Facebook provides a direct response marketing solution through its platform. It allows businesses to:
1. Reach more customers and prospects through targeting tools like Custom Audiences and Lookalike Audiences.
2. Drive conversions across devices using direct response ad units in News Feed and optimized bidding.
3. Make insightful decisions with tools like the conversion pixel and SDK that provide cross-device measurement and attribution.
How to drive action online, in-store and in mobile app with Facebook. Best Practices for Facebook direct response marketing.
Facebook offers a sophisticated direct response marketing solution for marketers to reach more of the right people, drive action across devices and make more insightful decisions.
#lucioribeiro
#onlinecircledigital
www.theonlinecircle.com
This deck covers using different ad formats, targeting and using different types of custom audiences, what metrics to look out for, and how to segment your audiences.
http://www.positivebusinessonline.com presentation to the Gold Coast WordPress Users Meetup group on Mastering Google Adwords in 30 minutes. Check the resources on the last slide for further information and learning around Pay Per Click (PPC) Marketing, and to link bank to our website for more detail and assistance setting up an effective an profitable ad campaign.
Social media marketing is still a buzzword to many, but SEO is still a mystery. There’s a clear need to have a defined strategy and model to make a success with digital marketing campaigns. At the moment, many brands does not have a clear process and model regarding SEO and social media to reach business goals and there's no way to measure social media ROI.
To move forward and make sure you reach your business goals using SEO and social media, you need an SEO and social media model that works and a strategy to measure ROI.
Optimizing Audience Buying on Facebook and InstagramBlitzMetrics
Placement optimization, which allows advertising budgets to be dynamically allocated across Facebook and Instagram, led to improved campaign delivery over using Facebook alone in a study of 10 brand advertising campaigns. Specifically, placement optimization resulted in 4.1% higher reach and 5.2% lower cost per impression, on average. While there was no statistically significant difference in brand lift between the two approaches, placement optimization achieved the same level of lift at a lower average cost per lift of 10-27% due to its ability to reach more people within the same budget.
This document provides details for creating a social media marketing campaign for a small online retail company that sells fashion and cellphone accessories. The campaign aims to enhance the company's brand positioning and awareness. The document recommends using Facebook and Instagram for the campaign due to their large user bases and effectiveness for marketing to target audiences. It proposes a Christmas festival theme and provides examples of creative formats including videos demonstrating gift packing and designing stunning Facebook covers related to the theme.
Education Post (online education property under South China Morning Post Group)'s presentation on selected digital marketing trends in Hong Kong, including:
Mobile advertising;
WeChat marketing; and
Native Advertising.
Presented by Razlan Manjaji & Jin Wong.
How to drive action online, in-store and in mobile app with Facebook. Best Practices for Facebook direct response marketing.
Facebook offers a sophisticated direct response marketing solution for marketers to reach more of the right people, drive action across devices and make more insightful decisions.
#lucioribeiro
#onlinecircledigital
www.theonlinecircle.com
This deck covers using different ad formats, targeting and using different types of custom audiences, what metrics to look out for, and how to segment your audiences.
http://www.positivebusinessonline.com presentation to the Gold Coast WordPress Users Meetup group on Mastering Google Adwords in 30 minutes. Check the resources on the last slide for further information and learning around Pay Per Click (PPC) Marketing, and to link bank to our website for more detail and assistance setting up an effective an profitable ad campaign.
Social media marketing is still a buzzword to many, but SEO is still a mystery. There’s a clear need to have a defined strategy and model to make a success with digital marketing campaigns. At the moment, many brands does not have a clear process and model regarding SEO and social media to reach business goals and there's no way to measure social media ROI.
To move forward and make sure you reach your business goals using SEO and social media, you need an SEO and social media model that works and a strategy to measure ROI.
Optimizing Audience Buying on Facebook and InstagramBlitzMetrics
Placement optimization, which allows advertising budgets to be dynamically allocated across Facebook and Instagram, led to improved campaign delivery over using Facebook alone in a study of 10 brand advertising campaigns. Specifically, placement optimization resulted in 4.1% higher reach and 5.2% lower cost per impression, on average. While there was no statistically significant difference in brand lift between the two approaches, placement optimization achieved the same level of lift at a lower average cost per lift of 10-27% due to its ability to reach more people within the same budget.
This document provides details for creating a social media marketing campaign for a small online retail company that sells fashion and cellphone accessories. The campaign aims to enhance the company's brand positioning and awareness. The document recommends using Facebook and Instagram for the campaign due to their large user bases and effectiveness for marketing to target audiences. It proposes a Christmas festival theme and provides examples of creative formats including videos demonstrating gift packing and designing stunning Facebook covers related to the theme.
Education Post (online education property under South China Morning Post Group)'s presentation on selected digital marketing trends in Hong Kong, including:
Mobile advertising;
WeChat marketing; and
Native Advertising.
Presented by Razlan Manjaji & Jin Wong.
Digital marketing is marketing that makes use of electronic devices such as computers, tablets, smartphones, cellphones, digital billboards, and game consoles to engage with consumers and other business partners. Internet Marketing is a major component of digital marketing.
