This document provides guidance on using social media for businesses and non-profits. It recommends setting clear social media goals and engaging customers by providing useful information rather than sales pitches. It describes tools like Twitter, Facebook, WordPress and Blogger and how to use them, such as creating organizational pages, following others, and blogging at least weekly. The benefits of social media include controlling messaging like a chat room and leveraging familiar platforms. Complaints can include useless information and lack of branding. Non-profits can use social media to create groups, promote events, accept donations, and build networks.

2. Ensure your employees and customers understand what your social media goals are

3. Engage and interact

4. Chose the right communities

6. Facebook

7. WordPress

9. Create shorten URL’s or web addresses using tinyurl to increase your Search Engine Positioning

11. Use this as an organizational representation page

13. You can use this to communicate useful information or update people on upcoming events

14. This blog is fully customizable, I would suggest matching it with your brand through the use of a design firm

15. Remember to blog at least once a week.

17. Social media is like a chat room you control.

19. Lack of branding

21. Creating an organizational Facebook

22. Creating a group where people with similar interests will follow you

23. Creating a cause other people can promote

25. Upcoming.org can help your promote your upcoming events

27. It increases your chances of being found online.

28. Engage in your community on and offline