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![Bruce Sterling
Writer, Futurist, Michael Bruce Sterling (born April 14, 1954) is an American science fiction author who is best known for his novels and his work on the
Mirrorshades anthology. Sterling, along with William Gibson, Rudy Rucker, John Shirley, Lewis Shiner, and Pat Cadigan, is one of the founders of the
cyberpunk movement in science fiction. Nickname "Chairman Bruce.” Spime is a neologism for a futuristic object, characteristic to the Internet of Things,[1] that
can be tracked through space and time throughout its lifetime.[2] They are essentially virtual master objects that can, at various times, have physical
incarnations of itself.[1][3] An object can be considered a spime when all of its essential information is stored in the cloud.[4] Bruce Sterling sees spimes as
coming through the convergence of six emerging technologies, related to both the manufacturing process for consumer goods, and through identification and
location technologies.](https://image.slidesharecdn.com/naba2014-150403103900-conversion-gate01/85/A-Design-Journey-Naba-2014-85-320.jpg)
Uploaded byLeandro Agro'
A Design Journey /// Naba 2014
- The document discusses Leandro Agrò's background and experience in digital design, directing, and innovation over 15+ years. It highlights some of the companies and roles he has had, including co-founding several startups. - It also briefly profiles some of Agrò's areas of focus and expertise, such as virtual/augmented reality, internet of things, second screens, health technologies, and more. The document provides an overview of Agrò's innovative work and vision at the intersection of technology and design.
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A Design Journey /// Naba 2014
- 1. A Design Journey withLeandro Agrò | Gmail, Twitter, Skype: leeander
- 2. LEANDRO AGRO’ Main WE LOVETHINGS! Things are our toys and we dismantle, hack, reload, connect, enhance everything (IoT&Service Lab) I am an awarded IxD/UX Director, patents contributor, with 15+ years of design and team leadership. Digital Design Director
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- 7. Digital Design Director FrontiersConferences / co-Founder TOK.TV / VP Product JOINPAD / President SRLABS / Partner WideTAG / co-Founder Kallideas / R&D LAB Director RAZORFISH Healthware / UX Principal Main Side Past WebEgg / UX Director AltoProfilo / co-Founder
- 8. Digital Design Director FrontiersConferences / co-Founder TOK.TV / VP Product JOINPAD / President SRLABS / Partner WideTAG / co-Founder Kallideas / R&D LAB Director RAZORFISH Healthware / UX Principal Main Side Past WebEgg / UX Director AltoProfilo / co-Founder Inspirational Events Second Screen AR/VR Eye-Tracking iHealth Internet of Things Virtual Assistants SW as Design The UX company
- 9. Digital Design Director FrontiersConferences / co-Founder TOK.TV / VP Product JOINPAD / President SRLABS / Partner WideTAG / co-Founder Kallideas / R&D LAB Director RAZORFISH Healthware / UX Principal Main Side Past WebEgg / UX Director AltoProfilo / co-Founder A 25y long trip into the near future Inspirational Events Second Screen AR/VR Eye-Tracking iHealth Internet of Things Virtual Assistants SW as Design The UX company
- 10. Digital Design Director FrontiersConferences / co-Founder TOK.TV / VP Product JOINPAD / President SRLABS / Partner WideTAG / co-Founder Kallideas / R&D LAB Director RAZORFISH Healthware / UX Principal Main Side Past WebEgg / UX Director AltoProfilo / co-Founder Inspirational Events Second Screen AR/VR Eye-Tracking iHealth Internet of Things Virtual Assistants SW as Design The UX company Everything you can imagine, is real
- 11. Which stories Ishould share today?
- 12. Eye-Tracking Internet of Things VirtualAssistants Which stories I should share today?
- 13.
- 14. Doug Engelbart Douglas CarlEngelbart (January 30, 1925 – July 2, 2013) was an American engineer and inventor, and an early computer and Internet pioneer. He is best known for his work on the challenges of human–computer interaction, particularly while at his Augmentation Research Center Lab in SRI International, resulting in the invention of the computer mouse, and the development of hypertext, networked computers, and precursors to graphical user interfaces. These were demonstrated at The Mother of All Demos in 1968. Engelbart's Law, the observation that the intrinsic rate of human performance is exponential, is named after him. (Wikipedia)
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- 17. The Golden TriangleDiscovery
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- 20. From XY pointerto the Xerox Parc What else?