Garrett French and James Wirth - Building Links to Sales PagesSemrush
These slides were presented at the Semrush webinar "Building Links to Sales Pages". Video replay and transcript are available at https://www.semrush.com/webinars/building-links-to-sales-pages/
This document discusses how to use social proof to get more people to buy from you. It explains that people tend to follow the behaviors and choices of others when making decisions. The document then provides 4 ways to leverage social proof in marketing: 1) Showing proof from other users like testimonials and reviews, 2) Highlighting your product's popularity through metrics like subscriber counts, 3) Enticing customer recommendations through rewards, and 4) Using expert endorsements from influencers. It also shares results from an A/B test showing ads with social proof generated lower costs per lead than ads without social proof.
The document provides an overview of Facebook advertising strategies and best practices. It discusses developing a content strategy, targeting the right audiences, optimizing ad campaigns, tracking conversions, and analyzing performance metrics. Case studies are presented showing how companies like Banana Republic, iTrueMart, Vichy, and Salesforce used custom audiences, retargeting, and audience insights to increase sales, boost brand awareness, and improve return on ad spend. Resources for continuing education on Facebook marketing are also listed.
Social Paid: Facebook Advertising Strategy by Alex Mari (Fennex)Alex Mari
Digital Academy Training
Importance of Facebook; Social Media Advertising Spend; Facebook Algorithm (EdgeRank) and Organic Reach; Converged Media; Fan Page and Facebook Insight; Creating the perfect ad (right format, right audience, right journey stage; right context).
Jimmy Newson — Create the Perfect Lead Magnet for Attracting Your Ideal ClientSemrush
These slides were presented at the Semrush webinar "Create the Perfect Lead Magnet for Attracting Your Ideal Client". Video replay and transcript are available at https://www.semrush.com/webinars/create-the-perfect-lead-magnet-for-attracting-your-ideal-client/
The document discusses ExactTarget's SocialPages Partner Gears which integrate third-party applications into SocialPages to expand capabilities for Facebook marketing. This includes apps for social commerce, contests, and dynamic content. The Partner Gears allow accessing Facebook posts and analytics alongside email campaigns in the Interactive Marketing Hub for integrated multi-channel campaigns. Specific gears from Moontoast and Strutta are highlighted that enable capabilities like social promotions, contests, and capturing leads from Facebook into email lists.
Learning Digital Marketing - A Beginner's guide to Online MarketingAarti Mohan
Digital marketing is important, innovative, crucial, complex and lots of fun. Here's a brief guide to simplify digital marketing to help you take your products, services, ideas to the masses.
Online marketing will continue to grow in importance so it's critical for all business owners to deeply understand how this medium works and how they can leverage the internet to grow their businesses.
This presentation is a broad introduction on the power and importance of digital marketing and social media marketing. Please share if you like this!
This document discusses integrating search and social advertising strategies. It notes that search and social have become major channels, with consumers using them together throughout their purchase journeys. Looking at the channels separately does not show their full impact. The document recommends combining search and social workflows to focus on customers, not channels. Integrating targeting, measurement, and optimization across channels can improve results, with customers who engage across channels being more valuable. Case studies show companies achieving higher conversion rates and returns by managing search and social programs together rather than separately. The key message is that as customers use search and social together, advertisers should also integrate their use of the channels.
A review of how to set up, create, target, and measure advertising on Facebook, including targeting, pricing, and bidding strategies to optimize performance and ROI.
Digital Advertising for Small Business January 2012Collin Condray
This document provides an overview of online advertising strategies and tactics. It discusses key terms related to ads like impressions, clicks, click-through rate, and cost per click. It also covers best practices for different ad platforms like Facebook ads and Google AdWords. Specific topics covered include how to write effective ad copy, target audiences, analyze performance metrics, and ensure ads are achieving strategic goals.
Honestly, we didn't write this book to school you on the fundamentals of social media. In fact, we wrote it for experienced marketers like you, who have established lucrative social media channels for their businesses, and continue to forge meaningful connections with the customers, fans, and followers they serve. Because like you, we're enthusiastic about the ongoing impact social media can have on businesses in the future.
This document contains an agenda for a marketing meeting that includes discussions on paid search, display advertising, user-generated content, search engine optimization, and social media marketing. Some key topics include new innovations in Google AdWords, best practices for Facebook advertising, leveraging user data to improve customer loyalty and advocacy, and conducting an SEO audit to improve organic traffic. The document provides examples and case studies to illustrate strategies across different channels.
The Best in Landing Page Optimization TipsMarketing Mojo
Did you miss Janet Driscoll Miller's presentation at Pubcon on the best in landing page optimization tips? Check out the presentation here and learn the basic tactics to use, as well as advanced landing page tactics including progressive profiling, conversion paths, and social integration.
Tips & tricks how to maximise your Facebook campaign by Andrei Ursuleanu @ Al...ICEEFEST2013
This document provides tips for maximizing Facebook advertising campaigns. It recommends engaging with consumers by recognizing how they interact in modern times. It suggests using in-depth targeting capabilities like custom audiences and lookalike audiences. From an ads perspective, it advises choosing the right placements and formats based on campaign goals, and bidding the true value to think long term. It also stresses analyzing metrics from analytics tools to improve performance over time.
