Learn how Campus Crusade for Christ has collaborated to launch several of its most effective multi-channel fundraising campaigns ever, with particular success in the online space. Hear important lessons learned from one of the largest nonprofits in the world and receive practical tips for cultivating donors, both online and off.
YouTube provides a lot of opportunity. When your YouTube video goes viral, prepare yourself. It might be your doorway to stardom. Here are the stuff you need to consider to make your video viral.
Laying out the 'why' and 'how' of social media success, especiallly Facebook strategy and tactics. These slides are visual support for lengthy remarks, so get in touch if you have questions! Thanks!
Understanding our largest demographic - reaching older people. Audience first...CharityComms
George Ames, associate director, Forster Communications
Visit the CharityComms website to view slides from our past events, see what events we have coming up and to check out what else we do.
http://www.charitycomms.org.uk
How to put a social media plan together for your business with video highlights. Presentation given at Travel Technology Show, 9 Feb 2011 Presentation is tailored for travel companies but key messages for any size of business.
YouTube provides a lot of opportunity. When your YouTube video goes viral, prepare yourself. It might be your doorway to stardom. Here are the stuff you need to consider to make your video viral.
Laying out the 'why' and 'how' of social media success, especiallly Facebook strategy and tactics. These slides are visual support for lengthy remarks, so get in touch if you have questions! Thanks!
Understanding our largest demographic - reaching older people. Audience first...CharityComms
George Ames, associate director, Forster Communications
Visit the CharityComms website to view slides from our past events, see what events we have coming up and to check out what else we do.
http://www.charitycomms.org.uk
How to put a social media plan together for your business with video highlights. Presentation given at Travel Technology Show, 9 Feb 2011 Presentation is tailored for travel companies but key messages for any size of business.
Facebook Live is a great tool to increase Facebook reach and engagement. Learn the nuts and bolts of broadcasting live, helpful equipment for amateur videographers and how health care not-for-profit Midland Care has used Facebook Live to make our messages accessible to a wider audience. Presentation prepared for Topeka Social Media Club, February 29, 2018.
Nonprofit Insights: The Brave New World of Engaging Skilled VolunteersVolunteerMatch
In today's connected world, new ways of involving volunteers in your organization's work are popping up all the time. Have you thought about how volunteers with specific skills could help your nonprofit?
Join VolunteerMatch and LinkedIn for this Nonprofit Insights webinar about the benefits of engaging skilled volunteers, and best practices for setting up a skilled volunteering program in a strategic way.
With 300+ million potential skilled volunteers on LinkedIn alone, connecting with the help you need doesn't have to be time-consuming or scary. We show you how to make the most of the unique partnership between VolunteerMatch and LinkedIn, including real-world examples of how other nonprofits have successfully connected with skilled volunteers via LinkedIn.
Improving Employee Engagement with VideoMediaPlatform
As today’s work environment becomes more mobile and dispersed, it is increasingly challenging to keep employees fully engaged. With research showing that improving employee engagement leads to higher levels of profit, higher shareholder return, better employee performance and greater employee retention, increasing employee engagement has become a mandate for today’s human resources and corporate communications professional.
10 Ways To Manage Facebook Algorithm Changes. An expert panel of 17 experts share their top tips with BuzzSumo on how to ensure your social media marketing remains effective.
How episodic content can take engagement to the next level | Video for charit...CharityComms
Dan Linstead, editorial director, branded content and Hannah Brinkman, head of video, Immediate Media
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Bringing GOSH to life with VR | Video for charities | Conference | 25 April 2019CharityComms
Mark McKenzie-Ray, digital content manager, GOSH Children's Charity
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Events in a Digital Age: How to Maximize Offline Events in an Online WorldBloomerang
https://bloomerang.co/resources/webinars/
Want your next event to be a hit? Give it digital legs! Join Dana Ostomel to learn how to plan your next event with digital in mind from day one.
