PSAYDN Annual Retreat 2013
New Trends in OST: Badging, Social Media and the Maker Movement
Connecting Programs and Families
Learn about some of the newest trends making an impact in the out of school time field.
Understanding Social Media for Connecting Programs
and Families.
Have the power to leverage the internet to reach clients more effectively.
Marketing, Prospective Clients,
Creating a Sense of Community,
Improving Communication,
Eye on the Competition.
Heather Oxenford, LifeSpan Childcare
Facebook marketing social media marketing life time future because 1.4 M support and get result grow followers like Earn any any everybody so go and register now
Recomendado-Seleccionado: Contagious Content: What People Share On Facebook a...Digital Pymes
Recomendamos este documento de MARKETO
In this ebook, created by Marketo and social media expert Brian Carter, we’re going to teach you how to create posts that more people will want to share. The ebook includes:
Facebook post best practices
Real Facebook case studies
New research on how people interact on Facebook
Information about the marketing ecosystem on Facebook
Discussion of the concept of virality and whether it's truly possible on Facebook
Tips for creating highly sharaeable posts
Information on what mistakes make posts unshareable
And for the geeks out there we go into excruciating detail about the research we conducted
Descarga: http://www.marketo.com/ebooks/contagious-content-what-people-share-on-facebook-and-why-they-share-it/
This webinar looked at some free tools that providers can use to support learners in the workplace.
These tools were for:
sharing resources with learners
communicating with learners
encouraging collaboration
assessment and tracking
supporting a blended approach to learning
and included overviews of Edmodo, Course Sites, Canvas, Livebinders, Wordpress.
Aimed especially at Work based learning providers that may not have access to a learning platform such as Moodle
Facebook marketing social media marketing life time future because 1.4 M support and get result grow followers like Earn any any everybody so go and register now
Recomendado-Seleccionado: Contagious Content: What People Share On Facebook a...Digital Pymes
Recomendamos este documento de MARKETO
In this ebook, created by Marketo and social media expert Brian Carter, we’re going to teach you how to create posts that more people will want to share. The ebook includes:
Facebook post best practices
Real Facebook case studies
New research on how people interact on Facebook
Information about the marketing ecosystem on Facebook
Discussion of the concept of virality and whether it's truly possible on Facebook
Tips for creating highly sharaeable posts
Information on what mistakes make posts unshareable
And for the geeks out there we go into excruciating detail about the research we conducted
Descarga: http://www.marketo.com/ebooks/contagious-content-what-people-share-on-facebook-and-why-they-share-it/
This webinar looked at some free tools that providers can use to support learners in the workplace.
These tools were for:
sharing resources with learners
communicating with learners
encouraging collaboration
assessment and tracking
supporting a blended approach to learning
and included overviews of Edmodo, Course Sites, Canvas, Livebinders, Wordpress.
Aimed especially at Work based learning providers that may not have access to a learning platform such as Moodle
Hvis du leder efter de gode romantiske gaveideer til ham, hende og som par, så kan du finde masser af både søde, sjove, billige, dyre og gode ideer til den romantiske gave på Shopsites.dk, som du kan se lige her.
The Most Likeable Senior Executives OnlineLikeable Media
Did you know that 68% of CEOs have absolutely no social presence? In this can't miss webinar, Carrie Kerpen, CEO of Likeable Media, is recognizing the Senior Executives who understand social media. Learn what it means to be likeable and find out who made our list of The Top 10 Most Likeable Senior Executives Online.
Using Technology for Hands-on Exploration - GAYC 2011Diane Bales
Presentation at the 2011 Georgia Association on Young Children Conference by Diane Bales and Phillip Baumgarner. Focus of presentation is using iPads and other technology tools for hands-on exploration with preschool children.
There are many wonderful nonprofits and inspiring charities doing good work in in today’s challenging times. We wanted to spotlight those that were not only top-rated—but that were also superior in leveraging social media across multiple channels.
