Facebook and LinkedIn are two major social media platforms important for businesses. Facebook has over 955 million active users and is a global communication channel that businesses need a presence on, though they must carefully plan their interactions to respect how people typically use Facebook. LinkedIn is a social media site focused on professional networking. The document provides guidance on setting up business pages and profiles on each platform to engage customers and build communities.
Web 2.0 and Social Media for Business Textbook 2nd Edition Powerpoint Slides
Free Bookboon book at http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook
Social Media Goals and Plans for 2014-15amaalliance
The document provides a report from the American Medical Association Alliance's Social Media Committee. It discusses the committee's focus on platforms like Facebook, Twitter, and tracking engagement metrics. It highlights steady growth in likes and followers. The committee seeks support and input on virtual trainings, a relocation toolkit, and a social media workshop for the annual meeting. The goal is to engage members and tell the Alliance's story through strategic social media use.
This document provides information about using Facebook and Twitter for business purposes. It discusses key facts about Facebook, such as it being the 4th most visited website and having over 400 million active users. It also outlines the differences between a Facebook profile and Facebook page, with a page being used to represent a business. The document then provides guidance on setting up and using a Twitter profile for businesses, including how to find and follow the right people, ways to build a following, and that social media can help create buzz and increase web traffic and search engine rankings.
This document discusses social media marketing services and how they can help generate targeted traffic and loyal customers. It provides examples of how to use social media platforms like Facebook, Twitter, LinkedIn, blogs and forums to engage with customers, share content, and drive traffic to websites. It also discusses how businesses can track the effectiveness of social media marketing campaigns through website analytics and reports from marketing agencies.
Social media has significant effects on organizations whether they participate or not. It allows organizations to advertise for free, monitor their image online, and connect with customers. Those who do not use social media are seen as behind the times and miss out on opportunities to promote themselves. While it gives organizations insights into customers and employees, not participating means missing ways to provide help, stay updated, and improve advertising. Overall, social media opens organizations up to more exposure and connections with the global community.
Social media has significant effects on organizations whether they participate or not. It allows organizations to advertise for free, monitor their image online, and connect with customers. Those who do not use social media are seen as behind the times and miss out on opportunities to promote themselves. While it gives organizations access to customers, it also allows customers to access information on organizations. Social media opens organizations up to a vast population of internet users.
This document discusses social media measurement and monitoring tools for businesses. It defines social media measurement as actively monitoring social media channels to track information about growth and engagement. Free tools from Facebook and Twitter provide basic metrics, while external tools like TweetDeck and HootSuite consolidate metrics across channels. Paid tools provide more in-depth analytics, including keyword searches and detailed demographics. However, tools have limitations like a lack of qualitative data and limited sources of information. The document also provides examples of analyzing social media engagement for a careers page and how sentiment toward a careers service changed from positive to negative after controversial website changes.
Facebook and LinkedIn are two major social media platforms important for businesses. Facebook has over 955 million active users and is a global communication channel that businesses need a presence on, though they must carefully plan their interactions to respect how people typically use Facebook. LinkedIn is a social media site focused on professional networking. The document provides guidance on setting up business pages and profiles on each platform to engage customers and build communities.
Web 2.0 and Social Media for Business Textbook 2nd Edition Powerpoint Slides
Free Bookboon book at http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook
Social Media Goals and Plans for 2014-15amaalliance
The document provides a report from the American Medical Association Alliance's Social Media Committee. It discusses the committee's focus on platforms like Facebook, Twitter, and tracking engagement metrics. It highlights steady growth in likes and followers. The committee seeks support and input on virtual trainings, a relocation toolkit, and a social media workshop for the annual meeting. The goal is to engage members and tell the Alliance's story through strategic social media use.
This document provides information about using Facebook and Twitter for business purposes. It discusses key facts about Facebook, such as it being the 4th most visited website and having over 400 million active users. It also outlines the differences between a Facebook profile and Facebook page, with a page being used to represent a business. The document then provides guidance on setting up and using a Twitter profile for businesses, including how to find and follow the right people, ways to build a following, and that social media can help create buzz and increase web traffic and search engine rankings.
This document discusses social media marketing services and how they can help generate targeted traffic and loyal customers. It provides examples of how to use social media platforms like Facebook, Twitter, LinkedIn, blogs and forums to engage with customers, share content, and drive traffic to websites. It also discusses how businesses can track the effectiveness of social media marketing campaigns through website analytics and reports from marketing agencies.
