text: Up to 6.5 lines in mobile feed, Text: 150 characters, remainder Text: 120 characters, remainder
truncated remainder truncated. (Usually is around truncated truncated
205 – 275 characters.)
Best use cases
• Awareness for current and prospective customers
20. Page post photo ad
News feed desktop News feed mobile RHS of homepage RHS of Facebook
Text: 500 characters, remainder Text: Up to 6.5 lines in mobile feed, remainder Text: 90 characters, remainder truncated Text: 90 characters, remainder truncated
truncated truncated. Usually is around 205 – 275
Image: 168x128 px (Note: posting a 4:3 Image: 118x90 px (Note: 3 px are added in
characters.
Specs and formatting for photos photo is recommended, as they will be to each side of the border)
dependent on how many photos are Image: Optimal width- 720 px (will be stretched if resized to a 4:3 ratio/168x128 px. Larger
shorter, will be cropped if wider)
available images will be resized to fit. 3 px are
• Height varies. follows aspect ratio added in to each side of the border.)
Single photo: Cap at 400 pixels (400w for
landscape, or 400h for portrait). Usually • 720 px is the maximum height before
means 400x300 px or 300x400 px. Nearly cropping in feed (will show full image if
clicked). Crops from the middle.
square photos are cropped to 320x320 px
• Should upload a photo of any dimension
2 or 4 photos: 196x196 px for each photo between 200 x 200 and 2048 x 2048.
3 photos, or between 5 and 9: 129x129 px • Mobile website renders differently on
thumbnails different phones. We optimize the photos to
Album created stories: 3 photos in look best in the browsers and photos they are
129x129 px, and one larger photo at displayed in.
398x264 px
Best use cases
• Awareness for current and prospective customers
• Engagement
21. Page post video ad
News feed desktop News feed mobile RHS of homepage RHS of Facebook
Text: 500 characters, remainder Text: Up to 6.5 lines in mobile feed, Text: 90 characters, remainder truncated Text: 90 characters, remainder truncated
truncated remainder truncated. Usually is around Video thumbnail when uploaded via Video thumbnail when uploaded via
Video thumbnail when uploaded via 205 – 275 characters. Facebook: 185x194 px Facebook: 128x72 px, video thumbnail
Facebook: 400w x 225h px for landscape Video thumbnail: Optimal width- 720 px YouTube thumbnail: 140x104 px will be pulled from video/post
aspect ratio videos, 225w x 400h px for (will be stretched if shorter, will be YouTube thumbnail: 96x72 px
Note: Alternate video image sizes will be
portrait cropped if wider)
reformatted to fit these dimensions with
YouTube thumbnail: 132wx75h px. Next 720 px is the maximum height before their aspect ratios preserved. Video
to the thumbnail is the name of the cropping in feed (will show full image if thumbnail will be pulled from video/post
video, the source link, and a short clicked). Crops from the middle.
description of the video. When the
thumbnail is clicked and the video
played, it expands to 400wx225h.
Best use cases
• Awareness for current and prospective customers
• Engagement
22. Page post video ad (continued)
Logout page
Text: Recommend 90 characters or less to
ensure no text is cut
Video:
• Suggested resolution is 1920x1080p
• Minimum resolution is 1280x720p
• Suggested format is MP4
• 16:9 ideal aspect ratio
• 3 minute maximum, 30-60 seconds
recommended
Best use cases
• Awareness and engagement for current and prospective customers
23. Page post link ad
News feed desktop News feed mobile RHS of homepage RHS of Facebook
Text: 500 characters, remainder Text: Up to 6.5 lines in mobile feed, Text: 90 characters, remainder truncated Text: 90 characters, remainder truncated
truncated. Link attachment is shown remainder truncated. Usually is around Image: 75x75 px thumbnail Image: 50x50 px thumbnail
Text format: 205 – 275 characters.
1-2 lines for the title (depending on Image: 100x100 px thumbnail
length) Link:
• 1 line for the domain the link points to • 2 lines for link title
• 2-3 lines for the body text (depending • 1 line for the source
on title length)
• 1 line for the description. If no source,
Image: 154x154px if the offsite we display description.
destination has an image larger than
154x154px; 90x90px otherwise
Best use cases
• Awareness for current and prospective customers
• Acquisition and conversion for current and prospective customers
24. Page post link ad (continued)
Logout page
Text: Recommend 90 characters or less to
ensure no text is cut
Image:
• 851x315 px
• 300 dpi resolution
• Image uploaded from the Page to a
public album
Best use cases
• Acquisition and conversion of prospective customers
25. Question ad
News feed desktop News feed mobile RHS of homepage RHS of Facebook
• Page name and question is limited at 2 Page name and question listed, up to • Up to 3 answers, plus a “See More” • Up to 2 answers. 3 answers will show if
lines total about 125 characters (3.5 lines) option. 4 answers will show if there are there are exactly 3 answers.
