1) Using a multichannel approach including direct mail, email, telemarketing, and mobile significantly increased response rates, number of donors, and net income for the American Bible Society's Bibles in China campaign.
2) Adding a handwritten note card to direct mail increased the response rate by 38%, and a pre-campaign voice broadcast call increased response by 19% and net revenue by 29%.
3) The multichannel approach allowed the organization to better engage donors through their preferred communication channels and highlight the urgent message in multiple impactful ways.
How to Leverage Matching Gifts to Accelerate Your Fundraising ROISalsa Labs, Inc.
Double the Donation and DonorPro Announce a brand new integration that merges matching gifts plug-in with online donation pages. Adam Weinger, President of Double the Donation leads this presentation which will help nonprofits market corporate matching gifts programs to their donors.
In this presentation, you will learn about the differences and similarities among Matures, Baby Boomers, Generation X and Y in their approaches to giving. You'll also hear how experts at Amnesty International USA and AARP/AARP Foundation are using age segmentation to achieve better fundraising and communications results.
In this webinar, you will learn about the differences and similarities among Matures, Baby Boomers, Generation X and Y in their approaches to giving. You'll also hear how experts at Amnesty International USA and AARP/AARP Foundation are using age segmentation to achieve better fundraising and communications results.
How to Leverage Matching Gifts to Accelerate Your Fundraising ROISalsa Labs, Inc.
Double the Donation and DonorPro Announce a brand new integration that merges matching gifts plug-in with online donation pages. Adam Weinger, President of Double the Donation leads this presentation which will help nonprofits market corporate matching gifts programs to their donors.
In this presentation, you will learn about the differences and similarities among Matures, Baby Boomers, Generation X and Y in their approaches to giving. You'll also hear how experts at Amnesty International USA and AARP/AARP Foundation are using age segmentation to achieve better fundraising and communications results.
In this webinar, you will learn about the differences and similarities among Matures, Baby Boomers, Generation X and Y in their approaches to giving. You'll also hear how experts at Amnesty International USA and AARP/AARP Foundation are using age segmentation to achieve better fundraising and communications results.
We surveyed 2,833 people to find out what nonprofits can do to motivate them to donate more than once. This report describes:
1) The types and method of outreach donors want from nonprofit organizations after their first donation
2) How often donors want to be contacted by nonprofits
3) How many times it's okay for a nonprofit to ask for a second donation
Parachute Digital benchmarked 100 Australian website donation pages against 59 points of criteria and got donor insights from a survey and in dept interviews with donors.
There is a lot of cool stuff being done by charities in the digital space. We focus on the 5 key digital channels - Search, Email, Mobile, Social Media and Display.
This presentation is designed to inspire non-profit organisations to do more in the digital space. This is cool stuff that is possible to implement, rather than out of reach cool stuff that requires massive budgets and resources.
Learning Outcomes
-Making a case for donor relations in the quest to renew first-time supporters
-Introducing key terms you need to know
-Defining the value of relationship building
-Identifying steps to a strong donor relations program
-Providing names and sources for more information
Fundraising Today and Tomorrow: The Next Generation of Canadian Giving - Fund...hjc
Michael and Ken discussed fundraising trends such as social media, mobile, and crowdfunding and other can’t-miss insights from the 2013 Next Generation of Canadian Giving study.
This presentation is designed to share tips and techniques on online engagement. Specifically it shares tips on video, websites, social platforms, and direct marketing. Enjoy!!!
The report published by Fundraising Technology News (Progressive Media Group), focuses on how technology has allowed fundraising to operate through a myriad of channels.
We surveyed 2,833 people to find out what nonprofits can do to motivate them to donate more than once. This report describes:
1) The types and method of outreach donors want from nonprofit organizations after their first donation
2) How often donors want to be contacted by nonprofits
3) How many times it's okay for a nonprofit to ask for a second donation
Parachute Digital benchmarked 100 Australian website donation pages against 59 points of criteria and got donor insights from a survey and in dept interviews with donors.
There is a lot of cool stuff being done by charities in the digital space. We focus on the 5 key digital channels - Search, Email, Mobile, Social Media and Display.
This presentation is designed to inspire non-profit organisations to do more in the digital space. This is cool stuff that is possible to implement, rather than out of reach cool stuff that requires massive budgets and resources.