We’ve included a selection of A+ rated nonprofits and charities from CharityWatch.com. We also tapped CharityNavigator.com for top-rated groups, based on its strict performance rating criteria. We then analyzed the social streams of those top picks, focusing on those nonprofits that were integrating as many platforms—at as a high a level—as we could find. We were pretty impressed with the way these groups are leveraging the power of social. We think you’ll like what we came up with ...
Vanaf nu kan iedereen met een magnetron en behulp van de Hot Pot zijn of haar eigen sieraad maken die past bij elke gelegenheid.
Meer informatie over de Hot Pot en materialen kunt u vinden via www.atelierhetaanzicht.nl
Atelier 't Aanzicht te Bredevoort.
Forward Progress - How to Promote your Business using Facebook - Next G...Social Jack
Complimentary Webinar - How to Promote your Business using Facebook.
This is the next generation of Facebook and the Internet - find out where you need to be and if your business is ready for the future of lead generation using Social Networks.
In working with hundreds of companies to find new business, Dean DeLisle has assembled the top items that their clients are using to generate new business in Facebook. Dean will show you how companies are using the newest features of Facebook to reach new customers and retain the ones they have.
He will also cover ways to leverage Facebook to help enhance your Search Engine Optimization!
You will Learn How to:
-Use a Facebook Page to get New Leads
-Leverage Facebook for Customer Service
-Drive Prospects from Outside Facebook to Your Business
-Setup New Facebook Advertising
*If you cannot make the specified time, by registering, you will receive access to the recording.
We look forward to seeing you in class!
“Thanks to Dean DeLisle and his guidance on Social Networks, we are seeing consistent growth and a wider reach than we could ever afford with traditional advertising. The classes and coaching have saved us thousands!” – Mark F. – CenterCars.com
ALL CLASSES ARE TAKEN ONLINE USING THE CONVENIENCE OF YOUR COMPUTER - LIVE AND RECORDED!
Forward Progress Facebook - How To Build The Optimal Fan Page Class 1Social Jack
LIVE Classes begin - Nov 19th at 1PM CST
- Get the team ready to make the shift!
- Stop Watching and Start DOING!
- Over 600,000 People will Join Facebook today!
- Millions are Searching Facebook TODAY!
- The Over 45 Crowd are the Fastest Growing Group
- Where's your Customer?
Facebook for Business l - Setting up your Business Page
- LIVE ONLINE - Nov 19th - 1PM CST
- Fundamentals in setting up your Business Site
-Jump start to setting up for success
-What do you need before you post content
-Content posting for results
-Getting Found
Facebook for Business ll - How to Generate Leads with Facebook, & Twitter.
-LIVE ONLINE - Nov 24th - 1PM CST
-Create a Social Media Plan for your Page
-Leveraging your social connections others to help you
-Generating Leads
-Retaining Customers
-How to Covert Leads to Offline Sales
ALL CLASSES TAKEN ONLINE USING THE CONVENIENCE OF YOUR COMPUTER - LIVE AND RECORDED!
Forward Progress How To Build The Optimal Fan Page CompSocial Jack
How to Promote your Business using Facebook – 2010 Edition
Free Live Webinar - Feb 23rd at 2:30PM PST\4:30PM CST\5:30PM EST *
NEXT CLASS REGISTRATION:
http://facebook4biz0399.eventbrite.com
In working with hundreds of companies to find new business, Dean DeLisle has assembled the top items that their clients are using to find new business in Facebook. Dean will take you step-by-step to show you how companies are using Facebook to reach new customers and retain the ones they have.
He will also cover ways to leverage Facebook to help enhance your Search Engine Optimization!
You will Learn How to:
-Pick the Right Type of Page
-Use a Fan Page to get New Leads
-Leverage Facebook for Customer Service
-Connect Your Fan Page Outside Facebook
-Use Facebook Events to Promote
-Setup Facebook Advertising
*If you cannot make the specified time, by registering, you will receive access to the recording.
We look forward to seeing you in class!
