It costs less to retain an existing donor than it does to acquire a new one. Learn strategies for converting your #GivingTuesdayCa donors into loyal followers and supporters. We'll discuss the key drivers of donor loyalty and how to retain your donors through the use of an effective email and social media communications strategy. We'll also take a look at some of the creative ways charities engaged and inspired supporters during last year's #GivingTuesdayCa .
GivingTuesday is coming to Canada on December 3, 2013! It's a new Canadian day of giving and volunteering, taking place each year after Black Friday and Cyber Monday. The movement encourages individuals and organizations to join together and find innovative ways to give back to the charities and causes they support throughout the holiday season.
Join us for this webinar for tips and tricks on how to build an execute a successful online campaign for #GivingTuesday! Simren Deogun, Senior Account Manager, Digital and Marketing Services at Stephen Thomas, will provide attendees with:
- practical online fundraising tips for charities ... with real charity examples
- key elements of a well-conceived online fundraising campaign
- expert advice and insights
www.givingtuesday.ca
@GivingTuesdayCa
#GivingTuesdayCa
GivingTuesday is coming to Canada on December 3, 2013! It is a new Canadian day of giving and volunteering, taking place each year after Black Friday and Cyber Monday. The movement encourages individuals and organizations to join together and find innovative ways to give back to the charities and causes they support throughout the holiday season.
Join us for this webinar to get fantastic and inspirational ideas that your charity can use to make your GivingTuesday campaign successful!
www.givingtuesday.ca
@GivingTuesdayCa
#GivingTuesdayCa
GivingTuesday is coming to Canada on December 3, 2013! It is a new Canadian day of giving and volunteering, taking place each year after Black Friday and Cyber Monday. The movement encourages individuals and organizations to join together and find innovative ways to give back to the charities and causes they support throughout the holiday season.
Join Network for Good to learn about trends in corporate-cause partnerships and the 5 must-have components of awesome and effective cross-sector alliances. These tips will help your collaborations drive impact this #GivingTuesday - and all the Tuesdays after that.
Speaker Information:
Kate Olsen is Vice President of Strategic Projects at Network for Good, a leading digital giving platform in the U.S. Kate executes corporate strategy and growth initiatives and spearheads thought leadership for the enterprise team, helping companies extend the reach of their cause-related initiatives and better engage with nonprofits, consumers and employees through charitable giving.
www.givingtuesday.ca
@GivingTuesdayCa
#GivingTuesdayCa
GivingTuesday media and pr strategies - get press for your organization!Woodrow Rosenbaum
GivingTuesday is a great opportunity to get some media attention for your organization. To help you get the most PR benefit from your activity this year, Paradigm Public Relations shares PR and Media strategies for GivingTuesday.
Explore ways your nonprofit can get involved in #GivingTuesdayCA this year. This presentation shares many ideas - from the simple to more complex - for engaging your supporters, raising awareness, and supporting philanthropy this December 2nd, 2014. GivingTuesday is a global movement that creates a new day on the calendar focused on giving back.
GivingTuesday is coming to Canada on December 3, 2013! It's a new Canadian day of giving and volunteering, taking place each year after Black Friday and Cyber Monday. The movement encourages individuals and organizations to join together and find innovative ways to give back to the charities and causes they support throughout the holiday season.
Join us for this webinar for tips and tricks on how to build an execute a successful online campaign for #GivingTuesday! Simren Deogun, Senior Account Manager, Digital and Marketing Services at Stephen Thomas, will provide attendees with:
- practical online fundraising tips for charities ... with real charity examples
- key elements of a well-conceived online fundraising campaign
- expert advice and insights
www.givingtuesday.ca
@GivingTuesdayCa
#GivingTuesdayCa
GivingTuesday is coming to Canada on December 3, 2013! It is a new Canadian day of giving and volunteering, taking place each year after Black Friday and Cyber Monday. The movement encourages individuals and organizations to join together and find innovative ways to give back to the charities and causes they support throughout the holiday season.
