Winlistingslinkin HSA
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The document provides tips and guidance for using LinkedIn effectively for real estate professionals. It discusses setting up a complete LinkedIn profile, including skills, connections, and endorsements. It recommends joining and participating in relevant groups. The document also provides best practices for status updates, sharing content, and answering questions on LinkedIn. The overall aim is to grow one's professional network and brand on LinkedIn to help win listings and convert buyers.
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Winlistingslinkin HSA
- 1. Win Listings and Convert Buyers With Linked _
- 2. Audio Issues Check to make sure your computer isn’t muted Make sure your audio settings are for voip not call in How To Participate
- 3. Audio Issues • Check to make sure your computer isn’t muted • Make sure your Audio Mode set to Use Mic & Speakers if you haven’t dialed in
- 4. Burke Smith Founder of YourNetCoach Chief Communications Officer, HSA Home Warranty “The trusted name in home warranty!” Technology will Never replace agents, but agents using technology will!™
- 5. Burke Smith – Career Highlights • Chief Communications Officer at HSA Home Warranty • Founder of YourNetCoach and ipayOne, Executive Team at Prudential California Realty • Licensed California Broker & Real Estate Coach/Consultant/Trainer • Personally responsible for over 1000 closed real estate transactions • Featured on CNN & in the New York Times • Nominated 2 years in a row Inman Innovator of the Year Clients have closed over $25 billion in residential real estate!
- 6. • Featured on RIS Media • Marketing and Promotions at ESPN Radio • Social Media Intern at Monona Terrace • IT and Social Media Consultant at American Family Insurance • Social Media Specialist at HSA Phone: 608-798-6001 ext. 6410 Email: Brian.Geick@onlineHSA.com Contact: Hi! Brian Geick – Career Highlights
- 8. Tutorial Videos on YouTube on www.youtube.com/hsawarranty
- 9. Help me find a house What is my house is worth Tell me how the market is PROVE TO ME THAT I CAN TRUST YOU Real Estate 101 vs. Social Media 101
- 10. How You CLOSE the Sale with Social Media Your #1 Goal is NOT to schedule an appointment to show them the perfect property!! Your #1 Goal is that by the time they call, the prospect believes you are the perfect person to show them any property because you understand their needs
- 12. You’re not just an agent, you’re a brand. What does your brand stand for? Hint: “Don’t say Loyalty, Integrity and experience” • 3 Step Branding Exercise: • Write down 3 – 5 things that you think your brand represents in the market. • Ask your family, friends, co-workers and most importantly your past clients what is the first thing that comes to mind when they think about you and your brand. • Compare their responses to yours. What is your BIG, BOLD, BRANDING statement?
- 13. Concentrate on Being Interested vs. Interesting
- 14. Bonus Tips to Thinking BIG and Thinking Different Take People Offline and Give them a Reason to Join You Online – Top 10 Lists! 10 Most Important things you need to know when thinking of selling your home in Cary, NC
- 15. Over 200 Million and Growing
- 16. There are 7,610 searches on LinkedIn per minute Source: social jumpstart, http://goo.gl/zultc
- 17. Engaged Business-focused Audience 4 out of 5 LinkedIn members drive business decisions
- 18. 90% of professionals use social media to get access to thought leadership & information they couldn’t get elsewhere Source: society for new communications research
- 19. Grow Reach Goals of using LinkedIn
- 20. Increase Engagement Goals of using LinkedIn
- 21. Generate Website Traffic Goals of using LinkedIn
- 22. Goals of using LinkedIn Win Listings and Convert Buyers
- 23. Your Network and Degrees of Connection
- 24. LinkedIn is your Top Search Result
- 25. • Featured on RIS Media • Marketing and Promotions at ESPN Radio • Social Media Intern at Monona Terrace • IT and Social Media Consultant at American Family Insurance • Social Media Specialist at HSA Phone: 608-798-6001 ext. 6410 Email: Brian.Geick@onlineHSA.com Contact: Hi! Brian Geick – Career Highlights
- 26. Make your profile public