This document provides an overview of digital marketing strategies and tactics. It discusses various forms of digital advertising including display ads, search engine marketing, email marketing, paid editorial coverage, affiliate marketing, and digital promotions. It also covers integrating online channels, media models involving owned, paid and earned media, developing a digital strategy by evaluating objectives and audiences, and creating content and advertising elements like websites and banners. The goal is to help marketers understand the digital marketing landscape and how to develop effective online strategies.
Introduction to Digital Marketing for Small BusinessLauren Hotson
This presentation was created and shared live at Salty Volt in Bali on November 3rd, 2014. It was created to paint a picture of the current digital marketing landscape and identify the main digital marketing channels that small businesses can easily access and engage to help grow their business.
Digital marketing is marketing that makes use of electronic devices such as computers, tablets, smartphones, cellphones, digital billboards, and game consoles to engage with consumers and other business partners. Internet Marketing is a major component of digital marketing.
Garrett French and James Wirth - Building Links to Sales PagesSemrush
These slides were presented at the Semrush webinar "Building Links to Sales Pages". Video replay and transcript are available at https://www.semrush.com/webinars/building-links-to-sales-pages/
This document discusses how to use social proof to get more people to buy from you. It explains that people tend to follow the behaviors and choices of others when making decisions. The document then provides 4 ways to leverage social proof in marketing: 1) Showing proof from other users like testimonials and reviews, 2) Highlighting your product's popularity through metrics like subscriber counts, 3) Enticing customer recommendations through rewards, and 4) Using expert endorsements from influencers. It also shares results from an A/B test showing ads with social proof generated lower costs per lead than ads without social proof.
The document provides an overview of Facebook advertising strategies and best practices. It discusses developing a content strategy, targeting the right audiences, optimizing ad campaigns, tracking conversions, and analyzing performance metrics. Case studies are presented showing how companies like Banana Republic, iTrueMart, Vichy, and Salesforce used custom audiences, retargeting, and audience insights to increase sales, boost brand awareness, and improve return on ad spend. Resources for continuing education on Facebook marketing are also listed.
Social Paid: Facebook Advertising Strategy by Alex Mari (Fennex)Alex Mari
Digital Academy Training
Importance of Facebook; Social Media Advertising Spend; Facebook Algorithm (EdgeRank) and Organic Reach; Converged Media; Fan Page and Facebook Insight; Creating the perfect ad (right format, right audience, right journey stage; right context).
Jimmy Newson — Create the Perfect Lead Magnet for Attracting Your Ideal ClientSemrush
These slides were presented at the Semrush webinar "Create the Perfect Lead Magnet for Attracting Your Ideal Client". Video replay and transcript are available at https://www.semrush.com/webinars/create-the-perfect-lead-magnet-for-attracting-your-ideal-client/
The document discusses ExactTarget's SocialPages Partner Gears which integrate third-party applications into SocialPages to expand capabilities for Facebook marketing. This includes apps for social commerce, contests, and dynamic content. The Partner Gears allow accessing Facebook posts and analytics alongside email campaigns in the Interactive Marketing Hub for integrated multi-channel campaigns. Specific gears from Moontoast and Strutta are highlighted that enable capabilities like social promotions, contests, and capturing leads from Facebook into email lists.
Learning Digital Marketing - A Beginner's guide to Online MarketingAarti Mohan
Digital marketing is important, innovative, crucial, complex and lots of fun. Here's a brief guide to simplify digital marketing to help you take your products, services, ideas to the masses.
Online marketing will continue to grow in importance so it's critical for all business owners to deeply understand how this medium works and how they can leverage the internet to grow their businesses.
This presentation is a broad introduction on the power and importance of digital marketing and social media marketing. Please share if you like this!
This document discusses integrating search and social advertising strategies. It notes that search and social have become major channels, with consumers using them together throughout their purchase journeys. Looking at the channels separately does not show their full impact. The document recommends combining search and social workflows to focus on customers, not channels. Integrating targeting, measurement, and optimization across channels can improve results, with customers who engage across channels being more valuable. Case studies show companies achieving higher conversion rates and returns by managing search and social programs together rather than separately. The key message is that as customers use search and social together, advertisers should also integrate their use of the channels.
A review of how to set up, create, target, and measure advertising on Facebook, including targeting, pricing, and bidding strategies to optimize performance and ROI.
Digital Advertising for Small Business January 2012Collin Condray
This document provides an overview of online advertising strategies and tactics. It discusses key terms related to ads like impressions, clicks, click-through rate, and cost per click. It also covers best practices for different ad platforms like Facebook ads and Google AdWords. Specific topics covered include how to write effective ad copy, target audiences, analyze performance metrics, and ensure ads are achieving strategic goals.
Honestly, we didn't write this book to school you on the fundamentals of social media. In fact, we wrote it for experienced marketers like you, who have established lucrative social media channels for their businesses, and continue to forge meaningful connections with the customers, fans, and followers they serve. Because like you, we're enthusiastic about the ongoing impact social media can have on businesses in the future.
This document contains an agenda for a marketing meeting that includes discussions on paid search, display advertising, user-generated content, search engine optimization, and social media marketing. Some key topics include new innovations in Google AdWords, best practices for Facebook advertising, leveraging user data to improve customer loyalty and advocacy, and conducting an SEO audit to improve organic traffic. The document provides examples and case studies to illustrate strategies across different channels.
