Keynote to monthly meeting of the Silicon Halton community, June 21 2010 - social media for professionals and growing businesses

1. Transcending Geography
and Generations
Social Media for Professionals
Silicon Halton MeetUp – June 22, 2010
Cheryl McKinnon, CMO @ Nuxeo
@CherylMcKinnon

2. Web Levels the Playing Field
• Small companies can compete with large
incumbents
• New companies can compete with established
providers
• Easy to look bigger than you are
• Build global street cred in your area of expertise
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3. Build Your Web Community Now
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4. Rise of “Web 2.0”
• You Know the Drill
– Blogs, Wikis, Twitter, Community Sites, Image
/ Video Sharing Sites, Social Bookmarking
• Gained popularity in Consumer World, but
becoming Business mainstream in recent years
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5. Why Engage?
• Need a Clear Purpose - Start with 1 – not many
• Listening vs. Engaging vs. Reacting
• Event? Brand? Program / Company Promotion?
• Personal or Professional Development?
• Market Research, Community Polling (aka Crowd
Sourcing), Competitive Intelligence
• Unleash Your Alter Ego for Practice
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6. Rules of Engagement
• “Social” Media means Interacting with People
– Conversation
– Plain Language
– Sense of Personality
– Don't Talk Like a Press Release
• Always Remember the Network Effect
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7. Rules of Engagement
• Distinguish Between a Corporate Social Media
Name and a Personal One
– Corporate Name – links to more formal Press
Releases, Events, Articles, Call to action
– Personalities – a commentary on the more
formal content – highlight, best quote, why
they liked it.
–
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8. Rules of Engagement
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9. Where to Engage
• Four Key Areas for Business
– Program Awareness and Lead Generation
– Customer Service and Care
– Competitive and Market Intelligence
– Recruiting and Building Talent Pool
–
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10. Look Bigger Than You Are
• Amplify In Person Events with Social Media
Participation
• Challenge Assumptions and Lazy Shorthand
• Stretch Conference and Trade Show Dollars by
Ignoring Most Booths
• Coordinate Staff and Partner Online Efforts
• Promote Content Across Multiple Channels
–
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11. Building Network - Talent
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12. Building Network – Lead Gen
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13. Building Network – Market IQ
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14. Tracking Content
• Twitter
• “Hashtags”
•#
• Metadata
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15. Building Awareness
• Blogs
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16. Building Awareness
• Think about
the
Participants
as well as the
Platform
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17. Building Network – Lead Gen
• Professional Associations
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18. Building Network
• SlideShare.Net / YouTube / Vimeo / Blip TV
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19. Never Underestimate the
Power of Passion
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20. Q&A
• Round Table
– Where have you started?
– What worked?
– What Didn't?
– What Will you Try This week?
– At Home?
– At Work?
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