Liberty County Chamber/CVB CEO Leah Poole led a workshop specifically targeted at the real estate market on the Facebook and Instagram social media platforms. She provided tips and tricks on both good and bad social content.
Digital content strategies from the Liberty County Chamber of Commerce and Convention & Visitors Bureau. We used real life examples from local businesses on what to do and what not to do when planning for social media content and marketing.
Digital Marketing Tools to Provide Exemplary Customer ServiceMaura Neill
What does real estate marketing look like in today’s world? Marketing has changed dramatically in the past decade, and we’ve entered a new frontier. Reaching clients and potential customers used to be a costly venture – with long printing wait-times and pricey postage. Today, online marketing options offer us a free way to keep in touch with our current spheres and reach potential new clients, but the rules are different. This new school of marketing, with its multitude of social media platforms and opportunities, requires a new kind of marketing savvy and can be overwhelming to navigate. This course teaches you how to combine tools like Facebook and YouTube (and more!) along with email marketing and blogging, with the tried-and-true marketing techniques you already know.
Do you have a business page?
Do you struggle with engagement?
Do you want to know how to build a thriving community?
Want to know some cool tricks?
This a is a presentation I am currently delivering.
Enjoy!!
My name is Janina Lear , I am so glad you have stopped by. I am passionate about helping businesses understand how powerful online marketing through Facebook really is. I want to help you get new business leads and more online visibility by driving more traffic to your site and show you how to really connect with your fan base. The world of Social Media can be very overwhelming to the newcomer and my goal is take that overwhelming feeling away and help you develop a strategy that suits you and your company’s needs.
Your Facebook Business Page is WorthlessMaura Neill
Do you have a Facebook Business Page because someone told you with certainty that “you should”? Are you finding that it’s not bringing in business and referrals the way that you thought it might? Do you feel that every minute you spend on your Business Page is just a waste of time? Delete your Facebook Business Page today and start harnessing the power of your personal profile. Start being truly social on social media and reap the benefits almost immediately. You shouldn’t be doing business via the social, but you should be using the treasure trove of knowledge that Facebook gives you to give better service to your clients and sphere. In this whirlwind session, we’ll cover:
- Optimizing your personal profile for public viewing while keeping your privacy at the same time
- Harvesting the hidden gems of information Facebook provides that you may not know about
- Getting “face-to-face” with clients via Facebook
- Finding your niche – using a hobby or interest that is traditionally an in-person activity into a lead-generating business model
- Avoiding the pitfalls of bad etiquette on Facebook personal pages
Maximizing Facebook for Your Real Estate BusinessMaura Neill
Do you have a Facebook Business Page because someone told you with certainty that “you should”? Are you finding that it’s not bringing in business and referrals the way that you thought it might? Do you feel that every minute you spend on your Business Page is just a waste of time? Delete your Facebook Business Page today and start harnessing the power of your personal profile. Start being truly social on social media and reap the benefits almost immediately. You shouldn’t be doing business via the social, but you should be using the treasure trove of knowledge that Facebook gives you to give better service to your clients and sphere. In this whirlwind session, we’ll cover:
Optimizing your personal profile for public viewing while keeping your privacy at the same time
Harvesting the hidden gems of information Facebook provides that you may not know about
Getting “face-to-face” with clients via Facebook
Finding your niche – using a hobby or interest that is traditionally an in-person activity into a lead-generating business model
Avoiding the pitfalls of bad etiquette on Facebook personal pages
Liberty County Chamber/CVB CEO Leah Poole led a workshop specifically targeted at the real estate market on the Facebook and Instagram social media platforms. She provided tips and tricks on both good and bad social content.
Digital content strategies from the Liberty County Chamber of Commerce and Convention & Visitors Bureau. We used real life examples from local businesses on what to do and what not to do when planning for social media content and marketing.
Digital Marketing Tools to Provide Exemplary Customer ServiceMaura Neill
What does real estate marketing look like in today’s world? Marketing has changed dramatically in the past decade, and we’ve entered a new frontier. Reaching clients and potential customers used to be a costly venture – with long printing wait-times and pricey postage. Today, online marketing options offer us a free way to keep in touch with our current spheres and reach potential new clients, but the rules are different. This new school of marketing, with its multitude of social media platforms and opportunities, requires a new kind of marketing savvy and can be overwhelming to navigate. This course teaches you how to combine tools like Facebook and YouTube (and more!) along with email marketing and blogging, with the tried-and-true marketing techniques you already know.
