The document outlines Adrian Perez's portfolio project which involves a 30-day social media marketing campaign on Twitter to promote sports content. The campaign will cover 4 weeks and major events including the UEFA Champions League final, Fury-Wilder III boxing match, and FIFA World Cup qualifiers. The goals are to gain 10 Twitter followers, receive 10 blog visits, and achieve 100 Twitter reactions. The results show the follower goal was not met but engagement goals exceeded expectations.

1. Adrian Perez
Portfolio Project

2. Introduction

3. Interview

4. Campaign Content
Week #1: UCL Final Week #2: Fury-Wilder III
Week #3: FIFA World Cup Qualifying Week #4: UCL Group Stage

5. Campaign Content
Week #1: UCL Final
Week #2: Fury-Wilder III
Week #3: FIFA World Cup Qualifying
Week #4: UCL Group Stage

6. Campaign Goals
1. I want to gain 10 followers on Twitter in 30 days in order to increase my
brand awareness.
2.I want to have 10 blog visits on my articles in 30 days in order to increase
my brand awareness.
3. I want to reach 100 Twitter reactions (rts, likes, comments) in 30 days in
order to increase my engagement.
GOALS

7. Like
s
88%
Retweet
s
7%
W
e
e
k
1
W
e
e
k
2
W
e
e
k
3
W
e
e
k
4
6
4
2
0

8. Campaign Results
Goals
Goal #1
Goal #2
Goal #3
% Reached
0% 150%
52%
150%
40%
100%
Goal

9. Photo References
• Wordpress logo. Retrieved October 20, 2021 from: https://upload.wikimedia.org/wikipedia/commons/
thumb/9/98/WordPress_blue_logo.svg/1024px-WordPress_blue_logo.svg.png
• Twitter logo. Retrieved October 20, 2021 from: https://1000logos.net/wp-content/uploads/2021/04/Twitter-
logo.png
• Fury-Wilder. Retrieved October 20, 2021 from: https://espnpressroom.com/us/files/2021/09/Boxing-Fury-
Wilder-III.jpg
• UEFA Champions League logo. Retrieved October 20, 2021 from: https://upload.wikimedia.org/wikipedia/
en/thumb/b/bf/UEFA_Champions_League_logo_2.svg/1200px-UEFA_Champions_League_logo_2.svg.png
• Photo retrieved October 20, 2021 from: https://i.hurimg.com/i/hdn/75/0x0/5ba7450e67b0a80c90fc3c25.jpg
• Photo retrieved October 20, 2021 from: https://editorial.uefa.com/resources/026c-1317e4ab2885-
fa97f8a6c864-1000/fbl-eur-c1-draw.jpeg
• Photo retrieved October 20, 2021 from: http://static1.squarespace.com/static/59cbb3caf14aa1a148f4a5af/
t/59d4e4c71f318d97b4aa8691/1507124424544/02_TV_Logo_PNG_Transparent.png?format=1500w