Join us for this webinar to get fantastic and inspirational ideas that your charity can use to make your GivingTuesday campaign successful!
www.givingtuesday.ca
@GivingTuesdayCa
#GivingTuesdayCa
GivingTuesday is coming to Canada on December 3, 2013! It is a new Canadian day of giving and volunteering, taking place each year after Black Friday and Cyber Monday. The movement encourages individuals and organizations to join together and find innovative ways to give back to the charities and causes they support throughout the holiday season.
Join Network for Good to learn about trends in corporate-cause partnerships and the 5 must-have components of awesome and effective cross-sector alliances. These tips will help your collaborations drive impact this #GivingTuesday - and all the Tuesdays after that.
Speaker Information:
Kate Olsen is Vice President of Strategic Projects at Network for Good, a leading digital giving platform in the U.S. Kate executes corporate strategy and growth initiatives and spearheads thought leadership for the enterprise team, helping companies extend the reach of their cause-related initiatives and better engage with nonprofits, consumers and employees through charitable giving.
www.givingtuesday.ca
@GivingTuesdayCa
#GivingTuesdayCa
GivingTuesday media and pr strategies - get press for your organization!Woodrow Rosenbaum
GivingTuesday is a great opportunity to get some media attention for your organization. To help you get the most PR benefit from your activity this year, Paradigm Public Relations shares PR and Media strategies for GivingTuesday.
Explore ways your nonprofit can get involved in #GivingTuesdayCA this year. This presentation shares many ideas - from the simple to more complex - for engaging your supporters, raising awareness, and supporting philanthropy this December 2nd, 2014. GivingTuesday is a global movement that creates a new day on the calendar focused on giving back.
Paul Nazareth of CanadaHelps and the Canadian Association of Gift Planners discusses how strategies to engage your leadership and major donors as part of Canada’s biggest new philanthropic movement!
Getting Ready for #GivingTuesdayCa by Network for GoodGivingTuesdayCa
Network for Good‘s Jamie McDonald, shares strategies and tips from the campaign that raised $5.7 million in one day on #GivingTuesday 2013.
See the presentation here: http://bit.ly/GTCgh3
Online Donor Behaviour for #GivingTuesdayCa and BeyondGivingTuesdayCa
Claire Kerr of Frontstream explains how social and mobile giving trends impact the donor relationship and how you can benefit for #GivingTuesdayCa and beyond.
Lindsay Sytsma, co-founder of the GuelphGives movement, shares valuable advice and insights into how Guelph smashed their $1 million dollar fundraising goal for GivingTuesday.
Increasingly, small and medium sized charities are growing their fundraising programs by running team-based events like runs, walks, and other "-thons".
In this webinar, speakers Paul Nazareth and Shannon Craig from CanadaHelps will share concrete examples of successful small charity peer-to-peer campaigns and provide key insights on how to choose your event type, "right-size" your event, as well as share eight guide posts for maximizing your results.
#GivingTuesday Readiness Webinar - Tim Sarrantonio: Designing a Donation Expe...DonorPath
Tim discusses how 'knowing who your donor is' can help you create an impactful relationship, and the importance of building a strategic donation experience to retain your donors.
How many times have you heard that the last few months of the year are critical to online fundraising? Simren Deogun from Stephen Thomas shares 30 online fundraising tips to help make your end of year appeal a success. December alone can bring your charity 30% of your online donations for the year, so this is one session you don’t want to miss!
Topics discussed:
How many emails should you be sending?
Is there a time and place for multiple asks?
Do donors really care about the tax deadline?
And much more!
Roadmap to a Successful Peer-to-Peer CampaignBloomerang
https://bloomerang.co/resources/webinars/
Chris Hammond and Brittany LaGanke will walk you through an overview of P2P basics, campaign essentials, and show you how to set your fundraising team up for success and keep them motivated.
https://bloomerang.co/resources/webinars/
Lindsay Simonds will address the fundamentals and trends to set the stage, and then dive into examples of how nonprofits are framing their thinking about sustaining long term donor partnerships.
Learn some of the key ways to increase donations and be discovered by new donors and media this GivingTuesday and holiday season! We'll discuss the new CanadaHelps Gift Guide, tax-time, holiday campaigns and more.