“Thanks to Dean DeLisle and his guidance on Social Networks, we are seeing consistent growth and a wider reach than we could ever afford with traditional advertising. The classes and coaching have saved us thousands!” – Mark F. – CenterCars.com
ALL CLASSES ARE TAKEN ONLINE USING THE CONVENIENCE OF YOUR COMPUTER - LIVE AND RECORDED!
Are you looking to get caught up to the 21st Century way to communicate? If so, then this bootcamp is JUST for you! Bring all of your technology and learn to like, tweet, and Link to the most important people in your personal and professional circles!
It's everywhere you turn - Facebook, LinkedIn, Twitter, Instagram - and now your company (and, more importantly, your KIDS) are speaking that language. Come join us to learn what is meant by likes, snaps or re-tweets and arm yourself with the latest lingo and tips of the trade.
Learn the basics on building your personal and professional brand so that you can effectively market yourself and your projects to your clients.
PowerPoint Presentation of the Hands-On Social Media Workshop 'Facebook 101' by More In Media of Myrtle Beach, South Carolina. This includes a quick Social Media overview, Facebook Pages vs. Facebook Profile, creating a page, images, banners, apps and tabs and Facebook engagement tips.
On July 20, 2010, the DFW HR Roundtable, hosted by Pearson Partners International, discussed social networking and how it can help your business success. The featured speaker was Mark Harwell of Avidity Media.
You\'ve set up your Facebook Business Page, a Twitter account, and your profile is on LinkedIn. Now what? This power point presentation provides small businesses with short and easy strategies to get started in optimizing their presence on these three essential social media sites.
Forward Progress - How to Build the Optimal Fan Page - PMA DeskSocial Jack
Complimentary Webinar - How to Promote your Business using Facebook – 2010 Edition
In working with hundreds of companies to find new business, Dean DeLisle has assembled the top items that their clients are using to find new business in Facebook. Dean will take you step-by-step to show you how companies are using Facebook to reach new customers and retain the ones they have.
He will also cover ways to leverage Facebook to help enhance your Search Engine Optimization!
You will Learn How to:
-Pick the Right Type of Page
-Use a Fan Page to get New Leads
-Leverage Facebook for Customer Service
-Connect Your Fan Page Outside Facebook
-Use Facebook Events to Promote
-Setup Facebook Advertising
*If you cannot make the specified time, by registering, you will receive access to the recording.
We look forward to seeing you in class!
“Thanks to Dean DeLisle and his guidance on Social Networks, we are seeing consistent growth and a wider reach than we could ever afford with traditional advertising. The classes and coaching have saved us thousands!” – Mark F. – CenterCars.com
ALL CLASSES ARE TAKEN ONLINE USING THE CONVENIENCE OF YOUR COMPUTER - LIVE AND RECORDED!
Digital Media Dinners- Social Media BrandingMelodie Tao
It’s a New Year and Social Media is increasingly becoming an invaluable business tool. Whether you’re active in Social Media or not, people are talking about your brand. If it’s not your brand specifically, it’s your industry or your competitor. It’s time to take action to ensure you have a positive brand reputation on Social Media to attract customers and clients you want.
Social Media Branding will focus on strategies to strengthen your brand across various social networks including review sites (Yelp, TripAdvisor), group buying sites (Groupon, BuyWithMe), location based sites (Foursquare, Gowalla), Facebook and Twitter.
LifeSpan’s Summer Camp is about one thing…Children having the opportunity to explore nature, discover new talents, try new activities, increase independence, make lasting friendships and memories and, obviously HAVE SOME FUN.
Summer is a time for children to discover how to become and stay active; and develop healthy habits for a lifetime. The benefits are far greater than just physical health. Whether it’s gaining confidence or connecting with others, LifeSpan’s Summer Camp is about building the whole child, from the inside out.
We look forward to providing your child with enriching and rewarding experiences by focusing on youth development, healthy living and social responsibility. Our quality program and services integrates a design to develop the whole child – socially, emotionally, intellectually, and physically.