Do you have a business page?
Do you struggle with engagement?
Do you want to know how to build a thriving community?
Want to know some cool tricks?
This a is a presentation I am currently delivering.
Enjoy!!
My name is Janina Lear , I am so glad you have stopped by. I am passionate about helping businesses understand how powerful online marketing through Facebook really is. I want to help you get new business leads and more online visibility by driving more traffic to your site and show you how to really connect with your fan base. The world of Social Media can be very overwhelming to the newcomer and my goal is take that overwhelming feeling away and help you develop a strategy that suits you and your company’s needs.
Your Facebook Business Page is WorthlessMaura Neill
Do you have a Facebook Business Page because someone told you with certainty that “you should”? Are you finding that it’s not bringing in business and referrals the way that you thought it might? Do you feel that every minute you spend on your Business Page is just a waste of time? Delete your Facebook Business Page today and start harnessing the power of your personal profile. Start being truly social on social media and reap the benefits almost immediately. You shouldn’t be doing business via the social, but you should be using the treasure trove of knowledge that Facebook gives you to give better service to your clients and sphere. In this whirlwind session, we’ll cover:
- Optimizing your personal profile for public viewing while keeping your privacy at the same time
- Harvesting the hidden gems of information Facebook provides that you may not know about
- Getting “face-to-face” with clients via Facebook
- Finding your niche – using a hobby or interest that is traditionally an in-person activity into a lead-generating business model
- Avoiding the pitfalls of bad etiquette on Facebook personal pages
Maximizing Facebook for Your Real Estate BusinessMaura Neill
Do you have a Facebook Business Page because someone told you with certainty that “you should”? Are you finding that it’s not bringing in business and referrals the way that you thought it might? Do you feel that every minute you spend on your Business Page is just a waste of time? Delete your Facebook Business Page today and start harnessing the power of your personal profile. Start being truly social on social media and reap the benefits almost immediately. You shouldn’t be doing business via the social, but you should be using the treasure trove of knowledge that Facebook gives you to give better service to your clients and sphere. In this whirlwind session, we’ll cover:
Optimizing your personal profile for public viewing while keeping your privacy at the same time
Harvesting the hidden gems of information Facebook provides that you may not know about
Getting “face-to-face” with clients via Facebook
Finding your niche – using a hobby or interest that is traditionally an in-person activity into a lead-generating business model
Avoiding the pitfalls of bad etiquette on Facebook personal pages
This seminar took place on November 20, 2014 at Co-working +961 as part of Global Entrepreneurship week in Lebanon and aimed to help entrepreneurs optimize their online presence well for business.
Presentation at Arkansas State University Small Business and Technology Development Center in Spring 2014. This seminar covers basic Facebook privacy and security, setting up a business page, and social media etiquette tips.
Digital Marketing: The New Kid on the BlockMaura Neill
What does real estate marketing look like in today’s world? Marketing has changed dramatically in the past decade, and we’ve entered a new frontier. Reaching clients and potential customers used to be a costly venture – with long printing wait-times and pricey postage. Today, online marketing options offer us a free way to keep in touch with our current spheres and reach potential new clients, but the rules are different. This new school of marketing, with its multitude of social media platforms and opportunities, requires a new kind of marketing savvy and can be overwhelming to navigate. This course teaches you how to combine tools like Facebook, Twitter, and YouTube (and more!) along with email marketing and blogging, with the tried-and-true marketing techniques you already know.
www.mauraneill.com/digital-marketing
TabSite & Kuno Creative Webinar on Facebook MarketingMike Gingerich
Marketing with Facebook - How to build your fan page presence, capture "Likes", and engage your community. Includes tips on when to post, what to post, and more.
Social Media & Facebook Bootcamp March 2014 - Creating Facebook Content & Fac...Natalie Alaimo
Social Media & Facebook Bootcamp March 2014 - Creating Facebook Content & Facebook Apps (plus online marketing strategy)
The reason most business owner aren't getting results online is because they don't have a strategic plan for their online marketing and social media.
