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The document provides an overview of social media statistics and adoption trends. It discusses the growth and usage of major social media platforms like Facebook, Twitter, YouTube and LinkedIn. It also summarizes Extension's participation in social media and provides resources for using social media. Key statistics include that 74% of U.S. adults use the internet, 500 million people use Facebook worldwide, and 50 million tweets are sent per day. The document encourages Extension professionals to engage users where they are online through social media.
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- 1. Social Media New AgentTraining Sept. 29, 2010 Elaine Edwards, News Media and Marketing Coordinator K-State Research and Extension elainee@ksu.edu or @elainecarol on Twitter
- 2. WHAT MAKES SOCIAL NETWORKINGWORK? Behind every profile, tweet or tag: real people, genuine intentions, quality content Source: social media playbook, 2009 Eloqua Corporation
- 3. Where to begin? Pick1, 2, or 3.
- 4. 74% of U.S.adults use the Internet.
- 5. Super Bowl wasmost watch program ever recorded in US history. 1 in 7 got online during the Super Bowl The Nielsen Company) nytimes.com/2010/02/24/business/media/24cooler.html?ref=technology http://www.flickr.com/photos/cayusa/4339358375/
- 6. Adoption Curve &Phases socialnetworkroadmap.com/index/wp-content/uploads/2009/04/web2_adopt_curve2.png Initial Discovery (2006-2007) Hype & Experimentation (2008-2009) Failure & Disappointment (2010) Triumph of Determination (2011-2013) Pervasive Adoption (2014-2015)
- 7. Where the peopleare World Users US Users Facebook 500 million 116 million MySpace 175 million 57 million Twitter 75 million 19 million LinkedIn 60 million 30 million
- 8. How many haveheard of Cooperative Extension?
- 9. How many haveheard of Cooperative Extension? Are we where the people are? 27% of U. S. adult population 16 % of U.S. 18-35 year olds
- 10. In 2010 GenY will outnumber Baby Boomers. 96% of them have joined social networks. flickr.com/photos/vermininc/3070779130/
- 11. flickr.com/photos/yourdon/3554487541/ 93% of Americansown a cell phone
- 12. In 2009, smartphoneownership increased from 11% to 17%. resourceshelf.com/2010/02/11/a-collection-of-new-statistics- about-social-networking-mobile-and-internet-traffic/ flickr.com/photos/yourdon/4236402727/
- 13. Of smartphone users, in2009: resourceshelf.com/2010/02/11/a-collection-of-new-statistics- about-social-networking-mobile-and-internet-traffic/ 3G phone ownership increased from 32% to 43%. Unlimited data plan subscriptions rose from 16% to 21%. flickr.com/photos/yourdon/3275742912/
- 14.
- 15. Facebook 48% of Americans havea Facebook or MySpace account. (April 2009) news.harrisinteractive.com/profiles/investor/ResLibraryView.asp?ResLibr aryID=34306&GoTopage=11&Category=1777&BzID=1963&t=11
- 16. Facebook In mid March2010 Facebook surpassed Google in the US to become the most visited website for a week. weblogs.hitwise.com/heather- dougherty/2010/03/facebook_reaches_top_ranking_i.html
- 17. Facebook Average user has130 friends on the site. Average user spends more than 55 minutes per day on Facebook. facebook.com/press/info.php?statistics Retrieved 3/22/2010
- 18. Facebook 3+ billion photosuploaded to the site each month. 14+ million videos uploaded each month. 5+ billion pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared each week. facebook.com/press/info.php?statistics Retrieved 3/22/2010
- 19. U.S. Facebook stats:Sept. 2010 http://www.checkfacebook.com/
- 20. Facebook 3+ million activeFan Pages. 1.5+ million local businesses have active Pages. 20+ million people become fans of Pages each day. facebook.com/press/info.php?statistics Retrieved 3/22/2010
- 21. YouTube Every minute, 20hours of video is uploaded. 51% of YouTube users go to YouTube weekly or more often. http://www.youtube.com/t/fact_sheet
- 22. Blogosphere 346 million –people read blogs (comScore March 2008) 900,000 - average number of blog posts in a 24 hour period 77% - active Internet users read blogs thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/
- 23. Twitter stats 4% ofUS Internet users 6 million 11% US Internet users 11 million 15% US Internet users 18 million 2008 2009 2010
- 24. Twitter stats Twitter isthe fastest growing with social network. Now 50 million tweets per day. blog.twitter.com/2010/02/measuring-tweets.html www.mashable.com emarketer.com/Article.aspx?R=1007271
- 25. Twitter stats Users withan average of 1,000 followers tweet the most, more than those with fewer than 100 followers, and more than those with more than 100,000 followers. barracudalabs.com/downloads/BarracudaLabs2009AnnualReport-FINAL.pdf (January 2010)
- 26. Twitter stats Average Twitteruser has 27 followers. barracudalabs.com/downloads/BarracudaLabs2009AnnualReport- FINAL.pdf
- 27. Twitter stats Twitter usersare becoming more engaged over time when controlled for sample age. themetricsystem.rjmetrics.com/2010/01/26/new-data-on- twitters-users-and-engagement/
- 28. 80% of allusage is on mobile devices. flickr.com/photos/whartz/2944633673/
- 29. Wikipedia Executives from allFortune 500 companies are LinkedIn members. Users represent 150 industries and 200 countries. press.linkedin.com/about LinkedIn
- 30. Wikipedia 75,000 active contributors 13million articles 65 million 2009 monthly visitors thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers- stats/ & thefuturebuzz.com/2009/07/10/future-marketing-trends/
- 31.