Each child acquires new skills, self-discipline and a sense of values under the guidance of caring, well-trained and experienced staff. Interesting and challenging activities in small and large groups enable campers to learn trust and confidence as well as building teamwork skills.
We help children develop new skills and interests, interact in positive ways, and engage in healthy lifestyles with strong adult role models. We are sure your child will enjoy his or her experience at LifeSpan’s Summer Camp that meet their needs and create memories for a lifetime. At LifeSpan, you are our family. We want to exceed your expectations, so let us!
We look forward to seeing you at camp ,
Heather Moyer ~ School Age & Summer Camp Programs Director hmoyer@lq.org
For registration questions, please contact Amanda Bechtel~ Assistant School Age & Summer Camp Programs Director abechtel@lq.org
Identifying Similarities and Differences ~ Research based strategies to suppo...Heather Moyer
Why is it important to use research based strategies to support learning?
The ability to break a concept into its similar and dissimilar characteristics allows students to understand (and often solve) complex problems by analyzing them in a more simple way. (Marzano)
Lights On Afterschool - How to engage your policymakers and the mediaHeather Moyer
Lights On Afterschool is celebrated annually to call attention to the importance of afterschool programs for America's children, families and communities across the country.
This mini presentation teaches techniques for producing a quality event and how to effectively engage both policymakers and the media.
LifeSpan Quakertown Summer Camp- 2014 Meet the CounselorsHeather Moyer
LifeSpan’s Summer Camp is about one thing…Children having the opportunity to explore nature, discover new talents, try new activities, increase independence, make lasting friendships and memories and, obviously HAVE SOME FUN.
Summer is a time for children to discover how to become and stay active; and develop healthy habits for a lifetime. The benefits are far greater than just physical health. Whether it’s gaining confidence or connecting with others, LifeSpan’s Summer Camp is about building the whole child, from the inside out.
We look forward to providing your child with enriching and rewarding experiences by focusing on youth development, healthy living and social responsibility. Our quality program and services integrates a design to develop the whole child – socially, emotionally, intellectually, and physically.
Each child acquires new skills, self-discipline and a sense of values under the guidance of caring
Social Media for OST
Connecting Programs and Families
For many organizations, Facebook is the center of their
social media marketing strategy and FREE.
The power of social media such as Facebook should not be underestimated for your program. Not only are they effective marketing tools, but they also allow you to engage parents on a completely new level and help to foster a true sense of community.
Those two things alone may make the use of social media invaluable. Add in the millions of visitors to social media sites and it is easy to understand the potential visibility your program can generate.
What can Social Media do for your program?
Creating a Sense of Community
Improving Communication,
Attract Prospective Clients
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
This is a presentation by Dada Robert in a Your Skill Boost masterclass organised by the Excellence Foundation for South Sudan (EFSS) on Saturday, the 25th and Sunday, the 26th of May 2024.
He discussed the concept of quality improvement, emphasizing its applicability to various aspects of life, including personal, project, and program improvements. He defined quality as doing the right thing at the right time in the right way to achieve the best possible results and discussed the concept of the "gap" between what we know and what we do, and how this gap represents the areas we need to improve. He explained the scientific approach to quality improvement, which involves systematic performance analysis, testing and learning, and implementing change ideas. He also highlighted the importance of client focus and a team approach to quality improvement.
Ethnobotany and Ethnopharmacology:
Ethnobotany in herbal drug evaluation,
Impact of Ethnobotany in traditional medicine,
New development in herbals,
Bio-prospecting tools for drug discovery,
Role of Ethnopharmacology in drug evaluation,
Reverse Pharmacology.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
2. Social Media:
These days, it takes more than a great website to spread the word about your program or services. Social networks are ideal for
growing your network and for spreading the word about who you are and what you do.
For many organizations, Facebook is the center of their social media marketing strategy.