Storymakers 2014: Creating a Breakout Story (Hosted by TechSoup)See3 Communications
Learn how your nonprofit, library, or foundation can create better digital stories with advice from some of the most well-seasoned storytellers and creators in social good storymaking.
From Michael Hoffman of See3 and the DoGooder Nonprofit Video Awards, to Joe Lambert of the Center for Digital Storytelling, we'll discuss the ingredients of a break out story and where to turn for inspiration in a cluttered landscape.
Building Brand Advocacy: How Hootsuite uses social to grow its business & bui...Hootsuite
Marketers are in a great position to engage directly with audiences and create sincere, enthusiastic brand advocates.
Jeanette Gibson, Vice President, Customer Experience & Community of Hootsuite shares the stat of social, top trends, building advocacy, how Hootsuite engages with customers and measuring ROI. See the Hootsuite Brand Ambassdor video here: http://ow.ly/N0sbY
The first webinar in See3's diversity series discusses how to create inclusion strategies within your organization. Joined by Desiree Adaway of The Adaway Group.
Trends and opportunities for charity video in 2019 | Video for charities | Co...CharityComms
Ryan Wilkins, CEO and Fiona Koch, account planner and director, Raw London
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Facebook Live is a great tool to increase Facebook reach and engagement. Learn the nuts and bolts of broadcasting live, helpful equipment for amateur videographers and how health care not-for-profit Midland Care has used Facebook Live to make our messages accessible to a wider audience. Presentation prepared for Topeka Social Media Club, February 29, 2018.
Nonprofit Insights: The Brave New World of Engaging Skilled VolunteersVolunteerMatch
In today's connected world, new ways of involving volunteers in your organization's work are popping up all the time. Have you thought about how volunteers with specific skills could help your nonprofit?
Join VolunteerMatch and LinkedIn for this Nonprofit Insights webinar about the benefits of engaging skilled volunteers, and best practices for setting up a skilled volunteering program in a strategic way.
With 300+ million potential skilled volunteers on LinkedIn alone, connecting with the help you need doesn't have to be time-consuming or scary. We show you how to make the most of the unique partnership between VolunteerMatch and LinkedIn, including real-world examples of how other nonprofits have successfully connected with skilled volunteers via LinkedIn.
Improving Employee Engagement with VideoMediaPlatform
As today’s work environment becomes more mobile and dispersed, it is increasingly challenging to keep employees fully engaged. With research showing that improving employee engagement leads to higher levels of profit, higher shareholder return, better employee performance and greater employee retention, increasing employee engagement has become a mandate for today’s human resources and corporate communications professional.
10 Ways To Manage Facebook Algorithm Changes. An expert panel of 17 experts share their top tips with BuzzSumo on how to ensure your social media marketing remains effective.
How episodic content can take engagement to the next level | Video for charit...CharityComms
Dan Linstead, editorial director, branded content and Hannah Brinkman, head of video, Immediate Media
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Bringing GOSH to life with VR | Video for charities | Conference | 25 April 2019CharityComms
Mark McKenzie-Ray, digital content manager, GOSH Children's Charity
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Events in a Digital Age: How to Maximize Offline Events in an Online WorldBloomerang
https://bloomerang.co/resources/webinars/
Want your next event to be a hit? Give it digital legs! Join Dana Ostomel to learn how to plan your next event with digital in mind from day one.
Storymakers 2014: Creating a Breakout Story (Hosted by TechSoup)See3 Communications
Learn how your nonprofit, library, or foundation can create better digital stories with advice from some of the most well-seasoned storytellers and creators in social good storymaking.
From Michael Hoffman of See3 and the DoGooder Nonprofit Video Awards, to Joe Lambert of the Center for Digital Storytelling, we'll discuss the ingredients of a break out story and where to turn for inspiration in a cluttered landscape.
Building Brand Advocacy: How Hootsuite uses social to grow its business & bui...Hootsuite
Marketers are in a great position to engage directly with audiences and create sincere, enthusiastic brand advocates.