- 27. Add a Vanity URL
- 29. What makes your Profile Complete? • Your industry and location • A current position (with description) • 2 past positions • Your education • Your skills (min. of 3) • A profile photo • 50+ connections
- 30. • Use Keywords where possible – Headline – Summary – Interests When filling out your profile
- 31. • 50 max • Help increase your search rankings • Endorsements Adding Skills
- 32. • Real Estate • Real Estate Development • Real Estate Transactions • Commercial Real Estate • Real Estate Economics • Corporate Real Estate • Real Estate Financing • Real Estate License • Residential Homes • First Time Home Buyers • First Time Home Sellers • New Home Sales • Single Family Homes • Home Staging • Real Estate Staging • Existing Home Sales • Certified New Home Sales Professional • Condos • Apartments • Valuation • Financial Analysis • High Value Homes • Buyer representation • Move up Buyers • National Association of Realtors Add These Skills
- 33. Connecting • Can’t add complete strangers • Add – Colleagues (past and present) – Classmates (College, High School, etc) – Members of your LinkedIn groups – Family & friends
- 34. Add a Link to Web and Email
- 36. Getting Started in Groups Real Estate • Join Many • Participate in a few • Run 1
- 37. Groups to Join:
- 38. Winning Listings and Converting Buyers With Social Media Join Our Group!
- 39. Join Our Group! • Insight on changes and emerging trends for driving real estate business using social media • Early registration for webinars • Your source for all of the content guides, videos, and notes from presentations
- 40. Groups Search for existing groups in your community
- 41. • Your Regional Association of Realtors • Local Chamber of Commerce • Local Young Professionals Group • Alumni Networks Other Groups to Look For
- 42. Creating A Group • Define your group – Create a list of keywords and topics – Search for terms to see if a group already exists • Do Not name it after your business – John Doe Team Raleigh, NC
- 43. • Moving to Pittsburgh • Homes For Sale in Raleigh • Middleton Community Information • Twin Cities Business Professionals • Relocating to __________ Group Ideas
- 44. Best Practices for Groups • Stay Active! • Engage in thought leadership discussions • Set discussions guidelines (be a moderator) • Create Content
- 45. Endorsements
- 46. Have Your Skills Recognized
- 48. • Go to the profile of the person you want to endorse • Click on Endorse Endorse Multiple Skills
- 49. See Who’s Endorsed You
- 50. Best Practices for Status Updates • Use Links and images • Keep it short (80-120 characters) • Tell your followers what action to take
- 51. Be Helpful Not Promotional
- 53. Answer Questions
- 54. Contribute Content Regularly Goal: • Post Once a Day
- 55. Best Times To Post • Post on weekdays • 7:00 – 11:00 AM
- 56. Just a Thought… Everybody is…. • Tweeting • Facebooking • Blogging • Texting • Pinging • Posting • Emailing Nobody is… • Doorknocking • Farming • Calling • Talking • Writing • Mailing • Living Your opportunity is to combine these two columns!!!!!
- 57. HSA Social Media Resources Facebook.com/HSAhomewarranty
- 60. Questions?
- 61. • www.onlinehsa.com/Agents/Findrep Contact Your Local Rep!
- 62. • Under profile select Edit Profile • Select the Edit button underneath your picture, and across from your url Make Profile Public
- 63. Make Profile Public • Make sure the radio button next to Make my public profile visible to everyone is selected
- 64. Setting a Vanity URL • Click customize your public profile URL • Enter your name, NOT the name of your company and set the URL
- 65. • Under profile select Edit Profile • Select the pencil icon across from Skills & expertise Adding a Skill
- 66. • Enter a new skill and click add Adding a Skill
- 67. Create a Group
- 68. • Using the search bar on the top right of LinkedIn select Groups from the drop down menu and enter either the location or type of group you want to search for Finding/Joining a Group
- 69. • When you find a group you would like to join click on view Finding/Joining a Group
- 70. • Select Join Group Finding/Joining a Group
Editor's Notes
- North Carolina REASN - Real Estate Agents in Social Networks
- Use on your Email signature and on your business card.