Social media has significant effects on organizations whether they participate or not. It allows organizations to advertise for free, monitor their image online, and connect with customers. Those who do not use social media are seen as behind the times and miss out on opportunities to promote themselves. While it gives organizations insights into customers and employees, not participating means missing ways to provide help, stay updated, and improve advertising. Overall, social media opens organizations up to more exposure and connections with the global community.
Social media has significant effects on organizations whether they participate or not. It allows organizations to advertise for free, monitor their image online, and connect with customers. Those who do not use social media are seen as behind the times and miss out on opportunities to promote themselves. While it gives organizations access to customers, it also allows customers to access information on organizations. Social media opens organizations up to a vast population of internet users.
This document discusses social media measurement and monitoring tools for businesses. It defines social media measurement as actively monitoring social media channels to track information about growth and engagement. Free tools from Facebook and Twitter provide basic metrics, while external tools like TweetDeck and HootSuite consolidate metrics across channels. Paid tools provide more in-depth analytics, including keyword searches and detailed demographics. However, tools have limitations like a lack of qualitative data and limited sources of information. The document also provides examples of analyzing social media engagement for a careers page and how sentiment toward a careers service changed from positive to negative after controversial website changes.
This presentation is a basic overview of some of the most popular Social Media Networks. It gives you a good overview of the audiences of each and why they are important and how to come up with a solid Social Media campaign.
Grouping customers on social media makes targeted marketing and listening to feedback easier. It allows businesses to focus on smaller groups with common interests. Brand ambassadors are paid to represent brands in a positive light and spread the brand through their own social networks. Influencers are individuals with large social media followings who may choose to promote brands but are not officially tied to any company. They are harder to manage than brand ambassadors since they can voice any opinion. The key difference is that brand ambassadors are paid to maintain a brand's image while influencers have more independence in what they say.
Robin J. Phillips presents "Social Media 303," a business journalism Webinar hosted by the Donald W. Reynolds National Center for Business Journalism.
For more information, please visit businessjournalism.org
Chapter 7, Part B, Web 2.0 and Social Media for Business, 3rd EditionRoger McHaney
Slides for Chapter 7, Part B of
Web 2.0 and Social Media for Business:
Business in a Connected World
3rd Edition, 2016
Dr. Roger McHaney, Dr. David Sachs
http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook
The document provides tips for nonprofits to utilize LinkedIn effectively. It recommends defining goals, optimizing personal and company profiles, connecting with others, using groups, and exploring answers. Key tips include completing profiles, obtaining recommendations, optimizing for search, sharing content, asking questions to encourage discussion, and using groups to find collaborators.
The document discusses the differences between Facebook pages and groups and provides recommendations for using various social media platforms for ministry. Facebook pages allow broad communication with followers while maintaining an organizational identity, but groups enable closed communication among approved members. The document recommends using YouTube for testimonials and choir performances, Twitter for ongoing conversation by following others in your niche, and Foursquare to engage users by checking in at events and competing to be mayor.
Chapter 7, Part A, Web 2.0 and Social Media for Business, 3rd EditionRoger McHaney
Slides for Chapter 7, Part A of
Web 2.0 and Social Media for Business:
Business in a Connected World
3rd Edition, 2016
Dr. Roger McHaney, Dr. David Sachs
http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook
Here are some tips for using Twitter effectively:
- Use relevant hashtags (#) to categorize your tweets and engage with others using the same tags
- Retweet engaging content from others to spread awareness and build relationships
- Reply to comments and questions from your followers to encourage conversation
- Post a variety of content - updates, photos, links, questions. Keep it fresh!
- Schedule tweets in advance using management tools to ensure consistent presence
- Drive traffic to your website and events with calls to action in your tweets
- Monitor your analytics to see what content and hashtags are most effective
- Engage with influencers in your field by commenting on their tweets respectfully
The key
YMCA of Metro Chicago Facebook Manual and Case StudySteve Heye
I led the creation of this case study and manual while I was at the YMCA of Metro Chicago. Although some part of this are outdated, much of it is timeless!
Social media optimization (SMO) involves using social media sites like Facebook, Twitter, and blogs to generate publicity and increase awareness of a brand, product or event. The goal is to drive traffic to a website and increase awareness, similar to search engine optimization. SMO can be done manually by experts or through automated software tools.
Facebook has revolutionized social media optimization by connecting businesses to over 800 million active users. It allows companies to target specific demographics and understand how users engage with their content. When users like a business's page or ad, their connections are notified, creating a chain reaction that helps the business gain reliability and acquire new customers in a trusted word-of-mouth manner. Compared to other platforms, Facebook sees high levels of user engagement with over 700 billion minutes spent on the site each month.
