This document discusses the importance of personal branding and digital reputation. It explains that your online presence through social media can impact future opportunities as employers may search for candidates online. The document provides tips on how to positively use platforms like LinkedIn to share skills and achievements to market your personal brand. Consistency is important to maintain a strong online reputation over time. Various tools are presented that can help manage digital content and online reputation.

1. Building your
Personal Brand &
Digital Reputation
Danielle Quiñones-Ortega, M.A.
Student Programs Coordinator
Office of Student Life, UCSB
danielle.quinones@sa.ucsb.edu

2. By The Time You Leave Today…

Further understand what personal branding entails and how this affects
your (digital/in-person)reputation.

You will have been presented with concrete, real, examples of methods
to productively use various forms of social media to positively market
your personal brand.

You will be exposed to a variety of online platforms that support your
personal branding endeavors.

3. A Little About Me

4. A Little About Joe

5. Social Media is all About Connecting

It’s all about the discussions prompted, building
community, and building relationships with people you
may never meet in person.

It’s NOT just about gossip, celebrities, and sales.

What platforms are you currently using?

6. Your Digital Reputation Carries Weight

Your online reputation is the perception, estimation and
opinion that is formed when you are encountered online.

Your status update, post, tweet, pin, comment, etc. are
providing content to your viewers (whether you are
connected with them or not) that inform them of your
character.

Once you build a strong digital reputation, you need to
remain consistent.

7. Personal Branding

“How we market ourselves to others.” – Dan Schawbel, author of Me 2.0
and Promote Yourself

Personal branding REALLY IS about selling your brand (what you’re all
about) online.

Use your social media accounts to share your values, skills, knowledge,
extracurricular activities, successes and awards!

LinkedIn is a great tool for this! Share updates, articles, projects you’ve
completed, community service you’ve participated in, and connect with
groups to promote discussion and PROMOTE YOURSELF.

8. Why is this all so Important?

Your online presence (or lack thereof) can impact your future.

Some employers and admissions offices are using the internet to conduct background
checks.

Your Facebook pictures from Thirsty Thursday Downtown included (even under lock and key
settings)!

How Google-able are you?

9. It’s No Longer About Who You Know

It’s about who knows you.

10. Opening Doors to Opportunities

11. Consistency Pays Off

Consistent digital branding and
online reputation is becoming
more important than ever!

12. Sharing Consistent Messages

13. Managing Your Digital Reputation

Begin by identifying your home base. This should be a
website/blog something that will direct followers to your social
media network.

Use tools to manage your content and your digital reputation.

Use Hootsuite to auto schedule posts and Google Alerts to notify you
when someone is searching for you.

14. Get Started Today!

Connect with Danielle

Learn more about me
about.me/daniellequinones

Connect with me on LinkedIn
www.linkedin.com/in/daniellequinonesortega/

Friend me on Facebook
www.facebook.com/daniellequinonesortega

Follow me @daniellequinone (Twitter,
Instagram)

15. By The Time You Leave Today…

Further understand what personal branding entails and how this affects
your (digital/in-person)reputation.

You will have been presented with concrete, real, examples of methods
to productively use various forms of social media to positively market
your personal brand.

You will be exposed to a variety of online platforms that support your
personal branding endeavors.

16. Danielle Quiñones-Ortega, M.A.
Student Programs Coordinator
Office of Student Life, UCSB
danielle.quinones@sa.ucsb.edu

17. Credits

Sabado, Joe. “Building a Digital Reputation”
http://www.slideshare.net/joesabado