- 32. Are YOU oneof the 2,500 Cooperative Extension educators who have worked in a Community of Practice?
- 33. eXtension has published32,821 pages of content and more than 40,000 frequently asked questions and answers http://about.extension.org/why-extension/
- 36. More than 22,000Ask an Expert questions have been resolved. 56% of Ask an Expert users are NEW to Cooperative Extension. They believe eXtension answers are trusted and unbiased.
- 37. eXtension has 201courses in Moodle with 3000 registered public users eXtension has 160 courses in Moodle for Professional Development
- 38. More than 2,500Extension professionals were trained in 78 events via eXtension in 2009.
- 39. Extension Social MediaParticipation eXtension People extension.org/people/colleagues/socialnetworks A Cooperative Extension Twitter List twitter.com/aafromaa/cooperative-extension Facebook Cooperative Extension Group http://www.facebook.com/home.php?#!/group.php?gid=2437826929&ref=ts
- 40. Research and Extension Twitter:@kstatenews; @ksugardenguy; @elainecarol; • http://twitter.com/#!/kstate/k-state/members YouTube: • K-State Research and Extension http://www.youtube.com/user/KSREVideos • Ohio State University Extension http://www.youtube.com/user/OSUExtension
- 41. Facebook Kansas 4-H http://www.facebook.com/home.php?sk=lf#!/pages/K ansas-4-H/137552436971?ref=ts Riley County http://www.facebook.com/#!/RileyCountyExtension?ref =ts Universityof Missouri-Greene County http://www.facebook.com/#!/pages/Greene-County- Extension-Council/81455148268
- 42. KSRE Programs • http://www.walkkansas.org/ •http://thedemogarden.org/ KIOWA County • http://www.youtube.com/kiowacountyks
- 43. Resources Extension Social MediaGuide (beginners) collaborate.extension.org/wiki/Beginners_Guide_to_Social_Media_in_Extension/ Social media in Cooperative (old list) collaborate.extension.org/wiki/Social_Media_in_Extension Find Extension colleagues in social media people.extension.org Penn State College of Agriculture Social Media Best Practices agsci.psu.edu/communications/updates/2010/03/social-media-strategy-and-best-practices Agrilife Extension Social Media Guide http://agrilifeweb.tamu.edu/us/social/
- 44. Resources Social Media Tipsand Ideas: Presentation for Extension County Directors urbangarden.posterous.com/social-media- tips-and-ideas Ohio Farm Bureau Social Media Guide ofbf.org/uploads/social-media-guide.pdf Common Craft Twitter in Plain English http://www.youtube.com/watch?v=ddO9idmax0o Common Craft Blogs in Plain English http://www.youtube.com/watch?v=NN2I1pWXjXI Common Craft Google Reader in Plain English http://www.youtube.com/watch?v=VSPZ2Uu_X3Y
- 45. References Brogan, Chris, Audienceor Community chrisbrogan.com/audience-or-community/ Hunt, Tara, The Whuffie Factor Kleinschmidt, Andy, Agriculture in Van Wert County, Ohio agvanwert.wordpress.com/ Scott, David Meerman, The New Rules of Marketing and PR The Social Network Roadmap globalhumancapital.org/?p=675 Why Are Marketers So Bad At Measuring Social Media? blogs.forrester.com/marketing/2009/11/why-are-marketers-so-bad-at-measuring- social-media.html?cm_mmc=Ask-_-twitter-_-twitter-_-8275664
- 46. References Brogan, Chris, Audienceor Community chrisbrogan.com/audience-or- community/ Hunt, Tara, The Whuffie Factor Kleinschmidt, Andy, Agriculture in Van Wert County, Ohio agvanwert.wordpress.com/ Scott, David Meerman, The New Rules of Marketing and PR The Social Network Roadmap globalhumancapital.org/?p=675 Why Are Marketers So Bad At Measuring Social Media? blogs.forrester.com/marketing/2009/11/why-are-marketers-so-bad-at- measuring-social-media.html?cm_mmc=Ask-_-twitter-_-twitter-_-8275664 Why eXtension? about.extension.org/why-extension/
- 47. Creative Commons Attribution-Noncommercial- ShareAlike 3.0 United States License. This presentation is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License. Based on a work at www.slideshare.net/aafromaa Anne Mims Adrian Adapted for Kansas State University by Elaine Edwards
Editor's Notes
