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Design for
corporate transformation
Disruptors are setting a
new level of expectation
but the real market remain the “old one”
Market segments
LEADERSEARLY FOLLOWERSFOLLOWERSLATE FOLLOWERS STARTUPS
Players on the market
LEADERSEARLY FOLLOWERSFOLLOWERSLATE FOLLOWERS STARTUPS
LEADERSEARLY FOLLOWERSFOLLOWERSLATE FOLLOWERS STARTUPS
Value per customer
LEADERSEARLY FOLLOWERSFOLLOWERSLATE FOLLOWERS STARTUPS
Business strategy
Disrupt
existing markets
Build
exponential organizations
Try to
transform their business
Try to
survive
LEADERSEARLY FOLLOWERSFOLLOWERSLATE FOLLOWERS STARTUPS
Business strategy
Build
exponential organizations
Try to
transform their business
Try to
survive
Disrupt
existing markets
The business
transformation
implement leaders
models
reshape the internal
service & org. model
use technology to
empower workforce
the transformation challenge
convert into
exponential
Future market
Human
expectations
Technological
opportunities
Business
transformation
Past Now Soon Tomorrow Future
ARTIFICIAL
INTELLIGENCE
WEB
MOBILE
SMAC
ROBOTICS
Future market
Human
expectations
Technological
opportunities
Business
transformation
Opportunity
space
ARTIFICIAL
INTELLIGENCE
WEB
MOBILE
SMAC
ROBOTICS
The “human” issue
THE HUMAN ISSUE
how to change organization and
introduce technology in the real context
design & business transformation
a totally new role for design
support the transformation process across silos
services touchpoints processes organizations
UNDERSTAND
players and
natural processes
FACILITATE
explicit collaboration
and communication
MAP
the real world
complexity
SET
Vision in front
of key peoples
BALANCE
technology and
human experience
DESIGN
new internal
service models
to build the magic age in
professional context
Thank you
@lucamascaro
www.sketchin.ch

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