Experience Economy

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The document discusses the progression of economic value from goods to services to experiences. It describes key features of the experience economy including that experiences occur when using services as a stage and goods as props, and exist in the mind rather than being external. It also outlines principles for designing experiences, such as theming the experience, harmonizing positive cues, and engaging all five senses.

Business Technology

Experience Economy Experience is a jewel, and it had need be so, for it is often purchased at an infinite rate. – William Shakespeare

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In the early days of product development, the technology is inferior and lacking in performance. The focus is very much on the technology itself. The users are enthusiast who like the idea of the product, find use for it, and except the lack of performance. Then as the product becomes more mature, other factors become important, such as price, design, features, portability. The product moves from being a technology to become a consumer item, and even a community. In this lecture we explore the change from technology focus to consumer focus, and look at why people stand in line overnight to buy the latest gadgets.

Raam Thakrar - Touchnote presentation for TheBigM

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Presentation given on March 21st, 2011in Bath, UK App distribution and monetisation - the only things more important than lines of code Raam is currently co-founder and CEO of Touchnote, an m-commerce start-up selling photo postcards cards. Touchnote recently announced a distribution deal with Sony Ericsson that will see the app embedded on multiple handsets and integrated into the camera and gallery. Raam's previous varied experience is in strategy and management consulting – in London, Washington DC and Central America.

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