- #3 “Today, if you're not staying current with Web 2.0 technologies' impact on business, then you'rejust not staying current. Period.” Sarah Perez of ReadWriteWebYou realize that there is a plethora of information available, some that is accurate and some that may not be accurate, but nevertheless you want to keep up. You are a true professional, and you don’t want to get caught not knowing your industry, your area of expertise.flickr.com/photos/liewcf/3547134847/ Source: social media playbook, 2009 Eloqua CorporationPage 5Motivations for contributing to online communities:Anticipated Reciprocity: Contributing valuable information in order to receive useful info in returnIncreased Recognition: Sense of efficacy. Contributing information because the contributor has some effect on the environment.Communion. We are social beings. There is a motivation in receiving a direct response to their contributions.
- #4 Start somewhere.Ask audience which ones they have not heard of or do not recognizeMake sure you are following and friending others…Remember this is social!Your goal should be to engage consistently and authentically, while adding strategic thinking and planning to increase your business’ effectiveness.
- #6 1 in 7 people who watch the Super Bowl and the Olympics opening ceremony surfed the web at the same time. (The Nielsen Company)http://www.nytimes.com/2010/02/24/business/media/24cooler.html?ref=technology
- #9 According to Extension Brand Value Research, 27% of US have heard of Cooperative Extension.*Andy Kleinschidmt *I have been running my blog for a year and had my all time traffic day yesterday because of this post I created- http://ff.im/-8ZuqSThis post has very little to do with my program BUT it does several things, most importantly is keeping Ohio State Univ Extension relevant and *part of the conversation*. The post was discussed on Twitter and Facebook by several ag media reps.flickr.com/photos/liewcf/3547134847/ Ask the question: What is your biggest reason for not adopting social media for professional use?
- #10 According to Extension Brand Value Research, 27% of US have heard of Cooperative Extension.*Andy Kleinschidmt *I have been running my blog for a year and had my all time traffic day yesterday because of this post I created- http://ff.im/-8ZuqSThis post has very little to do with my program BUT it does several things, most importantly is keeping Ohio State Univ Extension relevant and *part of the conversation*. The post was discussed on Twitter and Facebook by several ag media reps.flickr.com/photos/liewcf/3547134847/ Ask the question: What is your biggest reason for not adopting social media for professional use?
- #15 stics Retrieved 9/23/10…Facebook stats http://www.facebook.com/#!/press/info.php?statistics * More than 500 million active users * 50% of our active users log on to Facebook in any given day * Average user has 130 friends * People spend over 700 billion minutes per month on Facebook
- #16 blog.facebook.com/blog.php?post=72353897130facebook.com/press/info.php?statistics Retrieved 10/1/2009Fastest growing demographic is those 35 years old and older.facebook.com/press/info.php?statistics Retrieved 10/1/2009Almost half (48%) of adults have either a MySpace or Facebook page with 16% of adults updating their page at least once a day. Each month:2+ billion photos uploaded to the site.14+ million videos uploaded.8+ billion pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared.facebook.com/press/info.php?statistics Retrieved 10/1/2009
- #17 weblogs.hitwise.com/heather-dougherty/2010/03/facebook_reaches_top_ranking_i.html
- #18 blog.facebook.com/blog.php?post=72353897130
- #19 blog.facebook.com/blog.php?post=72353897130http://www.facebook.com/#!/press/info.php?statistics * There are over 900 million objects that people interact with (pages, groups, events and community pages) * Average user is connected to 80 community pages, groups and events * Average user creates 90 pieces of content each month * More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month.