In this presentation we cover the 6 steps to creating a rocking online marketing plan plus a Facebook Content Strategy and Specific Facebook Apps
10 Best Practices for Business Success on Facebook & Twitter (updated)Molly O'Kane
Social Media and Online Marketing Made Simple Series: An introduction to Online Marketing success for Small Business Owners and Entrepreneurs.
In this series, you will learn the essentials of social media marketing and online marketing for small businesses and entrepreneurs. With billions of social media users, learning how to design and use the right social media channels for your business is crucial. But you need to approach your social media and online marketing activities strategically to get real results. So, in this series, we’ll share proven social media tips and strategies you can use to reach your business’s goals.
By the end of the series, you will choose a platform to go “all-in”. Have a plan of action and the tools you need for success.
Who Should Attend:
• Small Business Owners
• Start Ups
• Those just getting started with Social Media
• Those interested in understanding how social media works
In this class learn how Facebook and Twitter work, best practices, success stories from other businesses who are winning it, and tools to save you time. Connecting the dots from social media to sales!
Grab your handout at: http://bloggerithm.com/facebook-twitter-small-business/
How to Make Your Business Irresistible Online and Offline (Part 1)High Five Media
Getting customers to your business starts with an online presence that lures them into your brick and mortar. Learn how to set breadcrumbs online using Social Media Optimization (SMO) tactics.
How to Build A Better Blog Post - a class by Jennifer Priest of Rainmaker Media Works and Hydrangea Hippo. Full class give at the Craft & Hobby Association 2015 Trade Show in Anaheim, CA.
Marketing has changed dramatically in the past decade, and we’ve entered a new frontier. Reaching clients and potential customers used to be a costly venture – with long printing wait-times and pricey postage. Today, online marketing options offer us a free way to keep in touch with our current spheres and reach potential new clients, but the rules are different. This new school of marketing, with its multitude of social media platforms and opportunities, requires a new kind of marketing savvy and can be overwhelming to navigate. This course teaches you how to combine tools like Facebook, Twitter, and YouTube (and more!) along with email marketing and blogging, with the tried-and-true marketing techniques you already know. An intermediate to advanced session for those who are already comfortable with using Facebook, Twitter, You Tube, Pinterest, and other social networks to promote their businesses, this class will look at writing a social media business plan, having a workable strategy, and integrating your social media efforts into a cohesive online marketing plan. We'll also take a look at how to pare down your social media use to a laser-sharp focus to maximize your time and efficiency.
How To TRIPLE Your Facebook Page Engagement And Reach!Victoria Cavallo
In this FREE TRAINING you'll learn -
*How to breath LIFE into your Facebook Page!
*WHAT and WHEN to post!
*What's in it for me? WHY do you even WANT your fans to engage?!
*How to turn fans into leads and into paying customers/clients!
Slide show from the February 2011 Seminar on Search Engine Marketing by e-CBD. Topics covered include: SEO, Conversion Rate Optimisation and Content Strategy.
A Local Business Bootcamp: 5 Concepts for Social SuccessLikeable Local
As a small business, your online presence is important, but have you ever thought your business lacked the special skills to really shine online? Don't worry, Likeable Local and SMT are here to help. Get your digital ducks in a row by keeping up with the latest trends to better your business with Likeable Local CEO and NYTimes Bestselling author, Dave Kerpen.
Pinterest and Facebook Timelines for Your BusinessJason Piasecki
Pinterest is taking social media world by storm.
Learn how you can use this powerful tool to market your business.
Also, find out what new Facebook Timelines mean to your brand page.
Marketing & Brand Awareness presentation by Liberty County Chamber/CEO, Leah Poole and City of Hinesville Public Relations Director, Brittany Denney, from the June 2017 Lunch & Learn Workshop.
This seminar took place on November 20, 2014 at Co-working +961 as part of Global Entrepreneurship week in Lebanon and aimed to help entrepreneurs optimize their online presence well for business.
Presentation at Arkansas State University Small Business and Technology Development Center in Spring 2014. This seminar covers basic Facebook privacy and security, setting up a business page, and social media etiquette tips.
