Presented on October 27, 2009, the session describes the current state of mobile, explains the best approach to create mobile experiences for recruiting audience and illustrates with actual case studies from notable recruiting organizations.
Special guest Christopher Hoyt, Associate Director, AT&T Talent Attraction (aka The Recruiter Guy) joined in, providing an inside perspective and real world examples. Included in the presentation were exciting statistics proving that mobile is a powerful tool in the recruiting business.
By reviewing this webinar, you'll learn how to use mobile for:
* Registration - build your recruiting database with SMS text message marketing techniques
* Segmentation - send the opening to the right target via the right media
* Communication - transmit your corporate culture and values in the right format for your mobile audience
You'll also see an example of a real-world mobile candidate development process including:
* Cross channel text message marketing
* Mobile web registration forms
* Mobile social media micro-site
Presented on October 27, 2009, the session describes the current state of mobile, explains the best approach to create mobile experiences for recruiting audience and illustrates with actual case studies from notable recruiting organizations.
Special guest Christopher Hoyt, Associate Director, AT&T Talent Attraction (aka The Recruiter Guy) joined in, providing an inside perspective and real world examples. Included in the presentation were exciting statistics proving that mobile is a powerful tool in the recruiting business.
By reviewing this webinar, you'll learn how to use mobile for:
* Registration - build your recruiting database with SMS text message marketing techniques
* Segmentation - send the opening to the right target via the right media
* Communication - transmit your corporate culture and values in the right format for your mobile audience
You'll also see an example of a real-world mobile candidate development process including:
* Cross channel text message marketing
* Mobile web registration forms
* Mobile social media micro-site
The traditional advertising model is under pressure. Advertising is evolving towards content marketing: instead of a big bang, campaign-only, approach, companies should evolve to an always-on model in which content plays a very important role.
This paper gives our view on content marketing. See it as a pragmatic way to start with content marketing in your company. This approach is created based on market research our company InSites Consulting conducted during the last year.
Content marketing is still hot. The bad news: many marketers think content marketing is about spamming people on social networks. I disagree with this approach. In this deck, I am sharing my 10 insights on content creation, based on my own experiences and best practices. But this is an unfinished document, I would love to receive input from other people in the field and I'd be happy to add their content tips into this deck.
How to Write a Content Marketing Plan Step-by-StepBuffer
A complete guide to building a comprehensive content strategy. Full post at http://blog.bufferapp.com/content-marketing-strategy (and a free template!)
In 2013, Content Marketing Institute released its first Content Marketing Framework. At the time, its purpose was to serve as a high-level view of the principles that govern the world of brand storytelling. Since then, CMI has worked with more than 100 brands, helping them put these core principles into practice. These partnerships have taught us a lot about which parts of the framework worked, which didn’t, and where we still needed to provide greater clarity and transparency. To reflect the insights we gained – as well as the many shifts that have occurred across the entire digital ecosystem – we’ve streamlined our original discussion, and have added a distinct new process model to each node. What follows is our redesigned Content Marketing Framework.
The 16% Rule: The Secret to Accelerating Diffusion of InnovationChris Maloney
The 16% Rule is a Diffusion of Innovation theory that uses consumer psychology principles to make the lead from early adopters to the mass market.
These slides were presented at the 2011 ADMA Forum and The Customer Show, and explain how the 16% Rule works including examples of how it has manifested itself in the marketing strategies of innovative brands around the world.
How to Create Multi-Product Ads With Facebook Power EditorAdomas Baltagalvis
Here's a detailed step-by-step guide on how to create Facebook multi-product ads!
For a more detailed article, visit: http://www.adomasbaltagalvis.com/2015/02/21/how-to-create-killer-multi-product-ads-with-facebook-power-editor/
Even if you have no previous experience in using Power Editor, this tutorial will help you.
You will learn everything about how to create a campaign with multiple images and links and more.
And if you have any questions on creating multi-product ads or anything else related to Facebook marketing and advertising, feel free to get in touch.
Cheers!
5 Neuromarketing Techniques to Persuade Customers to ConvertUnbounce
Are you making the critical mistake of using only features, benefits, and logical arguments to convince your customers to buy? If so, you are only selling to 5% of each customer’s brain!
In this webinar, Roger Dooley, author of the best-selling book Brainfluence, will show you how to use simple techniques to appeal to the 95% of your customer’s decision-making that’s driven by non-conscious processes.