Learning Outcomes
-Making a case for donor relations in the quest to renew first-time supporters
-Introducing key terms you need to know
-Defining the value of relationship building
-Identifying steps to a strong donor relations program
-Providing names and sources for more information
Fundraising Today and Tomorrow: The Next Generation of Canadian Giving - Fund...hjc
Michael and Ken discussed fundraising trends such as social media, mobile, and crowdfunding and other can’t-miss insights from the 2013 Next Generation of Canadian Giving study.
This presentation is designed to share tips and techniques on online engagement. Specifically it shares tips on video, websites, social platforms, and direct marketing. Enjoy!!!
The report published by Fundraising Technology News (Progressive Media Group), focuses on how technology has allowed fundraising to operate through a myriad of channels.
At BBCON 2014 I co-presented a session on increasing End of Year (EOY) online fundraising with a multichannel, integrated approach. Here is an abbreviated version that highlights the main points including sending a multi-message appeal, having one call to action and making sure your forms and email are mobile.
This deck, intended for marketing and media professionals, explores opportunities to refine your cross-channel media mix. Eric Anderson, VP of Emerging Media at Whtie Horse covers channel trade-offs and introduces some theories for evaluating the effectiveness of individual channels and cumulative campaign results.
Case studies in integrated multi channel fundraisingDave Raley
Learn how Campus Crusade for Christ has collaborated to launch several of its most effective multi-channel fundraising campaigns ever, with particular success in the online space. Hear important lessons learned from one of the largest nonprofits in the world and receive practical tips for cultivating donors, both online and off.
BBCON 2016 - Using Google Analytics as a Fundraising PowerhouseSara Hoffman
Presented at the 2016 Blackbaud Conference, Jen Boland and Sara Hoffman presented on combining Luminate Online and Google Analytics together to better track online donations and transactions. The presentation builds from Campaign Tracking into standard eCommerce, into enhanced eCommerce and Internal Promotions
Open Source Politics - Barack Obama's Multichannel Marketing CampaignTunheim
David Erickson & Blois Olson of Tunheim Partners discussed Barack Obama's multichannel campaign for president at the University Of Minnesota Communicators Forum on March 17, 2009.
How to write and implement a successful fundraising plan copyAplos Software
Does your organization have a fundraising plan? Do you have a clear and achievable plan for raising more money this year and in the years to come? Would you like to clearly map out the strategies your organization needs to take to find and cultivate new and larger donors with limited resources?
For many nonprofit organizations raising money can be one of the most challenging issues they face. Finding the donors and the dollars to advance your mission and grow your organization requires planning and follow-through. A fundraising plan is a road map to help identify your organization’s goals, plans and timelines, and it will help you meet your financial goals.
In this one-hour interactive webinar, we will walk you through everything you need to know to develop a strong and practical fundraising plan for your organization regardless of the size or budget of your nonprofit.
During this webinar, you will learn:
– Why your organization needs a written fundraising plan, and how your organization can best use it to achieve your goals
– A simple, step-by-step process for writing a successful fundraising plan
– How to plan and assess the best strategies for your nonprofit organization
– Components of a strong fundraising plan
– How to get everyone involved and engaged in your fundraising plan
Today's retail operations include more venues than ever before. As websites compete with brick and mortar stores and catalogs, new media marketing channels such as blogs, Facebook, and Twitter are rapidly growing to compete with traditional advertising. In this seminar, you'll learn to utilize all of these marketing channels to drive traffic to your retail store. You'll learn new ways to grow your retail business and reach new customers now. From the basics of driving web traffic through search engine marketing to landing page optimization, this seminar will prepare you to navigate the new retail marketing landscape to maximize your reach.
The use of digital media as a communications and fundraising tool is has become essential for nonprofit organization, but does your organization have a clear understanding and plan of the role online communications plays in raising funds? Learning ways to leverage multichannel communications for your cultivation and stewardship strategies will benefit your bottom line and better serve your mission.
• Understand the strategic role online communications plays in fund development. Investigate options for using digital media as a fundraising tool.
• Learn the role of social media in the fundraising process.
Develop online engagement strategies for organizational staff, board members, volunteers and current donors.
7 Steps to a Simple, Successful Fundraising PlanBloomerang
https://bloomerang.co/resources/webinars/
Sandy Rees, CFRE will show you seven simple steps to creating a written plan so you can raise all the money you need to fully fund your budget in the coming year.
https://getfullyfunded.com/plan/
Five of the best PR campaigns from 2016 | Behind the headlines: getting your ...CharityComms
Ruta Sudmantaite, business development manager - charity Sector, Mynewsdesk UK
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
It's and Not or
Danielle Johnson Vermenton, Senior Interactive Consultant, Blackbaud, on the latest trends of online philanthropy and the impact on nonprofits. Learn how online philanthropy is the pipeline for all your fundraising goals - and tips on how to get started.