Social media can be a powerful tool for businesses to connect with customers and build their brand if used strategically. Businesses should first understand their goals, audience and capacity. They should then choose appropriate social media platforms like Facebook, Twitter, blogs and consider elements like profiles, friends and groups to encourage engagement and information sharing within their target community. The key is to listen to customers, ask questions and respond in order to develop relationships through conversations, connections and communication on social media.
Darim Presents Facebook&Twitter For JCPSCLisa Colton
The document discusses strategies for using social networking sites like Facebook and Twitter for organizations. It explains that social networking can help strengthen relationships and increase social capital by facilitating information sharing between individuals and groups. The document provides examples of official organization pages and profiles on Facebook and Twitter, as well as unofficial employee profiles. It also discusses strategies for engaging users, building communities, establishing social media policies, and using features like hashtags and retweets.
The document provides instructions on how to use and create LinkedIn Groups. It explains that LinkedIn Groups allow users to network and share information with connections in their industry. It outlines how to search the Group Directory to find existing groups to join, and how the "Groups you may like" feature provides recommendations. It also details how to strategically create a new group if none exist for a user's topic of interest, including naming it with keywords and setting access settings. Finally, it recommends ways to find new members for a created group, such as inviting connections, sharing on other networks, and including it in marketing.
Learn the basics of Facebook Pages for your organization! Check out our fan page http://www.facebook.com/MLibraryHealthy
Society of Public Health Educators 2010 conference. East Lansing, MI
Please pardon the weird formatting - didn't upload properly to slideshare.
Social Media And Your Community OrganizationVicki Brannock
This document provides an overview of how community organizations can use social media to engage donors, partners, members, and volunteers. It discusses popular social media platforms like Facebook, LinkedIn, and Twitter and how each can be leveraged to connect with audiences and spread messages virally. The key benefits highlighted are that social media allows for grassroots, relational connections and provides an unprecedented opportunity for community organizations to engage their base.
Using social media is an effective low-cost marketing tool to promote a business online. The document provides tips for social media optimization including joining relevant networks like LinkedIn or Facebook that match your target market, crafting a 2 paragraph biography highlighting services, becoming an active member by welcoming others and commenting frequently, driving traffic to your website by building inbound links, and promoting products monthly to a interested subgroup of users.
MCR Security provides a range of bespoke security services tailored to individual clients, including static guarding, mobile patrols, key holding, CCTV monitoring, and alarm response. They are licensed by the PSA and have achieved the NSAI I.S 999:2004 standard. Their clients represent a broad range of sectors such as construction, industry, retail, and residential.
This document provides an introduction to using social media for park professionals. It discusses why agencies should use social media, which social media channels to consider like blogs, Facebook, Twitter, and Flickr. It then provides tips for using each channel effectively including setting goals, content strategies, profiles vs pages, hashtags, retweets, tagging photos, and more. The overall message is that social media can be an effective tool for communication if used strategically and with relevant, engaging content.
This document provides tips for using Twitter effectively as a state park organization. It recommends engaging with other users by commenting on and sharing their content, asking questions to start conversations, and following people in your target audience. The document also suggests posting multiple times per day to maximize visibility and leaving room for retweets in tweets. It lists some social media management tools for scheduling posts and monitoring followers.
MCR Personnel was established in 1996 and has since become a leading provider of construction staff in Ireland. They supply both trades workers and professionals on temporary and permanent basis to clients across Ireland and internationally. MCR prides itself on understanding client needs and matching candidates with the right skills. They have offices in Dublin, Belfast, Cork, Limerick and Waterford and have worked with many major contractors on significant infrastructure projects.
This presentation is a basic overview of some of the most popular Social Media Networks. It gives you a good overview of the audiences of each and why they are important and how to come up with a solid Social Media campaign.
Grouping customers on social media makes targeted marketing and listening to feedback easier. It allows businesses to focus on smaller groups with common interests. Brand ambassadors are paid to represent brands in a positive light and spread the brand through their own social networks. Influencers are individuals with large social media followings who may choose to promote brands but are not officially tied to any company. They are harder to manage than brand ambassadors since they can voice any opinion. The key difference is that brand ambassadors are paid to maintain a brand's image while influencers have more independence in what they say.
Robin J. Phillips presents "Social Media 303," a business journalism Webinar hosted by the Donald W. Reynolds National Center for Business Journalism.