Paul Nazareth of CanadaHelps and the Canadian Association of Gift Planners discusses how strategies to engage your leadership and major donors as part of Canada’s biggest new philanthropic movement!
Getting Ready for #GivingTuesdayCa by Network for GoodGivingTuesdayCa
Network for Good‘s Jamie McDonald, shares strategies and tips from the campaign that raised $5.7 million in one day on #GivingTuesday 2013.
See the presentation here: http://bit.ly/GTCgh3
Online Donor Behaviour for #GivingTuesdayCa and BeyondGivingTuesdayCa
Claire Kerr of Frontstream explains how social and mobile giving trends impact the donor relationship and how you can benefit for #GivingTuesdayCa and beyond.
Lindsay Sytsma, co-founder of the GuelphGives movement, shares valuable advice and insights into how Guelph smashed their $1 million dollar fundraising goal for GivingTuesday.
Increasingly, small and medium sized charities are growing their fundraising programs by running team-based events like runs, walks, and other "-thons".
In this webinar, speakers Paul Nazareth and Shannon Craig from CanadaHelps will share concrete examples of successful small charity peer-to-peer campaigns and provide key insights on how to choose your event type, "right-size" your event, as well as share eight guide posts for maximizing your results.
#GivingTuesday Readiness Webinar - Tim Sarrantonio: Designing a Donation Expe...DonorPath
Tim discusses how 'knowing who your donor is' can help you create an impactful relationship, and the importance of building a strategic donation experience to retain your donors.
How many times have you heard that the last few months of the year are critical to online fundraising? Simren Deogun from Stephen Thomas shares 30 online fundraising tips to help make your end of year appeal a success. December alone can bring your charity 30% of your online donations for the year, so this is one session you don’t want to miss!
Topics discussed:
How many emails should you be sending?
Is there a time and place for multiple asks?
Do donors really care about the tax deadline?
And much more!
Roadmap to a Successful Peer-to-Peer CampaignBloomerang
https://bloomerang.co/resources/webinars/
Chris Hammond and Brittany LaGanke will walk you through an overview of P2P basics, campaign essentials, and show you how to set your fundraising team up for success and keep them motivated.
https://bloomerang.co/resources/webinars/
Lindsay Simonds will address the fundamentals and trends to set the stage, and then dive into examples of how nonprofits are framing their thinking about sustaining long term donor partnerships.
Learn some of the key ways to increase donations and be discovered by new donors and media this GivingTuesday and holiday season! We'll discuss the new CanadaHelps Gift Guide, tax-time, holiday campaigns and more.
#GivingTuesday - the first Tuesday after American Thanksgiving - is now one of the world's largest single days of giving. But what can you do? Why is the day so important? What are some ideas and tips? Well, view this presentation I guess...
Empower Your Supporters on #GivingTuesdayCare2Team
#GivingTuesday, the national day of giving on Tuesday, Dec. 3, 2013, inspires people to take collaborative action to improve their local communities by giving back to the charities and causes they support following Thanksgiving, Black Friday and Cyber Monday.
Join Razoo, UN Foundation and Care2 to get into the true spirit of the holidays and engage your supporters through a national day of giving.
View this webinar to learn:
- How crowdfunding can find you new supporters
- How to use what’s working in the commercial world and bring the right elements over to make your charitable crowdfunding successful
- How to benchmark for success in crowdfunding
Using best practices and up-to-date case studies, learn how to do more than just raise money to make potato salad – learn how to raise money, find new supporters, build brand and make your organization stronger with crowdfunding.
Learn more about why your organization should register with CanadaHelps. This presentation can be downloaded and adapted to talk to your board, colleagues and volunteers about the benefits of accepting online donations through CanadaHelps.
Now that your charity has signed up with CanadaHelps, please join us for this webinar about how to make the most of your MyCharity account.
Learn how to:
- Navigate your MyCharity account
- Find information about your donors and donations
- Add the “Donate Now” button to your website
- Update your Charity Profile
- And much more!