Converting Online Campaigners into DonorsCare2Team
*Watch or download the full webinar (with audio and slides) at: http://bit.ly/convert2donors
Online campaigners are an increasingly important source of new donors for many organisations.
How can your organisation rapidly grow its base of online campaigners, and effectively convert them into donors?
Watch this free webinar to learn how Greenpeace UK, leveraging tools provided by Engaging Networks, and multichannel donor outreach, has excelled in turning campaigners into campaigning donors:
"Converting Online Campaigners into Donors"
In this webinar you will learn:
-Keys for bringing people into the fold through powerful email messaging
-Ways to deepen campaigner engagement and commitment
-Tactics for converting donors online and offline
-Listen to what people are saying online, remarket to them, and improve your campaign results
Magic Monthly Giving - Sustainer Best PracticesBrady Josephson
A hallmark product at Target Analytics is Collaborative Benchmarking meetings – annual conferences that gather sectors together to share data, strategy and the challenges of fundraising in today’s ever-changing environment. With the continued growth of recurring giving in the last 10 years, the Sustainer Benchmarking conference has also grown to include some of the largest non-profits in the US. This session will share what best practices, tips and must-dos these organizations have learned while establishing and growing their programs.
Social Media Innovation in Friends Asking FriendsBlackbaud
Let’s face it. Fundraising is a lot easier when you have a little help from your friends. This session will reveal the latest tools and technology we’ve built into Friends Asking Friends to make it simpler and more effective than ever for your participants and supporters to raise money for your cause. We’ll also take a look at new research and statistics surrounding the impact of social media tools on peer-to-peer fundraising. You’ll leave this session with fresh ideas and actionable items to help your participants start raising more money on your behalf today.
Here at Charity Dynamics Sue Dalos, Principal Consultant, Jett Winders, VP of Strategic Services, and Aleena Antonino, Support Manager, are experts in participant support. They came together for this webinar to share their insights and recommendations for nonprofits about participant and donor support.
What you'll learn:
-Why great customer service is necessary for nonprofit organizations
-How customer support can make lasting impressions with your participants
-What the best practices are for improving customer service experience
How To Successfully Promote Your Year-End Fundraising CampaignCauseVox
After seeing thousands of campaigns here at CauseVox, we know that promoting your fundraiser the right way can help to ensure a successful campaign. This is especially the case as the year comes to an end and your fundraising efforts ramp up.
Webinar details:
Thursday, October 20, 2016
12:30pm ET / 9:30am PT
During this 30-minute webinar, we will share what we've learned over the years as the most effective ways to promote your year-end fundraising campaigns. Following, we'll have a live Q&A session to answer your questions and help you uncover the best promotion tatics for your campaign.
Here’s what you’ll learn:
The best ways to segment your supporters during year-end
Why you need a multi-channel approach to drive success
Best practices to leveraging email, social media, advertising, and more to promote your campaign
Leverage Matching Gifts Across Your Organization and Use DonorPro to do SoDouble the Donation
Nonprofits are bringing in $2-3 billion annually from employee matching gift programs yet leave billions of additional dollars on the table each year (source: https://doublethedonation.com/matching-grant-resources/matching-gift-statistics/)
With this joint DonorPro and Double the Donation Webinar we explore how your nonprofit can leverage matching gifts to accelerate fundraising for your cause, and capture some of the billions of dollars in matching gifts.
We explore the basics and history of matching gifts, top companies, ways nonprofits should be sharing matching gifts with their donors, and walk through a quick demo of how Double the Donation and DonorPro work together to help your nonprofit bring in more matching gift revenue
Similar to Mailbox to Multichannel: Turn an Offline Campaign into a Multichannel Success (20)
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Mailbox to Multichannel: Turn an Offline Campaign into a Multichannel Success
1. Mailbox to Multichannel: Turning a Successful Offline Campaign into an Extraordinary Multichannel Success StoryPresented by:Max Bunch, SVP Client Services, Stratmark Danna Gonzalez, Account Supervisor, Stratmark/is7Debbie Snyder, VP, Sales and Marketing, StratmarkLisa Wolf, SVP , Communications and Donor Relations, CURE International 2010 WASHINGTON NONPROFIT CONFERENCE January 28-29, 2010
