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Contextualising everyday finance for a happy wellbeing
45.5416° N, 10.2118° E
Brescia, Italy
September 30th 2016, UTC+1
Happily married for 3 years, known each
other since 2004
First trip together since 2012
Rationalise most actions
through the wellbeing of their
2,5 year old son
Biggest expense while in
NYC:Helicopter ride of an est. 398USD
178 memorable pics made in flight
3 restaurants MCC 5812-5814, most
memorable - vendor bought quesadilla
NYC Trip September 2016
LTV and Memories - Everlasting
Daniel Gusev
23 more pages
okozukai
Aknowledge the context of interactions today
Design the human story as much as the data
And account that people are irrational: follow the emotional path
Design rational behavior through irrational means
Fitness meets Finance for a Happy Wellbeing
> World’s first context of finance platform
> Helping banks to communicate positive paths to users
> Over 3 years of study with 75+ peer reviewed papers in human sciences

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UXCON16 / Contextualising everyday finance for a happy wellbeing / Daniel Gusev

  • 1. Contextualising everyday finance for a happy wellbeing 45.5416° N, 10.2118° E Brescia, Italy September 30th 2016, UTC+1 Happily married for 3 years, known each other since 2004 First trip together since 2012 Rationalise most actions through the wellbeing of their 2,5 year old son Biggest expense while in NYC:Helicopter ride of an est. 398USD 178 memorable pics made in flight 3 restaurants MCC 5812-5814, most memorable - vendor bought quesadilla NYC Trip September 2016 LTV and Memories - Everlasting Daniel Gusev
  • 2.
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  • 8.
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  • 11.
  • 12.
  • 13.
  • 14.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20. Aknowledge the context of interactions today
  • 21. Design the human story as much as the data And account that people are irrational: follow the emotional path
  • 22. Design rational behavior through irrational means
  • 23. Fitness meets Finance for a Happy Wellbeing > World’s first context of finance platform > Helping banks to communicate positive paths to users > Over 3 years of study with 75+ peer reviewed papers in human sciences