Digital Marketing: The New Kid on the BlockMaura Neill
What does real estate marketing look like in today’s world? Marketing has changed dramatically in the past decade, and we’ve entered a new frontier. Reaching clients and potential customers used to be a costly venture – with long printing wait-times and pricey postage. Today, online marketing options offer us a free way to keep in touch with our current spheres and reach potential new clients, but the rules are different. This new school of marketing, with its multitude of social media platforms and opportunities, requires a new kind of marketing savvy and can be overwhelming to navigate. This course teaches you how to combine tools like Facebook, Twitter, and YouTube (and more!) along with email marketing and blogging, with the tried-and-true marketing techniques you already know.
www.mauraneill.com/digital-marketing
TabSite & Kuno Creative Webinar on Facebook MarketingMike Gingerich
Marketing with Facebook - How to build your fan page presence, capture "Likes", and engage your community. Includes tips on when to post, what to post, and more.
Social Media & Facebook Bootcamp March 2014 - Creating Facebook Content & Fac...Natalie Alaimo
Social Media & Facebook Bootcamp March 2014 - Creating Facebook Content & Facebook Apps (plus online marketing strategy)
The reason most business owner aren't getting results online is because they don't have a strategic plan for their online marketing and social media.
In this presentation we cover the 6 steps to creating a rocking online marketing plan plus a Facebook Content Strategy and Specific Facebook Apps
10 Best Practices for Business Success on Facebook & Twitter (updated)Molly O'Kane
Social Media and Online Marketing Made Simple Series: An introduction to Online Marketing success for Small Business Owners and Entrepreneurs.
In this series, you will learn the essentials of social media marketing and online marketing for small businesses and entrepreneurs. With billions of social media users, learning how to design and use the right social media channels for your business is crucial. But you need to approach your social media and online marketing activities strategically to get real results. So, in this series, we’ll share proven social media tips and strategies you can use to reach your business’s goals.
By the end of the series, you will choose a platform to go “all-in”. Have a plan of action and the tools you need for success.
Who Should Attend:
• Small Business Owners
• Start Ups
• Those just getting started with Social Media
• Those interested in understanding how social media works
In this class learn how Facebook and Twitter work, best practices, success stories from other businesses who are winning it, and tools to save you time. Connecting the dots from social media to sales!
Grab your handout at: http://bloggerithm.com/facebook-twitter-small-business/
How to Make Your Business Irresistible Online and Offline (Part 1)High Five Media
Getting customers to your business starts with an online presence that lures them into your brick and mortar. Learn how to set breadcrumbs online using Social Media Optimization (SMO) tactics.
How to Build A Better Blog Post - a class by Jennifer Priest of Rainmaker Media Works and Hydrangea Hippo. Full class give at the Craft & Hobby Association 2015 Trade Show in Anaheim, CA.
Marketing has changed dramatically in the past decade, and we’ve entered a new frontier. Reaching clients and potential customers used to be a costly venture – with long printing wait-times and pricey postage. Today, online marketing options offer us a free way to keep in touch with our current spheres and reach potential new clients, but the rules are different. This new school of marketing, with its multitude of social media platforms and opportunities, requires a new kind of marketing savvy and can be overwhelming to navigate. This course teaches you how to combine tools like Facebook, Twitter, and YouTube (and more!) along with email marketing and blogging, with the tried-and-true marketing techniques you already know. An intermediate to advanced session for those who are already comfortable with using Facebook, Twitter, You Tube, Pinterest, and other social networks to promote their businesses, this class will look at writing a social media business plan, having a workable strategy, and integrating your social media efforts into a cohesive online marketing plan. We'll also take a look at how to pare down your social media use to a laser-sharp focus to maximize your time and efficiency.
How To TRIPLE Your Facebook Page Engagement And Reach!Victoria Cavallo
In this FREE TRAINING you'll learn -
*How to breath LIFE into your Facebook Page!
*WHAT and WHEN to post!
*What's in it for me? WHY do you even WANT your fans to engage?!
*How to turn fans into leads and into paying customers/clients!
Slide show from the February 2011 Seminar on Search Engine Marketing by e-CBD. Topics covered include: SEO, Conversion Rate Optimisation and Content Strategy.
A Local Business Bootcamp: 5 Concepts for Social SuccessLikeable Local
As a small business, your online presence is important, but have you ever thought your business lacked the special skills to really shine online? Don't worry, Likeable Local and SMT are here to help. Get your digital ducks in a row by keeping up with the latest trends to better your business with Likeable Local CEO and NYTimes Bestselling author, Dave Kerpen.