For more information, please visit businessjournalism.org
Chapter 7, Part B, Web 2.0 and Social Media for Business, 3rd EditionRoger McHaney
Slides for Chapter 7, Part B of
Web 2.0 and Social Media for Business:
Business in a Connected World
3rd Edition, 2016
Dr. Roger McHaney, Dr. David Sachs
http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook
The document provides tips for nonprofits to utilize LinkedIn effectively. It recommends defining goals, optimizing personal and company profiles, connecting with others, using groups, and exploring answers. Key tips include completing profiles, obtaining recommendations, optimizing for search, sharing content, asking questions to encourage discussion, and using groups to find collaborators.
The document discusses the differences between Facebook pages and groups and provides recommendations for using various social media platforms for ministry. Facebook pages allow broad communication with followers while maintaining an organizational identity, but groups enable closed communication among approved members. The document recommends using YouTube for testimonials and choir performances, Twitter for ongoing conversation by following others in your niche, and Foursquare to engage users by checking in at events and competing to be mayor.
Chapter 7, Part A, Web 2.0 and Social Media for Business, 3rd EditionRoger McHaney
Slides for Chapter 7, Part A of
Web 2.0 and Social Media for Business:
Business in a Connected World
3rd Edition, 2016
Dr. Roger McHaney, Dr. David Sachs
http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook
Here are some tips for using Twitter effectively:
- Use relevant hashtags (#) to categorize your tweets and engage with others using the same tags
- Retweet engaging content from others to spread awareness and build relationships
- Reply to comments and questions from your followers to encourage conversation
- Post a variety of content - updates, photos, links, questions. Keep it fresh!
- Schedule tweets in advance using management tools to ensure consistent presence
- Drive traffic to your website and events with calls to action in your tweets
- Monitor your analytics to see what content and hashtags are most effective
- Engage with influencers in your field by commenting on their tweets respectfully
The key
YMCA of Metro Chicago Facebook Manual and Case StudySteve Heye
I led the creation of this case study and manual while I was at the YMCA of Metro Chicago. Although some part of this are outdated, much of it is timeless!
Social media optimization (SMO) involves using social media sites like Facebook, Twitter, and blogs to generate publicity and increase awareness of a brand, product or event. The goal is to drive traffic to a website and increase awareness, similar to search engine optimization. SMO can be done manually by experts or through automated software tools.
Facebook has revolutionized social media optimization by connecting businesses to over 800 million active users. It allows companies to target specific demographics and understand how users engage with their content. When users like a business's page or ad, their connections are notified, creating a chain reaction that helps the business gain reliability and acquire new customers in a trusted word-of-mouth manner. Compared to other platforms, Facebook sees high levels of user engagement with over 700 billion minutes spent on the site each month.
Social media can be a powerful tool for businesses to connect with customers and build their brand if used strategically. Businesses should first understand their goals, audience and capacity. They should then choose appropriate social media platforms like Facebook, Twitter, blogs and consider elements like profiles, friends and groups to encourage engagement and information sharing within their target community. The key is to listen to customers, ask questions and respond in order to develop relationships through conversations, connections and communication on social media.
Darim Presents Facebook&Twitter For JCPSCLisa Colton
The document discusses strategies for using social networking sites like Facebook and Twitter for organizations. It explains that social networking can help strengthen relationships and increase social capital by facilitating information sharing between individuals and groups. The document provides examples of official organization pages and profiles on Facebook and Twitter, as well as unofficial employee profiles. It also discusses strategies for engaging users, building communities, establishing social media policies, and using features like hashtags and retweets.
The document provides instructions on how to use and create LinkedIn Groups. It explains that LinkedIn Groups allow users to network and share information with connections in their industry. It outlines how to search the Group Directory to find existing groups to join, and how the "Groups you may like" feature provides recommendations. It also details how to strategically create a new group if none exist for a user's topic of interest, including naming it with keywords and setting access settings. Finally, it recommends ways to find new members for a created group, such as inviting connections, sharing on other networks, and including it in marketing.
Learn the basics of Facebook Pages for your organization! Check out our fan page http://www.facebook.com/MLibraryHealthy
Society of Public Health Educators 2010 conference. East Lansing, MI
Please pardon the weird formatting - didn't upload properly to slideshare.
Social Media And Your Community OrganizationVicki Brannock
This document provides an overview of how community organizations can use social media to engage donors, partners, members, and volunteers. It discusses popular social media platforms like Facebook, LinkedIn, and Twitter and how each can be leveraged to connect with audiences and spread messages virally. The key benefits highlighted are that social media allows for grassroots, relational connections and provides an unprecedented opportunity for community organizations to engage their base.