The Best in Landing Page Optimization TipsMarketing Mojo
Did you miss Janet Driscoll Miller's presentation at Pubcon on the best in landing page optimization tips? Check out the presentation here and learn the basic tactics to use, as well as advanced landing page tactics including progressive profiling, conversion paths, and social integration.
Tips & tricks how to maximise your Facebook campaign by Andrei Ursuleanu @ Al...ICEEFEST2013
This document provides tips for maximizing Facebook advertising campaigns. It recommends engaging with consumers by recognizing how they interact in modern times. It suggests using in-depth targeting capabilities like custom audiences and lookalike audiences. From an ads perspective, it advises choosing the right placements and formats based on campaign goals, and bidding the true value to think long term. It also stresses analyzing metrics from analytics tools to improve performance over time.
This document provides an overview of digital marketing strategies and tactics. It discusses various forms of digital advertising including display ads, search engine marketing, email marketing, paid editorial coverage, affiliate marketing, and digital promotions. It also covers integrating online channels, media models involving owned, paid and earned media, developing a digital strategy by evaluating objectives and audiences, and creating content and advertising elements like websites and banners. The goal is to help marketers understand the digital marketing landscape and how to develop effective online strategies.
Introduction to Digital Marketing for Small BusinessLauren Hotson
This presentation was created and shared live at Salty Volt in Bali on November 3rd, 2014. It was created to paint a picture of the current digital marketing landscape and identify the main digital marketing channels that small businesses can easily access and engage to help grow their business.
Peter Podolinsky discussed how to effectively measure the success of Facebook advertising campaigns. He emphasized that reach, brand resonance, and customer reactions are more important metrics than clicks. Facebook can achieve broad, accurate reach at low costs and extend the reach of television campaigns. Research polls on Facebook can also reflect offline brand awareness and purchase behavior. Nielsen Brand Effect and offline conversion measurement help attribute online ad exposure to purchases and brand metrics. Using multi-touch attribution models that account for multiple touchpoints can significantly reduce cost-per-acquisition compared to last-touch attribution. Overall, measuring against business objectives and optimizing for reach, resonance and reactions can maximize return on ad spend.
This document provides a guide for mobile advertisers on challenges and solutions in the mobile advertising landscape. It discusses that while mobile advertising is growing, calculating ROI and finding relevant success metrics are major challenges. Advertisers want metrics that align with traditional media to measure campaign effectiveness consistently across platforms. However, most mobile publishers provide metrics like clicks and impressions that are mobile-specific and don't address brand metrics. Adopting standardized metrics like GRPs and brand lift that are used offline could help advertisers better evaluate mobile campaigns and increase mobile advertising spend.
This document discusses the evolution of the web and strategies for capitalizing on today's web platform through search engine optimization (SEO). It outlines how the web has changed from 1997 to today in terms of internet speeds and user adoption. It then discusses how to optimize a website for SEO, including doing keyword research, optimizing site content and structure, creating engaging content, ensuring mobile friendliness and page speed, submitting the site to search engines, and tracking performance over time. The key message is that SEO requires an ongoing process of testing and refinement rather than a one-time effort.
Facebook: The Future of Travel in a Connected World. ITB 2014 Keynote. Lee Mc...Lee McCabe
Large, people-based platforms allow for three things: inspiration, conversion, and retention. That's what Facebook is for travel marketers—and the most successful marketers incorporate all three.
Facebook local business verification - How toLucio Ribeiro
Facebook has introduced verified badges for local business pages that display a physical address. To verify a page, business owners can provide a publicly listed phone number for their business or upload an official document showing their business name and address. The verification process involves clicking settings on the page, selecting page verification, and entering a phone number or document. Verified pages will receive a check mark badge and appear higher in search results to help customers find authentic local business accounts.
Online circle digital 2015 google customer matchLucio Ribeiro
The document explains how to create a customer emails list to show ads on Google Search, Gmail, or YouTube to customers who have provided their email addresses. It outlines the steps to create and manage lists, including uploading a CSV file of hashed email addresses, setting the membership duration, and adding the list to AdWords campaigns targeting specific networks. Requirements for lists include a file size under 17MB, hashed email addresses separated by commas or lines, and a membership duration of up to 180 days.
Using balance in social design design 4 tipsLucio Ribeiro
Images are a big part of Social Media content. A degree of balance is at the heart of every successful image and can’t be ignored.
A balanced composition feels right. It feels stable and aesthetically pleasing.
When a composition is visually balanced, every part of it holds some interest, which keeps your viewers engaged with your design.
Read on to find out how to achieve balance in your designs and create social content that engages.
Facebook Ads Creative Cheat Sheet - One Page Guide for Marketers_May_2015Lucio Ribeiro
The document provides recommended creative specifications for Facebook ads across various placements and display resolutions. It outlines specifications for things like text length, image ratios, sizes and formats for different ad types including photo, video, text, link, offer, event, page like, mobile app, and desktop app ads. Minimum image sizes are provided to ensure ads render properly, while larger recommended sizes are provided for highest resolution.
The 2015 U.S. Mobile App Report by ComScoreVictor Kong
The document reports on a study of mobile app usage conducted by comScore using their proprietary measurement tools, finding that smartphone apps now account for over half of total digital media time spent and that app audiences and usage are growing rapidly, especially among millennials, with the majority of app usage concentrated on users' most frequently used apps.