The power of social media such as Facebook and Pinterest should not be underestimated for your program. Not only are they
effective marketing tools, but they also allow you to engage parents on a completely new level and help to foster a real sense of
community. Those two things alone may make the use of social media invaluable. Add in the millions of visitors to social media
sites and it is easy to understand the potential visibility your program can generate.
‘Social Media icons’ are everywhere and businesses are now largely noticeable based on a small square graphic
displaying their company brand.
What can Social Media do for your program?
Marketing, Prospective Clients,
Creating a Sense of Community,
Improving Communication,
Keeping an Eye on the Competition
How many of these can you recognize?
3. Personal – Professional - Privacy, Security and Etiquette:
Culture and Etiquette could perhaps be one of the most powerful internet marketing tools that you have.
You daily engage with people in e-mail that you might want to lead to your website and/or media site for educational or
marketing purposes.
There is also etiquette to using this social media networking site properly.
Keep your content consistent. If you are posting as your program, then your followers are following you for a reason. They are
looking for posts and content related to your program. If you want to let off some steam surrounding hot topics in the
news, create a personal and PRIVATE account and post there. Far too often organizations lose sight of the main purpose of
social media marketing and make mistakes that you cannot come back from.
4. Tagging, Exposure, Privacy, Etiquette
Create a separate account for professional/business social media – Ensuring your personal accounts are on desired security
measures.
Create and implement a Social Media Policy to ensure all staff/coworkers/volunteers understand the etiquette and organization
guidelines.
5. Security and Privacy Settings:
There is a vast array of options for securing personal profiles, professional pages with individual preferences for specific wants.
6. Page Information:
Like your website – You have full access option's to add your detailed organization information. You can even include Interactive
Maps, History Events by Year, Milestones Achieved, and Interactive Links to your Website or other Social Media.
7. Profile vs Fan Page:
When posting – Ensure you reference where you are posting. While on your profile, you are posting directly to your personal
“Timeline”. To post as your organization – Scroll your curser to the “Gear” icon – Choose your page (if you are the
administrator to more than one, ensure it is the correct one desired) Click on the link and you will be posting as your
organization.
8. Page Security – Who can do what?:
When you select the security settings to your personal profile, these DO NOT apply to your Fan Page and are a
separate option. Again there are various options. Most important of these options is to secure Posting Ability: If you
do not keep this secure – ANYONE can add posts and pictures to your page, Tagging Ability – Admins should only
have this ability. If a family asks to be tagged in a photo, then tag them. But not without approval, Profanity Filter –
you may control the level of language (profanity).
9. Admins – Keep it professional – They can see you…
Referencing back to the Personal vs Professional profiles. Your organization may have several Fan Page
Administrators. Whether you are “friends” or not….You are connected, they can SEE YOU – Damage Control….
10. Fan Page Administration & Roles:
You may choose what administrators have what posting privileges.
11. Fan Page Administration & Roles:
Depending on your organization and administrator position roles, you may filter what they “may” “may not” have
access to doing.
13. Fan Page Insights:
Here is what you need to know:
According to Facebook, users have the potential to see an average of 1500 pieces of content in their newsfeeds each
day; however, the typical user really only sees about 300 pieces of content on a daily basis due to limited space, time.
17. Export Insights:
With a click of a button you can export a personal choice/narrowed down excel book of collected insights of your
page.
18. Making the Connection – Build an Audience:
When you create your Fan Page – NEVER “publish” your page until it is EXACTY how you want it. You do not want your first
impression giving the wrong impression.
Publish and GET THE WORD OUT
We have all seen many forms of e-mail signatures, from your standard business signature with office phone and e-mail to
creative signatures with quotes or graphic art. For the purposes of social media engagement, I propose the above
displayed signature promoting your website and social media with inserted hyperlinks.
These icons have served as invaluable marketing tools in social media as we all see them EVERYWHERE. This strategy
implements strong social media branding and engagement in to your everyday e-mailing activities.
Blend your all your social media strategies – Facebook – Pinterest – Instagram et: Popular social media sites such as
Pinterest and Instagram are already image driven, which works well with the new Facebook newsfeed. The recent
enhancements to the newsfeed will allow for greater visibility of content when shared through third-party apps like
Pinterest and Instagram.