You'll learn:
-How design elements can look great but cut your conversions
-Why fighting friction is the cheapest way to increase conversions
-How your web developer may be planting conversion-killing landmines you'll never notice
-How to write copy that lights up your customer's brain
...plus, much more!
A collaboration of existing findings of both neuroscience and marketing research as it pertains to neuromarketing. Here neuromarketing definitions, technologies, validation and application are discussed. http://lunaweb.com
The traditional advertising model is under pressure. Advertising is evolving towards content marketing: instead of a big bang, campaign-only, approach, companies should evolve to an always-on model in which content plays a very important role.
This paper gives our view on content marketing. See it as a pragmatic way to start with content marketing in your company. This approach is created based on market research our company InSites Consulting conducted during the last year.
Content marketing is still hot. The bad news: many marketers think content marketing is about spamming people on social networks. I disagree with this approach. In this deck, I am sharing my 10 insights on content creation, based on my own experiences and best practices. But this is an unfinished document, I would love to receive input from other people in the field and I'd be happy to add their content tips into this deck.
How to Write a Content Marketing Plan Step-by-StepBuffer
A complete guide to building a comprehensive content strategy. Full post at http://blog.bufferapp.com/content-marketing-strategy (and a free template!)
In 2013, Content Marketing Institute released its first Content Marketing Framework. At the time, its purpose was to serve as a high-level view of the principles that govern the world of brand storytelling. Since then, CMI has worked with more than 100 brands, helping them put these core principles into practice. These partnerships have taught us a lot about which parts of the framework worked, which didn’t, and where we still needed to provide greater clarity and transparency. To reflect the insights we gained – as well as the many shifts that have occurred across the entire digital ecosystem – we’ve streamlined our original discussion, and have added a distinct new process model to each node. What follows is our redesigned Content Marketing Framework.
The 16% Rule: The Secret to Accelerating Diffusion of InnovationChris Maloney
The 16% Rule is a Diffusion of Innovation theory that uses consumer psychology principles to make the lead from early adopters to the mass market.
These slides were presented at the 2011 ADMA Forum and The Customer Show, and explain how the 16% Rule works including examples of how it has manifested itself in the marketing strategies of innovative brands around the world.
How to Create Multi-Product Ads With Facebook Power EditorAdomas Baltagalvis
Here's a detailed step-by-step guide on how to create Facebook multi-product ads!
For a more detailed article, visit: http://www.adomasbaltagalvis.com/2015/02/21/how-to-create-killer-multi-product-ads-with-facebook-power-editor/
Even if you have no previous experience in using Power Editor, this tutorial will help you.
You will learn everything about how to create a campaign with multiple images and links and more.
And if you have any questions on creating multi-product ads or anything else related to Facebook marketing and advertising, feel free to get in touch.
Cheers!
5 Neuromarketing Techniques to Persuade Customers to ConvertUnbounce
Are you making the critical mistake of using only features, benefits, and logical arguments to convince your customers to buy? If so, you are only selling to 5% of each customer’s brain!
In this webinar, Roger Dooley, author of the best-selling book Brainfluence, will show you how to use simple techniques to appeal to the 95% of your customer’s decision-making that’s driven by non-conscious processes.
You'll learn:
-How design elements can look great but cut your conversions
-Why fighting friction is the cheapest way to increase conversions
-How your web developer may be planting conversion-killing landmines you'll never notice
-How to write copy that lights up your customer's brain
...plus, much more!
A collaboration of existing findings of both neuroscience and marketing research as it pertains to neuromarketing. Here neuromarketing definitions, technologies, validation and application are discussed. http://lunaweb.com
Mobile - How Advertisers can Embrace New Formats, and Improve Performance wit...Incubeta NMPi
Justin Campbell, CEO & Co-Founder of AdGibbon, presented today on how advertisers can embrace new formats, and improve performance with AB testing mobile banners.
Earlier this month, I presented an updated talk on Mobile Strategy for Servoy. This one hour talk looks at the 3 options for a mobile strategy: Responsive Web, Mobile Optimized, and/or Native. I also explained why HTML5 is not a strategy; it is merely a technology you can use to implement any and all of these options. And we briefly discussed the three faces of Mobile First and how this methodology helps companies break out of old habits to create better customer experiences.