Jeanette Gibson, Vice President, Customer Experience & Community of Hootsuite shares the stat of social, top trends, building advocacy, how Hootsuite engages with customers and measuring ROI. See the Hootsuite Brand Ambassdor video here: http://ow.ly/N0sbY
The first webinar in See3's diversity series discusses how to create inclusion strategies within your organization. Joined by Desiree Adaway of The Adaway Group.
Trends and opportunities for charity video in 2019 | Video for charities | Co...CharityComms
Ryan Wilkins, CEO and Fiona Koch, account planner and director, Raw London
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
The report published by Fundraising Technology News (Progressive Media Group), focuses on how technology has allowed fundraising to operate through a myriad of channels.
At BBCON 2014 I co-presented a session on increasing End of Year (EOY) online fundraising with a multichannel, integrated approach. Here is an abbreviated version that highlights the main points including sending a multi-message appeal, having one call to action and making sure your forms and email are mobile.
BBCON 2016 - Using Google Analytics as a Fundraising PowerhouseSara Hoffman
Presented at the 2016 Blackbaud Conference, Jen Boland and Sara Hoffman presented on combining Luminate Online and Google Analytics together to better track online donations and transactions. The presentation builds from Campaign Tracking into standard eCommerce, into enhanced eCommerce and Internal Promotions
How to write and implement a successful fundraising plan copyAplos Software
Does your organization have a fundraising plan? Do you have a clear and achievable plan for raising more money this year and in the years to come? Would you like to clearly map out the strategies your organization needs to take to find and cultivate new and larger donors with limited resources?
For many nonprofit organizations raising money can be one of the most challenging issues they face. Finding the donors and the dollars to advance your mission and grow your organization requires planning and follow-through. A fundraising plan is a road map to help identify your organization’s goals, plans and timelines, and it will help you meet your financial goals.
In this one-hour interactive webinar, we will walk you through everything you need to know to develop a strong and practical fundraising plan for your organization regardless of the size or budget of your nonprofit.
During this webinar, you will learn:
– Why your organization needs a written fundraising plan, and how your organization can best use it to achieve your goals
– A simple, step-by-step process for writing a successful fundraising plan
– How to plan and assess the best strategies for your nonprofit organization
– Components of a strong fundraising plan
– How to get everyone involved and engaged in your fundraising plan
The use of digital media as a communications and fundraising tool is has become essential for nonprofit organization, but does your organization have a clear understanding and plan of the role online communications plays in raising funds? Learning ways to leverage multichannel communications for your cultivation and stewardship strategies will benefit your bottom line and better serve your mission.
• Understand the strategic role online communications plays in fund development. Investigate options for using digital media as a fundraising tool.
• Learn the role of social media in the fundraising process.
Develop online engagement strategies for organizational staff, board members, volunteers and current donors.
7 Steps to a Simple, Successful Fundraising PlanBloomerang
https://bloomerang.co/resources/webinars/
Sandy Rees, CFRE will show you seven simple steps to creating a written plan so you can raise all the money you need to fully fund your budget in the coming year.
https://getfullyfunded.com/plan/
Data Acquisition System
Topics:Need of Data Acquisition System, DAQ Module, Sensors, Signal conditioning, DAQ hardware, DAQ software, DAQ processors, Advantages & Disadvantages.
Five of the best PR campaigns from 2016 | Behind the headlines: getting your ...CharityComms
Ruta Sudmantaite, business development manager - charity Sector, Mynewsdesk UK
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Case Studies in Integrated Multi-channel Fundraising - Raley, HawkesDave Raley
Learn how Campus Crusade for Christ has collaborated to launch several of its most effective multi-channel fundraising campaigns ever, with particular success in the online space. See important lessons learned from one of the largest nonprofits in the world and receive practical tips for cultivating donors, both online and off.
Today’s digital marketing strategy needs to be broader than just setting up a monthly pay-per-click campaign. It’s time to get serious about using digital marketing to generate results. Learn how to create digital marketing campaigns based on agile marketing principles – campaigns that are creative, flexible and most importantly, produce immediate, tangible results.