Using social media is an effective low-cost marketing tool to promote a business online. The document provides tips for social media optimization including joining relevant networks like LinkedIn or Facebook that match your target market, crafting a 2 paragraph biography highlighting services, becoming an active member by welcoming others and commenting frequently, driving traffic to your website by building inbound links, and promoting products monthly to a interested subgroup of users.
MCR Security provides a range of bespoke security services tailored to individual clients, including static guarding, mobile patrols, key holding, CCTV monitoring, and alarm response. They are licensed by the PSA and have achieved the NSAI I.S 999:2004 standard. Their clients represent a broad range of sectors such as construction, industry, retail, and residential.
This document provides an introduction to using social media for park professionals. It discusses why agencies should use social media, which social media channels to consider like blogs, Facebook, Twitter, and Flickr. It then provides tips for using each channel effectively including setting goals, content strategies, profiles vs pages, hashtags, retweets, tagging photos, and more. The overall message is that social media can be an effective tool for communication if used strategically and with relevant, engaging content.
This document provides tips for using Twitter effectively as a state park organization. It recommends engaging with other users by commenting on and sharing their content, asking questions to start conversations, and following people in your target audience. The document also suggests posting multiple times per day to maximize visibility and leaving room for retweets in tweets. It lists some social media management tools for scheduling posts and monitoring followers.
MCR Personnel was established in 1996 and has since become a leading provider of construction staff in Ireland. They supply both trades workers and professionals on temporary and permanent basis to clients across Ireland and internationally. MCR prides itself on understanding client needs and matching candidates with the right skills. They have offices in Dublin, Belfast, Cork, Limerick and Waterford and have worked with many major contractors on significant infrastructure projects.
Social media allows for creating, sharing, and engaging with others online. It is important to establish a clear online identity and reputation by listening to others, offering value in interactions, and being careful not to post anything regretful. Effective social media use involves balancing broadcasting one's own content with listening to what others share, and consistently interacting on the platform.
This document discusses the history and definitions of social media. It outlines key milestones in the creation of social media starting in the 1800s with Charles Babbage's Analytical Engine and IBM's early computers in the 1950s and 70s. The document contrasts traditional versus social media and concludes with an overview of the topic.
Understanding the difference between Facebook pages and facebook groups. Businesses are extensively using facebook groups to engage their customers. Here we look at how effectively brands have used Facebook for marketing.
Get started building your social media presenceDebi Katsmar
Businesses have been getting in on the action as well—building lively social communities and discovering a powerful new tool for engaging with customers online. And, by combining social media with email marketing, have found yet another way to stay top-of-mind and well connected with their target audience.
Facebook, LinkedIn, and Ning are popular social networking sites that can be used for both personal and professional purposes. Facebook has over 250 million active users and allows people to connect with friends and share updates. LinkedIn is focused on professional networking and has over 45 million members, including executives from Fortune 500 companies. Ning allows users to create their own customized social networks for specific topics or audiences.
Facebook started in 2004 as a social network for college students and has since expanded globally. It is the most popular social media site with over 500 million active users who spend over 700 billion minutes per month on the site. Facebook allows businesses to create pages and groups to promote their brand, connect with customers, and gain exposure to both registered and unregistered users. It provides analytics to understand audiences and offers advertising options to reach new customers.
Local Social Marketing and Public Health in Rural Communitieskimberlykeith
Social marketing uses marketing techniques to promote social good and behavior change. It can utilize traditional media like newspapers, radio, and TV as well as social media. Social networks are important for spreading health messages as people are influenced by those close to them. To use social media for health promotion, an organization first needs to define its mission, goals, and key messages. It then shares this message on platforms like Facebook and encourages local social networks to engage by liking and sharing posts. Photos, videos, and interacting regularly help make the page more visible and spread its reach.
This is a short guide for the person that is new to Facebook.
It dicusses what Facebook is, benefits to you (personally and to your business) and how to get started.
This document provides information and instructions on how to create a successful Facebook Fan Page. Some key points:
- Facebook has over 300 million active users, with the fastest growing demographic being those over 35. Users average 130 friends and there are over 45 million daily status updates.
- Fan Pages are better for organizations than Groups, as Pages allow unlimited fans, email blasts to all fans, and hosting of applications. Pages separate the organization brand from individual administrators.
- Creating a Fan Page first requires making a personal Facebook profile. From there, users can go to facebook.com/pages/create to set up their new Page, choosing the Non-profit category. Effective Fan Pages require strategic planning and resources to maintain engagement.
This document provides information and instructions on how to create and manage a successful Facebook Fan Page. Some key points:
- Facebook has over 300 million active users and Fan Pages are a good way for organizations to interact with fans without connecting to personal accounts.