- 21. Prototyping a newgeneration of medical devices http://www.youtube.com/watch?v=JtvpUQykqWA
- 23.
- 24. Neal Stephenson Snow Crashwas published way back in ancient 1992 and laid out many of the attributes of today's online life, including the Metaverse, a virtual place where people meet, do business and play, presenting themselves as avatars. If you've ever played wildly popular multiplayer online games like World of Warcraft, or visited the virtual communities of Second Life, you can get a chill thinking about what he saw back before the popularization of the World Wide Web." (io9) Isaac Asimov / Philip K. Dick
- 25. Virtual is notan opposite to REAL
- 26. Leandro Agrò |Gmail, Twitter, Skype: leeander 2. Virtual Assistants & Second Life
- 27. Virtual is RealFRONTIERS CONFERENCES
- 28.
- 29. …costruirsi un mondoprims per prims
- 31. Che senso hannole strade in un luogo dove tutti possono volare? Ed un ponte? Servono ad andare da un sito all’altro, passeggiando. Il carattere di luogo consente a questa internet parallela di trasmettere ai propri utenti delle esperienze molto diverse dal web. Pensate ai tradizionali (!) siti web. Per passare da un sito all’altro si attraversa un confine. Un momento di bianco. SL è tutto questo, con in più la possibilità andare da un “sito” all’altro passeggiando! E se è vero che il “viaggio” non è la destinazione, ma quello che c’è in mezzo… allora si comincia a comprendere l’enorme potenziale di SL. The journey, not the destination
- 32.
- 33. “Ho visto caschiche pesavano quattro chili con risoluzione 200×200 e madri disperate che portavano figli malati al Santuario della Realtà Virtuale dopo aver visto Il Tagliaerbe” John Maeda Learnings
- 34. Simulation to support people REALLEARNING http://www.secondlearning.it/progetto-itbridge- esperienze-di-italiano-l2-in-second-life/ Events
- 35. Decoder Island |Award Art & Awards
- 36. Leandro Agrò |Gmail, Twitter, Skype: leeander Small world might be comfortable places Islands are extended interfaces
- 37.
- 38. Where is thelink between intelligence and simulation?
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- 42. 2006 (before phones weresmart)
- 43. Embodiment… where pixeland atoms crashes
- 44. Leandro Agrò |Gmail, Twitter, Skype: leeander
- 45. Leandro Agrò |Gmail, Twitter, Skype: leeander This is Claudia -and- she is Real
- 46. Leandro Agrò |Gmail, Twitter, Skype: leeander
- 48. “Research is thetransformation of money into knowledge. Innovation is the transformation of knowledge into money.” Geoffrey Nicholson, 3M
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- 51. Kevin Kelly Kevin Kelly(born August 14, 1952) is the founding executive editor of Wired magazine, and a former editor/publisher of the Whole Earth Review. “This provocative book introduces a brand-new view of technology. It suggests that technology as a whole is not just a jumble of wires and metal but a living, evolving organism that has its own unconscious needs and tendencies.”
- 52.
- 53. This is anevolutionary moment for the Internet! In fact…
- 55. Even if theInternet appears ubiquitous, still the number of connected objects or devices is vastly inferior to those which are not connected. The coming revolution will raise from the necessity of substituting everyday objects with connected ones, making these more intelligent and aware. This is the Internet of Things
- 56. HUMANS OBJECTS 2003 2010 20152020 IN 2008 THE NUMBER OF CONNECTED OBJECTS HAS EXCEEDED THAT OF HUMANS In Q1/12 there were more iPhone sold on planet Earth than babies born.
- 57. 100 'things' arecoming online every second. 50 Billion connected objects await us on the threshold of 2020, and many of these will necessarily be "autonomous"
- 58.
- 59. Smart objects arenatural born story tellers
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- 63. Social norms hasa strong influence on personal behavior and happiness. Global change is only possible when people are involved. http://www.youtube.com/watch?v=ofm7ZqnB-eg
- 64. Design it isnot -anymore- about shape. Design is about behavior
- 65. Behaviors (not juststyle) iPod+iTunes
- 66. Design Laws for Makers Even asocialobjects, dream of Clouds
- 67. Every object must knowSTORIES the History of its past (how it is made, where it was produced, how it is used) and its future (as it is disassembled, valued in its parts, recycled, disposed of).