Pinterest and Facebook Timelines for Your BusinessJason Piasecki
Pinterest is taking social media world by storm.
Learn how you can use this powerful tool to market your business.
Also, find out what new Facebook Timelines mean to your brand page.
Marketing & Brand Awareness presentation by Liberty County Chamber/CEO, Leah Poole and City of Hinesville Public Relations Director, Brittany Denney, from the June 2017 Lunch & Learn Workshop.
This presentation will feature 5 Strategies for Branding your Business Online:
1. The Website
2. Social Media
3. Blogging
4. Email Marketing
5. Networking
Consistency is key.
You can use social media to build your true-to-self personal brand and work to shape the ways you’re perceived by the world. Learn how with Kelly Barrett, United Way Worldwide’s social media manager.
Building Your Personal Brand/Online Presence - For College and High School St...Kelly Barrett
I spoke with college and high school students about how to build their personal brand online, using the web and social media. With humor, this presentation accessibly covers everything from building a website to maintaining appropriate/clean social media platforms and touches on how students can use these tools to increase their professional opportunities and position themselves as a successful leader at their organizations and eventually, an ideal candidate for their future dream job.
There's ordinary web marketing solutions and then there's effective web marketing strategies. Too many companies implement the first kind of marketing that relies too much on one strategy, or that doesn't truly understand marketing integration.
Successful web marketing campaigns use a wide variety of strategies; such as, search engine optimization to increase organic search results, placement campaigns to increase exposure in sponsored results, email marketing campaigns, press releases, social media, and blogs.
We'll run through groups and pages, highlight the differences and show you how to set up Pages for your business. We'll help you to understand Facebook Advertising, Check-in and other business related applications that can help you engage customers.
This presentation "Personal Branding for Photographers in Social Media" was presented by me at the Social Media in Photography event in Kolkata on 31st August, 2014. As the slide deck was created for a live presentation, there was a lot of narration that went into it which is missing here, however, the presentation by itself should give a fair idea on personal branding and how social media can be leveraged for personal branding, for photographer or even otherwise.
This slide show includes an overview of the MTP process, baseline conditions, input of needs, project background, SS4A requirements, and status update.
Liberty County Commission Chairman Donald Lovette and County Administrator, Joseph Brown, presented the State of the County Address at the June Progress Through People Luncheon on Thursday, June 18th. Thank you so much to T.R. Long Engineering for sponsoring the event.
How to secure a safe teleworking environment by:
Managing Security Responsibilities
Updates, Patches and Scans
Enforcing Password Protection
Phishing Attacks
WiFi, Routers & Connections
Where the “Work” Should Reside
Progress Through People Luncheon-PC Simonton & LCDALCpublicrelations
Our first Progress Through People luncheon of 2020 was amazing thanks to PC Simonton & the Liberty County Development Authority. As always the Farmhouse did a great job with the food and everyone enjoyed here about the forward momentum with the Georgia Ports!
Progress Through People Luncheon Georgia's Evolving DemographicsLCpublicrelations
The luncheon featured a presentation from the University of Georgia Carl Vinson Institute of Government focusing on the population changes in the state of Georgia as well as Liberty County. Our speaker, Jeffrey Wright, is a demographer for the Carl Vinson Institute discussed the changes and projected changes that will impact our community. The luncheon today was sponsored by the Liberty County Convention and Visitors Bureau.
Progress Through People Luncheon Board of Education 2019 UpdateLCpublicrelations
The luncheon featured a year-in-review of the Liberty County School System school year 2018-19 and the direction for the upcoming 2019-20 school year. School Superintendent of the Liberty County Board of Education, Dr. Perry Franklin, was the featured speaker of the luncheon.
This presentation by Morris Kleiner (University of Minnesota), was made during the discussion “Competition and Regulation in Professions and Occupations” held at the Working Party No. 2 on Competition and Regulation on 10 June 2024. More papers and presentations on the topic can be found out at oe.cd/crps.
This presentation was uploaded with the author’s consent.
0x01 - Newton's Third Law: Static vs. Dynamic AbusersOWASP Beja
f you offer a service on the web, odds are that someone will abuse it. Be it an API, a SaaS, a PaaS, or even a static website, someone somewhere will try to figure out a way to use it to their own needs. In this talk we'll compare measures that are effective against static attackers and how to battle a dynamic attacker who adapts to your counter-measures.