19.
20. “Like” pages – “Share” Getting the Word Out:
Research Resources, Tools, Community Leaders, Partners, Stakeholders and Associations – “Like” THEIR page and SHARE
21. If you find something helpful, interesting et – Click
on “Share” make a positive comments with your
business tagged. You just shared a community
resource not only with YOUR program, but
reached more due to the tag as well as those
who are also on the affiliating page.
When “Liking” a page while in your business’s
administrative panel, updated event will appear on
your “Fane Page Timeline”. You may either go there to
read current subjects on interest or click on the page
directly.
23. The Visual Content - “Tagging” and “Checking in” Reaching more
Bring On The Visual Content. Facebook CEO Mark Zuckerberg decided it was time for the social media site to update its
newsfeed after realizing that nearly 50 percent of content published has some type of visual component, whether it be
an image or a video. For brands that already share this type of content, they have a significantly higher rate of customer
engagement. If you typically share content via simple text, you may want to work your words into an appealing
Facebook visual. By doing so, your content has a greater chance of reaching more fans in a “photos only” newsfeed.
“Tagging” and “Checking-in” increases this even more as then the partners affiliated with the Tag or Check-In are now
seeing this as well.
You are creating a realm of cross marketing in moments.
24. Tagging – LifeSpan now is visual to all of those who “Like”, are “Talking about” and who “Checked-in” the National
Constitution Center.
27. Add value to your posts. Once in a while a post is just so perfectly crafted that you have to just repost it as is. Try to
add value to your posts by commenting on or selling the information – giving your followers a reason to read the post
or clink the link within.
28. Tagging – Collaboration of Centers and “Teams”:
Every organization has various job positions and roles.
Children, Family’s, Your Community and Stakeholders
do not always see every face, hear every name or
recognize there is a “TEAM”.
Display the collaboration of the departments and
internal relationship. (please note – again reasoning
for a professional profile)
29. Location/Individual Based Activity:
Encourage Location-Based Activity and or “With” Tagging: By encouraging your fans to “check-in” at your place of
business, or “tag” they are with you is gaining additional exposure by appearing on your fans’ newsfeeds as well as
theirs, therefore extending your online reach.
This also reflects if you do the same, when posting, post where you are, where the picture was taken, who you are/were
with - Those affiliated with the entity or individual you just connected with will now see your posting.
30. Family Connection:
Prior to any public exposure, ensure you have a disclosure signed for “Photo Permission”.
Families LOVE seeing what their “prize possessions” are doing during the hours they miss due to work and responsibilities.
31. Updates – Keep your families informed in one single post via in office or on the go with your phone.
38. School, Community, Staff, Family, Professional Affiliations
These are a HUGE resource!
These women are nursing students with children in our program
whom as a class project taught about proper hand washing.
A: Family Partnership B: College/School Relationship
C: Organizational Relationship, D: Organization Relationship.
41. Enrollment – Hitting the Community – Statistics of at risk
youth – What you do – Accreditations
Social media gets you even MORE exposure for FREE –
“Tag” your community, Display your
statistics, Summarize program, Prove your quality
42. Fundraising and Communication:
Bulk emails a lot of time bounce back, are never read, only go to one family member, or filter into “spam” “junk” folders.
Posting your email keeps everyone in tuned.
We all do fundraising in one way or another - SPREAD THE NEWS…Keep EVERYONE informed, not just “your families”.
Link/Tag it for further exposure….
Social Media:These days, it takes more than a great website to spread the word about your program or services. Social networks are ideal for growing your network and for spreading the word about who you are and what you do.For many organizations, Facebook is the center of their social media marketing strategy. The power of social media such as Facebook and Pinterest should not be underestimated for your program. Not only are they effective marketing tools, but they also allow you to engage parents on a completely new level and help to foster a real sense of community. Those two things alone may make the use of social media invaluable. Add in the millions of visitors to social media sites and it is easy to understand the potential visibility your program can generate.