- 68. Every object must beSENTIENT Every object should know something about the world around it through sensors, or at least know when and where it is used.
- 69. Every object mustbe able to communicate and share its status across social networks used by humans, "participating" in their social relationships. Every object must be SOCIAL
- 71. Every Tool, service,business that jump in the digital technology, start to follow Moore’s Law: Acceleration change everything. http://www.youtube.com/watch?v=E9wFXHYJgdo Peter Diamandis
- 72. Retail Store Online store ProfessionalKOL Productstories Specs Advertising Social Sphere Fan Group Package Sales Tools B2C Help B2B supportBakery Baker spoon Recipe Grocery (ingredients) Package Advertising Fan Group Social Sphere Touchpoints multiplication NON DIGITAL vs DIGITAL GOOD
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- 74. N E ST ?
- 75. Observing NEST froma UX perspective What really change with NEST? Why is perceived so well? Customers are not buying an home automation system: they are just buying another iPod.
- 76. Reinvent thermostats: aninvestor point of view… Yes, we see the problem but is a crowded ugly niche, and doesn’t scale as a billion dollar business
- 77. Reinvent thermostats: aninvestor point of view… “Ok, just think about it like another iPod” This is a system in the user mind. Like iPod/iTunes. This is a system in the user mind. Like something that only a technician might handle and that any user will never never never understand.
- 78. Reinvent thermostats: aninvestor point of view… “This object is a desirable and easy like an iPod, but always connected over the internet. We will be the first to take a permanent place inside home, and we will grow through data and services”. No hidden parts or buttons Clear STATUS Predictive Behavior No programming needed Human presence awareness Multiple touchpoints Touch based UI: EASY and MODERN Trustable Aesthetic
- 79. Reinvent thermostats: aninvestor point of view… No hidden parts or buttons Clear STATUS Predictive Behavior No programming needed Human presence awareness Multiple touchpoints Touch based UI Trustable Aesthetic Autonomous thinking Cloud / Service layer UI quick aging* Data Business Logic Interface
- 80. Reinvent thermostats: aninvestor point of view… No hidden parts or buttons Clear STATUS Predictive Behavior No programming needed Human presence awareness Multiple touchpoints Touch based UI Trustable Aesthetic Autonomous thinking Cloud / Service layer UI quick aging* Data Business Logic Interface
- 81. Reinvent thermostats: aninvestor point of view… No hidden parts or buttons Clear STATUS Predictive Behavior No programming needed Human presence awareness Multiple touchpoints Touch based UI Trustable Aesthetic Autonomous thinking Cloud / Service layer UI quick aging* Data Business Logic Interface “NEST solve a real and well perceived problem, while is desirable like an iPod, so people will buy it independently from usual home automation channels.”
- 82. A brand newaesthetic of TRUST Internet is NOT an extension of “your” home automation device/system. Internet is about PEOPLE and TRUST. The main goal is to shift home automation tools from isolated-passive machines to a network of proactive, collaborative, sharable equipment.
- 84. • Get usersdata in order to: • Save end user’s money • Facilitate peak handling for energy companies • Providing valuable user’s data to third parties Nest business Model • Sell hardware • Value added services (NA)
- 85. Bruce Sterling Writer, Futurist,Michael Bruce Sterling (born April 14, 1954) is an American science fiction author who is best known for his novels and his work on the Mirrorshades anthology. Sterling, along with William Gibson, Rudy Rucker, John Shirley, Lewis Shiner, and Pat Cadigan, is one of the founders of the cyberpunk movement in science fiction. Nickname "Chairman Bruce.” Spime is a neologism for a futuristic object, characteristic to the Internet of Things,[1] that can be tracked through space and time throughout its lifetime.[2] They are essentially virtual master objects that can, at various times, have physical incarnations of itself.[1][3] An object can be considered a spime when all of its essential information is stored in the cloud.[4] Bruce Sterling sees spimes as coming through the convergence of six emerging technologies, related to both the manufacturing process for consumer goods, and through identification and location technologies.
- 86.