Join Razoo for #GivingTuesday 2014! This presentation provides and introduction to Razoo's 2014 #GivingTuesday event, along with a simple strategy for campaign success.
Introduction to #GivingTuesday (10/21 Webinar)RazooGiving
Join Razoo for #GivingTuesday 2014! This presentation provides and introduction to Razoo's 2014 #GivingTuesday event, along with a simple strategy for campaign success.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Normal Labour/ Stages of Labour/ Mechanism of LabourWasim Ak
Normal labor is also termed spontaneous labor, defined as the natural physiological process through which the fetus, placenta, and membranes are expelled from the uterus through the birth canal at term (37 to 42 weeks
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Honest Reviews of Tim Han LMA Course Program.pptxtimhan337
Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
TESDA TM1 REVIEWER FOR NATIONAL ASSESSMENT WRITTEN AND ORAL QUESTIONS WITH A...
How to Turn Your GivingTuesday Donors into Loyal Followers
1. How to Turn Your GivingTuesday
Donors into Loyal Supporters
and Followers
Cindy Younan
Charity Marketing Manager at CanadaHelps
cindyy@canadahelps.org
GivingTuesday, co-founded in Canada by GIV3 and CanadaHelps.
2. A Charity Helping Charities
We connect donors to all Canadian registered charities
through our popular online portal for giving, fundraising and
donor engagement .
We democratize access to technology giving small and
medium-sized charities affordable online fundraising tools and
high-quality free education on how best to use them.
We work with almost 16,000 charities and have facilitated
online donations for nearly a million Canadians.
Trusted for 14 years. Since 2000, we’ve been serving
charities and building technology capacity in the charitable
sector.
GivingTuesday, co-founded in Canada by GIV3 and CanadaHelps.
3. Join Canada’s 2nd
GivingTuesday
this December 2,
2014.
A National Day when Canadians, charities and
businesses come together to celebrate giving.
• A day for the soul the Tuesday right after two massive
days of commerce: Black Friday and Cyber Monday.
• Over 1,300 partners joined the movement!
• Mass media coverage: over 42M media impressions
• 169% increase in donations through CanadaHelps:
225% increase for participating charities!
Join Canada’s 2nd GivingTuesday
this December 2, 2014.
GivingTuesday, co-founded in Canada by GIV3 and CanadaHelps.
4. Kick-off a GivingTuesday fundraising
campaign.
GivingTuesday, co-founded in Canada by GIV3 and CanadaHelps.
5. Or consider a volunteer and donor
appreciation campaign.
GivingTuesday, co-founded in Canada by GIV3 and CanadaHelps.
6. It’s the perfect time to prime your
donors for the holidays and cultivate
relationships.
GivingTuesday, co-founded in Canada by GIV3 and CanadaHelps.
No matter what you decide to do,
make sure that you’re participating
this GivingTuesday and that you’re
maintaining your share of voice.
7. Agenda
• The key drivers of donor loyalty
• What to communicate to your donors
• How to communicate with your donors
• How do you know if it’s working?
GivingTuesday, co-founded in Canada by GIV3 and CanadaHelps.
8. Common Concerns
• I don’t want to overwhelm my supporters by asking for donations on
GivingTuesday.
• I don’t have an outreach budget to spend on acquiring new donors
this GivingTuesday.
• I don’t have enough resources to maintain a relationship with each
individual donor.
GivingTuesday, co-founded in Canada by GIV3 and CanadaHelps.
9. Why turn GivingTuesday
donors into followers?
• It costs less to retain an existing donor than
it does to attract a new one.
• In 2012, every $100 gained was offset by
$96 in losses through gift attrition.
• Every 100 donors gained was offset by 105
lost donors through attrition.
Source: The Association of Fundraising Professionals, The Effectiveness
Project 2013
GivingTuesday, co-founded in Canada by GIV3 and CanadaHelps.
10. Why Donors Stop their Support
The following items make up more than 50% of the
reasons why donors leave:
• Poor service or communication
• Were never thanked for donating
• Had no memory of supporting
• Were not provided with information on how donations were
used
• Felt that the charity did not need them or their gift
GivingTuesday, co-founded in Canada by GIV3 and CanadaHelps.