Facebook Ad Changes & Updates - 10 Sept 2013Candace Newton
10 September 2013: Launch of new ad formats and interface updates. Advertisers won’t be able to upload images in the new formats until September 10. Ads already running as of September 10 in the existing formats will continue to run, even if they don’t conform to the new specs. We will also start rolling out the ability to target by individual placement (News Feed mobile, News Feed desktop, Right column) on this date. For Power Editor and API, this means adding the ability to select right column only for placement. For the ads create tool, it means allowing advertisers to opt out of ads in News Feed or the right column. We will start rolling out the Power Editor and API capabilities on September 10, then expand to the Ads Create tool in the following weeks.
Balla Bracelets is an online jewelry company who sees 9x return on ad spend on Facebook Offers, 10x increase in sales and up to 50% of total revenue from Facebook sales.
Learn how we're making more advertising data available in our Ads Manager Reports to help you better measure the effectiveness of your ads in real-time.
5 businesses see increased Page likes in their target audience, higher quality comments and engagement, and increased brand awareness by using Promoted Page LIkes to reach more of their audience and find customers.
Facebook & Hubspot Webinar: Everything Starts With Your Facebook PageFacebook
Learn how to grow your business by building a Page to develop your brand and grow relationships with your customers. This is Webinar 1 of HubSpot's 4-session workshop with Facebook on the 4 Steps to Business Success.
Post quality content and promote your posts to engage your fans. Send the latest news, exclusive content, and promotions to fans at least 1-2 times per week.
Connect with customers and new fans using Facebook Ads. Create several well-targeted ads to encourage people to like your Page, and review your performance.
The Plus Three agency helps the National American Latino Museum build awareness by enhancing its Page content and running Facebook Ads, resulting in an 8X increase in visitors to its site.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Honest Reviews of Tim Han LMA Course Program.pptxtimhan337
Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
3. Ads Sponsored stories
Voice of business Voice of friend
4. Definition of ads
Ads are paid messages coming from
businesses. They are the voice of the
marketer. They can include social context
about friends.
5. Ads overview
1. Page post text ad 8. Page like ad
2. Page post photo ad 9. App ad
3. Page post video ad 10. Mobile app install ad
4. Page post link ad 11. Domain ad
5. Question ad 12. Sponsored results
6. Offer ad
7. Event ad
6. Definition of sponsored stories
Sponsored stories are messages coming
from friends about them engaging with a
business. Businesses can pay to promote
these stories so there’s a better chance
people see them.
7. Sponsored stories overview
1. Page like sponsored story 8. Check-in sponsored story
2. Page post like sponsored story 9. Game played sponsored story
3. Page post comment sponsored story 10. App shared sponsored story
4. Page post share sponsored story 11. Open graph sponsored story
5. Question sponsored story 12. Domain sponsored story
6. Offer claim sponsored story
7. Event sponsored story
8. Placement
• Homepage
• News feed (desktop and mobile)
• All Facebook
• Typeahead
9. Homepage
Right-hand
side on
homepage
News feed desktop News feed mobile
10. All Facebook
Sponsored
Right-hand side on Facebook News feed desktop News feed mobile
15. Summary of our products by individual placement
Right-hand Right-hand
News feed News feed
side of side of Typeahead
desktop mobile
homepage Facebook
Page post ads X X X X
Page like ads X
App ads X X
Mobile app install ads X
Offsite ads X X
Sponsored results X
Sponsored stories X X X X
16. Summary of how to buy
Bundles of placements
you can buy Placements contained Why this option? How to buy it?
All placements except Facebook will decide where to show your ad to drive the most clicks
All Facebook Ads Create Flow, Power Editor
typeahead and actions that you desire for your budget.
• Right-hand side of the
homepage The best way to reach your audience from the most visited page on
Homepage Power Editor
• News feed desktop Facebook.
• News feed mobile
• News feed desktop Power Editor, Promote button
News feed The most engaging placement of the site.
• News feed mobile on the Page
News feed desktop News feed desktop The most engaging placement of the site. Power Editor
News feed mobile News feed mobile
The most engaging placement on customers’ most personal device. Power Editor
The ability to target what people are looking for in one of the most
Typeahead Typeahead Power Editor
used features on Facebook.
1. Power Editor – self-serve tool for advanced advertisers. It can be downloaded by anyone at https://www.facebook.com/ads/manage/powereditor/
2. API – access via Facebook’s Application Programming Interface directly, or via tools built by our Preferred Marketing Developers (PMDs) using Facebook Ads API
3. Ads Create flow – self-serve ad creation form, which can be accessed at http://www.facebook.com/ads/create
4. Promoted button on the Page – way to buy a Page post ad directly from the Page composer or next to the post itself, by clicking on the “Promote” button.
