Mikael Lemberg is an advertising director at Komfo who specializes in social media management. The document provides information on placing advertisements on various Facebook placements including the homepage, news feed on desktop and mobile, and search bar. It also summarizes the types of advertisements that can be used for each placement and bundles of placements that can be purchased together for targeted advertising campaigns. Instructions are provided on how to purchase advertisements through tools like Power Editor, APIs, and promotion buttons.

1. Social Media Management made easy!
Mikael Lemberg!
Advertising Director, Komfo!
mil@komfo.com!
m +45 31 72 47 30!
fb.me/Mikael.Lemberg!
Komfo.com / fb.me/komfo!

2. Placements
!• Homepage
• News
feed
(desktop
and
mobile)
• All
Facebook
• Search
bar
Mikael likes your brand

3. Homepage!
News feed desktop!
Right-hand
side on homepage!
News feed mobile!

4. All Facebook!
Sponsored
Right-hand side on Facebook! News feed desktop! News feed mobile!

5. News feed!
News feed desktop! News feed mobile!

6. Search bar!

7. Summary of products by individual placement
News
feed
desktop
News
feed
mobile
Right-­‐hand
side
of
homepage
Right-­‐hand
side
of
Facebook
Search
bar
Page
post
ads
X
X
X
X
Page
like
ads
x
x
X
App
ads
X
X
Mobile
app
install
ads
X
Offsite
ads
X
X
Sponsored
results
X
Sponsored
stories
X
X
X
X

8. Summary of how to buy
Bundles
of
placements
you
can
buy
Placements
contained
Why
this
opCon?
How
to
buy
it?
All
Facebook
All
placements
except
the
search
bar
Facebook
will
decide
where
to
show
your
ad
to
drive
the
most
clicks
and
acAons
that
you
desire
for
your
budget.
Ads
Create
Flow,
Power
Editor,
API
Homepage
• Right-­‐hand
side
of
the
homepage
• News
feed
desktop
• News
feed
mobile
The
best
way
to
reach
your
audience
from
the
most
visited
page
on
Facebook.
Power
Editor,
API
News
feed
• News
feed
desktop
• News
feed
mobile
The
most
engaging
placement
of
the
site.
Power
Editor,
API,
Promote
buKon
on
the
Page
News
feed
desktop
News
feed
desktop
The
most
engaging
placement
of
the
site.
Power
Editor,
API
News
feed
mobile
News
feed
mobile
The
most
engaging
placement
on
customers’
most
personal
device.
Power
Editor,
API
Search
bar
Search
bar
The
ability
to
target
what
people
are
looking
for
in
one
of
the
most
used
features
on
Facebook.
Power
Editor,
API
1. Power
Editor
–
self-­‐serve
tool
for
advanced
adverAsers.
It
can
be
downloaded
by
anyone
at
hKps://www.facebook.com/ads/manage/powereditor/
2. API
–
access
via
Facebook’s
ApplicaAon
Programming
Interface
directly,
or
via
tools
built
by
our
Preferred
MarkeAng
Developers
(PMDs)
using
Facebook
Ads
API
3. Ads
Create
flow
–
self-­‐serve
ad
creaAon
form,
which
can
be
accessed
at
hKp://www.facebook.com/ads/create
4. Promoted
buKon
on
the
Page
–
way
to
buy
a
Page
post
ad
directly
from
the
Page
composer
or
next
to
the
post
itself,
by
clicking
on
the
“Promote”
buKon.

9. DEMO:
Power
Editor