11. Satisfaction
Key Drivers of Donor Loyalty
Donor
Commitment
Trust
How satisfied are donors
with the quality of service
provided by your team?
Is there a genuine desire
on the part of your
donors to maintain a
relationship with you in
the future?
Are you actively providing
feedback and ensuring
transparency in order to
build more trust?
GivingTuesday, co-founded in Canada by GIV3 and CanadaHelps.
12. Key Drivers of Donor Loyalty
Satisfaction
How satisfied are donors
with the quality of service
provided by your team?
GivingTuesday, co-founded in Canada by GIV3 and CanadaHelps.
13. Key Drivers of Donor Loyalty
Ask yourself:
• What are your donors’ top expectations?
• Are you clearly and consistently
communicating with donors about how you are
meeting their top expectations?
• How satisfied are your donors?
GivingTuesday, co-founded in Canada by GIV3 and CanadaHelps.
14. Key Drivers of Donor Loyalty
Consistent communication
helps to achieve trust and
to build top-of-mind
awareness.
Your
charity
GivingTuesday, co-founded in Canada by GIV3 and CanadaHelps.
15. Key Drivers of Donor Loyalty
Donor
Commitment
Is there a genuine desire
on the part of your
donors to maintain a
relationship with you in
the future?
GivingTuesday, co-founded in Canada by GIV3 and CanadaHelps.
16. “Your donation of $25 will
provide 25 lunches for
children who would
otherwise go without.”
GivingTuesday, co-founded in Canada by GIV3 and CanadaHelps.
17. Key Drivers of Donor Loyalty
Trust
Are you actively
providing feedback and
transparency in order to
build more trust?
GivingTuesday, co-founded in Canada by GIV3 and CanadaHelps.
18. How and What to
Communicate
to your Donors
GivingTuesday, co-founded in Canada by GIV3 and CanadaHelps.
19. Create an email communications
strategy.
Benefits of using email to
communicate with your donors:
• Email is the most cost-effective
way to stay connected with your
donors.
• Immediacy for your
communications and quick
results.
• Online tracking gives your key
insights on your constituents.
• Email platforms make it easy to
segment your email lists and
personalize your messages.
Email provides immediacy and quick results!
GivingTuesday, co-founded in Canada by GIV3 and CanadaHelps.
20. Create an email communications
strategy.
Define your objectives
for each email.
• Is the goal to get
people to donate,
volunteer, sign a
petition, etc.?
• Knowing your
objective will help
you include a clear
call-to-action in each
email.
Establish an email
deployment schedule.
• Synchronize online
with offline marketing
programs
• Coordinate within
your organization
Test your ideas.
• Ask for feedback
from your supporters.
• Email service
providers like
Mailchimp make
email testing easy
(i.e. testing subject
lines to see which
results in the most
opened emails.
• Some important
metrics to track
include email open
rates, unsubscribe
rates and click-
through-rates.
GivingTuesday, co-founded in Canada by GIV3 and CanadaHelps.
21. Five Basic Types of Emails that Every
Non-profit Should Have
1.Welcome Email
2.Fundraising
Events
3.Internal
Communications
4.Thank You Email
5.High Value
Constituents
GivingTuesday, co-founded in Canada by GIV3 and CanadaHelps.
22. Emails for Donor
Retention
• Report back on someone’s
donation.
• Revisit past major initiatives
• Stories
• New videos
• Upcoming media coverage
• Close the loop on urgent asks
• First-to-know announcements
• Related news of the day
• Urgent!
• Open their eyes
• Take action!
GivingTuesday, co-founded in Canada by GIV3 and CanadaHelps.
23. Consider a blog.
Excellent for SEO and pulling people
back to your charity’s website.
Consider a blog!
GivingTuesday, co-founded in Canada by GIV3 and CanadaHelps.
24. Creating blog
content is easier
than you think!
Evergreen: posts that cover all
the basics including the role you
play, the need, the facts, etc.
Perennial: things you talk about
every year (i.e. holiday campaign,
spring fundraising “thon”, etc.)