The document provides guidance on creating an effective startup pitch deck for presenting to angels and venture capitalists (VCs). It outlines the key components to include in a pitch deck, such as the problem/solution, team, traction, financial projections, and ask. Additional slides cover the market opportunity, competition, business model, and exit strategy. The document emphasizes telling a clear story, demonstrating product-market fit, and focusing on the most pressing customer needs or problems.
How to Evaluate a Programmatic TV PlatformMediaPost
Quigley-Simpson has been active in the Programmatic TV marketplace since early 2015 and has developed valuable experience and insight into the challenges and opportunities of this developing technology. Join the Q-S executives responsible for vetting and applying programmatic TV as they share the 8 critical criteria they require from any potential PTV partner. They will also take us through actual use cases from programmatic TV campaigns they have previously executed for their clients.
Facebooks Ads: The Why and How (G/O Digital)Localogy
Facebook ads can help businesses achieve their goals. Key steps include defining goals like more traffic or sales, targeting the right audience through interests and location, setting an appropriate budget and schedule, testing different ad variations to optimize results, and learning from data on metrics like conversions. A case study found that a small business was able to boost post-holiday sales by offering a promotional deal to targeted Facebook users, resulting in over 250 claimed offers, 60 in-store redemptions, $5,500 in additional sales, and a 1,100% return on investment.
Drive Quality Conversions for Your Brand with Facebook AdsHanapin Marketing
In this new live webinar, Hanapin’s Chadd Powell and DialogTech’s Blair Symes show you how to optimize the customer journey by using Facebook ads to drive the online conversions and offline phone conversations that drive revenue.
Performance marketing on facebook- your company's growth engine by Serhad Bol...ICEEFEST2013
Performance Marketing on Facebook provides an overview of how Facebook can be used for e-commerce growth through performance marketing. It discusses how placement, ad format, targeting, and optimization are key drivers of direct response on Facebook. Case studies are presented showing how companies increased sales, conversions, and returns on ad spend through Facebook advertising. The document also covers trends around mobile, how Facebook is shifting to mobile, and how to drive mobile actions and app installs through Facebook ads.
Facebook ads can help businesses achieve their goals. It is important to 1) optimize business pages, 2) define goals like more traffic or sales, and 3) create worthwhile, relevant ads through targeting, offers, budgets and testing. For example, an ice cream store saw success by targeting families on Facebook with a 50% off offer. They had 257 offer claims, 60 in-store redemptions, $5,500 in sales, and a 1,100% return on their investment through personalized ads that amplified their seasonal sales. In summary, optimizing business pages, defining goals, and creating relevant ads through targeting and testing can help businesses see results from Facebook ads.
The document discusses social media marketing and provides an agenda for the topics covered. It begins with an overview of social media and its role in marketing strategy. It then explains technical aspects like Facebook ad campaigns, metrics, best practices, and trends in Facebook advertising. It also covers other major social media platforms and how to choose which ones to use for a business. The document provides examples, explanations, and resources for each topic.
Social media campaigns have the potential to reach 1.32 billion users on Facebook, one of the most powerful tools available to marketers today. This Nanigans presentation outlines beginner best practices for using Facebook's native Ads Manager and Power Editor platforms.
Microsoft Audience Ads Workshop - London 2 October 2019MSFTAdvertising
The document discusses Microsoft's Audience Network and how to set up campaigns. It provides information on the Microsoft Audience Network's unique targeting capabilities powered by the Microsoft Graph. It outlines campaign strategy options for search campaigns extended to native placements or separate audience-only campaigns. The document also demonstrates solutions for retail, tentpole events, and maintaining customers across Microsoft's advertising platforms. It emphasizes best practices for campaign set-up like ensuring relevant audiences and matching creative, using quality imagery for native formats, and aligning on appropriate success metrics.
This document discusses digital advertising strategies and tactics. It outlines how search engine marketing can target customers actively shopping or researching. It also discusses search engine optimization, retargeting customers who visited a website to help move them down the sales funnel, and multi-channel real-time bidding to reach customers across devices. The document provides examples of using social media platforms like Facebook, YouTube, and native advertising to connect with audiences. It also presents considerations for setting up analytics and data infrastructure to optimize digital campaigns.
This document discusses digital advertising strategies and tactics. It outlines how search engine marketing can target customers actively shopping or researching. It also discusses search engine optimization, retargeting customers who visited a website to help move them down the sales funnel, and multi-channel real-time bidding to reach customers across devices. The document provides examples of using social media advertising on Facebook and YouTube to increase online traffic, shares, and conversions. It also presents strategies for native advertising and setting up an analytical framework to optimize digital campaigns.
thinkLA AdU Media Planning 2014 - Jennie AntonakisthinkLA
Search engine marketing (SEM) is an important way for brands to reach online audiences. SEM includes both organic search (SEO) and paid search (SEM). Paid search advertising is bought through auctions on search engines and advertisers only pay when their ad is clicked. Key factors that determine ad positioning include bids, quality scores, and match types. Optimizing bids, ad copy, extensions, and keywords can improve performance. While Google dominates the search market, advertisers can access other search engines' networks. SEM and SEO work together synergistically. Current trends show increasing digital ad budgets overall and a shift to mobile search driving the consumer journey.
