This document discusses opportunities for businesses to utilize social media and digital marketing. It provides an overview of various social media platforms and strategies, including organizing content, listening to customers, customizing messages, video content, blogging, search engine optimization, LinkedIn, location-based platforms like Foursquare, mobile optimization, QR codes, SMS marketing, and emerging technologies. It aims to help businesses align their marketing strategies with changing communication channels and keep up with new developments.

1. BBG Marketing Focus Group Social Media & Digital Marketing Opportunities for Business Prepared by Paul Parsons | GM at digitALL

3. Then & Now! Marketing and Communication channels available to your business have evolved Has your marketing strategy done the same?

4. Communication Timeline

5. Social Media Timeline

6. Objective, Objective, Objective! Digital (and social media) strategies often fail because there is no clear objective set in place

9. Social, Location & Mobile Networks, Blog, Search, Adverts, Check-ins, Reviews, Video

20. Location for Business

21. Location for Business

28. Mobile for Business

37. Questions? For a copy of these slides and to receive my digital business card: SMS PAUL & [Your email] to 5269