The document proposes a sponsorship between the UFC and Caliente, a sports betting company in Mexico. It notes both companies target primarily male audiences around age 40. The sponsorship would include Caliente's logo in the octagon and stadium signage. Activation activities would allow fans to test their punching power or kick wooden boards at various locations. The proposal requests $250k for the sponsorship of an upcoming UFC Fight Night event in Tijuana, Mexico.

1. Sponsorship
Proposal
Adrián Pérez
-

2. The Ultimate Fighting Championship (UFC) is a professional Mixed Martial
Arts company that stands as a premium global sports brand, media
content company and the largest Pay-Per-View (PPV) event provider in the
world. UFC mission statement is to help promote the sport of MMA evolve
into a major world sport.
Background

3. 15%
85%
Male Female
10%
40% 35%
15%
U24 25-34 35-44 +45
UFC Audience
UFC audience is 85% male and average age is 40

4. In 2019, Fantasy Sports & Gaming Association made a survey about sports betting
The results show that 80% of sports bettors are male and average age is 38.1
FIT
As you can see, the demographics of UFC and Caliente are very similar.

5. FIT
UFC objective is to increase PPV sales Caliente objective is to increase sports bettors
UFC and Caliente share a percentage of the audience that wants to see the fights because
they placed a bet on it, or a fan that is watching the fights and wants to place a bet to add
more excitement.

6. Sponsorship Elements
Signage
Caliente’s logo will be present:
• Inside the octagon
• Event poster
• In restrooms
• TVs inside the stadium
• Stands outside the stadium

7. Sponsorship Elements
Media
Social media content with UFC fighters
UFC website under partners
TV commercials

8. Activations

9. Activations

10. Activations
1
2
3
5
4
Locations of punching machines.
1 machine for adults and 1 machine for kids at every location.

11. Activations
1
2
3
5
4
Locations of boards of wood.
For adults and kids at every location.
Boards of wood to be broken by fans
with fist or kicks

12. Activations
Download the
Caliente app and we
will double your first
deposit with Promo
Code “UFC Tijuana”

13. Activations
T-shirts as gifts for participating in activations
Tijuana
Presented by

14. UFC Fight Night Tijuana would
be honored to have Caliente
as a sponsor.
UFC is asking for
$250k for this top-
tier sponsorship
For more information feel free
to contact me whenever you
want at:
407-345-5876
adrianperez@ufc.corp
Tijuana
Sep 16 9 P.M.
Tickets at ufc.com
México Rest of the world
Brandon Moreno
UFC Flyweight Champion
Yair Rodríguez
#3 Ranked UFC
Featherweight
Alexa Grasso
#10 Ranked UFC
Flyweight
“Homecoming fight”

15. • Caliente mx logo. Retrieved January 29th, 2022 from: https://apkresult.com/Logos/caliente.mx%20apkresult.png
• Wood. Retrieved January 29th, 2022 from: https://http2.mlstatic.com/D_NQ_NP_993580-MLA31011897651_062019-O.jpg
• Caliente logo. Retrieved January 29th, 2022 from: https://cdn.freebiesupply.com/logos/large/2x/caliente-1-logo-png-transparent.png
• Octagon photo. Retrieved January 29th, 2022 from: https://media.istockphoto.com/illustrations/rendered-illustration-of-an-mma-mixed-
martial-arts-fighting-cage-illustration-id641509146?k=20&m=641509146&s=612x612&w=0&h=fx1R_CMxMZHEhvmzC-
bmFVqJBRWxtYOaMa92BmQzaq8=Retrieved October 21, 2021 from:
• Round cartel. Retrieved January 29th, 2022 from: https://dmxg5wxfqgb4u.cloudfront.net/styles/gallery_collapsed_mobile_1x/s3/2018-11/
GettyImages-497196446.jpg?VersionId=FVgpu1TqLTqQc82_iKJc_lPfFah0nCPk&itok=jfm5XSvS
• Punching machine. Retrieved January 29th, 2022 from: https://www.jsfuneventhire.co.uk/uploads/3/8/1/5/38159895/boxing-machine-bran
activation-london_orig.jpg
• Outside Estadio Caliente. Retrieved January 29th, 2022 from: https://www.facebook.com/EstadiosDeMexico/photos/a.
779189715474540/4110231275703684/
• Caliente casino logo. Retrieved January 29th, 2022: from https://www.calientecasino.us/wp-content/uploads/2018/06/caliente-logo-blk.pn
• Coca-Cola logo. Retrieved January 29th, 2022: https://upload.wikimedia.org/wikipedia/commons/thumb/c/ce/Coca-Cola_logo.svg/640px
Coca-Cola_logo.svg.png
• Xolos logo. Retrieved January 29th, 2022: https://upload.wikimedia.org/wikipedia/en/thumb/2/29/Club_Tijuana_logo.svg/1200px-
Club_Tijuana_logo.svg.png
Photo References

16. Photo references
• Sports betting. https://www.reviewjournal.com/wp-content/uploads/
2018/05/10551537_web1_wildart-westgatesportsbook_031618pc_002.jpg
• Octagon https://brobible.com/wp-content/uploads/2018/10/ufc-
octagon.jpg
• Screen signage. https://i.dailymail.co.uk/1s/
2020/06/15/14/29629170-8422477-image-a-74_1592228868585.jpg
• McGregor. https://cdn-wp.thesportsrush.com/2020/05/Highest-paid-UFC-
fighters-and-athletes-in-2020.png
• Canvas Partners. https://dmxg5wxfqgb4u.cloudfront.net/styles/inline/
s3/2019-06/UFC%20238%20Canvas.jpg?
VersionId=NnmcWZhwswdYlDq7rALlPpj_IXijXwmV&itok=5072C2Pi