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How to write and implement a successful fundraising plan copy
The document outlines the importance of developing a structured fundraising plan for non-profits to effectively raise money and avoid operational chaos. It provides a step-by-step guide on creating a fundraising strategy, setting goals, involving stakeholders, and evaluating progress to ensure efficient financial management. Ultimately, a well-crafted fundraising plan acts as a roadmap that aligns the organization's mission with its financial objectives.
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How to write and implement a successful fundraising plan copy
- 1. How to Writeand Implement a Successful Fundraising Plan Dan Kimball Product Specialist at Aplos Software
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- 4. Introduction Continued. A fundraising plan is a road map to help idenCfy your organizaCon’s goals, plans and Cmelines, and it will help you meet your financial goals. During this webinar, we will walk you through everything you need to know to develop a strong and pracCcal fundraising plan for your organizaCon regardless of the size or budget of your nonprofit. During this webinar, you will learn: • Why your organizaCon needs a wriJen fundraising plan, and how your organizaCon can best use it to achieve your goals •A simple, step-by-step process for wriCng a successful fundraising plan • How to plan and asses the best strategies for your nonprofit organizaCon • Components of a strong fundraising plan • How to get everyone involved and engaged in your fundraising plan #Aploswebinar
- 5. Purpose of aFundraising Plan A Road Map for Success #Aploswebinar • A solid fundraising plan is like google maps- Ge[ng from point A to B. • A fundraising plan helps you move from reacCve to proacCve. • Gets everyone on the same page. Directors, staff, volunteers, board etc. • Helps with detailed tracking which is useful for evaluaCon and improvements. “A wriJen plan will... give you guidance on strategy and tacCcs when you are in the thick of events, mailings and calls. In short, your fundraising plan will keep you sane.” - Joe Garecht, The Fundraising Authority
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- 7. #Aploswebinar Review and Evaluate Before you begin to write a good fundraising plan in is important to review and evaluate what is working and possible what needs to go. •How did it go last year? • What about the previous years? • What worked well? • What did not? Possible Strategies: Grants, Special Events, Direct Mail, Major GiOs, Monthly Giving, Lapsed Donors, Online Giving, Memberships, Corporate Sponsorships, Product Sales
- 8. #Aploswebinar SET A GOAL: The best starCng point for your plan is with the end point in mind: what is your overall fundraising goal? (Even beJer: what is your overall fundraising goal for this year, and for each of the next four years? Set your Goals: • Number of dollars to raise • Number of current donors to renew •Number of new donors to acquire This number should not be drawn out of thin air. It should be based on the needs of the organizaCon. How much money will your group need to raise in order to carry out the acCviCes that you want to carry out? If the goal answers the quesCon, “How much money do you need?” then the mission answers the quesCon, “Why do you need it?” What is your organizaCon’s mission? What do you plan to do with the money you raise? What is your operaCng budget, and why is it the amount it is? Components of a Fundraising Plan
- 9. Decide on yourStrategies • Grants • Special Events • Direct Mail • Major GiOs • Monthly Giving • Lapsed Donors • Online Giving • Memberships • Corporate Sponsorships • Product Sales #Aploswebinar Figure out a goal for each of the tacCcs that adds up to your total goal. (For example, if you need to raise $5,000 you may say that you will raise $3,000 through a major donor group and $2,000 through an event).
- 10. Make Sure itWorks #Aploswebinar Strategy Goals Dollars to Raise #Of Renewed Donors #Of New Donors Grant Writing Special Events Direct Mail Major Gifts Online Fundraising Others? Totals
- 11. Strategy Details #Aploswebinar Strategy Description Target Audience $GoalCost Who Will Do By When Grant Writing Special Events Direct Mail Major Gifts Online Fundraising Others?
- 12. Start Putting ItTogether #Aploswebinar Fundraising Targets Fundraising Strategies Action Plans
- 13. Start Putting ItTogether #Aploswebinar 1. Raise $125,000 2. Renew 65% Donors 3. Acquire 200 new Donors 1. Raise $25,000-Grants 2. Raise $50,000-Major Gifts 3. Raise $50,000- Special Events Action Plans
- 14. Example #Aploswebinar Strategy (activity) Goals Numbers-Dollars- Percentage Actual Target AudienceAction Steps Who When Cost-Budget Intimate Dinner Party $10,000 12 people Charge for dinner and ask for donation/ Pledges to your nonprofit 3 (couples) Key Board Members, 3 donors and 3 prospects (identified by staff and board) Place- Menu- Special guests- video or testimony Lead Person(s) Date, Time Location Cost Direct Mail Appeal Campaign $8,000 Mail to 2,000 people Donors who have given in the past three years. Write-develop message- Materials needed. Lead Person(s) Date to mail or post on website Cost Charity Fun Run $15,000 Friends of organization and community at- large Plan Details- Create a planning sheet for all steps Lead Person(s) Date Time Place Advertising Materials Food Etc. Corporate Donations Support $25,000 Local merchants, banks, businesses Create sponsorship packets-set up appointments-list of target companies Lead Person(s) Committee Ongoing Materials Mailings
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- 16. Create a Budgetfor each Strategy Just like a program or organizaConal budget, each strategy needs a budget and goal. #Aploswebinar Who is your Team Decide and assign everyone who is going to help implement. This include board members, volunteers, program staff, community members, etc.
- 17. Work Your Plan-Action Plan For each strategy that you plan to use, fill out a separate page with the following informaGon #Aploswebinar Strategy: ________________________________________________________________ Projected income (gross): ______________ Total cost (use chart below): ______________ Net income after expenses: ______________ Other goals that this strategy will meet (such as donor appreciation, acquiring new donors, generating publicity, involving board members in fundraising, etc): ________________________________________________________________________________ ________________________________________________________________________ Number of staff and volunteers needed to carry out this strategy: _____________________
- 18. Work Your Plan For each strategy that you plan to use, fill out a separate page with the following informaGon #Aploswebinar ExpenseAmount/Cost Notes Staff Time Consultant/Services Design Printing Postage Travel/Transportation Food Other
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- 20. Monitor Your Plan #Aploswebinar Needa graphic Regular Review Planned vs Actual Review each strategy and goal How are we doing versus what we planned? Where do we need to adjust?
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- 22. Final Thoughts andResources As your organizaCon develops, so will your plan and funding strategies. Ensuring buy-in from your board and staff and keeping your goals achievable will support your fundraising efforts. CreaCng a plan, following through with it and communicaCng your progress with stakeholders and donors are the essenCal elements for successful fundraising. And remember: Your plan is a dynamic document, flexible to new opportuniCes and lessons learned — conCnue to review and revise it as condiCons necessitate. #Aploswebinar Resources; • The Fundraising Authority- http://www.thefundraisingauthority.com/ • Joan Garry Nonprofit Leadership- • Gail Perry - www.gailperry.com • Marc Pittman - www.fundraisingcoach.com • Amy Einstein - www.tripointfundraising.com
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