18. Page post text ad
News feed desktop News feed mobile RHS of homepage RHS of Facebook
Text: 500 characters, remainder Text: Up to 6.5 lines in mobile feed, Text: 90 characters, remainder truncated Text: 90 characters, remainder truncated
truncated remainder truncated. (Usually is around
205 – 275 characters.)
Best use cases
• Awareness for current and prospective customers
19. Page post photo ad
News feed desktop News feed mobile RHS of homepage RHS of Facebook
Text: 500 characters, remainder Text: Up to 6.5 lines in mobile feed, remainder Text: 90 characters, remainder truncated Text: 90 characters, remainder truncated
truncated truncated. Usually is around 205 – 275
Photo: 168x128 px (Note: posting a 4:3 Photo: 118x90 px (Note: 3 px are added in
characters.
Specs and formatting for photos photo is recommended, as they will be to each side of the border)
dependent on how many photos are Image: Optimal width- 720 px (will be stretched if resized to a 4:3 ratio/168x128 px. Larger
shorter, will be cropped if wider)
available images will be resized to fit. 3 px are
• Height varies. follows aspect ratio added in to each side of the border.)
Single photo: Cap at 400 pixels (400w for
landscape, or 400h for portrait). Usually • 720 px is the maximum height before
means 400x300 px or 300x400 px. Nearly cropping in feed (will show full image if
clicked). Crops from the middle.
square photos are cropped to 320x320 px
• Should upload a photo of any dimension
2 or 4 photos: 196x196 px for each photo between 200 x 200 and 2048 x 2048.
3 photos, or between 5 and 9: 129x129 px • Mobile website renders differently on
thumbnails different phones. We optimize the photos to
Album created stories: 3 photos in look best in the browsers and photos they are
129x129 px, and one larger photo at displayed in.
398x264 px
Best use cases
• Awareness for current and prospective customers
• Engagement
20. Page post video ad
News feed desktop News feed mobile RHS of homepage RHS of Facebook
Text: 500 characters, remainder Text: Up to 6.5 lines in mobile feed, Text: 90 characters, remainder truncated Text: 90 characters, remainder truncated
truncated remainder truncated. Usually is around Video thumbnail when uploaded via Video thumbnail when uploaded via
Video thumbnail when uploaded via 205 – 275 characters. Facebook: 185x194 px Facebook: 128x72 px, video thumbnail
Facebook: 400w x 225h px for landscape Video thumbnail: Optimal width- 720 px YouTube thumbnail: 140x104 px will be pulled from video/post
aspect ratio videos, 225w x 400h px for (will be stretched if shorter, will be YouTube thumbnail: 96x72 px
Note: Alternate video image sizes will be
portrait cropped if wider)
reformatted to fit these dimensions with
YouTube thumbnail: 132wx75h px. Next 720 px is the maximum height before their aspect ratios preserved. Video
to the thumbnail is the name of the cropping in feed (will show full image if thumbnail will be pulled from video/post
video, the source link, and a short clicked). Crops from the middle.
description of the video. When the
thumbnail is clicked and the video
played, it expands to 400wx225h.
Best use cases
• Awareness for current and prospective customers
• Engagement
21. Page post link ad
News feed desktop News feed mobile RHS of homepage RHS of Facebook
Text: 500 characters, remainder Text: Up to 6.5 lines in mobile feed, Text: 90 characters, remainder truncated Text: 90 characters, remainder truncated
truncated. Link attachment is shown remainder truncated. Usually is around Image: 75x75 px thumbnail Image: 50x50 px thumbnail
Text format: 205 – 275 characters.
1-2 lines for the title (depending on Image: 100x100 px thumbnail
length) Link:
• 1 line for the domain the link points to • 2 lines for link title
• 2-3 lines for the body text (depending • 1 line for the source
on title length)
• 1 line for the description. If no source,
Image: 90x90 px we display description.
Best use cases
• Awareness for current and prospective customers
• Acquisition and conversion for current and prospective customers
22. Question ad
News feed desktop News feed mobile RHS of homepage RHS of Facebook
• Page name and question is limited at 2 Page name and question listed, up to • Up to 3 answers, plus a “See More” • Up to 2 answers. 3 answers will show if
lines total about 125 characters (3.5 lines) option. 4 answers will show if there are there are exactly 3 answers.
• Up to 3 answers plus a “See More” exactly 4 answers. • Question/answer character limit is
option. • Question/answer character limit is dependent on how many capital vs.