- Fan Pages allow unlimited fans while Groups are limited to under 5,000 members. Fan Pages can also host applications and be advertised on Facebook.
- The document outlines best practices for setting goals and metrics before creating a Fan Page and provides step-by-step instructions for setting up a personal profile and Fan Page on Facebook.
Facebook Presentation for ACIS Workshop edSocialMedia
Madeline Senkosky presented a seminar on Facebook 101 at the Association of Colorado Independent Schools Social Media Workshop. Her seminar included information on how Facebook has become the world’s largest social networking site and the place to be to reach constituents of all ages. This session showcased schools already using this medium with great success, in addition to the basics of getting started, including: signing up, generating great content and finding friends.
This document provides an overview of social networking and Facebook. It discusses how social networking allows users to interact, share information and media online. Facebook specifically is summarized as having over 250 million active users who use it for both personal and professional networking. The document outlines some of the key differences between Facebook Pages and Groups, noting that Pages are for representing organizations while Groups allow users to share interests on a specific topic.
Social marketing uses marketing techniques to promote social good and behavior change. It can utilize traditional media like print materials as well as social media. Establishing an online presence through tools like Facebook, YouTube, and websites allows sharing of health messages within local social networks. Creating a Facebook page and engaging core contacts helps spread content and visibility within the community. Photos, videos, links and interacting with others enhances engagement on the page. Additional online tools like Google sites, maps and blogs can further share resources and information to promote community health goals.
LinkedIn is a social media platform for professional networking. It allows users to create personal and organization profiles to connect with colleagues and donors. The document provides tips for non-profits to set up and utilize LinkedIn, including claiming an organization's page, building a professional profile, following the organization, and sharing content to expand reach. Best practices include establishing an expertise brand through a complete profile, driving support through volunteer and cause sections, expanding networks through connections, collaborating through groups, and staying top of mind by sharing regular updates.
Social Media Networking for Non ProfitsKristen Bonk
On August 24th, United Way South-Southwest Suburban Metropolitan Chicago invited me to present to non-profit management about online social networking.
I LOVED using www.slideshare.net throughout the entire process and hope this helps someone else as much as it helped me.
The document summarizes the benefits of using social networking, specifically Facebook, for non-profits and libraries. It discusses how Facebook can be used as a free marketing tool to promote events, services, and visibility. It provides statistics on Facebook usage and outlines the differences between Facebook Groups and Pages. Key recommendations include using features like photos, events, polls and applications to engage users and market the organization's online presence.
Effective social media accounts can help almost any community grow. Social media is all about building relationships and making connections. Approaches to social media marketing can be confusing and overwhelming. By demystifying best practices and free online tools, the presentation will help empower secular and nontheist organizations to better tell their stories and reach more people. The presentation will include information for both those new to social media and those who have more experience. It will also create an opportunity for brainstorming and collaboration.
The document provides an overview of Facebook and how to use it effectively for organizations. It discusses key Facebook stats like the large number of users and photos uploaded. It defines important terms like profiles, groups, pages and events. It offers tips for organizations like regularly posting updates, encouraging feedback and using Facebook ads to grow an audience. It emphasizes engaging with followers in a helpful rather than promotional way and having fun with social media.
Social media can be an important way to reach potential donors for your non-profit. Learn best practices for reaching your audience with this white paper from Elon University's Interactive Media graduate program.
Facebook is currently the largest social media network with over 1 billion users. It can be an effective tool for churches to engage congregation members, especially youth groups. However, Facebook's primary goal is to make money, so they limit the reach of pages unless organizations pay for promotions. Churches should use Facebook for general updates but also maintain their own website for full control and customization. The document provides several ideas for how churches can leverage Facebook, such as custom page apps, cover photos, youth games, photo sharing, and creating viral videos.
This document provides guidance on using Facebook and Twitter for social media marketing. It discusses the differences between Facebook pages and groups, as well as content strategies for each platform. The key points are:
- Facebook has over 500 million users who are highly engaged, checking daily
- Pages represent brands and organizations, while groups can be about any topic
- Pages have no member limits and push content to fans' feeds, while groups are limited to 5,000 members and only display content on their wall
- Content on both platforms should engage users and promote sharing to create viral marketing
Similar to Create a social media program from scratch (20)
Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on integration of Salesforce with Bonterra Impact Management.
Interested in deploying an integration with Salesforce for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/temporal-event-neural-networks-a-more-efficient-alternative-to-the-transformer-a-presentation-from-brainchip/
Chris Jones, Director of Product Management at BrainChip , presents the “Temporal Event Neural Networks: A More Efficient Alternative to the Transformer” tutorial at the May 2024 Embedded Vision Summit.