• Up to 3 answers plus a “See More” exactly 4 answers. • Question/answer character limit is
option. • Question/answer character limit is dependent on how many capital vs.
• 4 answers will show if there are exactly dependent on how many capital vs. lowercase letters are used
4 answers. lowercase letters are used
Best use cases
• Engagement
26. Offer ad
News feed desktop News feed mobile RHS of homepage RHS of Facebook
Text: 90 characters, remainder truncated Text: 90 characters, remainder truncated Text: 90 characters, remainder truncated Text: 90 character limit
Image: 90x90 px Image: 100x100 px Terms and conditions: 900 characters (we Terms and conditions: 900 characters (we
Terms and conditions: 900 characters (we recommend no more than 700 for recommend no more than 700 for optimal
recommend no more than 700 for optimal user experience) user experience)
optimal user experience) Image: 75x75 (RHS of homepage) Image: 50x50 (RHS of Facebook)
Best use cases
• Acquisition and conversion for current and prospective customers
• Loyalty for current customers
• Consideration
27. Event ad
News feed desktop News feed mobile RHS of homepage RHS of Facebook
Text: Page name, event title, date, time, Text: Page name and event title Text: 90 characters, remainder truncated Text: 90 characters, remainder truncated
location (pulled from event) Image: Page’s profile photo Image: 75x75 px thumbnail Image: 100x72 px
Image: Page’s profile photo Map with location of event
Best use cases
• Driving current and prospective customers to an event
28. Page like ad
News feed mobile RHS of Facebook
Title: Page name Title: Page name
Text: 90 characters Text: 90 characters
Image: 100x72 px Image: 100x72 px
Best use cases
• Fan acquisition
29. App ad
RHS of homepage RHS of Facebook
Title: App name Title: App name
Text: 90 characters Text: 90 characters
Image: 110x80 px Image: 100x72 px
Best use cases
• Awareness for prospective customers
• Drive installs of an app
30. Mobile app install ad
News feed mobile (only possible placement)
Text: 130 character limit
Image: Taken directly from app center. Resized to 600x113 for mobile retina
Best use cases
• Acquisition and conversion for prospective customers
• Driving and measuring (CPI) app installs
31. Domain ad
RHS of homepage RHS of Facebook
Title: 25 characters Title: 25 characters
Text: 90 characters Text: 90 characters
Image: 110x80 px Image: 100x72 px
Best use cases
• Driving visits to a website and online sales
32. Sponsored results
Typeahead
Text: 90 characters, remainder truncated
Ads may not include content that infringes upon or
violates the rights of any third party, including
copyright, trademark, privacy, publicity, or other
personal or proprietary rights.
Image: 75x75 px thumbnail
Best use cases
• Drive app installs and discovery of your Page
• Customize message and landing tab in search
• Cross-targeting related entities on Facebook
34. Page like sponsored story
News feed desktop News feed mobile RHS
Text: Page name, Page category Text: Friend’s name, Page name, beginning of description of the Page
d Text: Friend’s name and Page name
Image: 90x90 px thumbnail of Page Image: Friend’s profile picture and Page’s
profile picture profile picture
If available: Facepile of other friends Page like stories published in the last 7 days Page like stories older than 7 days will
appear like this when sponsored: appear like this when sponsored, under
who have previously liked the Page or
text from the description of the Page. the header “Pages You May Like”:
Jasper’s Market!
Food/Grocery"
Best use cases
• Fan acquisition
• Consideration
35. Page post like sponsored story
News feed desktop News feed mobile RHS
• Text of the post is wrapped as a 'sub- • Friend’s name, details of the post Text: 90 characters
story' of a story about the friend’s like • Specs dependent on type of post (see • Friend’s name, details of the post
• All of the various dimensions of the Page post ad slides for the specs) • Specs dependent on type of post (see
original post are slightly shrunk Page post ad slides for the specs)
For photo posts: there's a similar grid
with different sizes depending on how
many photos there are.
Large size: 358 px 237px
Middle: 176 x 176 px
Small: 117 x 117 px
Best use cases
• Awareness for prospective customers
• Engagement
36. Page post comment sponsored story
News feed desktop News feed mobile RHS
Text: wrapped as a 'sub-story' of a story • Friend’s name, details of the post Text: 90 characters
about the friend’s comment • Specs dependent on type of post (see • Friend’s name, details of the post
All of the various dimensions of the Page post ad slides for the specs) • Specs dependent on type of post (see
original post are slightly shrink Page post ad slides for the specs)
For photo posts: there's a similar grid
with different sizes depending on how
many photos there are.