• 4 answers will show if there are exactly dependent on how many capital vs. lowercase letters are used
4 answers. lowercase letters are used
Best use cases
• Engagement
23. Offer ad
News feed desktop News feed mobile RHS of homepage RHS of Facebook
Text: 90 characters, remainder truncated Text: 90 characters, remainder truncated Text: 90 characters, remainder truncated Text: 90 character limit
Image: 90x90 px Image: 100x100 px Terms and conditions: 900 characters (we Terms and conditions: 900 characters (we
Terms and conditions: 900 characters (we recommend no more than 700 for recommend no more than 700 for optimal
recommend no more than 700 for optimal user experience) user experience)
optimal user experience) Image: 75x75 (RHS of homepage) Image: 50x50 (RHS of Facebook)
Best use cases
• Acquisition and conversion for current and prospective customers
• Loyalty for current customers
• Consideration
24. Event ad
News feed desktop News feed mobile RHS of homepage RHS of Facebook
Text: Page name, event title, date, time, Text: Page name and event title Text: 90 characters, remainder truncated Text: 90 characters, remainder truncated
location (pulled from event) Image: Page’s profile photo Image: 75x75 px thumbnail Image: 100x72 px
Image: Page’s profile photo Map with location of event
Best use cases
• Driving current and prospective customers to an event
25. Page like ad
RHS of homepage RHS of Facebook
Title: Page name Title: Page name
Text: 90 characters Text: 90 characters
Image: 110x80 px Image: 100x72 px
Best use cases
• Awareness for prospective customers
• Fan acquisition
26. App ad
RHS of homepage RHS of Facebook
Title: App name Title: App name
Text: 90 characters Text: 90 characters
Image: 110x80 px Image: 100x72 px
Best use cases
• Awareness for prospective customers
• Drive installs of an app
27. Mobile app install ad
News feed mobile (only possible placement)
Text: 130 character limit
Image: Taken directly from app center. Resized to 600x113 for mobile retina
Best use cases
• Acquisition and conversion for prospective customers
• Driving and measuring (CPI) app installs
28. Domain ad
RHS of homepage RHS of Facebook
Title: 25 characters Title: 25 characters
Text: 90 characters Text: 90 characters
Image: 110x80 px Image: 100x72 px
Best use cases
• Driving visits to a website and online sales
29. Sponsored results
Typeahead
Text: 90 characters, remainder truncated
Ads may not include content that infringes upon or
violates the rights of any third party, including
copyright, trademark, privacy, publicity, or other
personal or proprietary rights.
Image: 75x75 px thumbnail
Best use cases
• Drive app installs and discovery of your Page
• Customize message and landing tab in search
• Cross-targeting related entities on Facebook
31. Page like sponsored story
News feed desktop News feed mobile RHS
Text: Page name, Page category Text: Friend’s name, Page name, Text: Friend’s name and Page name
Image: 90x90 px thumbnail of Page beginning of description of the Page Image: Friend’s profile picture and Page’s
profile picture Image: Friend’s profile picture and Page’s profile picture
If available: Facepile of other friends profile picture
who have previously liked the Page or
text from the description of the Page.
Jasper’s Market!
Food/Grocery"
Best use cases
• Fan acquisition
• Consideration
32. Page post like sponsored story
News feed desktop News feed mobile RHS
• Text of the post is wrapped as a 'sub- • Friend’s name, details of the post Text: 90 characters
story' of a story about the friend’s like • Specs dependent on type of post (see • Friend’s name, details of the post
• All of the various dimensions of the Page post ad slides for the specs) • Specs dependent on type of post (see
original post are slightly shrunk Page post ad slides for the specs)
For photo posts: there's a similar grid
with different sizes depending on how
many photos there are.
Large size: 358 px 237px
Middle: 176 x 176 px
Small: 117 x 117 px
Best use cases
• Awareness for prospective customers
• Engagement
33. Page post comment sponsored story
News feed desktop News feed mobile RHS
Text: wrapped as a 'sub-story' of a story • Friend’s name, details of the post Text: 90 characters
about the friend’s comment • Specs dependent on type of post (see • Friend’s name, details of the post
All of the various dimensions of the Page post ad slides for the specs) • Specs dependent on type of post (see
original post are slightly shrink Page post ad slides for the specs)
For photo posts: there's a similar grid
with different sizes depending on how
many photos there are.
