The document outlines a primer on social media by Christine B. Whittemore, discussing its relevance to job seekers and personal branding. It emphasizes the importance of engaging in conversations through various platforms, starting with listening and subscribing to blogs of interest. Additionally, it highlights the need for authenticity, transparency, and active participation in online communities to build a personal brand.

1. ExecuNet Meeting: Social Media Primer Christine B. Whittemore 3/27/09

2. Today’s Primer Outline What is social media? How is it relevant to you ? Particularly in a job search How to get started?

3. What is Social Media? Markets are conversations.

4. More Specifically…

5. Tools and Platforms Easy to use Mostly free Facilitate conversation Means to an end These are…

6. How Is It Relevant To You? It affects all of us Consumer, professional, researcher, networker, job searcher, consultant It isn’t going away Why not be part of it? The most powerful tool for personal branding and reinvention available Create value and share with others

7. How To Get Started… Start ‘listening’ Find search terms of interest and: Enter them into a search engine Search Google Blogs and Technorati - http://technorati.com Create ‘Google alerts’ - www. google .com/ alerts

8. Explore Blogs Of Interest Consider http://alltop.com – an aggregator of all the top news, blogs, etc. When you identify blogs of interest Subscribe to them RSS in a ‘feedreader’ Google reader Bloglines Email updates

9. How To Subscribe Go to: http://flooringtheconsumer.blogspot.com On right hand column, see  Enter email Transcription popup window Look for confirmation email Open confirmation email Click on link within You are verified! New postings emailed directly to you

10. What Is A Blog? Web-log – an online journal with frequent articles on related subjects Most recent post first Searchable Comments Check out the sidebar Links to relevant resources, references Subscription mechanism Info about author[s]

11. Listen on Twitter Micro-blogging platform [140 characters or less] – http://twitter.com Search: http://search.twitter.com Start following Individuals [bloggers of interest?] Organizations

12. Start Participating… Comment on blogs Interact on Twitter Answer LinkedIn questions Join groups and participate Beware of code of conduct Offer value Think of others first When in doubt, observe before rushing in

13. Remember: Authenticity matters Don’t pretend to be someone you aren’t Transparency is key When in doubt, disclose Must be willing to enter into conversation and be there for the long haul Online reputation building Like being invited into someone’s home

14. Do You Have a Passion? Consider blogging about it Contribute to other blogs Establish your own presence Pick a platform you are comfortable with It’s a commitment It’s an opportunity

15. Social Media Enables Conversations Find and express your voice Contribute to the shaping of ideas Reinvent yourself Discover a rich, vibrant, intelligent community of passionate thinkers Connect with them

16. Resources Dan Schawbel – Personal Branding Blog http://personalbrandingblog.com/ Jason Alba – JibberJobber Blog http://www.jibberjobber.com/blog/ Linsey Levine – CareerCounsel http://www.linseylevine.com/ On setting up blogs: http://flooringtheconsumer.blogspot.com/2008/03/blogger-must-haves-backups-and-tags.html

17. Who Is Christine B. Whittemore? Recognized industry thought leader Marketing to women & the retail experience Marketing with social media Flooring The Consumer blog – June 2006 AdAge Power 150 Marketing Blog M20 Client-Side Marketer MarketingProfs and AMA Mplanet blog contributor White Paper: “ A Firsthand Tale of Adopting Web 2.0 Technology to Build Brand ” Profiled in Customer Experience Crossroads as case study

18. My Personal Marketing Blog Flooring The Consumer weblog http://flooringtheconsumer.blogspot.com Launched June 2006

19. Contact Information: Christine Whittemore, Chief Simplifier Simple Marketing Now LLC cbwhittemore [at] SimpleMarketingNow.com Sites: Flooring The Consumer http://SimpleMarketingNow.com http://SimpleMarketingBlog.com

20. Thank You!