Community happenings: an
uplifting story about someone you
and your supporters have helped,
a pressing need, etc.
News: new statistics or insights
related to your cause, new
programs you’ve launched,
milestones reached, etc.
Creating blog content is
easier than you think!
GivingTuesday, co-founded in Canada by GIV3 and CanadaHelps.
26. Facebook
Great examples of
charities’ Facebook
pages:
• Charity Water
• Mercy Corpse
• BC and Alberta
Guide Dog Society
• WWF
• Connected in
Motion
GivingTuesday, co-founded in Canada by GIV3 and CanadaHelps.
28. Twitter
• Visit Tendsmap.com or
Whatthetrend.com to see
what hashtags are trending.
• Join conversations relevant
to your organization by
including hashtags in your
tweets.
• When creating your own
hashtags, keep them short
and descriptive.
GivingTuesday, co-founded in Canada by GIV3 and CanadaHelps.
30. Instagram
The charity Dallas Pets Alive launched a
campaign and used the hashtag
#muttbombing successfully.
Learn more about this campaign at
www.muttboming.com.
GivingTuesday, co-founded in Canada by GIV3 and CanadaHelps.
33. Use effective calls-to-action:
• Clear
• Actionable
• Contextual and relevant
• Aligned with the landing page
Ensure effectiveness:
• Test
• Optimize
Communications that Work
GivingTuesday, co-founded in Canada by GIV3 and CanadaHelps.
34. What are some
key things to
communicate?
GivingTuesday, co-founded in Canada by GIV3 and CanadaHelps.
36. SAY THANK YOU!
Express your
sincerest thanks.
Tell the donor how
they are making a
difference. What is
the tangible impact of
their donation?
Set the level of
expectation for donor
communications. Is it
a weekly newsletter?
Monthly?
Encourage them to
follow you on social
media.
37. SAY THANK YOU!
A free, easy tool for
creating great videos.
GivingTuesday, co-founded in Canada by GIV3 and CanadaHelps.
39. Prioritize Outreach
• Segment based on length of time as a loyal donor and size of gift.
• You may not be able to personally call and thank all donors and take
the time to hear what they have to say, but doing this for as many of
your top donors is very wise.
• Collect as much information as you can— how they came to support
your cause, what they think of your work, what they’d like to know
more about, etc.
GivingTuesday, co-founded in Canada by GIV3 and CanadaHelps.
41. What are some key things to
communicate to your GivingTuesday
donors?
Consistently tell compelling
stories and communicate
the impact that your charity
is making.
Vital elements for brilliant
storytelling:
• Build suspense
• Foster aspiration
• Drive empathy
• Harness emotion
Ask yourself:
Do your donors feel like
they are an integral part of
your team?
GivingTuesday, co-founded in Canada by GIV3 and CanadaHelps.
42. What are some key
things to
communicate?
Annual report
GivingTuesday, co-founded in Canada by GIV3 and CanadaHelps.
43. Letters of Hope campaign by Art à la Carte
Art à la Carte is a charity based in Calgary, Alberta and
they bring art, joy and conversation to the bedside of
acute care patients.
Challenge: Their programs must be delivered by trained
volunteers who have met all the registration requirements
of the medical institutions that receive their services.
Strategy: a letter-writing campaign asking their
community for messages of hope to patients and
caregivers.
Results: The patients were deeply touched by this act of
giving and the people in their community became much
more engaged in their mission. Media supporters at
Global TV ran a segment on both local and national TV.
Several local publications also featured the story.
http://globalnews.ca/news/1024165/calgary-cancer-patients-receive-letters-of-hope
“I share these words of
hope with you as the
mother of cancer survivor
myself. He was nine-years-
old. Recently we celebrated
his 29th birthday. During
his initial round with
chemo, I clung to stories of
long-term cancer survival.
It is with great joy I share
this message of hope. My
son is now a university
graduate and I will be
dancing at his wedding
next year. Peace, love, joy.”
What are some key ways to engage
your donors?
GivingTuesday, co-founded in Canada by GIV3 and CanadaHelps.
