Kari Gjetrang, Expology Experience Group AS: R&D as a market positioning tool. Nodem, CultureKick Research Seminar: Collaboration, partnership and participation – exploring methods for innovations in museums and cultural institutions http://www.nodem.org/nodem-actions/culture-kick/activities/research-seminar-oslo-2-2013/

1. Research and
Developement as a market
positioning tool
Kari Gjetrang CEO, Expology

2. About Expology ”
If you don´t have
a competitive
advantage,don´t
compete
Expology create concepts that aim to engage people at a personal - Jack Welch
level, involve the senses and stimulate learning. We create
concepts and solutions for knowledge based arenas such as
science centres, museums, visitor centres and branding arenas.
Core service
• Concept and content development
• Exhibition architecture and design
• Media production and media technology
• Game based learning concepts and production
• Technology solutions for exhibition and learning arenas
• Project management
2

3. About Expology ”The empires of
the future are
the empires of
the mind
- Sir Winston
Focus areas Churchill
Expology are also working on standardising and commercialising
much of our technology, exhibition and concept innovations.
Our Technology solutions we develop and use as important tools for
both internal project development and for our clients to enhance the
visitor experience :
1. The XMS Exhibition Management System: An easy to use system
for simplified and efficient daily management of exhibition spaces.
It gives complete control of computers and content in exhibitions
from a single web-based user interface.
2. The Memories Visitor Portal: Allows users to store experiences
from their visit on a personalised web page and share these
experiences during or after a visit.
3. Game based learning engine
4. Immersive experiences
3

4. R&D and innovation in Expology
Vision/
mission
Strategy
STRATEGY
Branded Products and
BUSINESS Environment solutions
Tailored exhibitions Social learning
AREAS
games
Support and
development
Project
Strategic Multimedia Content Design management
CORE relations
COMPETE
NCY
AREAS Approach:
1. Evaluation of current approach and results within each core competency area
2. Exploration of alternative approaches/ new market trends (Multimedia, content, Design)
3. Competency area strategy, including research strategy to explore chosen alternatives
4. Link to and coordination with other core competency areas to ensure company strategy

5. An historical perspective on R&D in Expology ” IDEA =p(k+I)
Fredrik Haren
Research and development is a key activity for keeping up with
market trends and the competition. Now we know, before we just
created Idea =p(k+i)
Social Immersive
learning Content Game
Manageme experience
games engine
nt System s
Est. 1998 2000 2005 2010 2013
5

7. An historical perspective on R&D in Expology
Several of our main projects and technology solutions over the years,
have been shaped and realised as a result of our investment in R&D.
One example of this Is a exhibition management system that we use
for production and implementation in all our projects. Through
substantial investment in developing this system and competency
internally, we are now able to offer this solution as a stand alone
product.
Social Content Immersive
learning Game
Manageme experience
games engine
nt System s
Est. 1998 2000 2005 2010 2013
7

8. Exhibition management tools
XMS Exhibition Management Center control via APP Memories Visitor Portal
System
Efficient daily management of exhibition areas or identity spaces Allow visitors to store, revisit and share their experiences
Knowledge source
Incorporate practical tasks such as registering
for user accounts and publish experiences,
into a social visitor area
8

9. An historical perspective on R&D in Expology
Several of our main projects and technology solutions over the years,
have been shaped and realised as a result of our investment in R&D.
Another example of this is a game based learning engine that we use
for production of our games. Through substantial investment in
developing this system and competency internally, we are now able
to offer this solution as a stand alone product.
Social Content Immersive
learning Management Game engine experience
games System s
Est. 1998 2000 2005 2010 2013
9

10. Social learning games
Medialab Politician for a day
Engineerium – engineering Right or wrong? Judicial
challenge system lab
10

11. An historical perspective on R&D in Expology
Now we focus in Immersive experiences and this time we would like
to work with you guys from the beginning 
Social Content Immersive
learning Game
Managemen experience
games engine
t System s
Est. 1998 2000 2005 2010 2013
11

12. ALTA ER NORDLYSBYEN
 Nordlysattraksjonen skal skape verdier:
 Styrke Altas posisjon som Nordlysbyen
 Knytte seg til Altas øvrige opplevelsestilbud
 Gi mulighet for planlegging av besøk
 Styrke stolthet og identitetsfølelse i Alta

13. BLI EN DEL AV NORDLYSET
 Den besøkende i sentrum:
 Skaper sin egen opplevelse
 Sanse-eksplosjon og sjelefred
 To spor:
 Vitenskap
 Myter
KONSEPT

14. INTRODUKSJON TIL NORDLYSET
 Nullstilling
 Film og formidling
 Nordlyset og Alta – det hørbare lyset
 Samiske myter
 Vitenskap og Birkeland

15. SYNG MED NORDLYSET
 MYTE: Nordlyset løser konflikter
 Din stemme påvirker nordlysets bevegelser
 Prosjektorer, LED, mikrofon
 Heve- og senkemekanikk
INNHOLDSELEMENTER

16. GÅ INN I NORDLYSET
 MYTE: Vink til nordlyset og det vinker tilbake
 Lysbølgene responderer på dine bevegelser
 Buet interaktiv skjerm, hazer og LED
 Stjerneteppe
INNHOLDSELEMENTER

17. VÆR NORDLYSETS ENERGI
 VITENSKAP: Nordlys oppstår når elektroner
og protoner fra solvind treffer jordens atmosfære
 Konkurrer om å dirigere flest elektroner og protoner gjenn
atmosfæren
 Holo-skjerm, berøringsfolie og stjerneteppe
 Animerte elektroner og protoner
INNHOLDSELEMENTER

18. NORDLYSFORSKER FOR EN DAG
 LÆRINGSVERKTØY FOR SKOLEKLASSER
 Pedagogisk læringsspill
 Hjelp Kristian Birkeland å gjenskape nordlyset i
laboratorium
 Oppdrag og løsning i grupper
 Individuelt ansvar og valg
 Utfordringer og konflikt
 Evaluering og tilbakemelding
 I klasserommet og i Nordlysattraksjonen
 PC og iPod ….

19. Mutual benefits from research in a more
systematic way?
• TIME
• National/International focus
• Methods/methodology/terminology
• Competencies
• Network