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Design for corporate transformation

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This presentation will delve into the emerging role of design as a game changer for big corporations in the challenge of business transformation and competition with the startups world.

Through a few principles, I will show how new design discipline such as service and strategic design can help even big corporations can evolve their organization, empower the human experience and embrace the nimbleness and fast paced innovation practices typical of the startup ecosystem.

Published in: Business
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Design for corporate transformation

  1. 1. Design for corporate transformation
  2. 2. Disruptors are setting a new level of expectation
  3. 3. but the real market remain the “old one”
  4. 4. Market segments LEADERSEARLY FOLLOWERSFOLLOWERSLATE FOLLOWERS STARTUPS
  5. 5. Players on the market LEADERSEARLY FOLLOWERSFOLLOWERSLATE FOLLOWERS STARTUPS
  6. 6. LEADERSEARLY FOLLOWERSFOLLOWERSLATE FOLLOWERS STARTUPS Value per customer
  7. 7. LEADERSEARLY FOLLOWERSFOLLOWERSLATE FOLLOWERS STARTUPS Business strategy Disrupt existing markets Build exponential organizations Try to transform their business Try to survive
  8. 8. LEADERSEARLY FOLLOWERSFOLLOWERSLATE FOLLOWERS STARTUPS Business strategy Build exponential organizations Try to transform their business Try to survive Disrupt existing markets
  9. 9. The business transformation
  10. 10. implement leaders models reshape the internal service & org. model use technology to empower workforce the transformation challenge convert into exponential
  11. 11. Future market Human expectations Technological opportunities Business transformation Past Now Soon Tomorrow Future ARTIFICIAL INTELLIGENCE WEB MOBILE SMAC ROBOTICS
  12. 12. Future market Human expectations Technological opportunities Business transformation Opportunity space ARTIFICIAL INTELLIGENCE WEB MOBILE SMAC ROBOTICS
  13. 13. The “human” issue
  14. 14. THE HUMAN ISSUE how to change organization and introduce technology in the real context
  15. 15. design & business transformation
  16. 16. a totally new role for design
  17. 17. support the transformation process across silos services touchpoints processes organizations
  18. 18. UNDERSTAND players and natural processes
  19. 19. FACILITATE explicit collaboration and communication
  20. 20. MAP the real world complexity
  21. 21. SET Vision in front of key peoples
  22. 22. BALANCE technology and human experience
  23. 23. DESIGN new internal service models
  24. 24. to build the magic age in professional context
  25. 25. Thank you @lucamascaro www.sketchin.ch

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