Mobile advertising works best for inexpensive, low-consideration products.
The key attraction of mobile advertising is that with less money and the same type of traffic, you will reach an audience which may be untapped and not found on the bigger search engines!
The document outlines John Foley's social media and marketing plans and strategies. It discusses shifting marketing approaches, creating marketing plans, identifying audiences, starting conversations, planning campaigns and measuring effectiveness. It also covers mobile marketing, social media strategies, content sharing, and tools for measuring engagement.
Unlocking the True Potential of Data on MobileInMobi
While over 90% of a consumer’s time is spent on smartphones, only 53% of advertising budgets are being spent to reach them here. Can mobile data help advertisers make the successful switch to making a true investment and go digital-first? As a marketer, your biggest struggle is the effort to build a holistic persona of every user by combining all data assets across every touch point you have had with your users.
This document discusses Google's data-driven marketing solutions to help companies convert qualified audiences across different screens. It recommends using collected customer data and signals to segment audiences and personalize ads. Automated bidding and dynamic creative optimization are suggested to reach the right customer with the right message. Measurement and testing tools can evaluate campaign effectiveness across search, display, video and devices. Unifying marketing strategies on Google's platform is touted to improve workflow and maximize returns. Case studies demonstrate increased profits, conversions and customer views using these audience and automation solutions.
The document provides various statistics and information about Facebook ads. Some key points include:
- 94% of social media marketers use Facebook ads and 72% find Facebook to be their top social advertising channel.
- Videos perform very well on Facebook, with 500 million people watching daily and videos receiving 89.5 average shares.
- Facebook recommends starting with creating ads from your Page for more basic options or using Ads Manager for more advanced targeting, creative choices, and objectives.
- Targeting options include interests, demographics, connections to your page, and lookalike audiences of your best customers.
This document provides an overview of how to take Facebook ads to the next level. It outlines the step-by-step process for creating a Facebook ad campaign, including choosing objectives, defining audiences, selecting ad formats and placements, and measuring results. Key recommendations are to use Ads Manager for more options, target existing customers with Custom Audiences, reach new people with Lookalike Audiences, implement the Facebook pixel, and test different ad sets and creatives. The overall message is that following Facebook's best practices can improve ad campaign performance.
Advertising tools to define, reach and convert your target audience at ArabNe...ArabNet ME
Define, reach and covert your target audience using creative advertising campaign based on your audience status in the sales funnel by Jennifer Kanaan, Program Director, Eastline Academy at ArabNet Beirut 2017
Introduction
Reaching customers is not an easy task. if you want to reach your target audience, Google’s search network or Facebook’s news feeds are the places where you need to be. According to the statistics, Facebook has 2.3 billion active users monthly, which makes it a huge platform for any user activity on the contrary Google Ads reaches billions of people every day through search, email, and other online activities. But many of the business owners still have a thought in their head about which one to pick Google Ads or Facebook Ads. Entrepreneurs usually allocate a specific budget to the advertising departments so they have to make a choice on which platform to choose. The fight between their head goes on for Google Ads vs Facebook Ads.
What is right for your business?
Should you invest in both of them?
Is it going to imbalance my budget?
Well, that’s what we want to find out. But let’s discuss the reasons for selecting either one.
The major difference between Google Ads and Facebook Ads:
How Big Brands Can Make Localized Advertising Work for ThemMomentFeed
In the mobile era consumers are demanding authentic and locally relevant content from big brands. Sixty-seven percent of smartphone users want ads customized to their city/zip code and 61% want ads customized to their immediate surroundings.
The problem marketers of big brands have is how to do this type of localized marketing at scale. If you have hundreds or even thousands of locations it doesn’t seem accessible to customize each one of your ads to tailor to that audience. In this webinar we’ll discuss the value of localized marketing and how “not-so-local” brands can be doing this in a scalable way. Watch on demand: http://info.momentfeed.com/CampaignsWebinar.html
Similar to Facebook for Direct Response Marketer (20)
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
Embark on style journeys Indian clothing store denver guide.pptxOmnama Fashions
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
Evaluating the Effectiveness of Women-Focused MarketingHighViz PR
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
2. Source: eMarketer, US , July 2013
Radio Television
Digital Mobile
1950
1960
2000
2010
3.
4. The path-to-purchase is complex
Are you reaching them where they are converting?