Large size: 358 px 237px
Middle: 176 x 176 px
Small: 117 x 117 px
Best use cases
• Awareness for prospective customers
• Engagement
34. Page post share sponsored story
News feed desktop News feed mobile RHS
Text: wrapped as a 'sub-story' of a story Text: Friend’s name, what the friend says Text: 90 characters
about what the friend says about the about the post Friend’s name, what the friend says
post Specs dependent on type of post (see about the post
All of the various dimensions of the Page post ad slides for the specs) Specs dependent on type of post (see
original post are slightly shrink Page post ad slides for the specs)
Best use cases
• Awareness for prospective customers
• Engagement
35. Question sponsored story
News feed desktop News feed mobile RHS
• Page name and question is limited at • Page name and question listed, up to • List of answer options and thumbnail
2 lines total about 125 characters (3.5 lines) of friends profile picture next to
• Up to 3 answers plus a “See More” selection
option. • Up to 2 answer. 3 answers will show if
• 4 answers will show if there are there are exactly 3 answers.
exactly 4 answers. • Question/answer character limit:
Dependent on how many capital vs.
lowercase letters are used
Best use cases
• Engagement
36. Offer claim sponsored story
News feed desktop News feed mobile RHS
Text: Name of friends who have claimed Text: Name of friends who have claimed Text: Name of friends who have claimed
the offer, 90 characters, remainder the offer, 90 characters, remainder the offer, 90 characters, remainder
truncated truncated truncated
Image: 90x90 px Image: 100x100 px Image: 75x75 (RHS of homepage)
Terms and conditions: 900 characters (we 50x50 (RHS of Facebook)
recommend no more than 700 for
optimal user experience)
Best use cases
• Acquisition and conversion for prospective customers
• Loyalty for current customers
• Consideration
37. Event sponsored story
News feed desktop News feed mobile RHS
Text: Name of the friend going to the Text: Name of the friend going to the Text: Name of the friend going to the
event, Page name, event title, date, time, event, Page name, event title, date, time, event, Page name, event title, date, time,
location (pulled from event) location (pulled from event) location (pulled from event)
Image: Friend’s profile photo Image: Friend’s profile photo Image: Friend’s profile photo
Best use cases
• Driving prospective customers to an event
38. Check-in sponsored story
News feed desktop News feed mobile RHS
Text: 500 characters, remainder Text: Up to 6.5 lines in mobile feed, Text: 90 characters
truncated remainder truncated. Usually is around Thumbnail of Page’s profile photo, Like
Thumbnail of Page’s profile photo, Like 205 – 275 character button, friend’s check-in, location added
button, friend’s check-in, location added Thumbnail of Page’s profile photo, Like at end
at end button, friend’s check-in, location added
at end
Best use cases
• Driving in-store visits
39. Game played sponsored story
News feed desktop News feed mobile RHS
Text: Friend’s name, 90 characters Text: Friend’s name Text: Friend’s name, 90 characters
Image: Thumbnail of friend’s profile Image: Thumbnail of friend’s profile Image: Thumbnail of friend’s profile
picture picture picture
Option to play the game from the Option to play the game from the
sponsored story sponsored story
Best use cases
• Awareness for prospective customers
• Acquisition and conversion for prospective customers
• Consideration
40. App shared sponsored story
News feed desktop News feed mobile RHS
Text: Friend’s name, what the friend said Text: Friend’s name, what they said about Text: Friend’s name, what they said
about the app, title of app, description of the app, title of the app about the app (up to 90 characters)
the app Image: 100x100 px Image: Thumbnail of friend’s picture and
Image: 90x90 image the image for the app
Recipe Generator!
Best use cases
• Drive app installs
41. Open graph sponsored story
News feed desktop News feed mobile RHS
Character limits and image sizes Character limits and image sizes Character limits and image sizes
completely dependent on story type completely dependent on story type completely dependent on story type
Best use cases
• Drive installs and usage of your Open Graph app
42. Domain sponsored story
News feed desktop News feed mobile RHS
Text: 500 characters, remainder Text: Up to 6.5 lines in mobile feed, Text: 90 characters, remainder truncated
truncated. Link attachment is shown remainder truncated. Usually is around Image: 75x75 px thumbnail
Text format: 1-2 lines for the title 205 – 275 characters.
(depending on length) Image: 100x100 px thumbnail
1 line for the domain the link points to Link: 2 lines for link title
2-3 lines for the body text (depending on 1 line for the source
title length) 1 line for the description. If no source, we
Image: 90x90 px display description.
Best use cases
• Driving visits to a website and online sales