2. Donors don’t live in a single channel of communication.Neither should your fundraising.
3. A Lesson from the Catalog Industry 10 years ago a move to put catalogs online began Some catalogers went to online catalogs and stopped printing and mailing catalogs – and their income plunged 60% Without the printed catalog arriving in the mail, purchasers simply did not go on the web to order Research reveals that more than 1/3 of consumers prefer to respond to print promotions online
4. A Lesson from the Check Printing Industry Check volume in the U.S. declined 38% from 1995-2006, and continues to drop A growing number of donors do not write checks anymore—especially younger donors Some consumers actually put all of their bills - on their credit card because it is convenient and it earns miles or reward points
5. A Lesson from Direct Response Television Infomercials on TV now expect more than 50% of buyers to order online Inbound telemarketing companies are facing a sharp drop in demand for their services, because consumers are moving to the online channel to respond to TV offers
6. What can nonprofit organizations learn from the commercial world’s experiences?
7. #1 – Offering check-only payment for donations reduces giving. Older donors write checks less frequently The world is moving away from using checks to pay bills and make donations Donors want payment options. In addition to the direct mail reply device, be sure to include online giving options in your appeal Younger donors write no checks, or at the most, one or two checks a month for their rent and car payments
8. #2 - Online giving for most direct mail donors starts with the direct mail appeal. The best approach to online giving for direct mail donors starts with a unified multichannel direct response offer included in the familiar direct mail appeal When direct mail and online messages, themes and offers are not aligned it may reduce income and confuse the donor REMEMBER: Donors have one relationship with your organization, not seperate offline and an online relationships Review your communications schedule to ensure that your direct mail and online appeals are in sync and both offer an online donation option It is crucial that your online and direct mail messages are always consistent
9. Donors with a high propensity to give online can be located using outside data. Households can be matched with known “digital neighborhoods,” online banking, credit card use, online catalog buying behavior and many other indicators Models have now been perfected with other nonprofit organizations that allow donor households to be ranked in the likelihood that they will give online Households who rank high on these scores are the best candidates to target for online giving
10. #3 - When direct mail donors begin giving online their giving increases from 35% to 50% per year. Online donations are typically higher average gifts than direct mail donations and thus an increase in donor value In many cases when the organization does not offer online giving the donor has been suppressed because they have already given online to other organizations and prefer the instant communication that comes with giving online Donors who give to both direct mail and online campaigns have the highest value—in one organization the annual value of the “both” donors was $1600 a year Many direct mail donors move to online monthly auto debit donors. As a result, their donor value increases
11. #4 - Online donors are the most likely donors to sign up for monthly auto debit giving. Monthly auto debit giving is the most promising avenue of increasing regular stewardship It is already becoming the backbone of donor support from younger donors in some organizations Promoting monthly auto debit donations is the next logical step to increasing consistent donations
12. Offering multichannel giving options can: Increase your organization’s donor income for every donor that begins to give online Produce an increase from 35% to 50% when donors begin to actively give online Bring back lapsed donors and increase donor retention Result in larger average donations, because online donors typically give larger gifts, give more often and easily make the transition into monthly auto debit donors
13. DIRECT MAIL TELEMARKETING INTERATCTIVE MOVING FROM SINGLE CHANNEL TO MULTI-CHANNEL DONOR COMMUNICATION TELEMARKETING INTERATCTIVE DRTV EVENT
15. Step 2: Give Donors Payment Options Payment options other than writing a check should be included on every reply device soliciting a gift. This will require: A visible unique landing page address (i.e. www.MyOrg.org/need) and a toll free phone number with the call to action “to help as soon as possible” or “to send your gift immediately” A reply device which should always include an online donation option: “for your convenience and security please click… www.MyOrg.org/need… to submit your donation.” This not only gives the donor an additional donation option, it also allows you to capture additional email addresses
19. OR –Use a Full-Page Direct Mail Reply Device to Point People Online
20. Step 3: Create landing pages and donation forms tied to your direct mail. Every direct mail solicitation will require some online creative: A custom landing page is required for every mailing tied to the creative and the offer Use the logo, photo, headline or some visible tie to the mailing—but this does not have to be the identical creative as the printed piece Restate the offer and what the gift will do with specific amounts tailored to that donor’s giving record (i.e., $5 will feed 10 people) Add additional gift arrays for the online offer as online donors tend to give higher initial gifts than offline donors