Personal – Professional - Privacy, Security and Etiquette:Culture and Etiquette could perhaps be one of the most powerful internet marketing tools that you have. You daily engage with people in e-mail that you might want to lead to your website and/or media site for educational or marketing purposes. There is also etiquette to using this social media networking site properly.Keep your content consistent. If you are posting as your program, then your followers are following you for a reason. They are looking for posts and content related to your program. If you want to let off some steam surrounding hot topics in the news, create a personal and PRIVATE account and post there. Far too often organizations lose sight of the main purpose of social media marketing and make mistakes that you cannot come back from.
Tagging, Exposure, Privacy, Etiquette Create a separate account for professional/business social media – Ensuring your personal accounts are on desired security measures. Create and implement a Social Media Policy to ensure all staff/coworkers/volunteers understand the etiquette and organization guidelines.
Security and Privacy Settings:There is a vast array of options for securing personal profiles, professional pages with individualpreferences for specific wants.
Page information:Like your website – You have full access option'sto add your detailed organization information. You can even include Interactive Maps, History Events by Year, Milestones Achieved, and Interactive Links to your Website or other Social Media.
Profilevs Fan Page:When posting – Ensure you reference where you are posting. While on your profile, you are posting directly to your personal “Timeline”. To post as your organization – Scroll your curser to the “Gear” icon – Choose your page (if you are the administrator to more than one, ensure it is the correct one desired) Click on the link and you will be posting as your organization.
Page Security – Who can do what?:When you select the security settings to your personal profile, these DO NOT apply to your Fan Page and are a separate option. Again there are various options. Most important of these options is to secure Posting Ability: If you do not keep this secure – ANYONE can add posts and pictures to your page, Tagging Ability – Admins should only have this ability. If a family asks to be tagged in a photo, then tag them. But not without approval, Profanity Filter – you may control the level of language (profanity).
Admins – Keep it professional – They can see you…Referencing back to the Personal vs Professional profiles. Your organization may have several Fan Page Administrators. Whether you are “friends” or not….You are connected, they can SEE YOU – Damage Control….
Fan Page Administration & Roles:You may choose what administrators have what posting privileges.
Fan Page Administration & Roles: Depending on your organization and administrator position roles, you may filter what they “may” “may not” have access to doing.
Admin Panel:Administrators have a different view of the page while in “admin” role with many options and insight access.
Fan Page Insights:Here is what you need to know:According to Facebook, users have the potential to see an average of 1500 pieces of content in their newsfeeds each day; however, the typical user really only sees about 300 pieces of content on a daily basis due to limited space, time.
Page insights:These options are ongoing and virtually endless and informational.
DemographicInsights:With just a simple click, you have access to various information about your visitors and fans.
Export Insights:With a click of a button you can export a personal choice/narrowed down excel book of collected insights of your page.
Making the Connection – Build anAudience:When you create your Fan Page – NEVER “publish” your page until it is EXACTY how you want it. You do not want your first impression giving the wrong impression.Publish and GET THE WORD OUTWe have all seen many forms of e-mail signatures, from your standard business signature with office phone and e-mail to creative signatures with quotes or graphic art. For the purposes of social media engagement, I propose the above displayed signature promoting your website and social media with inserted hyperlinks. These icons have served as invaluable marketing tools in social media as we all see them EVERYWHERE. This strategy implements strong social media branding and engagement in to your everyday e-mailing activities.Blend your all your social media strategies – Facebook – Pinterest – Instagram et: Popular social media sites such as Pinterest and Instagram are already image driven, which works well with the new Facebook newsfeed. The recent enhancements to the newsfeed will allow for greater visibility of content when shared through third-party apps like Pinterest and Instagram.SHARE SHARE SHARE
“Pay Per Like” ad promotion:If you choose you may opt to “Pay Per Like”. This gives you many options – Demographic area, Budget, et.You may also do this for promoting individual events through “Boosts”. IE: Conferences, Enrollment, Special Events, Fundraisers.