- 87. Less Objects than Humans Past Present Future Muchmore Objects than Humans “Objects” indistinguible than Humans. Most of the Objects are isolated / Stand Alone Most of the Objects stay very close to Humans / Proximity Most of the Objects lives with humans Wearable Ambient ATOMS ONLY PASSIVE REACTIVE PRO-ACTIVE ATOMS ONLY HUMANS OBJECTS
- 88. Less Objects than Humans Past Present Future Muchmore Objects than Humans “Objects” indistinguible than Humans. This room represent the initial space between mere TOOLS and HUMANS. At the very beginning, tools were few, weak, isolated, not representative, casual, while humans -since the early stage of the existents- were social. Most of the Objects are isolated / Stand Alone Most of the Objects stay very close to Humans / Proximity Most of the Objects lives with humans Wearable Ambient CO-EVOLUTION IN LIFE ITERATION AND INFLUENCE GENERATIONAL LEARNING ATOMS ONLY PASSIVE REACTIVE PRO-ACTIVE Consumer Age TBD Age Industrial Age and before ATOMS ONLY HUMANS OBJECTS
- 89. Less Objects than Humans Past Present Future Muchmore Objects than Humans “Objects” indistinguible than Humans. This room represent the initial space between mere TOOLS and HUMANS. At the very beginning, tools were few, weak, isolated, not representative, casual, while humans -since the early stage of the existents- were social. Most of the Objects are isolated / Stand Alone Most of the Objects stay very close to Humans / Proximity Most of the Objects lives with humans Wearable Ambient CO-EVOLUTION IN LIFE ITERATION AND INFLUENCE GENERATIONAL LEARNING TENS OF BILLIONS ATOMS ONLY BILLIONS Time Speed of digitalization Sharing / Speed of “Trust” Autonomous Awareness Population PASSIVE REACTIVE PRO-ACTIVE NOW Consumer Age TBD Age Industrial Age and before ATOMS ONLY HUMANS OBJECTS
- 90. Less Objects than Humans Past Present Future Muchmore Objects than Humans “Objects” indistinguible than Humans. This room represent the initial space between mere TOOLS and HUMANS. At the very beginning, tools were few, weak, isolated, not representative, casual, while humans -since the early stage of the existents- were social. Most of the Objects are isolated / Stand Alone Most of the Objects stay very close to Humans / Proximity Most of the Objects lives with humans Wearable Ambient CO-EVOLUTION IN LIFE ITERATION AND INFLUENCE GENERATIONAL LEARNING MOSTLY BITES TENS OF BILLIONS ATOMS ONLY BILLIONS Time Speed of digitalization Sharing / Speed of “Trust” Autonomous Awareness Population PASSIVE REACTIVE PRO-ACTIVE NOW Consumer Age TBD Age Industrial Age and before Deep hybridization between humans and technologies https://www.youtube.com/watch?v=3PMlDidyG_I ATOMS ONLY HUMANS OBJECTS Neo-Animism
- 92. Simulation in VRis often showed as a first person view of the world. TODAY this is true also outside the pure digital environment.
- 93. Oculus: welcome (back)to Virtual Reality
- 94. The Machine tobe another TRADING BODIES, SEXES WITH OCULUS RIFT http://animalnewyork.com/2014/trading-bodies-sexes- oculus-rift/
- 98. The world asultimate algorithms (Terraforming)
- 99. The world asultimate algorithms Kevin Slavin (TED) Will WrightThe Hitchhiker's Guide to the Galaxy / Douglas Adams
- 100. The single, mostrelevant, durable, challenge that I found…
- 101. It’s all aboutTIME Stewart Brand Stewart Brand (born December 14, 1938) is an American writer, best known as editor of the Whole Earth Catalog. He founded a number of organizations, including The WELL, the Global Business Network, and the Long Now Foundation.
- 102. Recap… Take care oftime as a tool and an issue Remember than before than any USABILITY / UX / ETC, the first barrier to climb is CULTURAL and SOCIAL ACCEPTABILITY. Design it is not about MAKING NEW JUNK that stay cool for a season. In this age, Design is about helping people, companies, communities to create meaningful objects, systems, services, solutions that take care of all us, as humanity. In this sense, be aware about the need to create emotionally durable smart objects. Humans STAYS. The fast forward innovation is the one that design SMART objects that STAYS aka evolves.
- 104. Gmail, Skype, Twitter,Flickr: @leeander Thank you! Design isn't just about shapes or pixels anymore. Design is the process that shapes product behaviors, communities, companies and -in the end- builds new worlds”
- 105.