In this webinar, you’ll learn how to:
Create a digital marketing campaign that incorporates various communication channels – print, television, direct mail, websites, social media, blogs, pay-per-click, QR codes, etc. – to get the most impact
Make constant and rapid adjustments to campaigns to reflect changes in the market
Prioritize work that can be delivered quickly and get your messages to the market faster than your competitors
Use real-life hospital examples to inspire your own marketing campaigns
Social media marketing is bigger discussion than just marketing - it's a business discussion. This is presentation I did for the Maine Business Technology Expo in Portland, ME - 5/12/10
Thanks to @chrisbrogan @briansolis @equalman @gapingvoid @charleneli @jowyang @julien (and others I'm sure I'm leaving off) for making me so smart. ;)
If Facebook were a country, it would be the most populous nation on earth ahead of China, with 1.39 billion people logging in each month. It has a suite of free and powerful tools enabling charities to reach new audiences and communicate their impact. But how can charities make the best of Facebook to connect with supporters and increase engagement with their cause?
In this webinar with digital marketing expert, Dawn Newton we will cover:
1 - Setting goals to increase engagement
2 - How to find out what interests your audience
3 - How to create varied content
4 - Becoming more playful and visual
5 - Clearly inviting interaction and crafting questions
6 - Listen and responding when you get interactions and encourage further discussion
7 – Review, refine and constantly improve
Lasa does lots more charity tech help and advice - find out more at:
Twitter: @lasaict
Web: www.lasa.org.uk/lasaict
This webinar is supported by the City of London Corporation's charity, City Bridge Trust.
eMarketer Webinar: Video Advertising Engagement—Trends for MarketerseMarketer
Join eMarketer Principal Analyst David Hallerman, who will help you navigate the video advertising market and show you how marketers are using video to engage their audience.
Measurement is Not Counting: Social Media & Return on Investment, presented b...craigslist_fndn
You are actively using Facebook or Twitter or LinkedIn or a blog as part of your organization’s marketing or fundraising strategy. But do you know what your audience wants from you? Are you measuring how effective you are with these tools? Can you answer your boss’s or board’s questions about the value of spending time on social media? How do you know social media is a good investment and that you are getting strong results? Beth’s session addresses how to measure social media return on investment, including a strong framework and practical tips to measure and refine your social media tactics.
We’ve created a new approach that is proven to convert customers through social media content. In this presentation, we’ll cover what the customer journey looks like today and how social media has impacted it. We’ll share quick lessons learned about how to convert customers using the right mix of content and paid media targeting, and we’ll share real business stats from one of our clients.
The struggling economy is at the forefront of conversations around the globe. In circumstances such as these, companies become too cautious and complacent.
What if you took a different approach? Imagine the influence your business can have on clients and customers if you were the only company aggresively promoting your services and products instead of being complacent. Make the slowing economy an opportunity instead of tightening your grip in fear.
Is Word Of Mouth Marketing Really Worth It?Rustin Banks
Marketers believe word-of-mouth has an impact on business from increasing brand awareness to driving sales. But proving the return on investment might be a mystery to some marketers.
In 2008, the Email Experience Council partnered with The Andre Agassi Charitable Foundation (AACF) for its non-profit initiative. A volunteer-team of industry professionals, from more than twenty different organizations, has had its share of challenges and successes in creating and sustaining a program focused on growing the list, building awareness, and increasing donations from event and online channels.
Attend this session to learn and discuss:
· How our virtual team organized around a cause marketing strategy
· What not to do in a cause marketing context
· Why email marketing is a natural fit
· What can be accomplished with new media assets and channels (i.e. video, blogging, social networks, Twitter, etc.) on a limited budget
· How cause marketing can help your business grow and make a difference for others
Speakers:
Dylan Boyd, Vice President of Sales & Strategy, eROI
Chris Frasier, Account Development Manager, BlueHornet
Julie Krell, Director, Marketing & Communications,The Andre Agassi Charitable Foundation
Erick Mott, Communications Director, Lyris
Heather Vessey, Email Group Manager, Bonnier Corporation
Connect More and Close More Deals Using Content and Video ProspectingInfluence and Co.
