We see many Vietnamese wearing glasses. We research with hundreds of Vietnamese to see the market of eye vision, including why they are reluctant to use contact lens

1. Your sub-title here
Eye glass market in Vietnam
Why contact lens are not common in Vietnam

2. Survey information
• Eye glass market in Vietnam
• 965 Vietnamese of male / female above 15 years old
• 28 August 2015 〜 30 August 2015

3. Executive summary
• 31% don’t know about contact lens. Contact lens is not
used commonly nor recognized
• The perceptions of “troublesome” (40%) and “afraid of
wearing” (36%) are the popular reasons of not wearing
contact lens
• Vietnamese does not have so much negative image
about glasses, seen Nerd (22%), Geek (10%),
Unfashionable (5%) are low
• Average price of lens is 270,000VND, frame is
300,000VND to make total pricing as 570,000VND
• Those who keep using glass until broken is high. Also
54% change only lens when glasses do not match.

4. The status of Vietnamese eye sight
47% have good vision
13%
14%
16%
17%
47%
53%
Presbyopia
Farsightedness
I did operation (LESIK)
Astigmatism
No problem
Nearsightedness

5. Do you know about contact lens and LESIK ?
58%
69%
42%
31%
LESIK
Contact lens
Yes No
31% don’t know about contact lens

6. Usage and recognitions of glass / contact lens
Contact lens is not used commonly nor recognized
Glasses
only
69%
Glasses
mainly &
contact
occationall
y
16%
Same
frequency
7%
Contact
mainly &
glasses
occational
y
4%
Only
contact
4%
Rate of using glass and
contact lens
Never
88%
Yes
12%
Have you tried to use
contact lens ?

7. ＜Those who use only glass＞
What are the reasons that you do not use contact lens ?
7%
9%
11%
17%
27%
29%
36%
40%
Others
My eyes is too small, so I cannot put
contactlens
Contact lens will cause less eyesights
Glasses is cool
Contact lens cause eyestrain
Contact lens is expensive
I am afraid of input contact lens on eye
Contact lens is troublesome
The perceptions of “troublesome” (40%) and “afraid of
wearing” (36%) are the popular reasons of not wearing
contact lens

8. ＜All＞
What are the impressions of those wearing glass ?
Vietnamese does not have so much negative image
about glasses, seen Nerd (22%), Geek (10%),
Unfashionable (5%) are low
9%
4%
5%
9%
10%
17%
21%
22%
26%
28%
29%
Others
Rich
Unfashionable
Honest
Geek
Fashionable
Serious
Nerd
No impression
Cute
Inteligent

9. ＜Those who use glass and contact lens＞
Do you wear glass in following situations?
51%
54%
47%
45%
17%
17%
16%
13%
15%
15%
23%
32%
12%
8%
7%
7%
5%
6%
7%
4%
Dating
Travel
Party and club
Exercise
Same glasses Different glasses Nothing even not seeing well
Contact lens Same glasses and contact lens
45% keep wearing glass even during exercises

10. ＜Those who use only glass＞
Behaviors of wearing glass
Most has no more than 2 glasses and wear
them every day
1
44%
2
28%
3
15%
4
4%
5
4%
More
than 5
5%
Number
Everyday
77%
4 - 5
times a
week
9%
2 - 3 times
a week
3%
Once a
week
2%
2 - 3
times a
month
4%
Once a
month
5%
Frequency of wearing
glasses

11. ＜Those who use only glass＞
To buy glass
Most people buy frame and lens in independent stores
0%
1%
2%
3%
4%
6%
16%
29%
33%
37%
Others
Instagram
Website
Hand me down
Facebook
Department store
Street vendors
Ophthalmology
Chain store of glasses
Independent store
Frame
5%
28%
30%
36%
Others
Ophthalmology
Chain store of
glasses
Independent store
Lens

12. ＜Those who use only glass＞
Pricing of glasses
Average price of lens is 270,000VND, frame is 300,000VND
to make total pricing as 570,000VND
4%
9%
7%
14%
10%
15%
9%
4%
5%
12%
11%
Less than 50,000 VND
50,001 VND - 100,000 VND
100,001 VND - 150,000 VND
150,001 VND - 200,000 VND
200,001 VND - 250,000 VND
250,001 VND - 300,000 VND
300,001 VND - 350,000 VND
350,001 VND - 400,000 VND
400,001 VND - 450,000 VND
450,001 VND - 500,000 VND
More than 500,001 VND
Frame
8%
21%
18%
16%
11%
5%
6%
3%
6%
6%
Less than 100,000 VND
100,001 VND - 150,000 VND
150,001 VND - 200,000 VND
200,001 VND - 250,000 VND
250,001 VND - 300,000 VND
300,001 VND - 350,000 VND
350,001 VND - 400,000 VND
400,001 VND - 450,000 VND
450,001 VND - 500,000 VND
More than 500,001 VND
Lens

13. Motivations to replace the glass
Those who keep using glass until broken is high. Also
54% change only lens when glass do not match.
6%
4%
6%
9%
12%
13%
14%
22%
24%
30%
32%
52%
68%
Others
Recommendation from staff
TVCM / Magazine
Following trend
Buying glasses is my hobby
Recommendation from family
Starting new life stile
Recommendation from friends…
Sale
Try to change my image
I find good frame of glasses
Failure of eyesight
It is broken
Reasons to buy new one
Change
lens
only
54%
Buy
new
frame
and
lens
46%
If your lens is not suitable
for your eyesight, what do
you do usually ?

14. ＜Comparison between men and female＞
What shape of glasses do you like ?
No1 in female Geeky Glasses
No1 in men Metal & square
Geeky Glasses, which are also popular in Japan,
are picked up as No.1 in Vietnam

15. ＜Those who have tried contact lens＞
What type of contact lens do you use?
3-month-contact, which are not popular in Japan,
are used commonly with 20% share
1%
3%
9%
20%
16%
24%
28%
Others
Hard contact lens
1 year soft contact lens
3 months soft contact lens
1 month soft contact lens
2 weeks soft contact lens
1 day soft contact lens

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