Metodologie di progettazioni agili, Lean, evolutive fondano il loro sviluppo sull'utilizzare come stakeholder principale l'utenza nel loro comportamento e nel loro feedback sviluppando quello che viene chiamato customer development. Questo approccio di analisi e progettazione dell'esperienza utente viene largamente adottato nel mondo delle startup porta però una serie di impatti importanti non solo sull'aspetto di design funzionale ma sulla dimensione tecnologica e del modello di business. La domanda dunque è: l'utente come ci cambia?

1. Experience change...
in the agile world

2. experience architect
Luca Mascaro

3. challenge
efficient ways to build value & quality

4. create and validate
in a iterative way
how

5. toyota
Factory

6. Kaizen [改善]
change for the better / find a good change

7. Lean manufacturing [lean]
focus on the value stream

8. Agile
lightweight, iterative and incremental

9. create and validate
in a iterative way
organization
prioritization
validation
feedback

10. value
a new challenge

11. Lean startup [or lean ux]
the “customer development”

12. create and validate
in a multiple iterative way
organization
prioritization
validation
feedback
validated
learning

13. ok
we are working on the experience

14. experience
human
adoption engagement
loyalty
need expectation
behavior

15. experience
model
today’s
experience
understand
real
experience
identify
pain / win
point
change
touchpoint
change
(behaviour)
experience
restart
and
improve

16. humans
we talk about that

17. question
what can be changed
starting from the user?

18. human
change everything
product
service
process
business
model

19. experience change everything
if you approach in an agile way the final user you
have to be ready to change everything in your
project and business!

20. the
most important thing

21. product owner
can change everything... alone?

22. great ux
Set expectation over customer
experience.
Deliver better!

23. thank you
@lucamascaro
www.lucamascaro.info
www.sketchin.ch