These slides cover:
The value content can bring to your outreach.
How to create content that enables your process and helps you in your conversations.
Specific ways to use content for optimal success.
Why video is the future of sales and how to easily incorporate it into your existing cadence.
Best practices for creating prospecting videos.
How to track the success of your video outreach.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
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Case studies in integrated multi channel fundraising
1. Case Studies in Integrated Multi-channel Fundraising Megan Hawkes Executive Director, Constituent Engagement Campus Crusade for Christ International @missionminder Dave Raley Director of New Media Masterworks @daveraley Hashtag for this session: #10ntc.multi
2. Key lessons learned for integrated multi-channel campaigns. + Bonus: Key trends for 2010. Hashtag for this session: #10ntc.multi
5. Founded 1951 on the campus of UCLA as a campus outreach Today Campus outreaches International work Bible and materials distribution Christian discipleship Relief work Military outreach Inner city work Athletes/sports outreach Equipping families Ministry presence in 191 countries Over 20,000 staff members 1,660 active ministries/movements on 1,140 campuses
23. Creative that works. What is the need or opportunity? What are you doing about it? How do you want me to be involved? Why do I need to act now? What are the consequences of not acting?
77. Open Q&A Megan Hawkes Executive Director, Constituent Engagement Campus Crusade for Christ International @missionminder Dave Raley Director of New Media Masterworks @daveraley Hashtag for this session: #10ntc.multi
78. Evaluation Code: 146How Was this Session? Call In Text Online Call 404.939.4909 Enter Code 146 Text 146 to 69866 Visit nten.org/ntc-eval Enter Code 146 Session feedback powered by: Tell Us and You Could Win a Free 2011 NTC Registration!
Editor's Notes
Personal IntroductionsQuestions?
Show EXAMPLE CAMPAIGNS, Share 7 KEY LESSONS LEARNED, PLUS KEY TRENDS for 2010
We need to cover some important aspects of these multi-channel campaigns.
Need – 5.1 MILLION on the verge of STARVATION, LACK OF CLEAN WATER, distribute much-needed FOOD, SUPPLIES, and WATER FILTERS.
A good offer is NOT about NEED. It’s about IMPACT.
A good offer is NOT about NEED. It’s about IMPACT. Need is the MEANS, but impact is the END.Example: Funding medical supplies. It’s NOT about the metric tons or number of units. It’s about the lives saved. The number, but more importantly, the INDIVIDUAL STORIES.
Some will work very well in cultivation, but not so much in acquisition. Some are more major donor offers.
If this is a fundraising campaign, are you targeting the MOST likely people to donate?
To the audience. To what’s happening in the world? Haiti is a GREAT example of this in action – orgs responded within MINUTES AND HOURS instead of DAYS or WEEKS. And that’s good, because the NEWS did the same thing.In fact, giving has trailed off more quickly than in previous disasters. With Hurricane Katrina, strong giving lasted a few months, BUT with Haiti it started to flatten after just WEEKS (with over 220,000 dead!).
FIVE KEY QUESTIONS
You CANNOT OVERCOME poor fundamentals with:Pizzazz, Integration, Nice design, etc.
Jeff Brooks at Future Fundraising Now expertly dissected this Haiti campaign in a post entitled “Stupid disaster fundraising.” From multiplicity of broken design principles to the abstract and philosophical messaging, this campaign represents all that can go wrong when integration assumes high design.EVALUATE this ad against the FIVE questions I asked earlier and ASK YOURSELF if any of the answers are IMMEDIATELY CLEAR in this ad.http://www.futurefundraisingnow.com/future-fundraising/2010/02/stupid-disaster-fundraising.html
Integration isn’t about fancy whizbang technical features you can add to wow your donors or constituents. Everything must have a purpose:Useful. Powerful. Engaging. Etc.