Large size: 358 px 237px
Middle: 176 x 176 px
Small: 117 x 117 px
Best use cases
• Awareness for prospective customers
• Engagement
37. Page post share sponsored story
News feed desktop News feed mobile RHS
Text: wrapped as a 'sub-story' of a story Text: Friend’s name, what the friend says Text: 90 characters
about what the friend says about the about the post Friend’s name, what the friend says
post Specs dependent on type of post (see about the post
All of the various dimensions of the Page post ad slides for the specs) Specs dependent on type of post (see
original post are slightly shrink Page post ad slides for the specs)
Best use cases
• Awareness for prospective customers
• Engagement
38. Question sponsored story
News feed desktop News feed mobile RHS
• Page name and question is limited at • Page name and question listed, up to • List of answer options and thumbnail
2 lines total about 125 characters (3.5 lines) of friends profile picture next to
• Up to 3 answers plus a “See More” selection
option. • Up to 2 answer. 3 answers will show if
• 4 answers will show if there are there are exactly 3 answers.
exactly 4 answers. • Question/answer character limit:
Dependent on how many capital vs.
lowercase letters are used
Best use cases
• Engagement
39. Offer claim sponsored story
News feed desktop News feed mobile RHS
Text: Name of friends who have claimed Text: Name of friends who have claimed Text: Name of friends who have claimed
the offer, 90 characters, remainder the offer, 90 characters, remainder the offer, 90 characters, remainder
truncated truncated truncated
Image: 90x90 px Image: 100x100 px Image: 75x75 (RHS of homepage)
Terms and conditions: 900 characters (we 50x50 (RHS of Facebook)
recommend no more than 700 for
optimal user experience)
Best use cases
• Acquisition and conversion for prospective customers
• Loyalty for current customers
• Consideration
40. Event sponsored story
News feed desktop News feed mobile RHS
Text: Name of the friend going to the Text: Name of the friend going to the Text: Name of the friend going to the
event, Page name, event title, date, time, event, Page name, event title, date, time, event, Page name, event title, date, time,
location (pulled from event) location (pulled from event) location (pulled from event)
Image: Friend’s profile photo Image: Friend’s profile photo Image: Friend’s profile photo
Best use cases
• Driving prospective customers to an event
41. Check-in sponsored story
News feed desktop News feed mobile RHS
Text: 500 characters, remainder Text: Up to 6.5 lines in mobile feed, Text: 90 characters
truncated remainder truncated. Usually is around Thumbnail of Page’s profile photo, Like
Thumbnail of Page’s profile photo, Like 205 – 275 character button, friend’s check-in, location added
button, friend’s check-in, location added Thumbnail of Page’s profile photo, Like at end
at end button, friend’s check-in, location added
at end
Best use cases
• Driving in-store visits
42. Game played sponsored story
News feed desktop News feed mobile RHS
Text: Friend’s name, 90 characters Text: Friend’s name Text: Friend’s name, 90 characters
Image: Thumbnail of friend’s profile Image: Thumbnail of friend’s profile Image: Thumbnail of friend’s profile
picture picture picture
Option to play the game from the Option to play the game from the
sponsored story sponsored story
Best use cases
• Awareness for prospective customers
• Acquisition and conversion for prospective customers
• Consideration
43. App shared sponsored story
News feed desktop News feed mobile RHS
Text: Friend’s name, what the friend said Text: Friend’s name, what they said about Text: Friend’s name, what they said
about the app, title of app, description of the app, title of the app about the app (up to 90 characters)
the app Image: 100x100 px Image: Thumbnail of friend’s picture and
Image: 90x90 image the image for the app
Recipe Generator!
Best use cases
• Drive app installs
44. Open graph sponsored story
News feed desktop News feed mobile RHS
Character limits and image sizes Character limits and image sizes Character limits and image sizes
completely dependent on story type completely dependent on story type completely dependent on story type
Best use cases
• Drive installs and usage of your Open Graph app
45. Domain sponsored story
News feed desktop News feed mobile RHS
Text: 500 characters, remainder Text: Up to 6.5 lines in mobile feed, Text: 90 characters, remainder truncated
truncated. Link attachment is shown remainder truncated. Usually is around Image: 75x75 px thumbnail
Text format: 1-2 lines for the title 205 – 275 characters.
(depending on length) Image: 100x100 px thumbnail
1 line for the domain the link points to Link: 2 lines for link title
2-3 lines for the body text (depending on 1 line for the source
title length) 1 line for the description. If no source, we
Image: 154x154px if the offsite display description.
destination has an image larger than
154x154px; 90x90px otherwise
Best use cases
• Driving visits to a website and online sales