44. Ask your supporters questions.
• Ask your supporters questions on social media, in your blog posts, during
events, etc. Keep the conversation going by responding quickly,
especially if on social media.
• Include surveys or short questionnaires in your donor communications.
Ask some interesting questions and share some of the survey results
when appropriate. People love to learn about the results from surveys.
GivingTuesday, co-founded in Canada by GIV3 and CanadaHelps.
45. What are some key ways to engage
your donors?
Provide interesting,
content that they will want
to share with their
networks.
GivingTuesday, co-founded in Canada by GIV3 and CanadaHelps.
46. Include eye-catching, beautiful and
inspirational imagery with your content.
PicMonkey.com is a free, easy-to-use photo-editing tool
that lets you add filters, frames, text and effects.
GivingTuesday, co-founded in Canada by GIV3 and CanadaHelps.
47. Ask your supporters to share their
giving stories.
Get creative with social
media. Ask your
GivingTuesday donors to
share their giving stories.
Share those photos on your
social pages. Then post the
contributions on your social
media channels.
GivingTuesday, co-founded in Canada by GIV3 and CanadaHelps.
48. Ask for other types of support including
volunteering or signing petitions.
GivingTuesday, co-founded in Canada by GIV3 and CanadaHelps.
49. Start thinking about your end-of-year holiday
campaign!
25% of December donations and 8% of annual
donations through CanadaHelps are made on
December 30th and 31st.
Ask Again
Offer multiple ways to support your organization.
GivingTuesday, co-founded in Canada by GIV3 and CanadaHelps.
50. How do I know it’s working?
Set objectives, then measure and track:
• New vs. repeat donors
• Website visits through to conversion rate
• Track your email metrics:
• email list size growth
• unsubscribe rates
• click-through-rates
• open-rates
• Social channels
• growth
• level of engagement: comments, shares, likes, etc.
• Number of inbound calls and reason for calls
• % of inbound calls versus proactive outbound calls
• Survey results
• Evaluate your communications
GivingTuesday, co-founded in Canada by GIV3 and CanadaHelps.
51. Takeaways
• Report back to your donors and tell inspirational and compelling stories.
• Say “Thank You!” and let them know the tangible impact of their
donations. Make them feel like they are a part of your team.
• Communicate consistently by developing a donor communications
strategy which can include a social media and email communications
strategy.
• Create open 2-way lines of communication and engage them. Provide
content that they will want to share with their own networks.
• Regularly ask for feedback
• Provide different ways for people to support your organization
GivingTuesday, co-founded in Canada by GIV3 and CanadaHelps.
52. Enable your donors to get involved!
The more your donors engage with you, the more loyal they’ll
become. Ask your donors to:
• Join your email list
• Follow you on social channels
• Share who you are and the importance of your work with others
• Volunteer for your organization
• Consider different levels of support
• Give you permission to include them in your recognition/thank
you program
GivingTuesday, co-founded in Canada by GIV3 and CanadaHelps.
53. • It’s how you build awareness and education.
• It’s how you can really connect with your
donors.
• It’s how you inspire action: whether to give,
volunteer, share or a combination.
• It’s also how you organically grow via SEO.
Why is content so important for donor
loyalty?
GivingTuesday, co-founded in Canada by GIV3 and CanadaHelps.
54. • Make longer communications easy to skim with strong
headlines that pull readers in and increase readership
• Avoid the “we/us” — make it about them
• Whenever possible, use complimentary photos, videos
and graphics
• Educate and inspire through stories
• Include news and updates on stories and impact
Communications that Work
GivingTuesday, co-founded in Canada by GIV3 and CanadaHelps.
55. www.CanadaHelps.org
403 – 173 John Street
Toronto, ON M5T 1X4
1-888-787-4264
Cindy Younan
Manager, Charity Marketing
cindyy@canadahelps.org
Thank you!
Contact me with any questions.
www.vimeo.com/canadahelps
www.twitter.com/CharityLifeCA
www.facebook.com/canadahelps
GivingTuesday, co-founded in Canada by GIV3 and CanadaHelps.