Good example of what we believe was an APPROPRIATE and POWERFUL use of features to enhance a message. In this case, the intention was to engage constituents to pray for a college campus somewhere in the country.
BOTH because:It’s easier/more efficientRepeat impressions are powerful!
SILOing causes:Duplication of effortCompeting goals and philosophiesBrand and message confusion
RESPONSEChannels such as Direct Mail and Email and Phone are going to drive direct, measureable response. INFLUENCEChannels such as banner ads, radio oftentimes, print tend to influence response, but not be as directly attributable. ENGAGEMENTThere is another set of channels, especially in social media, that have proven to be great at engaging and interacting with constituents but have been less adept at driving response.
RESPONSEChannels such as Direct Mail and Email and Phone are going to drive direct, measureable response. INFLUENCEChannels such as banner ads, radio oftentimes, print tend to influence response, but not be as directly attributable. ENGAGEMENTThere is another set of channels, especially in social media, that have proven to be great at engaging and interacting with constituents but have been less adept at driving response.
RESPONSEChannels such as Direct Mail and Email and Phone are going to drive direct, measureable response. INFLUENCEChannels such as banner ads, radio oftentimes, print tend to influence response, but not be as directly attributable. ENGAGEMENTThere is another set of channels, especially in social media, that have proven to be great at engaging and interacting with constituents but have been less adept at driving response.
RESPONSEChannels such as Direct Mail and Email and Phone are going to drive direct, measureable response. INFLUENCEChannels such as banner ads, radio oftentimes, print tend to influence response, but not be as directly attributable. ENGAGEMENTThere is another set of channels, especially in social media, that have proven to be great at engaging and interacting with constituents but have been less adept at driving response.
Need – Food and emergency relief are happening, but there is a lack of attention to PSYCHOLOGICAL, SPIRITUAL, and SOCIAL needs, which are desperate. Distributing packs with encouraging reading, Bibles in Haitian Creole and more.
If you’re a good fundraiser, you have learned the fine art of measuring each channel in EXTRAORDINARY DETAIL. The problem is that the way we’ve always done it doesn’t work as well as it used to – our culture has changed. Now, we need to measure by BOTH channels, AND measure by campaign.
It’s not difficult to do this – just make sure you have a report that rolls up all channels into a campaign view.
Adding video to a campaign costs time and money, so test:Format and style (i.e. motion graphics vs. slideshow vs. live action)LengthNo video at all
Like a website, it’s not sufficient to simply create the video. You need to integrate it throughout the campaign in every conceivable channel: Direct mailWebsiteEmailBanners, etc.
Traditionally nonprofit fundraisers are all about transactions. On the opposite end of the spectrum are marketers and brand advertisers who are all about engagement.We’ve GOT to maximize BOTH for long-term sustainable results. We must be about transactions AND relationships.
Here are some EXAMPLES of Y and X axis elements. Notice that a number of these can work on both levels.We should ask ourselves – for each campaign or strategy, ask how we can deepen/enrich relationship?
CAUSE MARKETING is NOT new, BUT corporations’ level of interest in it is at an all time high because of its leveragability with social media.
The NTC crowd is already here in many ways, but the general population is growing.
STEVE: Studies have said that 40-60% of all donors and 80% of major donors go online to validate giving decisions, even though the vast majority have still never given one gift online. Last I heard, 40% of Haiti income was given through new media, but it’s almost exclusively old media that’s driving people to give.
1.3 million people watched U.S. President Barack Obama’s State of the Union speech live on the White House’s website — or at least on sites that embedded the official video. 13.9 million watched the inauguration on CNN.com alone a year ago. Twilight: MySpace just released their data and as it turns out, the stream garnered over 2 million uniques, and almost 3 million total viewers.STEVE: Has passed search as the #1 activity online. It’s the #1 thing Boomers do online.
Haiti put text to give on the map of the general consumer, but text to give is limited. Mobile will begin to overcome the key limitations of text to give in 2010 (including limited gift amounts, lack of data, long processing times, etc.) with other mobile giving solutions – text to donate, secure mobile apps, etc.