Social media has become pervasive in the past decade and more people now own digital devices than toothbrushes. It allows information to be shared widely and accelerates relationship building and influence. With personal details easily found online, it is important to curate your own social media presence and "brand yourself" to control what others see. This involves claiming profiles on common networks like Facebook and Twitter as well as your name on search engines. Maintaining an online presence can benefit career prospects by highlighting expertise and building connections through shared interests. Taking control of your social media branding is vital in today's internet-connected world.