The expansion of AI services necessitates enhanced computational capabilities on edge devices. Temporal Event Neural Networks (TENNs), developed by BrainChip, represent a novel and highly efficient state-space network. TENNs demonstrate exceptional proficiency in handling multi-dimensional streaming data, facilitating advancements in object detection, action recognition, speech enhancement and language model/sequence generation. Through the utilization of polynomial-based continuous convolutions, TENNs streamline models, expedite training processes and significantly diminish memory requirements, achieving notable reductions of up to 50x in parameters and 5,000x in energy consumption compared to prevailing methodologies like transformers.
Integration with BrainChip’s Akida neuromorphic hardware IP further enhances TENNs’ capabilities, enabling the realization of highly capable, portable and passively cooled edge devices. This presentation delves into the technical innovations underlying TENNs, presents real-world benchmarks, and elucidates how this cutting-edge approach is positioned to revolutionize edge AI across diverse applications.
Skybuffer AI: Advanced Conversational and Generative AI Solution on SAP Busin...Tatiana Kojar
Skybuffer AI, built on the robust SAP Business Technology Platform (SAP BTP), is the latest and most advanced version of our AI development, reaffirming our commitment to delivering top-tier AI solutions. Skybuffer AI harnesses all the innovative capabilities of the SAP BTP in the AI domain, from Conversational AI to cutting-edge Generative AI and Retrieval-Augmented Generation (RAG). It also helps SAP customers safeguard their investments into SAP Conversational AI and ensure a seamless, one-click transition to SAP Business AI.
With Skybuffer AI, various AI models can be integrated into a single communication channel such as Microsoft Teams. This integration empowers business users with insights drawn from SAP backend systems, enterprise documents, and the expansive knowledge of Generative AI. And the best part of it is that it is all managed through our intuitive no-code Action Server interface, requiring no extensive coding knowledge and making the advanced AI accessible to more users.
Driving Business Innovation: Latest Generative AI Advancements & Success StorySafe Software
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
Taking AI to the Next Level in Manufacturing.pdfssuserfac0301
Read Taking AI to the Next Level in Manufacturing to gain insights on AI adoption in the manufacturing industry, such as:
1. How quickly AI is being implemented in manufacturing.
2. Which barriers stand in the way of AI adoption.
3. How data quality and governance form the backbone of AI.
4. Organizational processes and structures that may inhibit effective AI adoption.
6. Ideas and approaches to help build your organization's AI strategy.
Programming Foundation Models with DSPy - Meetup SlidesZilliz
Prompting language models is hard, while programming language models is easy. In this talk, I will discuss the state-of-the-art framework DSPy for programming foundation models with its powerful optimizers and runtime constraint system.
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdfChart Kalyan
A Mix Chart displays historical data of numbers in a graphical or tabular form. The Kalyan Rajdhani Mix Chart specifically shows the results of a sequence of numbers over different periods.
Building Production Ready Search Pipelines with Spark and MilvusZilliz
Spark is the widely used ETL tool for processing, indexing and ingesting data to serving stack for search. Milvus is the production-ready open-source vector database. In this talk we will show how to use Spark to process unstructured data to extract vector representations, and push the vectors to Milvus vector database for search serving.
Introduction of Cybersecurity with OSS at Code Europe 2024Hiroshi SHIBATA
I develop the Ruby programming language, RubyGems, and Bundler, which are package managers for Ruby. Today, I will introduce how to enhance the security of your application using open-source software (OSS) examples from Ruby and RubyGems.
The first topic is CVE (Common Vulnerabilities and Exposures). I have published CVEs many times. But what exactly is a CVE? I'll provide a basic understanding of CVEs and explain how to detect and handle vulnerabilities in OSS.
Next, let's discuss package managers. Package managers play a critical role in the OSS ecosystem. I'll explain how to manage library dependencies in your application.
I'll share insights into how the Ruby and RubyGems core team works to keep our ecosystem safe. By the end of this talk, you'll have a better understanding of how to safeguard your code.
Ivanti’s Patch Tuesday breakdown goes beyond patching your applications and brings you the intelligence and guidance needed to prioritize where to focus your attention first. Catch early analysis on our Ivanti blog, then join industry expert Chris Goettl for the Patch Tuesday Webinar Event. There we’ll do a deep dive into each of the bulletins and give guidance on the risks associated with the newly-identified vulnerabilities.