22. Step 3: Create landing pages and donation forms tied to your direct mail. A payment processing landing page specific to that mailing campaign must be constructed to allow a donor to quickly enter and process a credit card gift
23. A Good Donation Page Matches Your Direct Mail Offer & Makes Giving Easy
24. Step 4: Send every donor with an active email address a correlated email message timed to follow your direct mail piece sent to them. The email must contain all essential information about the appeal – optimized for online communication – and with donation button(s) Test various formats to get the right options to the donor Consider focus groups or online questionnaires to learn your direct mail donors’ preferences for online payment
26. Step 5: Carefully append email addresses to your file. Increase income from existing direct mail donors by moving them online. A careful append strategy will match 15% to 25% of your direct mail households with an email address Only use the most careful and ethical append sources of email addresses that have “opted in” for offers from other organizations Unify! You only get one first try for each donor so you do not want to misfire with a piecemeal strat competitive communication from different channels. egyor allow It is always best to use a multichannel strategy (mail, email and phone) to determine donor preferences as soon and as respectfully as possible. Remember these are already your organization’s most valuable donors 5. Messaging is key! Since these are current donors, recognize their previous efforts and cultivate accordingly. 6. In your donor communication program continue to test the synchronization of direct mail, email and online payment options
27. 5 Lessons Learned Offering a single channel (i.e. check-only payment) for donations reduces giving Online giving for most direct mail donors starts with the direct mail offer that they received Donors with a high propensity to give online can be located using outside data When direct mail donors give online their annual value typically increases 35% to 50% Donors who give online have proven to be the most likely to sign-up for monthly auto debit giving – which has proven to significantly increase their value as a donor
28. Summary A carefully tested approach adding multichannel options to a direct mail program is now necessary to increase income and to accommodate donors who prefer to give online Moving donors online is worth the effort – online donors have a much higher lifetime value BUT . . . not every donor will move to online payment It is important to target the right donors to avoid reducing response rates and income in the direct mail channel This is the beginning of the never-ending process to develop donor relationships that are flexible and that respond to donor preferences as your donors and the world change It is always best to use a multichannel strategy to determine donor preference as soon as possible Continue to test the synchronization of direct mail, email and online payment options
29. Case Study CURE International Progressive Integration Campaign Challenges: Little to no Brand Recognition Limited Online Presence Major donors made up majority of donor file Objectives: Increase Overall Brand Awareness Improve Name Acquisition Efforts – Grow eMail database by 20% Increase Number of Middle Donors – $10 to $399 gift range Improve Segmentation by Acquiring Donors through Preferred Giving Channel
34. Determined that the Clubfoot offer resonated the best without too much explanation, and has performed the best with offline and current online audience
39. Progressive Multichannel Integration Plan Online: CURE website, emails to current constituents Social Media: Launch Virally across Social Networks – MySpace, Facebook, Twitter, YouTube Offline Events – Live Radio, Concerts (Includes Video Production) Direct Mail Newsletter Communications Mobile Giving – Text to Give/Opt-In
41. Cultivation of Sign a Cast Online Intro Series GenericeNewsletter Follow Up eMail
42. Results:18 months of Sign a Cast campaign eMail Database: 500% growth in total file Fundraising: Over $250K revenue Total Response: Increased Response Rate by 175% and 75% in subsequent Direct Mailings Increased Revenue by 500% for Clubfoot offer
46. Direct Marketing Association 42 Case Studies Multi-Channel Fundraising If 5% of your donors responded to a certain campaign That means 95% did not Did they like the appeal? Did they not see the appeal?
47. Direct Marketing Association 43 Case Studies Multi-Channel Fundraising Situation: 5% response from 400,000 donors … but response number of donors and net income was in decline
49. Direct Marketing Association 45 Case Studies Multi-Channel Fundraising Upper Donor Follow-Up Handwritten note card was added and it provided a 38% lift in response General Donor Follow-Up A Monarch downsized version of the initial appeal with a photo of a child featured in story
50. Direct Marketing Association 46 Case Studies Multi-Channel Fundraising Donors were directed to a specific China landing page from an eAppeal and a Direct Mail Cultivation Appeal
51. Direct Marketing Association 47 Case Studies Multi-Channel Fundraising Both eAppeal and Direct Mail Appeal were followed for the first time by Telemarketing
52. Direct Marketing Association 48 Case Studies Multi-Channel Fundraising Calls followed direct mail by two weeks Call campaign was completed in two weeks
53. Direct Marketing Association 49 Case Studies Multi-Channel Fundraising Results: 63% increase in overall campaign net income 82% increase in number of donors responding