start shopping on one
device and continue
on another
67%
Source: comScore/PayPal “Reaching the Connected Consumer” Custom Surveys, Oct 2013
5. Reach more of
the right people
Make
insightful
decisions
Drive action
across devices
The power of Facebook’s direct response solution
7. Reach people otherwise unreachable
Source: *Quarterly estimated based on monthly search query volume from Google Keyword Tool, April 16, 2013, ** (Q4 2012 estimate) – Nate Herman, Vice President, American
Apparel & Footwear Association, *** Gartner, Feb 2013, “Gartner Says Worldwide Mobile Phone Sales Declined 1.7 percent in 2012”, ***Aggregate Knowledge, Q4 2102
Search represents a fraction of purchase intent
Shoes in the US (in millions, Q4-2012)
115 Searches*
784 Purchased**
45%
of people reached via
ads were reached
exclusively through
Facebook***
8. Case study:
Success from leading retailer
Facebook makes search work even harder
Source: Kenshoo “Facebook Advertising Boosts Paid Search Performance,” Nov 2013; study commissioned by Facebook
30%
higher return
on ad spend
24%
increase in
AOV
7%
higher paid
search CTR
4.5%
drop in
CPA
9. Reach all of the people who matter to you
Source: Facebook US internal data, Sept 2013
High-quality reach
180M
monthly
active users
US
146M
mobile monthly
active users
US
104M
mobile daily
active users
US
Incredible scale on mobile
10. Source: US Mobile Total Monthly Minutes, comScore, September 2013
Where they are
most engaged
11. Use data to reach more of the right people
Facebook data
Interests Behaviors ConnectionsLocationDemo
Your data
Custom Audiences
Past
purchasers
Highest LTV
customers
Members
of loyalty
programs
Third-party data
Partner categories
12. Source: Nielsen OCR, August 2013
89%
accurate
38%
Theaverageonlinereachfor
narrowlytargetedcampaignsis
accurate
TheaverageFacebookreachfor
narrowlytargetedcampaignsis
Reach real people with accuracy
14. Use Core Audiences to segment your audience
Online and offline
sources
Targeting types
Location
Interests
Demographics
Partner
Categories
Sample segments
Age and gender
Engaged gamer
Interested in shopping
Living in Chicago
Android phone user
Behaviors
15. Matched targets
Email addresses
Phone numbers, iOS IDFAs
Facebook User IDs, App User IDs
People you know
Direct or through third-party
People from your website
People from your mobile app
FacebookPeople you know on
Facebook
Custom Audiences
Reach your specific customers or prospects at scale
16. Lookalike Audiences
Find people who look like your customers and prospects
and people who look like them
Fans of your PageWebsite visitors Mobile app customersPeople you know
17. Flagged with cookieVisits website Visits Facebook Person recognized by
cookie, bid placed,
and ad served
Facebook Exchange (FBX)
Dynamic remarketing on desktop
19. Put your products at the center of the experience
14X
People check
News Feed
per day
Source: IDC, “Always Connected,” March 2013
In-stream and
native
1
Designed for
action
2
Optimized for
conversion
3
21. Designed for action
Page post link ads – now with CTAs
• Entire image is clickable
• Offers the highest amount of
real estate to get people to click
on your ad
• Option to add call-to-action
buttons: Shop Now, Learn More,
Sign Up, Book Now or Download
22. Designed for action
Mobile app install and engagement ads
Customer discovery and acquisition Retention, engagement and conversion
25. Current measurement challenges
Key challenges
• Data is fragmented
across devices
• Measurement solutions rely
on proxies
• Optimization is difficult
due to fragmented data
Facebook solutions
• Cross-device: Facebook
measures cross-device behavior
• Accurate: Facebook measures
real people, not proxies
• Actionable: Facebook tracks
performance against goals
26. As a fully cross-device platform, Facebook enables
businesses to accurately track conversions
28. Reach more of
the right people
Make insightful
decisions
Drive action
across devices
Core Audiences
Custom Audiences
Lookalike Audiences
Facebook SDK
Conversion pixel
Mobile app ads
Page post link ads
3rd party
measurement
Facebook’s complete direct response solution
oCPM / CPA
29. Summary
How Facebook drives effective direct response marketing
1
Reach more of your customers and prospects
with Custom Audiences and Lookalike Audiences
2
Capture attention and drive conversions across devices
with direct response ad units in News Feed and optimized bidding
3
Make insightful decisions
with the Facebook conversion pixel and SDK
32. Setting up a campaign
1
Define your marketing objective
2
Targeting
3
Creative and messaging
4
Placements and ad units
5
Bid optimization
6
Measurement and attribution
33. 1
Define your marketing objective
2
Targeting
3
Creative and messaging
4
Placements and ad units
5
Bid optimization
6
Measurement and attribution
35. 1
Define your marketing objective
2
Targeting
3
Creative and messaging
4
Placements and ad units
5
Bid optimization
6
Measurement and attribution
36. Acquire new customers with Core Audiences
Purchase based*
Psychographic
Geographic
Intent/interest
Demographic
Lifestyle/life-stage
37. Cross-sell and upsell with Custom Audiences
1
Download your ad account in Power Editor
2
Upload your lists (email, phone, etc.) or select
visitors of your website or mobile app.
3
Save your Custom Audience
4
Include or exclude your Custom Audience in
targeting
5
Layer Core Audiences for further segmentation
38. Expand reach with Lookalike Audiences
1
Select your existing Custom Audience and click
“Create Similar Audience”
2
Choose which country you want to target
3
Select whether you want to optimize for
similarity or greater reach
4
Access your Lookalike Audience in 6-24 hours
5
Layer Core Audiences for further segmentation
39. 1
Define your marketing objective
2
Targeting
3
Creative and messaging
4
Placements and ad units
5
Bid optimization
6
Measurement and attribution
40. Creative and messaging
• Use powerful imagery
• Use succinct messaging that
promotes action
• Take your audience to where
they want to land
• Keep ads fresh by updating
creative on a regular basis
41. 1
Define your marketing objective
2
Targeting
3
Creative and messaging
4
Placements and ad units
5
Bid optimization
6
Measurement and attribution
43. Page Post Link Ads
• Entire image is clickable
• Offers the highest amount of real
estate on desktop and mobile to
get people to click on your ad
• Option to add call-to-action
buttons: Shop Now, Learn More,
Sign Up, Book Now or Download
Ad format optimized to drive offsite conversions
44. 1
Define your marketing objective
2
Targeting
3
Creative and messaging
4
Placements and ad units
5
Bid optimization
6
Measurement and attribution
45. Optimize your bidding around campaign goals
You value You pay for
We optimize
for
Best practice
Cost per mille (CPM) Impressions Impressions Impressions
You care about showing your
ad; can work well if micro-
targeting an audience even if
you only value clicks
Cost per clicks (CPC) Clicks Clicks Clicks
A basic strategy for
performance advertisers.
