Held at WMG International Digital Lab on 23rd March 2012.

1. International Institute for Product & Service Innovation (IIPSI)
© 2011

2. IIPSI Overview
• Dedicated demonstration facility for regional SMEs
• Enabling creation and testing of new products and
services
• 3 areas of expertise:
– Experience Led Innovation
– Digital Innovation
– Polymer Innovation
• ERDF funded project running until 2015
© 2011

3. How we will be helping SMEs
Dedicated team of 10 people.
Working with SMEs to deliver impact.
Raising Awareness
• Overview seminars
• Practical ‘hands-on’ workshops
Embedding
capability
• Technology Sandpits (try for yourself)
• Prototyping with new Cloud applications
Market leading
products/services
• Collaborative research projects
• Funding application assistance
Expansion through
R&D
• Graduate placement and recruitment
© 2011

4. Cloud4Business : aims for today
• Discuss the Cloud.
• Identify projects we can work on together.
• Help answer the question:
The Cloud can help your business, but what
help do you really need?
stock control, logistics, invoicing, CRM, customer support, appointments and scheduling,
backups, databases, reducing cost, email, website hosting, office software, CMS system,
collaborative working, mobilising workforce, industry specific applications, operating
systems, accounting, infrastructure, …
© 2011

5. Agenda
• Introductions
• Case Study (Nick Blenkarn, Severn Partnership)
• Table discussion sessions, and feedback
• Brief on WMG’s ‘blue sky’ research in Cloud
© 2011

6. Thankyou
Introductions
© 2011

7. Discussion Sessions - format
• Choose a spokesperson for each table.
• Write your thoughts on the sheets provided.
• Discuss (10 minutes).
• Spokesperson to read out the table’s findings to
the room.
• We will collect sheets at the end.
– neat writing please 
– strict timekeeping 
– Be honest and blunt where needed 
© 2011

8. Session 1 (10 mins)
What are the main problem areas you see in
your business at the moment?
• Do appointments get lost or double-booked?
• Can you find the documents you’re looking for?
• Are your remote/mobile staff working efficiently?
• Are you able to access your email from anywhere?
• Do you lose appointments?
• Are your IT overheads too high?
NB: forget the Cloud!
© 2011

9. Session 2 (10 mins)
What assistance with Cloud technology do you
*think* you would you like for your business?
• What would break down your barriers to growth?
• What would make your company more streamlined?
• What would help you more competitive?
• What would save you money or time?
Examples: centralised stock control accessible from multiple sites, email
accessible on the move, online schedules, collaborative documents.
© 2011

10. Session 3 (5 mins)
What Cloud services do you use in your business
today?
Examples: Google’s email (Gmail).
© 2011