“Like” pages – “Share” Getting the Word Out:Research Resources, Tools, Community Leaders, Partners, Stakeholders and Associations – “Like” THEIR page and SHARE SHARE SHARE….
When “Liking” a page while in your business’s administrative panel, updated event will appear on your “Fane Page Timeline”. You may either go there to read current subjects on interest or click on the page directly. If you find something helpful, interesting et – Click on “Share” make a positive comments with your business tagged. You just shared a community resource not only with YOUR program, but reached more due to the tag as well as those who are also on the affiliating page.
EXPOSUREEXPOSUREEXPOSURE:The more you tag/check-in to locations per your page, the more exposure you will receive.
The Visual Content - “Tagging” and “Checking in” Reaching more Bring On The Visual Content. Facebook CEO Mark Zuckerberg decided it was time for the social media site to update its newsfeed after realizing that nearly 50 percent of content published has some type of visual component, whether it be an image or a video. For brands that already share this type of content, they have a significantly higher rate of customer engagement. If you typically share content via simple text, you may want to work your words into an appealing Facebook visual. By doing so, your content has a greater chance of reaching more fans in a “photos only” newsfeed.“Tagging” and “Checking-in” increases this even more as then the partners affiliated with the Tag or Check-In are now seeing this as well. You are creating a realm of cross marketing in moments.
Tagging– LifeSpan now is visual to all of those who “Like”, are “Talking about” and who “Checked-in” the National Constitution Center.
Make the connection
Add value to your posts. Once in a while a post is just so perfectly crafted that you have to just repost it as is. Try to add value to your posts by commenting on or selling the information – giving your followers a reason to read the post or clink the link within.
Tagging – Collaboration of Centers and“Teams”:Every organization has various job positions and roles. Children, Family’s, Your Community and Stakeholders do not always see every face, hear every name or recognize there is a “TEAM”. Display the collaboration of the departments and internal relationship. (please note – again reasoning for a professional profile)
Location/IndividualBased Activity:Encourage Location-Based Activity and or “With” Tagging: By encouraging your fans to “check-in” at your place of business, or “tag” they are with you is gaining additional exposure by appearing on your fans’ newsfeeds as well as theirs, therefore extending your online reach. This also reflects if you do the same, when posting, post where you are, where the picture was taken, who you are/were with - Those affiliated with the entity or individual you just connected with will now see your posting.
Family Connection:Prior to any public exposure, ensure you have a disclosure signed for “Photo Permission”.Families LOVE seeing what their “prize possessions” are doing during the hours they miss due to work and responsibilities.
Updates – Keep your families informed in one single post via in office or on the go with your phone.
Reaching families – Notices – What is being done – Learning Standards
Community – Family Relations – Cross Marketing – Promoting Enrollment
A parent’s view – A teacher’s praise – Incorporating standards
Family Relations
Child and Parent Relations
Collaboration….Community Connection, Business Association, Family and Parent Relations
School, Community, Staff, Family, Professional Affiliations - These are a HUGE resource! These women are nursing students with children in our program whom as a class project taught about proper hand washing.A: Family Partnership B: College/School Relationship, C: Organizational Relationship, D: Organization Relationship.
Going the extra mile….Get the NEWS out there
PR, Enrolment, Cross Marketing, Community Relations
Enrollment – Hitting the Community – Statistics of at risk youth – What you do – Accreditations Social media gets you even MORE exposure for FREE – “Tag” your community, Display your statistics, Summarize program, Prove your quality
Fundraising and Communication:Bulk emails a lot of time bounce back, are never read, only go to one family member, or filter into “spam” “junk” folders.Posting your email keeps everyone in tuned. We all do fundraising in one way or another - SPREAD THE NEWS…Keep EVERYONE informed, not just “your families”. Link/Tag it for further exposure….
Events:Create an EVENT virtual invite! Not only are families kept up-to-date…But can evite and share too.