Crowdfunding is the future of fundraising for nonprofits. Discover how to use this unique method to raise more for your organization with hots tips on the top crowdfunding sites and the most important components of a successful campaign. https://learn.acendia.com/crowdfunding-for-nonprofits/

1. 8 Components
of a Successful Crowdfunding Campaign
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Captivating story
Telling your organization’s story in a compelling and inspiring
way is essential to a successful crowdfunding campaign. Start
with a catchy title and then make sure people know who you
are, what you are doing, and why it is important, as well as the
role they can play in helping you achieve your mission.
Punctuate with Powerful Images & Videos
Never underestimate the power of adding a visual component to your campaign,
which will allow donors to see the tangible impact of your work and their
donations and transform your campaign from dollar signs on a screen to real
lives being changed.
Proffer a Prominent Website Display
Don't let prime promotional space go unused keeping your
crowdfunding campaign separate from your nonprofit's usual
website. Create a cohesive campaign that brings every outlet
you use to connect with your supporters together to reach a
greater number of people and successfully reach your goal.
Gain Backing from Family & Friends
Utilize the support of friends and family as you launch your
campaign because people will be more likely to support your
campaign if you already have a following.
Use an Event to Turbocharge Campaign
There is nothing that quite compares to face-to-face interaction, so hosting an
event in conjunction with your crowdfunding campaign is an effective way to
boost its success. Whether you host an event to kick off your campaign,
update or reward supporters along the way, or celebrate once you've achieved
your goal, it will create a connection with donors that will often build loyalty
that will last far longer than just your crowdfunding campaign.
Garner News Coverage
Fundraising campaigns that receive news cover raise two to three
times more than those that aren't, so why not try to get yours on
the front page? But remember, it is important to reach out to as
many news outlets as possible and focus on how your campaign is
relevant to the audience when pitching your story.
Delight Donors with Rewards & Appreciation
Whether it is a simple shout out on social media, a
handwritten note in the mail, or a fun prize offered to the
top donors, you should always thank your donors for their
involvement. People want to know that their generosity
has not gone unnoticed and will be much more likely to
give in the future when you make them feel appreciated.
Build a Strong Social Media Presence
Social media is your best friend when crowdfunding and
should be utilized before, during, and after a campaign to
maximize your reach. While you don't want to bombard your
followers, tweeting a few times a day and posting to Facebook a
few times a week will significantly boost your campaign's visibility.
CROWDFUNDING
crowd•fund•ing
the practice of funding a project or venture by raising many small
amounts of money from a large number of people, typically online
noun
How Does It Work?
Anatomy of crowdsourced campaign
Crowdfunding on the Rise
Crowdfunding industry projected to grow
to more than $300 billion by 2025
Top 10 Crowdfunding Channels
Picking the right crowdfunding site is crucial
to the success of your campaign.
Regional Crowdfunding Performance
50% average global success rate for crowdfunding campaigns
Share
Become a Fundraiser
Make a Donation
We are looking for donations to help
build a summer camp for Family
Services Center kids.
View Donator List $2000 Goal
$1841
Nonprofit uploads
inspirational banner
Nonprofit uploads
logo and campaign
description
Anyone can click to
see the wall of donors
and fundraisers
Supporters make a
donation with a
debit/credit card
Nonprofit uploads
a photo
Nonprofit enters a
personal message
Nonprofit sets a
personal fundraising
dollar amount goal
New Fundraisers
setup their own page
to amplify message
Supporters click to easily
share with mobile, email
and social
$0.9B
in 2010
$1.48B
in 2011
$2.67B
in 2012
$6.1B
in 2013
$16.2B
in 2014
$34.4B
in 2015
North American
Crowdfunding Revenue
$17.2 Billion
South American
Crowdfunding Revenue
$17.2 Million
Asian
Crowdfunding Revenue
$10.54 Billion
European
Crowdfunding Revenue
$6.48 Billion
Oceanic
Crowdfunding Revenue
$17.2 Million
African
Crowdfunding Revenue
$17.2 Million
A successful
crowdfunding
campaign raises
on average.
The average donation
for a crowdfunding
campaign is
of successful
crowdfunding campaigns
actually EXCEED their
fundraising goal.
$7,000 $88.
78%
Average Donor Activity
Who Are The Donors?
Number of nonprofits
supported (average)
Total $ donations in past
year (median)
Preferred donation
method
Preferred communication
frequency
Total US Giving
Preferred causes
to support
$238
3.7
Millennials
1981-1997
2X MONTH
OR MORE
11%
36% Family
34% Medical
33% Pets
3.4
Gen Xers
1965-1980
MONTHLY
OR MORE
20%
39% Family
38% Groceries
31% Medical
4.1
Boomers
1946-1964
MONTHLY
OR MORE
43%
42% Religion
41% Groceries
39% Medical
5.5
Greatest
1945 or earlier
QUARTERLY
OR LESS
Online Online Check in the Mail Check in the Mail
26%
48% Religion
43% Medical
39% Groceries
$683$478$465
Traditional
Crowdfunding
Crowdfunding
for NonprofitsVS
HOW IT WORKS: Individuals
setup personal fundraising
pages for projects through 3rd
party platforms to garner
pledges from their network.
HOW IT WORKS: Nonprofits
drive donors, volunteers, staff,
and extended networks to own
website page where 3rd party
platforms are embedded.
WHERE THE MONEY GOES:
Once a campaign is completed,
funds are transferred to the
person’s bank account selected.
WHERE THE MONEY GOES:
Donations go directly to the
nonprofit, not individuals.
Funds can appear in real-time,
rather than later.
FEES: 5-15% blended
transaction/processing fee
FEES: 0% transaction fee (on
some platforms) with lower
processing fees.
WEAKNESS: Organizations
don’t know who is fundraising
(for sure), and there is no
accountability for how that
money will be used.
STRENGTH: Funds are
guaranteed to go to the
nonprofit, orgs see how much is
raised in real-time, and donor
contact info is collected so
donors can receive tax
deductible receipts.
%
3 Most Common
Crowdfunding Mistakes
Many organizations are not using campaigns as effectively
as they could be, often as the result of these
1 Not enough research and prep
2 No clearly defined goals
3 Not spreading the word
RESOURCES
https://www.fundable.com/crowdfunding101/crowdfunding-statistics
https://blog.fundly.com/crowdfunding-statistics/
https://www.mobilecause.com/crowdfunding-for-nonprofits/
http://nonprofithub.org/fundraising/11-ingredients-successful-crowdfunding-campaign/
https://craigconnects.org/crowdfundinginfographic
https://www.entrepreneur.com/article/247533
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