About the Speaker
===============
Diogo Sousa, Engineering Manager @ Canonical
An opinionated individual with an interest in cryptography and its intersection with secure software development.
Have you ever wondered how search works while visiting an e-commerce site, internal website, or searching through other types of online resources? Look no further than this informative session on the ways that taxonomies help end-users navigate the internet! Hear from taxonomists and other information professionals who have first-hand experience creating and working with taxonomies that aid in navigation, search, and discovery across a range of disciplines.
Sharpen existing tools or get a new toolbox? Contemporary cluster initiatives...Orkestra
UIIN Conference, Madrid, 27-29 May 2024
James Wilson, Orkestra and Deusto Business School
Emily Wise, Lund University
Madeline Smith, The Glasgow School of Art
Acorn Recovery: Restore IT infra within minutesIP ServerOne
Introducing Acorn Recovery as a Service, a simple, fast, and secure managed disaster recovery (DRaaS) by IP ServerOne. A DR solution that helps restore your IT infra within minutes.
2. Today
• Facebook
• Instagram
• Twitter/Periscope
• But if you thought you were coming for a beginners class
you might need to leave now.
• And if you’re easily offended, same goes.
3. Are we perfect??
• HECK NO. Have we done the following:
o Increased Chamber FB fan base by 1,500 in less than a year
o Increased CVB FB fan base by 582 since January
o Increased Twitter following by 89
o Increased Instagram following by 328 since January
• What is our strategy in using social media and why do
we have one? And what should yours be?
o We want to create a relationship with people that will allow them to see us as the
resource for accurate and timely information about our community.
o We want to push as many people as possible to our website because then we
can begin converting them into paying customers (i.e. Chamber members or
visitors).
4. Marketing vs Advertising
• What is the difference between the two?
o Current statistics suggest that a majority of the people searching the web on their
phones are looking for something local. According to a study 50% of people go to
the store or business they searched for within a day of that search. Additionally,
60% of people have made use of the information they found on local online ads
and on a business's website.
• Realize that social media is about conversions &
conversations. You’re working to build a relationship.
5. Content Marketing
• REMEMBER the 80/20 content rule!
• Tell me a story, don’t sell me a product. What is that
doomaflatchy and how do you use it? SHOW ME
• This strategy revolves around giving a prospective
customer information about your product or service, as
well as information in general. Everyone is trying to sell,
but those that can inform are more likely to get sales.
People will attribute a certain level of expertise to a
company, and this instills confidence in the consumer.
• What pages do you like? Adopt that strategy.
6. Importance of Reviews
• What is the #1 form of marketing, even in 2017 and how
do reviews help you ?
• How do you get reviews:
o Ask for the review. Do you ask for reviews? You can ask for a review via your
website, email, telephone or even use a more traditional approach by sending
them a postcard or comment card asking them for a review. I'm amazed at how
many companies don't even ask customers for a review or endorsement.
o Educate them on how to leave a review. You'd be amazed at how many
customers don't realize how important reviews are for businesses today. Create
a one-sheet or how to tutorial that educates them on how to leave feedback and
where it can be posted.
o Personal touch. Don't automate the process if it's not necessary, why not send
a personal email asking for a review. Many customers today miss that personal
touch, especially when it comes to doing business online.
7. Importance of Reviews
• How do you get reviews:
o Create a review station. Do you have a brick and mortar location? Why not set
up a review station that contains a laptop where people can submit their review
when they visit?
o Quick Reminder. Add a review instruction sheet in your orders. What better time
to get feedback than when you have surpassed expectations by getting an order
to a customer sooner than they expected?
o Offer an incentive. Use this as the last resort, most customers will leave a
review without an incentive, but sometimes an incentive can motivate them to act
quickly and get that review posted.
o Respond to reviews. When you get a negative review, respond in public, solve
the problem. This shows that you are listening and engaged which will often
encourage more feedback. When you get a positive review be sure to say thank
you.
o Email signature. How many emails do you send out a day? How many emails
does your company send out a day? Include a review link in your standard email
signature, you'll be surprised at how many will use it.
8. Tips/Tricks
• Stop sharing EVERYTHING, make posts your own
• In doing this use original links and/or trackable links,
don’t give your traffic away!