- #21 blog.facebook.com/blog.php?post=72353897130
- #22 http://www.youtube.com/t/fact_sheet
- #23 thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/49 Amazing Social Media, Web 2.0 And Internet Stats
- #24 emarketer.com/Article.aspx?R=1007271In 2010, eMarketer expects 15.5% of all US adult Web users to use the microblogging service via any platform. In April, eMarketer estimated that there would be just 12.1 million US adult Twitter users this year. The upward revision is due to growth in Q2 2009 even stronger than the huge gains seen by Twitter in Q1. More than one-half of all Twitter users (53%) are women, and the majority are young. Among users who disclose their age, 66% are under 25, and another 15% are ages 25 to 29. Most Twitter users are quiet: 85.37% tweet less than once per day. Only about 1.1% of users update their timeline an average of more than 10 times daily. This means a small group of users dominate the Twitter timeline—75% of all Twitter activity comes from just 5% of users. Not surprisingly, the more followers a user has, the more that person tweets. Sysomos reported that the average number of daily updates rises from three to six among users with more than 1,000 followers. But relatively few users are that popular. In fact, almost 94% of Twitter users have fewer than 100 followers. Just 0.68% reach the thousand-follower mark. The situation is very similar in the other direction. The vast majority of users (92.4%) follow fewer than 100 other microbloggers. Less than 1% subscribe to the feeds of at least 1,000 others. Among users who identified themselves as marketers, the numbers were significantly higher: 15% follow more than 2,000 people. http://www.emarketer.com/Article.aspx?R=1007250
- #25 http://popacular.com/gigatweet/ Giga Tweetthefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/49 Amazing Social Media, Web 2.0 And Internet Statswww.mashable.comMore than one-half of all Twitter users (53%) are women, and the majority are young. Among users who disclose their age, 66% are under 25, and another 15% are ages 25 to 29. Most Twitter users are quiet: 85.37% tweet less than once per day. Only about 1.1% of users update their timeline an average of more than 10 times daily. This means a small group of users dominate the Twitter timeline—75% of all Twitter activity comes from just 5% of users. Not surprisingly, the more followers a user has, the more that person tweets. Sysomos reported that the average number of daily updates rises from three to six among users with more than 1,000 followers. But relatively few users are that popular. In fact, almost 94% of Twitter users have fewer than 100 followers. Just 0.68% reach the thousand-follower mark. The situation is very similar in the other direction. The vast majority of users (92.4%) follow fewer than 100 other microbloggers. Less than 1% subscribe to the feeds of at least 1,000 others. Among users who identified themselves as marketers, the numbers were significantly higher: 15% follow more than 2,000 people. http://www.emarketer.com/Article.aspx?R=1007250
- #26 ~80% of Twitter users have tweeted fewer than ten times. themetricsystem.rjmetrics.com/2010/01/26/new-data-on-twitters-users-and-engagement/barracudalabs.com/downloads/BarracudaLabs2009AnnualReport-FINAL.pdf(January 2010)More than one-half of all Twitter users (53%) are women, and the majority are young. Among users who disclose their age, 66% are under 25, and another 15% are ages 25 to 29. Most Twitter users are quiet: 85.37% tweet less than once per day. Only about 1.1% of users update their timeline an average of more than 10 times daily. This means a small group of users dominate the Twitter timeline—75% of all Twitter activity comes from just 5% of users. Not surprisingly, the more followers a user has, the more that person tweets. Sysomos reported that the average number of daily updates rises from three to six among users with more than 1,000 followers. But relatively few users are that popular. In fact, almost 94% of Twitter users have fewer than 100 followers. Just 0.68% reach the thousand-follower mark. The situation is very similar in the other direction. The vast majority of users (92.4%) follow fewer than 100 other microbloggers. Less than 1% subscribe to the feeds of at least 1,000 others. Among users who identified themselves as marketers, the numbers were significantly higher: 15% follow more than 2,000 people. http://www.emarketer.com/Article.aspx?R=1007250
- #27 ~80% of Twitter users have tweeted fewer than ten times. (January 2010)
- #28 http://themetricsystem.rjmetrics.com/2010/01/26/new-data-on-twitters-users-and-engagement/
- #30 http://press.linkedin.com/about
- #31 thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/49 Amazing Social Media, Web 2.0 And Internet Statsthefuturebuzz.com/2009/07/10/future-marketing-trends/Future Marketing Trends – By The Numbers
- #34 eXtensionhttp://about.extension.org/why-extension/