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Facebook can be an effective tool for businesses to connect with customers and build their brand. The document provides several recommendations for how businesses can leverage Facebook, including creating a strategy for engagement, posting content to appear in users' newsfeeds, buying targeted ads, promoting events to leverage viral visibility, creating fan pages for businesses separate from personal profiles, and engaging authentically without hard selling. Resources for using Facebook for business purposes are also provided.

FACEBOOK. “Why you and your business should be there!” By Denise Welch, President NewMediaID.Com 760-341-3438 [email_address]

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If you are like most marketers, you are tired of hearing about “social media.” Listening to people go on and on about Facebook, Twitter and LinkedIn, but never putting their importance into perspective. Has anyone ever shown you specific good and bad examples of execution? Explained how what could work brilliantly in one medium can fail miserably in another? What should you do yourself and what might be best left to the pro’s; how to connect your activities without a cookie cutter approach and more.

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Always in motion is the future”– Yoda As both digital and legacy (local) news competition continues its battle for audience and advertisers every resource and strategy must be held accountable in order to move the business forward. Social media is no longer a “feel good” tactic. It must produce results. What those results might be and how social media can be used to achieve them is what this session focused on. This presentation, for Inland 2014 Inland Press Mobile and Social Solutions Conference, deconstructs social media in terms of newspaper brand, journalists and advertisers. There are resource worksheets included to help guide you through the process of reconstructing or contstructing your social media plan. Best of luck!

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1. FACEBOOK. “Why you and your business should be there!” By Denise Welch, President NewMediaID.Com 760-341-3438 [email_address]

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