Clicks include likes, shares and
comments.
Optimized CPM
(OCPM)
Conversions Impressions Conversions
If you care about a trackable
action, you should use OCPM
46. Determine how much to bid for your ad
• Bid your true value: for every ad you run, you should consider your
advertising objective and bid the maximum amount you’re willing to pay
for that objective
Example of profit maximization:
• Profit: $5
• Click to conversion rate: 2%
• Optimal bid for profit maximization: $0.10 CPC
47. 1
Define your marketing objective
2
Targeting
3
Creative and messaging
4
Placements and ad units
5
Bid optimization
6
Measurement and attribution
50. Setting up a campaign
1
Define your marketing objective
2
Targeting
3
Creative and messaging
4
Placements and ad units
5
Bid optimization
6
Measurement and attribution
51. 1
Define your marketing objective
2
Targeting
3
Creative and messaging
4
Placements and ad units
5
Bid optimization
6
Measurement and attribution
53. 1
Define your marketing objective
2
Targeting
3
Creative and messaging
4
Placements and ad units
5
Bid optimization
6
Measurement and attribution
54. Acquire new app users with Core Audiences
Psychographic
Geographic
Interests / intent
Demographic
Device
Operating System
55. Expand reach with Lookalike Audiences
1
Select your existing Custom Audience and click
“Create Similar Audience”
2
Choose which country you want to target
3
Select whether you want to optimize for
similarity or greater reach
4
Access your Lookalike Audience in 6-24 hours
5
Layer Core Audiences for further segmentation
56. Drive conversions with Custom Audiences
1
Download your ad account in Power Editor
2
Upload your lists (email, phone, etc.) or select
visitors of your website or mobile app.
3
Save your Custom Audience
4
Include or exclude your Custom Audience in
targeting
5
Layer Core Audiences for further segmentation
57. 1
Define your marketing objective
2
Targeting
3
Creative and messaging
4
Placements and ad units
5
Bid optimization
6
Measurement and attribution
58. Creative and messaging
• Use powerful imagery
• Use succinct messaging that
promotes action
• Take your audience to where they
want to land
• Keep ads fresh by updating creative
on a regular basis
59. 1
Define your marketing objective
2
Targeting
3
Creative and messaging
4
Ad units
5
Bid optimization
6
Measurement and attribution
60. Ad units that drive installs and engagement
Mobile app install ads Mobile app engagement ads
61. Page Post Link Ads
• Entire image is clickable
• Offers the highest amount of
real estate on mobile to get
people to click on your ad
• Option to add call-to-action
buttons: Shop Now, Learn More,
Sign Up, Book Now or Download
Ad format optimized to drive offsite conversions
Page post link ad Page post link ad
with call-to-action
buttons
62. 1
Define your marketing objective
2
Targeting
3
Creative and messaging
4
Placements and ad units
5
Bid optimization
6
Measurement and attribution
63. Optimize your bidding around campaign goals
You value You pay for We optimize for Best practice
Cost per clicks (CPC) Clicks Clicks Clicks
A basic strategy for performance
advertisers. Clicks include likes,
shares and comments.
Available for installs and
engagement
Optimized CPM
(OCPM)
Conversions Impressions Conversions
If you care about a trackable action,
you should use OCPM
Available for installs
Cost per action
(CPA)
Installs Installs Installs
When available, CPA is likely the
best bidding option for you
Available for installs
64. Determine how much to bid for your ad
• Bid your true value: for every ad you run, you should consider your
advertising objective and bid the maximum amount you’re willing to pay
for that objective
Example of profit maximization:
• Profit: $5
• Click to conversion rate: 2%
• Optimal bid for profit maximization: $0.10 CPC
65. 1
Define your marketing objective
2
Targeting
3
Creative and messaging
4
Placements and ad units
5
Bid optimization
6
Measurement and attribution
66. Measure what matters with Facebook SDK and
third-party partners
Facebook
Measurement
Partner
Both
• Measure ROI and
LTV on mobile
app ad campaigns
• Measure
advertising
performance
• Measure app
events
• Deeply integrate
with Facebook
social features
• Compare cross
channel ad spend
67. Try out a Preferred Marketing Developer to
optimize at scale
A community of best-in-
class developers focused
on making social
marketing easier and
more effective
45+
countries
Manage large amounts of
ads and accounts
Use advanced features not
available in Ads Manager
Manage ads across marketing
channels
Daily bidding and creative
optimization
Day part
www.facebook.com/PMD
Source: Country updated as of October 2013