Digital Banking in the Cloud: How Citizens Bank Unlocked Their MainframePrecisely
Inconsistent user experience and siloed data, high costs, and changing customer expectations – Citizens Bank was experiencing these challenges while it was attempting to deliver a superior digital banking experience for its clients. Its core banking applications run on the mainframe and Citizens was using legacy utilities to get the critical mainframe data to feed customer-facing channels, like call centers, web, and mobile. Ultimately, this led to higher operating costs (MIPS), delayed response times, and longer time to market.
Ever-changing customer expectations demand more modern digital experiences, and the bank needed to find a solution that could provide real-time data to its customer channels with low latency and operating costs. Join this session to learn how Citizens is leveraging Precisely to replicate mainframe data to its customer channels and deliver on their “modern digital bank” experiences.
Fueling AI with Great Data with Airbyte WebinarZilliz
This talk will focus on how to collect data from a variety of sources, leveraging this data for RAG and other GenAI use cases, and finally charting your course to productionalization.
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc
How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
This webinar will review:
- The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey
- The top challenges for privacy leaders, practitioners, and organizations in 2024
- Key themes to consider in developing and maintaining your privacy program
1. Create a Social Media Program from Scratch Nancy HeltmanDirector of Marketing and AdministrationSocial Media EvangelistVirginia State ParksDepartment of Conservation and Recreation
2. Social Media is all about sharing content and relating with your fans.Your fans share your content with their friends and it creates a new dynamic to advertising.
3. 65% of adult internet users now say they use a social networking site like MySpace, Facebook or LinkedIn. under age 30: 61% use social networking sites on a typical day. Ages 50-64, 32% use social networking sites on a typical day. The number of those using social networking sites has nearly doubled since 2008 and the population of SNS users has gotten older
4. 92% of SNS users are on Facebook On a given day: 15% of Facebook users update their status. 22% comment on another’s post or status. 20% comment on another user’s photos. 26% “Like” another user’s content. 10% send another user a private message
5. 75% of all American adults are active in some kind of voluntary group or organization and internet users are more likely than others to be active: 80% of internet users participate in groups, compared with 56% of non-internet users. Moreover, social media users are even more likely to be active: 82% of social network users and 85% of Twitter users are group participants.
6. “One of the striking things in these data is how purposeful people are as they become active with groups.” “Many enjoy the social dimensions of involvement, but what they really want is to have impact. Most have felt proud of a group they belong to in the past year and just under half say they accomplished something they couldn’t have accomplished on their own.”
7. How to get started What do you want to accomplish? Set goals. Start with the tools that best match those goals. Poke around the social media sites on your own. Find an evangelist or team.
16. Profile vs. Page Profiles represent individuals and must be held under an individual name, while Pages allow an organization, business, celebrity, or band to maintain a professional presence on Facebook. You may only create Facebook Pages to represent real organizations of which you are an authorized representative.
17. In addition, Pages are managed by admins who have personal Facebook profiles. Pages are not separate Facebook accounts and do not have separate login information from your profile. They are merely different entities on our site, similar to how Groups and Events function. Once you have set up a Page within your profile, you may add other admins to help you manage this Page. People who choose to connect to your Page won't be able to see that you are the Page admin or have any access to your personal account.
18. Page or Group? Pages allow real organizations, businesses, celebrities and brands to communicate broadly with people who like them. Pages may only be created and managed by official representatives. Groups provide a closed space for small groups of people to communicate about shared interests. Groups can be created by anyone.
19. Other differences include:Pages Privacy: Page information and posts are public and generally available to everyone on Facebook. Audience: Anyone can like a Page to become connected with it and get News Feed updates. There is no limit to how many people can like a Page. Communication: Page admins can share posts under the Page’s name. Page posts appear in the News Feed of people who like the Page. Page admins can also create customized tabs for their Pages and check Page Insights to track the Page’s growth and activity.
20. Groups Privacy: In addition to an open setting, more privacy settings are available for groups. In secret and closed groups, posts are only visible to group members. Audience: Group members must be approved or added by other members. When a group reaches a certain size, some features are limited. The most useful groups tend to be the ones you create with small groups of people you know. Communication: In groups, members receive notifications by default when any member posts in the group. Group members can participate in chats, upload photos to shared albums, collaborate on group docs, and invite all members to group events.
21. Profile or Business Account Business accounts are designed for individuals who only want to use the site to administer Pages and their ad campaigns. For this reason, business accounts do not have the same functionality as personal accounts. Business accounts have limited access to information on the site. An individual with a business account can view all the Pages and Facebook Ads that they have created, however they will not be able to view the profiles of users on the site or other content on the site that does not live on the Pages they administer. In addition, business accounts cannot be found in search and cannot send or receive friend requests.