• Use an editorial calendar
• Don’t have platforms that you don’t use/post on. Just get
rid of them
• Don’t think you can ever take one class and be done
learning about social media. It changes all the time!
9. Facebook
• Don’t
o Post too frequently
o Ignore comments & questions
o Write a novel as your post. That’s boring, this isn’t the newspaper or a magazine.
Be brief, have picture(s). And size things correctly.
o Continue to share every event you run across on Facebook on your page.
o Have an About section that is not filled out correctly & accurately
o Like your own posts as yourself
o Not create albums & just post a zillion pics in your feed!
10. Facebook
• Do
o Learn how to create an event
o Promote posts (meaning spend money)
o If you create an event, invite people
o Change COVER photos more than once every two years.
o Be visual
o Be diverse
o Invite people to like your page & have your co-workers/staff do the same
o Learn how to “invite” those who like your posts to follow your page
o Make sure you’re liking other posts as your business page
o Learn how to tag a photo and a post, posts without tags are like swimmers
without life vests!
o Learn how to add events to your page without sharing 900 things
o Verify your page
11. K&M Xtreme Clean
• Verify page
• Reviews
• Build fan base
• Tell your story
• Learn to tag
12. Holtzman Real Estate Services
• Don’t just post your own content
• You can make other people’s content your own
• Use trackable links to see if any of this is actually
working (consider a photo album)
• Learn how to add events
• Think about a different profile pic
• Page isn’t verified
• Tag people
• You have no reviews
13. Diversity Health Center
• There are 2 pages? you need to claim the other one
• Profile pic & cover photo are the same
• Your page tells me nothing about you
• You have only a handful of reviews
• Posts are vague and not personal-who are you?
• Page isn’t verified
• Need more fans
• Health Center Week event says nothing
• Same post two days in a row done 2 different ways?
14. Dagmar Madden
• Get a fan page
• Cover photo
• Verify page
• Too long between posts
• When you have a fan page don’t post every time you eat
at LongHorns unless you show us a picture of you eating
• Make content your own
• Use trackable links
15. United Way
• Page isn’t verified
• You need more reviews
• Profile pic is the same at it was in Nov & has old employees in
it and no one was tagged
• Cover photo no tags or description
• Don’t share every event, learn how to add them
• Posts are too frequent (think about an editorial calendar)
• Tag photos
• Make Coastal Empire content your own
• Who are you?
• Who is your board?
16. Coastal Solar
• Verify your page
• Need more reviews
• Albums for photos
• Learn how to share events without posting
• Everything doesn’t have to be and shouldn’t just be
about you or about solar
• Use trackable links to gauge success
• You have good likes & shares, they are all
employee/affiliated
• Rethink the profile pic & cover photo
• Learn how to tag
17. Cooktown Productionz
• Verify page
• Need fans
• Need reviews
• What are you doing in Nashville? I don’t understand
• So you did the jingle for Milan AIRE? Explain that! Be
your own storyteller!
• Don’t post on your personal page and share to business
page.
• Learn to tag
18. Instagram
• Don’t
o Post pics of yourself every day
o Post pics of you working every day
o Show us everything on your story
o Take and post crappy pictures
o Not have a “look” on IG, everything should have the same feel
o Forget you can pay to boost
o Not be consistent
o Not tell people who is currently “curating” the page
19. Instagram
• Do
o Post consistently, that doesn’t mean several times a day
o Include a link in your bio to your website (trackable link-Google URL Shortener)
o Tag the location of your photo
o Realize IG is a platform that wants artistic shots
o They prefer no filters
o The most popular filter if you use one is Mayfair
o Learn how to tag
o Learn how to do your “story”
o Realize people like motivational quotes
o People like: animals, flowers, nature, sun, water, sky, children
o Use # (that’s not the pound sign!)
o Follow users in your niche & comment on their posts
20. Twitter
• Don’t
o Keep your account if you don’t tweet
o Keep your account if you don’t like & share
o Not switch out your cover photo
o Not tell people who is curating currently
21. Twitter
• Do:
o Schedule tweets (ain’t nobody got time for that)
o Look a relevant & trending #
o Use #
o Use trackable links back to your website
o Make sure your profile is complete
o Realize you can do up to 4 pics now, do them!
o Realize the life a tweet is insanely short, tweet that info often